Who paid for political ads on Facebook on 28 January 2026

Name: Facebook political ad spend in Australia, 28 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

368 advertisers spent $66,412 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 28 January 2026. The biggest spender was UNICEF Australia ($6,073). Total spend in 2026 to date: $1,619,400.

← 27 JanWednesday 28 January 202629 Jan →All days

Spent on 28 Jan

$66,412

368 advertisers

2026 to date

$1,619,400

1 January – 28 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

28 January 2026

2026 to date

Category	28 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$10,901	16.4%	$203,386	12.6%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$17,249	26.0%	$500,218	30.9%
Union Trade unions and union bodies.	$1,002	1.5%	$26,633	1.6%
Business Companies, and industry and professional associations.	$4,221	6.4%	$97,314	6.0%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$9,428	14.2%	$224,648	13.9%
Charity Charities whose ads ask for donations or promote their services.	$15,426	23.2%	$357,802	22.1%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,677	4.0%	$59,418	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,014	6.0%	$99,025	6.1%
Unclassified New advertisers not yet reviewed.	$1,494	2.2%	$50,956	3.1%
Total	$66,412	100%	$1,619,400	100%

Advertisers on 28 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,073	39
2	Amnesty International Australia	Advocacy	$3,812	193
3	South Australian Labor	Party/Candidate	$2,284	9
4	Queensland Government	Government	$2,270	12
5	WWF-Australia	Advocacy	$2,137	37
6	AussieAF	Advocacy	$1,711	52
7	Electoral Commission of South Australia	Government	$1,559	21
8	Australians for Clean Air	Advocacy	$1,473	34
9	Greenpeace Australia Pacific	Advocacy	$1,232	69
10	These ads ran without a disclaimer	Other	≤$100	42
11	Greens MPs	Party/Candidate	$1,193	20
12	The Australia Institute	Advocacy	$1,170	21
13	Our Watch	Charity	$1,110	22
14	Low Emission Technology Australia	Business	$1,086	16
15	Australia for UNHCR	Charity	$1,054	15
16	Médecins Sans Frontières Australia	Charity	$1,021	43
17	WA Government	Government	$1,004	8
18	GetUp!	Advocacy	$959	20
19	Australian Conservation Foundation	Advocacy	$923	26
20	Transport Victoria	Government	$915	25
21	Sky News Australia	Other	$863	9
22	Coal Australia	Business	$827	2
23	ifaw	Charity	$776	48
24	FOUR PAWS Australia	Charity	$712	57
25	United Workers Union	Union	$702	184
26	Barnardos Australia	Charity	$600	25
27	SA Health	Government	$535	18
28	Senator Michaelia Cash	Party/Candidate	$527	3
29	Advance Australia	Advocacy	$525	32
30	Bush Heritage Australia	Charity	$518	14
31	Water Corporation	Government	$511	9
32	Keep Australia Safe	Advocacy	$508	1
33	Australian Red Cross	Charity	$507	41
34	Family First Party Australia Ltd	Party/Candidate	$500	8
35	The University of Melbourne	Other	$467	24
36	South Australian Government	Government	$465	24
37	Health Care Providers Association	Business	$457	8
38	ALP	Party/Candidate	$445	6
39	Institute of Public Affairs	Advocacy	$413	17
40	Australian Energy Producers	Business	$410	16
41	Surfrider Foundation Australia	Advocacy	$406	7
42	Department of Transport and Planning	Government	$395	2
43	WaterAid Australia	Charity	$373	27
44	Allegra Spender	Party/Candidate	$339	2
45	Andrew Leigh MP	Party/Candidate	$335	6
46	Koffels Solicitors and Barristers	Business	$323	3
47	Uniting Vic.Tas	Charity	$305	22
48	Gordon Legal	Business	$301	3
49	Kids Under Cover	Charity	$301	23
50	REPLACE THE WASTE	Government	$301	14
