Who paid for political ads on Facebook on 27 January 2026

Name: Facebook political ad spend in Australia, 27 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

360 advertisers spent $65,521 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 27 January 2026. The biggest spender was UNICEF Australia ($6,209). Total spend in 2026 to date: $1,552,989.

← 26 JanTuesday 27 January 202628 Jan →All days

Spent on 27 Jan

$65,521

360 advertisers

2026 to date

$1,552,989

1 January – 27 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

27 January 2026

2026 to date

Category	27 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$10,356	15.8%	$192,484	12.4%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$17,559	26.8%	$482,970	31.1%
Union Trade unions and union bodies.	$955	1.5%	$25,630	1.7%
Business Companies, and industry and professional associations.	$3,960	6.0%	$93,093	6.0%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,691	13.3%	$215,220	13.9%
Charity Charities whose ads ask for donations or promote their services.	$14,885	22.7%	$342,376	22.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$3,536	5.4%	$56,741	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,910	6.0%	$95,012	6.1%
Unclassified New advertisers not yet reviewed.	$1,668	2.5%	$49,463	3.2%
Total	$65,521	100%	$1,552,989	100%

Advertisers on 27 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,209	38
2	Amnesty International Australia	Advocacy	$4,278	227
3	South Australian Labor	Party/Candidate	$2,590	14
4	Queensland Government	Government	$2,227	12
5	These ads ran without a disclaimer	Other	$2,204	50
6	WWF-Australia	Advocacy	$2,160	39
7	AussieAF	Advocacy	$1,668	52
8	Australians for Clean Air	Advocacy	$1,484	40
9	The Australia Institute	Advocacy	$1,476	43
10	Low Emission Technology Australia	Business	$1,113	16
11	Electoral Commission of South Australia	Government	$1,091	17
12	Our Watch	Charity	$1,075	22
13	Greenpeace Australia Pacific	Advocacy	$1,033	60
14	Australia for UNHCR	Charity	$991	15
15	Médecins Sans Frontières Australia	Charity	$985	43
16	Australian Conservation Foundation	Advocacy	$949	33
17	ifaw	Charity	$947	63
18	Transport Victoria	Government	$898	26
19	Greens MPs	Party/Candidate	$882	17
20	WA Government	Government	$840	9
21	Coal Australia	Business	$820	2
22	GetUp!	Advocacy	$756	13
23	Sky News Australia	Other	$690	8
24	Advance Australia	Advocacy	$667	39
25	United Workers Union	Union	$650	185
26	Barnardos Australia	Charity	$629	24
27	FOUR PAWS Australia	Charity	$576	41
28	SA Health	Government	$551	18
29	Bush Heritage Australia	Charity	$544	14
30	Institute of Public Affairs	Advocacy	$527	17
31	Family First Party Australia Ltd	Party/Candidate	$524	8
32	South Australian Government	Government	$521	24
33	Water Corporation	Government	$518	9
34	Senator Michaelia Cash	Party/Candidate	$504	3
35	The University of Melbourne	Other	$475	22
36	Health Care Providers Association	Business	$473	8
37	Australian Energy Producers	Business	$412	16
38	Department of Transport and Planning	Government	$383	2
39	Australian Red Cross	Charity	$380	35
40	WaterAid Australia	Charity	$356	36
41	Allegra Spender	Party/Candidate	$348	2
42	Surfrider Foundation Australia	Advocacy	$343	8
43	Koffels Solicitors and Barristers	Business	$331	3
44	Office of Senator Tony Sheldon	Party/Candidate	$314	15
45	Kids Under Cover	Charity	$312	26
46	REPLACE THE WASTE	Government	$306	15
47	Australian Marine Conservation Society	Advocacy	$300	6
48	Cerebral Palsy Alliance	Charity	$298	21
