Who paid for political ads on Facebook on 26 January 2026

Name: Facebook political ad spend in Australia, 26 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

358 advertisers spent $65,737 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 26 January 2026. The biggest spender was UNICEF Australia ($6,084). Total spend in 2026 to date: $1,487,468.

← 25 JanMonday 26 January 202627 Jan →All days

Spent on 26 Jan

$65,737

358 advertisers

2026 to date

$1,487,468

1 January – 26 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

26 January 2026

2026 to date

Category	26 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$10,569	16.1%	$182,128	12.2%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$17,590	26.8%	$465,411	31.3%
Union Trade unions and union bodies.	$978	1.5%	$24,675	1.7%
Business Companies, and industry and professional associations.	$4,522	6.9%	$89,133	6.0%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,868	12.0%	$206,529	13.9%
Charity Charities whose ads ask for donations or promote their services.	$15,432	23.5%	$327,491	22.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,745	4.2%	$53,205	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,944	6.0%	$91,102	6.1%
Unclassified New advertisers not yet reviewed.	$2,089	3.2%	$47,794	3.2%
Total	$65,737	100%	$1,487,468	100%

Advertisers on 26 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,084	41
2	Amnesty International Australia	Advocacy	$4,262	132
3	South Australian Labor	Party/Candidate	$2,439	13
4	Queensland Government	Government	$2,352	12
5	WWF-Australia	Advocacy	$2,209	39
6	The Australia Institute	Advocacy	$1,783	45
7	AussieAF	Advocacy	$1,664	58
8	These ads ran without a disclaimer	Other	$1,659	42
9	Australians for Clean Air	Advocacy	$1,386	38
10	Médecins Sans Frontières Australia	Charity	$1,235	50
11	Low Emission Technology Australia	Business	$1,178	16
12	Australia for UNHCR	Charity	$1,154	19
13	Our Watch	Charity	$1,129	22
14	ifaw	Charity	$1,074	64
15	Australian Conservation Foundation	Advocacy	$1,031	26
16	Advance Australia	Advocacy	$910	40
17	Coal Australia	Business	$872	2
18	Transport Victoria	Government	$857	20
19	WA Government	Government	$852	4
20	GetUp!	Advocacy	$764	11
21	The Nationals	Party/Candidate	$728	56
22	United Workers Union	Union	$691	198
23	Barnardos Australia	Charity	$662	25
24	Institute of Public Affairs	Advocacy	$624	13
25	South Australian Government	Government	$602	24
26	Water Corporation	Government	$572	9
27	SA Health	Government	$567	18
28	Bush Heritage Australia	Charity	$542	13
29	Family First Party Australia Ltd	Party/Candidate	$538	8
30	Health Care Providers Association	Business	$519	8
31	Senator Michaelia Cash	Party/Candidate	$516	2
32	Greenpeace Australia Pacific	Advocacy	$509	23
33	The University of Melbourne	Other	$505	24
34	FOUR PAWS Australia	Charity	$473	37
35	WaterAid Australia	Charity	$437	32
36	Australian Energy Producers	Business	$436	16
37	Sir Bertram Stevens Institute Limited	Unclassified	$429	4
38	Sky News Australia	Other	$399	1
39	Surfrider Foundation Australia	Advocacy	$375	4
40	Next Investors	Business	$354	5
41	Koffels Solicitors and Barristers	Business	$353	3
42	Australian Marine Conservation Society	Advocacy	$349	7
43	Kids Under Cover	Charity	$329	24
44	Department of Transport and Planning	Government	$327	1
45	Office of Senator Tony Sheldon	Party/Candidate	$322	15
46	REPLACE THE WASTE	Government	$322	14
47	World Animal Protection Australia	Charity	$314	6
48	Cerebral Palsy Alliance	Charity	$293	19