51	World Animal Protection Australia	Charity	$297	7
52	Office of Senator Tony Sheldon	Party/Candidate	$294	15
53	The Climate Council	Advocacy	$277	18
54	Shine Lawyers	Business	$271	5
55	Australian Marine Conservation Society	Advocacy	$269	5
56	Cerebral Palsy Alliance	Charity	$264	15
57	Department of Justice and Community Safety, Victoria, Australia	Government	$256	18
58	The Best Medicine is a Stronger PBS	Advocacy	$236	71
59	Evan Mulholland MP	Party/Candidate	$220	26
60	SafeWork NSW	Government	$218	8
61	Sophie Scamps	Party/Candidate	$218	4
62	ChildFund Australia	Charity	$214	23
63	Animals Australia	Advocacy	$201	19
64	Climate 200	Advocacy	$200	5
65	Plan International Australia	Charity	$200	5
66	Meat & Livestock Australia	Business	$199	6
67	Jacinta Allan MP	Party/Candidate	$194	3
68	Matt Burnell MP	Party/Candidate	$192	2
69	Oxfam Australia	Charity	$182	16
70	The Wilderness Society	Advocacy	$179	84
71	World Vision Australia	Charity	$179	56
72	Ben Small - Liberal for Forrest	Party/Candidate	$177	3
73	Australian Government Department of Health	Government	$170	1
74	Online Hate Prevention Institute	Unclassified	$165	3
75	Australian Unions	Union	$162	29
76	Health and Wellbeing Queensland	Government	$162	18
77	Nick McGowan MP	Party/Candidate	$161	2
78	NSW Fair Trading	Government	$148	3
79	WA Labor	Party/Candidate	$148	1
80	Islamophobia Register Australia	Unclassified	$147	95
81	St. Patrick's Community Support Centre	Charity	$147	5
82	Human Rights Law Alliance	Advocacy	$146	7
83	International Justice Mission Australia	Charity	$143	32
84	Senator James McGrath - Fighting for Queensland	Party/Candidate	$141	1
85	Lifetime Pets	Unclassified	$139	7
86	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$139	4
87	Next Investors	Business	$131	5
88	Bisma Asif MP	Party/Candidate	$130	5
89	Andrew Hastie	Party/Candidate	$126	5
90	The Vocal Minority	Advocacy	$126	18
91	Tania Lawrence MP	Party/Candidate	$122	5
92	Genea	Business	$112	29
93	Ingrid Stitt MP	Party/Candidate	$110	12
94	Create Fertility	Unclassified	$109	39
95	Australian Epoch Times Ltd	Other	$102	9
96	ACCIONA Australia	Unclassified	≤$100	5
97	ACN - Aid to the Church in Need	Small advertisers	≤$100	18
98	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
99	Alec Gargett	Party/Candidate	≤$100	3
100	Alison Champion	Small advertisers	≤$100	1
101	Andrew Braddock MLA	Party/Candidate	≤$100	1
102	Anglican Youthworks	Unclassified	≤$100	7
103	Animal Justice Party	Party/Candidate	≤$100	1
104	Ann-Marie Hermans MP	Small advertisers	≤$100	2
105	Anthony Carbines MP	Party/Candidate	≤$100	9
106	Anthony Cianflone MP	Small advertisers	≤$100	6
107	Ariana Doolan MP	Small advertisers	≤$100	2
108	AST Management	Small advertisers	≤$100	1
109	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	14
110	Asylum Seekers Centre	Charity	≤$100	18
111	AUSTRAC	Government	≤$100	17
112	Australia Long Weekend	Small advertisers	≤$100	1
113	Australian Alliance for Animals	Small advertisers	≤$100	2
114	Australian Citizens Party	Party/Candidate	≤$100	5
115	Australian Human Rights Act	Small advertisers	≤$100	5
116	Australian Jewish Association	Small advertisers	≤$100	1
117	Australian Rail Track Corporation	Small advertisers	≤$100	1
118	Australian Tamil Congress	Small advertisers	≤$100	1
119	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
120	Belconnen Community Council	Small advertisers	≤$100	1
121	Belinda Wilson	Unclassified	≤$100	6
122	Better Chicken Australia	Advocacy	≤$100	6
123	Brad Rowswell MP	Small advertisers	≤$100	4
124	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