49	World Animal Protection Australia	Charity	$295	6
50	Next Investors	Business	$289	5
51	The Best Medicine is a Stronger PBS	Advocacy	$279	85
52	The Climate Council	Advocacy	$276	22
53	Department of Justice and Community Safety, Victoria, Australia	Government	$266	18
54	Keep Australia Safe	Advocacy	$265	1
55	Andrew Leigh MP	Party/Candidate	$240	6
56	Evan Mulholland MP	Party/Candidate	$227	28
57	Animals Australia	Advocacy	$218	19
58	SafeWork NSW	Government	$218	8
59	Sophie Scamps	Party/Candidate	$213	4
60	World Vision Australia	Charity	$208	57
61	Climate 200	Advocacy	$203	4
62	Plan International Australia	Charity	$201	5
63	Meat & Livestock Australia	Business	$198	6
64	Jacinta Allan MP	Party/Candidate	$196	3
65	Online Hate Prevention Institute	Unclassified	$172	3
66	Nick McGowan MP	Party/Candidate	$169	2
67	Islamophobia Register Australia	Unclassified	$168	110
68	Australian Unions	Union	$167	28
69	Health and Wellbeing Queensland	Government	$167	17
70	Human Rights Law Alliance	Advocacy	$156	7
71	St. Patrick's Community Support Centre	Charity	$152	5
72	Lifetime Pets	Unclassified	$148	4
73	WA Labor	Party/Candidate	$145	1
74	Senator James McGrath - Fighting for Queensland	Party/Candidate	$144	1
75	Ben Small - Liberal for Forrest	Party/Candidate	$141	1
76	The Wilderness Society	Advocacy	$141	66
77	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$140	4
78	International Justice Mission Australia	Charity	$139	48
79	Matt Burnell MP	Party/Candidate	$139	2
80	Shine Lawyers	Business	$139	4
81	Uniting Vic.Tas	Charity	$138	22
82	Andrew Hastie	Party/Candidate	$134	6
83	Australian Epoch Times Ltd	Other	$132	9
84	Bisma Asif MP	Party/Candidate	$127	5
85	Tania Lawrence MP	Party/Candidate	$124	5
86	Genea	Business	$116	28
87	Australian Government Department of Health	Government	$111	1
88	City of Joondalup	Government	$110	4
89	Ingrid Stitt MP	Party/Candidate	$109	12
90	Pat Conroy MP	Party/Candidate	$109	10
91	Create Fertility	Unclassified	$106	44
92	UNSW Sydney	Unclassified	$106	2
93	ACCIONA Australia	Unclassified	≤$100	5
94	ACN - Aid to the Church in Need	Small advertisers	≤$100	24
95	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	3
96	Alec Gargett	Party/Candidate	≤$100	3
97	Alison Champion	Small advertisers	≤$100	1
98	Amanjit Gill	Small advertisers	≤$100	1
99	Andrew Braddock MLA	Party/Candidate	≤$100	1
100	Anglican Youthworks	Unclassified	≤$100	7
101	Animal Justice Party	Party/Candidate	≤$100	1
102	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
103	Ann-Marie Hermans MP	Small advertisers	≤$100	2
104	Anthony Carbines MP	Party/Candidate	≤$100	8
105	Anthony Cianflone MP	Small advertisers	≤$100	6
106	Ariana Doolan MP	Small advertisers	≤$100	2
107	AST Management	Small advertisers	≤$100	1
108	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	13
109	Asylum Seekers Centre	Charity	≤$100	11
110	AUSTRAC	Government	≤$100	17
111	Australia Long Weekend	Small advertisers	≤$100	1
112	Australian Alliance for Animals	Small advertisers	≤$100	3
113	Australian Citizens Party	Party/Candidate	≤$100	5
114	Australian Human Rights Act	Small advertisers	≤$100	3
115	Australian Jewish Association	Small advertisers	≤$100	1
116	Australian Rail Track Corporation	Small advertisers	≤$100	1
117	Australian Tamil Congress	Small advertisers	≤$100	1
118	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
119	Belconnen Community Council	Small advertisers	≤$100	1
120	Belinda Wilson	Unclassified	≤$100	6
121	Better Chicken Australia	Advocacy	≤$100	6