49	Greens MPs	Party/Candidate	$292	16
50	The Best Medicine is a Stronger PBS	Advocacy	$290	84
51	The Climate Council	Advocacy	$289	24
52	Department of Justice and Community Safety, Victoria, Australia	Government	$280	18
53	Australian Red Cross	Charity	$273	24
54	Gordon Legal	Business	$267	3
55	Evan Mulholland MP	Party/Candidate	$235	28
56	Animals Australia	Advocacy	$225	19
57	Plan International Australia	Charity	$225	5
58	Hon Nick Goiran MLC	Party/Candidate	$220	2
59	Sophie Scamps	Party/Candidate	$215	4
60	Climate 200	Advocacy	$208	5
61	Meat & Livestock Australia	Business	$207	6
62	Jacinta Allan MP	Party/Candidate	$200	3
63	Health and Wellbeing Queensland	Government	$198	17
64	World Vision Australia	Charity	$192	51
65	SafeWork NSW	Government	$190	5
66	Phillip Thompson OAM MP	Party/Candidate	$185	1
67	Australian Unions	Union	$183	33
68	Jason Wood MP	Party/Candidate	$177	3
69	Nick McGowan MP	Party/Candidate	$177	2
70	Andrew Hastie	Party/Candidate	$175	6
71	Islamophobia Register Australia	Unclassified	$174	105
72	Lifetime Pets	Unclassified	$174	9
73	Online Hate Prevention Institute	Unclassified	$173	3
74	UNSW Sydney	Unclassified	$166	2
75	Human Rights Law Alliance	Advocacy	$160	7
76	Asylum Seekers Centre	Charity	$155	22
77	International Justice Mission Australia	Charity	$155	34
78	WA Labor	Party/Candidate	$151	1
79	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$150	4
80	Australian Epoch Times Ltd	Other	$148	9
81	Senator Babet	Party/Candidate	$148	3
82	St. Patrick's Community Support Centre	Charity	$147	5
83	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	$147	2
84	Senator James McGrath - Fighting for Queensland	Party/Candidate	$146	1
85	Shine Lawyers	Business	$144	3
86	Uniting Vic.Tas	Charity	$144	20
87	Ben Small - Liberal for Forrest	Party/Candidate	$141	1
88	Garth Hamilton MP	Party/Candidate	$137	9
89	The Wilderness Society	Advocacy	$137	70
90	Tania Lawrence MP	Party/Candidate	$130	5
91	Genea	Business	$123	33
92	Ingrid Stitt MP	Party/Candidate	$119	12
93	City of Joondalup	Government	$116	4
94	Pat Conroy MP	Party/Candidate	$116	13
95	Australian Government Department of Health	Government	$114	1
96	Create Fertility	Unclassified	$108	49
97	Josh Wilson MP	Party/Candidate	$101	1
98	ACCIONA Australia	Unclassified	≤$100	5
99	ACN - Aid to the Church in Need	Small advertisers	≤$100	21
100	Adelaide Park Lands Association	Advocacy	≤$100	1
101	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	3
102	Alec Gargett	Party/Candidate	≤$100	3
103	Alison Champion	Small advertisers	≤$100	1
104	Amanjit Gill	Small advertisers	≤$100	1
105	Andrew Braddock MLA	Party/Candidate	≤$100	1
106	Andrew Leigh MP	Party/Candidate	≤$100	2
107	Anglican Youthworks	Unclassified	≤$100	7
108	Animal Justice Party	Party/Candidate	≤$100	1
109	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
110	Ann-Marie Hermans MP	Small advertisers	≤$100	2
111	Anthony Carbines MP	Party/Candidate	≤$100	8
112	Anthony Cianflone MP	Small advertisers	≤$100	6
113	Ariana Doolan MP	Small advertisers	≤$100	2
114	AST Management	Small advertisers	≤$100	1
115	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	14
116	AUSTRAC	Government	≤$100	20
117	Australia Long Weekend	Small advertisers	≤$100	1
118	Australian Alliance for Animals	Small advertisers	≤$100	3
119	Australian Citizens Party	Party/Candidate	≤$100	5
120	Australian Electoral Commission	Government	≤$100	1
121	Australian Human Rights Act	Small advertisers	≤$100	5
122	Australian Jewish Association	Small advertisers	≤$100	1