125	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
126	Building Commission NSW	Government	≤$100	2
127	Building For Tomorrow	Advocacy	≤$100	2
128	Business Queensland	Small advertisers	≤$100	1
129	Cancer Council ACT	Small advertisers	≤$100	10
130	Carers SA	Small advertisers	≤$100	1
131	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
132	Catherine Lezer	Small advertisers	≤$100	6
133	Catholic Education Tasmania	Unclassified	≤$100	15
134	Catholic Mission	Charity	≤$100	2
135	Catholic Schools NSW	Unclassified	≤$100	3
136	Centre for Public Integrity	Small advertisers	≤$100	2
137	Challenge DV	Unclassified	≤$100	8
138	Christine Couzens MP	Small advertisers	≤$100	2
139	City of Boroondara	Government	≤$100	5
140	City of Joondalup	Government	≤$100	4
141	City of Kwinana	Small advertisers	≤$100	3
142	City of Melville	Small advertisers	≤$100	1
143	City of Parramatta	Government	≤$100	12
144	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
145	Corinne Mulholland	Party/Candidate	≤$100	1
146	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
147	Cr Michelle Cowan - Wodonga Council - Barnawartha North Ward	Small advertisers	≤$100	1
148	Craig Haslam Indpendent	Small advertisers	≤$100	1
149	Dai Le	Small advertisers	≤$100	1
150	Dan Hopkins	Small advertisers	≤$100	1
151	Daniel Mulino	Small advertisers	≤$100	2
152	Daniela De Martino	Unclassified	≤$100	8
153	David Davis MP	Small advertisers	≤$100	2
154	David Farrelly	Small advertisers	≤$100	3
155	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
156	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
157	Department of Housing and Public Works	Government	≤$100	2
158	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
159	Di Farmer MP	Party/Candidate	≤$100	1
160	Dr Christian Rowan MP	Small advertisers	≤$100	2
161	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
162	Dr. Carina Garland MP	Party/Candidate	≤$100	24
163	Dylan Wight	Party/Candidate	≤$100	4
164	Eden Foster MP	Party/Candidate	≤$100	1
165	Electoral Commission of Queensland	Small advertisers	≤$100	1
166	Emma Kealy for Lowan	Small advertisers	≤$100	1
167	Environment Centre NT	Advocacy	≤$100	1
168	Environment SA News	Unclassified	≤$100	1
169	Environs Kimberley	Advocacy	≤$100	2
170	Ethical Clothing Australia	Other	≤$100	4
171	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
172	Fisheries Queensland	Small advertisers	≤$100	1
173	Foodbank WA	Charity	≤$100	13
174	Forrest Ministries	Small advertisers	≤$100	1
175	Fraser Ellis MP - Member for Narungga	Small advertisers	≤$100	1
176	Free To Shine	Small advertisers	≤$100	1
177	Freedom for Faith	Unclassified	≤$100	1
178	From Perth For Perth	Small advertisers	≤$100	7
179	Future Super	Unclassified	≤$100	1
180	Garth Hamilton MP	Party/Candidate	≤$100	7
181	Gary Maas MP	Party/Candidate	≤$100	7
182	Ged Kearney MP	Small advertisers	≤$100	1
183	Gender Awareness Australia	Advocacy	≤$100	28
184	Greenfleet	Charity	≤$100	8
185	Hagar Australia	Charity	≤$100	3
186	Humane World for Animals Australia	Advocacy	≤$100	6
187	Independent Australia	Small advertisers	≤$100	1
188	Inner West Council	Small advertisers	≤$100	3
189	Iwan Walters MP	Party/Candidate	≤$100	4
190	Jacinta Allan	Party/Candidate	≤$100	1
191	Jackson Taylor MP	Party/Candidate	≤$100	6
192	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
193	James4Balga	Small advertisers	≤$100	1
194	Jason Wood MP	Party/Candidate	≤$100	1
195	Jason Yat-sen Li MP	Party/Candidate	≤$100	1
196	Jayne Stinson MP Member for Badcoe	Small advertisers	≤$100	1
197	Jean Hailes for Women's Health	Charity	≤$100	4