122	Brad Battin MP	Party/Candidate	≤$100	1
123	Brad Rowswell MP	Small advertisers	≤$100	3
124	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
125	Bridget Vallence	Unclassified	≤$100	4
126	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
127	Building Commission NSW	Government	≤$100	2
128	Building For Tomorrow	Advocacy	≤$100	2
129	Business Queensland	Small advertisers	≤$100	1
130	Cancer Council ACT	Small advertisers	≤$100	8
131	Carers SA	Small advertisers	≤$100	1
132	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
133	Catherine Hutchesson MP	Small advertisers	≤$100	1
134	Catherine Lezer	Small advertisers	≤$100	6
135	Catholic Education Tasmania	Unclassified	≤$100	18
136	Catholic Mission	Charity	≤$100	2
137	Catholic Schools NSW	Unclassified	≤$100	5
138	Centre for Public Integrity	Small advertisers	≤$100	2
139	Challenge DV	Unclassified	≤$100	10
140	Christine Couzens MP	Small advertisers	≤$100	2
141	City of Boroondara	Government	≤$100	3
142	City of Kwinana	Small advertisers	≤$100	4
143	City of Melville	Small advertisers	≤$100	1
144	City of Parramatta	Government	≤$100	12
145	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
146	Corinne Mulholland	Party/Candidate	≤$100	1
147	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
148	Cr Michelle Cowan - Wodonga Council - Barnawartha North Ward	Small advertisers	≤$100	1
149	Craig Haslam Indpendent	Small advertisers	≤$100	1
150	Dai Le	Small advertisers	≤$100	1
151	Dan Hopkins	Small advertisers	≤$100	2
152	Daniel Mulino	Small advertisers	≤$100	2
153	Daniela De Martino	Unclassified	≤$100	8
154	David Davis MP	Small advertisers	≤$100	2
155	David Farrelly	Small advertisers	≤$100	2
156	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
157	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
158	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
159	Di Farmer MP	Party/Candidate	≤$100	1
160	Dr Christian Rowan MP	Small advertisers	≤$100	2
161	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
162	Dr. Carina Garland MP	Party/Candidate	≤$100	23
163	Dylan Wight	Party/Candidate	≤$100	4
164	Eden Foster MP	Party/Candidate	≤$100	1
165	Electoral Commission of Queensland	Small advertisers	≤$100	2
166	Emma Kealy for Lowan	Small advertisers	≤$100	1
167	Environment Centre NT	Advocacy	≤$100	1
168	Environment SA News	Unclassified	≤$100	1
169	Environs Kimberley	Advocacy	≤$100	2
170	Ethical Clothing Australia	Other	≤$100	5
171	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
172	Fisheries Queensland	Small advertisers	≤$100	1
173	Foodbank WA	Charity	≤$100	15
174	Free To Shine	Small advertisers	≤$100	1
175	Freedom for Faith	Unclassified	≤$100	1
176	From Perth For Perth	Small advertisers	≤$100	7
177	Future Super	Unclassified	≤$100	1
178	Garth Hamilton MP	Party/Candidate	≤$100	8
179	Gary Maas MP	Party/Candidate	≤$100	7
180	Ged Kearney MP	Small advertisers	≤$100	1
181	Gender Awareness Australia	Advocacy	≤$100	25
182	Gordon Legal	Business	≤$100	3
183	Greenfleet	Charity	≤$100	11
184	Hagar Australia	Charity	≤$100	3
185	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
186	Humane World for Animals Australia	Advocacy	≤$100	1
187	Independent Australia	Small advertisers	≤$100	1
188	Inner West Council	Small advertisers	≤$100	3
189	Iwan Walters MP	Party/Candidate	≤$100	4
190	Jacinta Allan	Party/Candidate	≤$100	1
191	Jackson Taylor MP	Party/Candidate	≤$100	6
192	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
193	James4Balga	Small advertisers	≤$100	1
194	Jason Wood MP	Party/Candidate	≤$100	1