123	Australian Rail Track Corporation	Small advertisers	≤$100	1
124	Australian Tamil Congress	Small advertisers	≤$100	1
125	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
126	Belinda Wilson	Unclassified	≤$100	6
127	Better Chicken Australia	Advocacy	≤$100	6
128	Bisma Asif MP	Party/Candidate	≤$100	4
129	Brad Battin MP	Party/Candidate	≤$100	1
130	Brad Rowswell MP	Small advertisers	≤$100	3
131	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
132	Bridget Vallence	Unclassified	≤$100	4
133	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
134	Building Commission NSW	Government	≤$100	2
135	Building For Tomorrow	Advocacy	≤$100	1
136	Business Queensland	Small advertisers	≤$100	1
137	Cancer Council ACT	Small advertisers	≤$100	9
138	Cassandra Fernando MP	Party/Candidate	≤$100	1
139	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
140	Catherine Hutchesson MP	Small advertisers	≤$100	1
141	Catherine Lezer	Small advertisers	≤$100	6
142	Catholic Education Tasmania	Unclassified	≤$100	14
143	Catholic Mission	Charity	≤$100	2
144	Catholic Schools NSW	Unclassified	≤$100	6
145	CBM Australia	Unclassified	≤$100	9
146	Centre for Public Integrity	Small advertisers	≤$100	2
147	Challenge DV	Unclassified	≤$100	8
148	Christine Couzens MP	Small advertisers	≤$100	2
149	City of Boroondara	Government	≤$100	1
150	City of Kwinana	Small advertisers	≤$100	4
151	City of Melville	Small advertisers	≤$100	1
152	City of Parramatta	Government	≤$100	8
153	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
154	Corinne Mulholland	Party/Candidate	≤$100	1
155	Councillor John Stamolis	Small advertisers	≤$100	1
156	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
157	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
158	Cr Michelle Cowan - Wodonga Council - Barnawartha North Ward	Small advertisers	≤$100	1
159	Craig Haslam Indpendent	Small advertisers	≤$100	1
160	Curious Minds Media	Small advertisers	≤$100	4
161	Dai Le	Small advertisers	≤$100	1
162	Dan Hopkins	Small advertisers	≤$100	1
163	Daniel Mulino	Small advertisers	≤$100	2
164	Daniela De Martino	Unclassified	≤$100	8
165	David Batt MP	Party/Candidate	≤$100	1
166	David Davis MP	Small advertisers	≤$100	3
167	David Farrelly	Small advertisers	≤$100	2
168	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
169	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
170	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
171	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
172	Domestic Violence NSW	Small advertisers	≤$100	1
173	Dr Christian Rowan MP	Small advertisers	≤$100	2
174	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
175	Dr. Carina Garland MP	Party/Candidate	≤$100	23
176	Dylan Wight	Party/Candidate	≤$100	4
177	Eden Foster MP	Party/Candidate	≤$100	2
178	Electoral Commission of Queensland	Small advertisers	≤$100	2
179	Electoral Commission of South Australia	Government	≤$100	2
180	Emma Kealy for Lowan	Small advertisers	≤$100	1
181	Environment Centre NT	Advocacy	≤$100	2
182	Environs Kimberley	Advocacy	≤$100	3
183	Ethical Clothing Australia	Other	≤$100	4
184	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
185	Fisheries Queensland	Small advertisers	≤$100	1
186	Foodbank WA	Charity	≤$100	16
187	Free To Shine	Small advertisers	≤$100	1
188	Freedom for Faith	Unclassified	≤$100	1
189	From Perth For Perth	Small advertisers	≤$100	7
190	Future Super	Unclassified	≤$100	1
191	Gary Maas MP	Party/Candidate	≤$100	7
192	Ged Kearney MP	Small advertisers	≤$100	1
193	Gender Awareness Australia	Advocacy	≤$100	22