198	Jess Pugh MP	Small advertisers	≤$100	1
199	Jess Wilson MP	Party/Candidate	≤$100	1
200	Jessica Stojkovski MLA	Small advertisers	≤$100	1
201	Jesuit Mission Australia	Unclassified	≤$100	13
202	Jim Chalmers MP	Party/Candidate	≤$100	1
203	Jo Briskey	Small advertisers	≤$100	20
204	Joanne Ryan MP	Party/Candidate	≤$100	3
205	John Barounis MP	Party/Candidate	≤$100	1
206	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	4
207	Jordan Crugnale MP	Party/Candidate	≤$100	5
208	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
209	Josh Willie MP	Party/Candidate	≤$100	6
210	Julian Hill MP	Party/Candidate	≤$100	1
211	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
212	Juliana Addison MP	Party/Candidate	≤$100	1
213	Kat Theophanous MP	Party/Candidate	≤$100	4
214	Kate Thwaites MP	Party/Candidate	≤$100	4
215	Katherine Copsey	Party/Candidate	≤$100	3
216	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
217	Katie Hall MP	Party/Candidate	≤$100	5
218	Katy Gallagher	Unclassified	≤$100	1
219	Keep Top End Coasts Healthy	Unclassified	≤$100	2
220	Kevin Hogan MP	Party/Candidate	≤$100	4
221	Kim O’Keeffe MP	Small advertisers	≤$100	1
222	Lauren Kathage MP	Party/Candidate	≤$100	4
223	Leon Rebello MP	Party/Candidate	≤$100	2
224	Liam Staltari	Small advertisers	≤$100	1
225	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
226	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	2
227	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
228	Linda Reynolds CSC	Unclassified	≤$100	1
229	Linus Power MP	Small advertisers	≤$100	1
230	Lizzie Blandthorn	Unclassified	≤$100	5
231	Lock The Gate Alliance	Advocacy	≤$100	9
232	Lorna Clarke MLA	Small advertisers	≤$100	1
233	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
234	Lucy Hood MP	Small advertisers	≤$100	1
235	Luke Gosling MP	Party/Candidate	≤$100	23
236	Madonna Jarrett MP	Party/Candidate	≤$100	1
237	MAGA	Small advertisers	≤$100	2
238	Martin John Taylor	Small advertisers	≤$100	1
239	Mary MacKillop Today	Charity	≤$100	5
240	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
241	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
242	Mathew Hilakari MP	Party/Candidate	≤$100	7
243	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	2
244	Melbourne Water	Unclassified	≤$100	8
245	Melina Bath MP	Small advertisers	≤$100	1
246	Melissa Horne MP	Party/Candidate	≤$100	6
247	Melissa McIntosh MP	Party/Candidate	≤$100	2
248	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
249	Michelle Rowland MP	Party/Candidate	≤$100	2
250	Mick de Brenni	Unclassified	≤$100	1
251	Mining & Energy Union	Union	≤$100	6
252	Mito Foundation	Small advertisers	≤$100	1
253	Monash IVF	Business	≤$100	2
254	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
255	Natalie Hutchins MP	Party/Candidate	≤$100	2
256	Natalie Suleyman MP	Party/Candidate	≤$100	4
257	Nathan Lambert	Party/Candidate	≤$100	2
258	National Party of Australia (S.A.) Inc.	Small advertisers	≤$100	1
259	National Seniors Australia	Unclassified	≤$100	1
260	Nature Conservation Council of NSW	Advocacy	≤$100	1
261	Newlife IVF Australia	Small advertisers	≤$100	8
262	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
263	Nuclear for Australia	Unclassified	≤$100	19
264	Oberon Against Wind Towers	Small advertisers	≤$100	1
265	Office of Ros Spence MP	Party/Candidate	≤$100	1
266	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	1
267	Open Doors Australia	Small advertisers	≤$100	1
268	OXFAM AUSTRALIA	Charity	≤$100	5
269	OZ Arab Media	Small advertisers	≤$100	4
270	Parkerville Children And Youth Care	Small advertisers	≤$100	11