195	Jason Yat-sen Li MP	Party/Candidate	≤$100	3
196	Jayne Stinson MP Member for Badcoe	Small advertisers	≤$100	1
197	Jean Hailes for Women's Health	Charity	≤$100	5
198	Jess Pugh MP	Small advertisers	≤$100	1
199	Jess Wilson MP	Party/Candidate	≤$100	1
200	Jessica Stojkovski MLA	Small advertisers	≤$100	1
201	Jesuit Mission Australia	Unclassified	≤$100	12
202	Jim Chalmers MP	Party/Candidate	≤$100	1
203	Jo Briskey	Small advertisers	≤$100	18
204	John Barounis MP	Party/Candidate	≤$100	1
205	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	3
206	Jordan Crugnale MP	Party/Candidate	≤$100	5
207	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
208	Josh Willie MP	Party/Candidate	≤$100	4
209	Josh Wilson MP	Party/Candidate	≤$100	1
210	Julian Hill MP	Party/Candidate	≤$100	3
211	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
212	Juliana Addison MP	Party/Candidate	≤$100	1
213	Kat Theophanous MP	Party/Candidate	≤$100	4
214	Kate Thwaites MP	Party/Candidate	≤$100	4
215	Katherine Copsey	Party/Candidate	≤$100	1
216	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
217	Katie Hall MP	Party/Candidate	≤$100	5
218	Katy Gallagher	Unclassified	≤$100	1
219	Keep Top End Coasts Healthy	Unclassified	≤$100	3
220	Kevin Hogan MP	Party/Candidate	≤$100	1
221	Kim O’Keeffe MP	Small advertisers	≤$100	1
222	Lauren Kathage MP	Party/Candidate	≤$100	4
223	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
224	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	2
225	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
226	Linda Reynolds CSC	Unclassified	≤$100	1
227	Linus Power MP	Small advertisers	≤$100	1
228	Lizzie Blandthorn	Unclassified	≤$100	5
229	Lock The Gate Alliance	Advocacy	≤$100	9
230	Lorna Clarke MLA	Small advertisers	≤$100	2
231	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
232	Lucy Hood MP	Small advertisers	≤$100	1
233	Luke Gosling MP	Party/Candidate	≤$100	21
234	Madonna Jarrett MP	Party/Candidate	≤$100	1
235	MAGA	Small advertisers	≤$100	3
236	Martin John Taylor	Small advertisers	≤$100	1
237	Mary MacKillop Today	Charity	≤$100	5
238	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
239	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
240	Mathew Hilakari MP	Party/Candidate	≤$100	7
241	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	3
242	Melbourne Water	Unclassified	≤$100	7
243	Melina Bath MP	Small advertisers	≤$100	1
244	Melissa Horne MP	Party/Candidate	≤$100	6
245	Melissa McIntosh MP	Party/Candidate	≤$100	1
246	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
247	Michelle Rowland MP	Party/Candidate	≤$100	2
248	Mick de Brenni	Unclassified	≤$100	1
249	Mining & Energy Union	Union	≤$100	12
250	Mito Foundation	Small advertisers	≤$100	1
251	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
252	Natalie Hutchins MP	Party/Candidate	≤$100	2
253	Natalie Suleyman MP	Party/Candidate	≤$100	4
254	Nathan Lambert	Party/Candidate	≤$100	2
255	Nature Conservation Council of NSW	Advocacy	≤$100	1
256	Newlife IVF Australia	Small advertisers	≤$100	10
257	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
258	NSW Fair Trading	Government	≤$100	3
259	Nuclear for Australia	Unclassified	≤$100	16
260	Office of Ros Spence MP	Party/Candidate	≤$100	1
261	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	1
262	Open Doors Australia	Small advertisers	≤$100	1
263	OXFAM AUSTRALIA	Charity	≤$100	3
264	OZ Arab Media	Small advertisers	≤$100	3
265	Parkerville Children And Youth Care	Small advertisers	≤$100	10
266	Parliament of Victoria	Unclassified	≤$100	3