194	Greenfleet	Charity	≤$100	10
195	Hagar Australia	Charity	≤$100	3
196	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
197	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
198	Humane World for Animals Australia	Advocacy	≤$100	1
199	Independent Australia	Small advertisers	≤$100	2
200	Iwan Walters MP	Party/Candidate	≤$100	4
201	Jacinta Allan	Party/Candidate	≤$100	1
202	Jackson Taylor MP	Party/Candidate	≤$100	6
203	James4Balga	Small advertisers	≤$100	1
204	Jason Yat-sen Li MP	Party/Candidate	≤$100	2
205	Jean Hailes for Women's Health	Charity	≤$100	5
206	Jess Pugh MP	Small advertisers	≤$100	1
207	Jess Wilson MP	Party/Candidate	≤$100	1
208	Jesuit Mission Australia	Unclassified	≤$100	13
209	Jo Briskey	Small advertisers	≤$100	22
210	John Barounis MP	Party/Candidate	≤$100	1
211	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	3
212	Jordan Crugnale MP	Party/Candidate	≤$100	5
213	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
214	Julian Hill MP	Party/Candidate	≤$100	3
215	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
216	Juliana Addison MP	Party/Candidate	≤$100	1
217	Kat Theophanous MP	Party/Candidate	≤$100	4
218	Kate Thwaites MP	Party/Candidate	≤$100	4
219	Katherine Copsey	Party/Candidate	≤$100	1
220	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
221	Katie Hall MP	Party/Candidate	≤$100	5
222	Katy Gallagher	Unclassified	≤$100	1
223	Keane Jason	Small advertisers	≤$100	1
224	Keep Top End Coasts Healthy	Unclassified	≤$100	3
225	Kim O’Keeffe MP	Small advertisers	≤$100	1
226	Lauren Kathage MP	Party/Candidate	≤$100	4
227	Liam Staltari	Small advertisers	≤$100	1
228	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	6
229	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
230	Linus Power MP	Small advertisers	≤$100	1
231	Lizzie Blandthorn	Unclassified	≤$100	5
232	Lock The Gate Alliance	Advocacy	≤$100	9
233	Lorna Clarke MLA	Small advertisers	≤$100	2
234	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
235	Lucy Hood MP	Small advertisers	≤$100	1
236	Luke Gosling MP	Party/Candidate	≤$100	21
237	Madonna Jarrett MP	Party/Candidate	≤$100	1
238	MAGA	Small advertisers	≤$100	4
239	Martin John Taylor	Small advertisers	≤$100	1
240	Mary MacKillop Today	Charity	≤$100	5
241	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
242	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
243	Mathew Hilakari MP	Party/Candidate	≤$100	7
244	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	2
245	Melbourne Water	Unclassified	≤$100	5
246	Melissa Horne MP	Party/Candidate	≤$100	6
247	Melissa McIntosh MP	Party/Candidate	≤$100	1
248	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
249	Michelle Rowland MP	Party/Candidate	≤$100	2
250	Mining & Energy Union	Union	≤$100	10
251	Monash IVF	Business	≤$100	2
252	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
253	Natalie Hutchins MP	Party/Candidate	≤$100	2
254	Natalie Suleyman MP	Party/Candidate	≤$100	4
255	Nathan Lambert	Party/Candidate	≤$100	2
256	Nature Conservation Council of NSW	Advocacy	≤$100	1
257	Newlife IVF Australia	Small advertisers	≤$100	14
258	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
259	NSW Fair Trading	Government	≤$100	1
260	Office of Ros Spence MP	Party/Candidate	≤$100	1
261	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
262	Open Doors Australia	Small advertisers	≤$100	1
263	OXFAM AUSTRALIA	Charity	≤$100	4
264	OZ Arab Media	Small advertisers	≤$100	3
265	Parkerville Children And Youth Care	Small advertisers	≤$100	11