271	Parliament of Victoria	Unclassified	≤$100	3
272	Pat Conroy MP	Party/Candidate	≤$100	11
273	Patrick Gorman	Party/Candidate	≤$100	3
274	Paul Edbrooke MP	Party/Candidate	≤$100	2
275	Paul Mercurio MP	Small advertisers	≤$100	1
276	Pauline Richards MP	Party/Candidate	≤$100	7
277	Peter Angelico	Unclassified	≤$100	1
278	Peter Khalil	Party/Candidate	≤$100	34
279	Physical Disability Council of NSW	Small advertisers	≤$100	4
280	Politics Reloaded	Unclassified	≤$100	1
281	Powerhouse Museum Alliance	Small advertisers	≤$100	5
282	Pregnancy Help Sydney	Small advertisers	≤$100	2
283	Queensland Farmers' Federation	Small advertisers	≤$100	3
284	Queensland Human Rights Commission	Small advertisers	≤$100	1
285	Queensland Tourism Development	Government	≤$100	2
286	Queensland Unions	Union	≤$100	1
287	Reconciliation South Australia	Small advertisers	≤$100	2
288	Richard Welch MP	Small advertisers	≤$100	1
289	Rob Mitchell MP	Small advertisers	≤$100	24
290	Robert Menzies Institute	Unclassified	≤$100	2
291	Roma Britnell MP	Small advertisers	≤$100	2
292	Ron Hoenig MP	Small advertisers	≤$100	3
293	Rose Disability Care Services	Small advertisers	≤$100	2
294	RSPCA South Australia	Unclassified	≤$100	5
295	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	3
296	SA-BEST	Party/Candidate	≤$100	2
297	Sally Sitou MP	Party/Candidate	≤$100	2
298	Sarah Andrews MP	Party/Candidate	≤$100	7
299	Sarah Connolly MP	Party/Candidate	≤$100	6
300	Save the Bilby Fund	Charity	≤$100	5
301	SBS Arabic24	Government	≤$100	5
302	SBS Cantonese 廣東話節目	Government	≤$100	7
303	SBS Filipino	Government	≤$100	2
304	SBS Greek	Small advertisers	≤$100	1
305	SBS Hindi	Small advertisers	≤$100	4
306	SBS Korean	Small advertisers	≤$100	5
307	SBS Mandarin中文普通话	Government	≤$100	6
308	SBS Pashto	Small advertisers	≤$100	3
309	SBS Portuguese	Small advertisers	≤$100	5
310	SBS Punjabi	Small advertisers	≤$100	3
311	SBS Spanish / Australia en español	Government	≤$100	5
312	SBS Tamil	Small advertisers	≤$100	2
313	SBS Telugu	Small advertisers	≤$100	5
314	SBS Thai	Small advertisers	≤$100	1
315	SBS Urdu	Small advertisers	≤$100	2
316	SBS Vietnamese	Government	≤$100	3
317	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
318	SDA NSW & ACT	Union	≤$100	5
319	Senator Babet	Party/Candidate	≤$100	3
320	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
321	Senator Raff Ciccone	Small advertisers	≤$100	2
322	Senator Steph Hodgins-May	Small advertisers	≤$100	1
323	Senator Susan McDonald	Party/Candidate	≤$100	2
324	Seven Network (Operations) Limited	Small advertisers	≤$100	1
325	Shane Love MLA	Small advertisers	≤$100	1
326	Sharon Claydon MP	Party/Candidate	≤$100	5
327	Shayne Neumann MP	Small advertisers	≤$100	6
328	Sheena Watt MP	Party/Candidate	≤$100	2
329	South Australian Labor Party	Party/Candidate	≤$100	35
330	South Coast Labour Council	Small advertisers	≤$100	1
331	Stacks Law Firm	Small advertisers	≤$100	1
332	State Government of South Australia	Government	≤$100	8
333	Steve Martin MLC	Party/Candidate	≤$100	2
334	Steve McGhie MP	Party/Candidate	≤$100	4
335	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
336	Tearfund Australia	Charity	≤$100	15
337	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	2
338	Territory Seafood Crew	Small advertisers	≤$100	1
339	Terry Young MP	Small advertisers	≤$100	3
340	The Benevolent Society	Charity	≤$100	7
341	The Ethics Centre	Small advertisers	≤$100	2
342	The Events Agency	Small advertisers	≤$100	2
343	The Greens NSW	Party/Candidate	≤$100	1
344	The Greens SA	Party/Candidate	≤$100	4
345	The Lady Musgrave Trust	Small advertisers	≤$100	1