267	Patrick Gorman	Party/Candidate	≤$100	3
268	Paul Edbrooke MP	Party/Candidate	≤$100	2
269	Paul Mercurio MP	Small advertisers	≤$100	1
270	Pauline Richards MP	Party/Candidate	≤$100	7
271	Peter Angelico	Unclassified	≤$100	1
272	Peter Khalil	Party/Candidate	≤$100	27
273	Physical Disability Council of NSW	Small advertisers	≤$100	2
274	PLan: the Planning Action Network Inc	Unclassified	≤$100	1
275	Politics Reloaded	Unclassified	≤$100	1
276	Powerhouse Museum Alliance	Small advertisers	≤$100	5
277	Pregnancy Help Sydney	Small advertisers	≤$100	2
278	Queensland Farmers' Federation	Small advertisers	≤$100	4
279	Queensland Human Rights Commission	Small advertisers	≤$100	1
280	Queensland Tourism Development	Government	≤$100	1
281	Queensland Unions	Union	≤$100	1
282	Reconciliation South Australia	Small advertisers	≤$100	3
283	Richard Welch MP	Small advertisers	≤$100	1
284	Rob Mitchell MP	Small advertisers	≤$100	27
285	Roma Britnell MP	Small advertisers	≤$100	3
286	Ron Hoenig MP	Small advertisers	≤$100	4
287	Rose Disability Care Services	Small advertisers	≤$100	2
288	RSPCA South Australia	Unclassified	≤$100	7
289	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	2
290	Sally Sitou MP	Party/Candidate	≤$100	2
291	Sarah Andrews MP	Party/Candidate	≤$100	8
292	Sarah Connolly MP	Party/Candidate	≤$100	6
293	Save the Bilby Fund	Charity	≤$100	5
294	SBS Arabic24	Government	≤$100	6
295	SBS Cantonese 廣東話節目	Government	≤$100	10
296	SBS Filipino	Government	≤$100	4
297	SBS Greek	Small advertisers	≤$100	1
298	SBS Hindi	Small advertisers	≤$100	2
299	SBS Korean	Small advertisers	≤$100	3
300	SBS Mandarin中文普通话	Government	≤$100	7
301	SBS Pashto	Small advertisers	≤$100	3
302	SBS Portuguese	Small advertisers	≤$100	5
303	SBS Punjabi	Small advertisers	≤$100	2
304	SBS Spanish / Australia en español	Government	≤$100	6
305	SBS Tamil	Small advertisers	≤$100	1
306	SBS Telugu	Small advertisers	≤$100	5
307	SBS Urdu	Small advertisers	≤$100	4
308	SBS Vietnamese	Government	≤$100	7
309	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
310	SDA NSW & ACT	Union	≤$100	5
311	Senator Babet	Party/Candidate	≤$100	2
312	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
313	Senator Raff Ciccone	Small advertisers	≤$100	2
314	Senator Steph Hodgins-May	Small advertisers	≤$100	1
315	Senator Susan McDonald	Party/Candidate	≤$100	2
316	Seven Network (Operations) Limited	Small advertisers	≤$100	1
317	Shane Love MLA	Small advertisers	≤$100	2
318	Sharon Claydon MP	Party/Candidate	≤$100	5
319	Shayne Neumann MP	Small advertisers	≤$100	6
320	Sheena Watt MP	Party/Candidate	≤$100	2
321	South Australian Labor Party	Party/Candidate	≤$100	36
322	South Coast Labour Council	Small advertisers	≤$100	1
323	Stacks Law Firm	Small advertisers	≤$100	1
324	State Government of South Australia	Government	≤$100	8
325	Steve Catania MLA	Party/Candidate	≤$100	1
326	Steve Martin MLC	Party/Candidate	≤$100	1
327	Steve McGhie MP	Party/Candidate	≤$100	4
328	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
329	Tearfund Australia	Charity	≤$100	15
330	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	4
331	Territory Seafood Crew	Small advertisers	≤$100	1
332	Terry Young MP	Small advertisers	≤$100	3
333	The Benevolent Society	Charity	≤$100	11
334	The Events Agency	Small advertisers	≤$100	2
335	The Greens NSW	Party/Candidate	≤$100	1
336	The Greens SA	Party/Candidate	≤$100	1
337	The Lady Musgrave Trust	Small advertisers	≤$100	1
338	The Line	Unclassified	≤$100	9
339	The Vocal Minority	Advocacy	≤$100	11