346	The Line	Unclassified	≤$100	14
347	The National Party of Australia - Victoria	Party/Candidate	≤$100	1
348	The Pines Wind Farm	Business	≤$100	2
349	Tim Richardson	Party/Candidate	≤$100	7
350	Tim Watts MP	Small advertisers	≤$100	1
351	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	1
352	Tony Pasin MP	Party/Candidate	≤$100	2
353	Town of Cambridge	Small advertisers	≤$100	1
354	Two Good Co.	Small advertisers	≤$100	1
355	United Firefighters Union Victorian Branch	Union	≤$100	1
356	Uniting Communities	Small advertisers	≤$100	2
357	Unitingworld	Charity	≤$100	12
358	Verve Super	Business	≤$100	4
359	Vinnies Tasmania	Small advertisers	≤$100	6
360	Wayne Farnham MP	Party/Candidate	≤$100	2
361	Women for Election	Advocacy	≤$100	12
362	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
363	Wyndham City	Small advertisers	≤$100	1
364	Yoorsay	Unclassified	≤$100	1
365	Your Money and Your Life	Small advertisers	≤$100	1
366	Zhi Soon MP	Party/Candidate	≤$100	3
367	Zoe Bettison MP	Small advertisers	≤$100	1
368	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 28 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$148,052
2	Greenpeace Australia Pacific	Advocacy	$78,371
3	Queensland Government	Government	$71,727
4	Amnesty International Australia	Advocacy	$66,883
5	WWF-Australia	Advocacy	$49,844
6	AussieAF	Advocacy	$45,663
7	Advance Australia	Advocacy	$39,887
8	These ads ran without a disclaimer	Other	$37,903
9	Médecins Sans Frontières Australia	Charity	$36,451
10	Australian Conservation Foundation	Advocacy	$33,968
11	Our Watch	Charity	$31,759
12	Australia for UNHCR	Charity	$28,358
13	Shooters Union Australia	Advocacy	$27,649
14	Low Emission Technology Australia	Business	$27,287
15	Transport Victoria	Government	$21,253
16	United Workers Union	Union	$19,560
17	The Australia Institute	Advocacy	$17,162
18	SA Health	Government	$16,224
19	Water Corporation	Government	$15,901
20	Health Care Providers Association	Business	$15,297
21	Electoral Commission of South Australia	Government	$14,924
22	Jewish Council of Australia	Advocacy	$14,729
23	Western Australia Police Force	Government	$14,221
24	South Australian Government	Government	$14,113
25	Keep Australia Safe	Advocacy	$13,780
26	FOUR PAWS Australia	Charity	$12,596
27	The University of Melbourne	Other	$12,520
28	Greens MPs	Party/Candidate	$12,109
29	Australian Energy Producers	Business	$11,976
30	South Australian Labor	Party/Candidate	$11,873
31	Australians for Clean Air	Advocacy	$11,791
32	Family First Party Australia Ltd	Party/Candidate	$11,011
33	Barnardos Australia	Charity	$10,234
34	Australian Marine Conservation Society	Advocacy	$10,069
35	Bush Heritage Australia	Charity	$10,024
36	GetUp!	Advocacy	$9,895
37	ifaw	Charity	$9,832
38	WA Government	Government	$9,536
39	Institute of Public Affairs	Advocacy	$9,443
40	WaterAid Australia	Charity	$9,152
41	Kids Under Cover	Charity	$9,086
42	Koffels Solicitors and Barristers	Business	$8,917
43	The Climate Council	Advocacy	$8,543
44	REPLACE THE WASTE	Government	$8,414
45	The Best Medicine is a Stronger PBS	Advocacy	$8,179
46	The Vocal Minority	Advocacy	$7,904
47	Next Investors	Business	$7,831
48	Coal Australia	Business	$7,667
49	Department of Justice and Community Safety, Victoria, Australia	Government	$7,659
50	Senator Michaelia Cash	Party/Candidate	$7,199

Search every advertiser →

About these figures

Source: Meta Ad Library daily report for Australia, dated 28 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 28 January 2026. From 28 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.