340	Tim Richardson	Party/Candidate	≤$100	7
341	Tim Watts MP	Small advertisers	≤$100	1
342	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	2
343	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	1
344	Town of Cambridge	Small advertisers	≤$100	1
345	Two Good Co.	Small advertisers	≤$100	2
346	United Firefighters Union Victorian Branch	Union	≤$100	1
347	Uniting Communities	Small advertisers	≤$100	3
348	Unitingworld	Charity	≤$100	13
349	Verve Super	Business	≤$100	4
350	Vinnies Tasmania	Small advertisers	≤$100	6
351	Voices of Jagajaga	Small advertisers	≤$100	1
352	WAMN News	Unclassified	≤$100	1
353	Wayne Farnham MP	Party/Candidate	≤$100	2
354	Women for Election	Advocacy	≤$100	24
355	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	7
356	Wyndham City	Small advertisers	≤$100	1
357	Yoorsay	Unclassified	≤$100	1
358	Your Money and Your Life	Small advertisers	≤$100	1
359	Zhi Soon MP	Party/Candidate	≤$100	3
360	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 27 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$141,979
2	Greenpeace Australia Pacific	Advocacy	$77,139
3	Queensland Government	Government	$69,457
4	Amnesty International Australia	Advocacy	$63,071
5	WWF-Australia	Advocacy	$47,707
6	AussieAF	Advocacy	$43,952
7	Advance Australia	Advocacy	$39,362
8	These ads ran without a disclaimer	Other	$36,692
9	Médecins Sans Frontières Australia	Charity	$35,430
10	Australian Conservation Foundation	Advocacy	$33,045
11	Our Watch	Charity	$30,649
12	Shooters Union Australia	Advocacy	$27,649
13	Australia for UNHCR	Charity	$27,304
14	Low Emission Technology Australia	Business	$26,201
15	Transport Victoria	Government	$20,338
16	United Workers Union	Union	$18,858
17	The Australia Institute	Advocacy	$15,992
18	SA Health	Government	$15,689
19	Water Corporation	Government	$15,390
20	Health Care Providers Association	Business	$14,840
21	Jewish Council of Australia	Advocacy	$14,729
22	Western Australia Police Force	Government	$14,221
23	South Australian Government	Government	$13,648
24	Electoral Commission of South Australia	Government	$13,365
25	Keep Australia Safe	Advocacy	$13,272
26	The University of Melbourne	Other	$12,053
27	FOUR PAWS Australia	Charity	$11,884
28	Australian Energy Producers	Business	$11,566
29	Greens MPs	Party/Candidate	$10,916
30	Family First Party Australia Ltd	Party/Candidate	$10,511
31	Australians for Clean Air	Advocacy	$10,318
32	Australian Marine Conservation Society	Advocacy	$9,800
33	Barnardos Australia	Charity	$9,634
34	South Australian Labor	Party/Candidate	$9,589
35	Bush Heritage Australia	Charity	$9,506
36	ifaw	Charity	$9,056
37	Institute of Public Affairs	Advocacy	$9,030
38	GetUp!	Advocacy	$8,936
39	Kids Under Cover	Charity	$8,785
40	WaterAid Australia	Charity	$8,779
41	Koffels Solicitors and Barristers	Business	$8,594
42	WA Government	Government	$8,532
43	The Climate Council	Advocacy	$8,266
44	REPLACE THE WASTE	Government	$8,113
45	The Best Medicine is a Stronger PBS	Advocacy	$7,943
46	The Vocal Minority	Advocacy	$7,778
47	Next Investors	Business	$7,700
48	Department of Justice and Community Safety, Victoria, Australia	Government	$7,403
49	Coal Australia	Business	$6,840
50	World Animal Protection Australia	Charity	$6,700

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About these figures

Source: Meta Ad Library daily report for Australia, dated 27 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 27 January 2026. From 27 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.