266	Parliament of Victoria	Unclassified	≤$100	3
267	Patrick Gorman	Party/Candidate	≤$100	3
268	Paul Edbrooke MP	Party/Candidate	≤$100	2
269	Paul Mercurio MP	Small advertisers	≤$100	1
270	Pauline Richards MP	Party/Candidate	≤$100	7
271	Peter Angelico	Unclassified	≤$100	1
272	Peter Khalil	Party/Candidate	≤$100	35
273	Peter Rentoulis	Small advertisers	≤$100	1
274	Physical Disability Council of NSW	Small advertisers	≤$100	3
275	PLan: the Planning Action Network Inc	Unclassified	≤$100	1
276	Politics Reloaded	Unclassified	≤$100	1
277	Powerhouse Museum Alliance	Small advertisers	≤$100	5
278	Pregnancy Help Sydney	Small advertisers	≤$100	2
279	Queensland Farmers' Federation	Small advertisers	≤$100	4
280	Queensland Human Rights Commission	Small advertisers	≤$100	1
281	Reconciliation South Australia	Small advertisers	≤$100	3
282	Richard Welch MP	Small advertisers	≤$100	1
283	Rob Mitchell MP	Small advertisers	≤$100	23
284	Roma Britnell MP	Small advertisers	≤$100	3
285	Ron Hoenig MP	Small advertisers	≤$100	4
286	Rose Disability Care Services	Small advertisers	≤$100	2
287	RSPCA South Australia	Unclassified	≤$100	6
288	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	1
289	Sally Sitou MP	Party/Candidate	≤$100	2
290	Sarah Andrews MP	Party/Candidate	≤$100	7
291	Sarah Connolly MP	Party/Candidate	≤$100	6
292	Save the Bilby Fund	Charity	≤$100	5
293	SBS Arabic24	Government	≤$100	6
294	SBS Cantonese 廣東話節目	Government	≤$100	9
295	SBS Filipino	Government	≤$100	2
296	SBS Greek	Small advertisers	≤$100	1
297	SBS Hindi	Small advertisers	≤$100	3
298	SBS Korean	Small advertisers	≤$100	3
299	SBS Mandarin中文普通话	Government	≤$100	8
300	SBS Pashto	Small advertisers	≤$100	3
301	SBS Portuguese	Small advertisers	≤$100	2
302	SBS Punjabi	Small advertisers	≤$100	3
303	SBS Spanish / Australia en español	Government	≤$100	5
304	SBS Tamil	Small advertisers	≤$100	2
305	SBS Telugu	Small advertisers	≤$100	5
306	SBS Urdu	Small advertisers	≤$100	2
307	SBS Vietnamese	Government	≤$100	3
308	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
309	SDA NSW & ACT	Union	≤$100	5
310	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
311	Senator Raff Ciccone	Small advertisers	≤$100	2
312	Senator Steph Hodgins-May	Small advertisers	≤$100	1
313	Senator Susan McDonald	Party/Candidate	≤$100	1
314	Seven Network (Operations) Limited	Small advertisers	≤$100	1
315	Shane Love MLA	Small advertisers	≤$100	2
316	Sharon Claydon MP	Party/Candidate	≤$100	5
317	Shayne Neumann MP	Small advertisers	≤$100	6
318	Sheena Watt MP	Party/Candidate	≤$100	2
319	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
320	South Australian Labor Party	Party/Candidate	≤$100	30
321	South Coast Labour Council	Small advertisers	≤$100	1
322	Stacks Law Firm	Small advertisers	≤$100	1
323	State Government of South Australia	Government	≤$100	8
324	Steve Catania MLA	Party/Candidate	≤$100	1
325	Steve Martin MLC	Party/Candidate	≤$100	1
326	Steve McGhie MP	Party/Candidate	≤$100	4
327	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
328	Tearfund Australia	Charity	≤$100	15
329	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	4
330	Territory Seafood Crew	Small advertisers	≤$100	1
331	Terry Young MP	Small advertisers	≤$100	2
332	The Benevolent Society	Charity	≤$100	5
333	The Events Agency	Small advertisers	≤$100	2
334	The Greens NSW	Party/Candidate	≤$100	1
335	The Lady Musgrave Trust	Small advertisers	≤$100	1
336	The Line	Unclassified	≤$100	13
337	The Vocal Minority	Advocacy	≤$100	18
338	Thomas McNab SA BEST	Party/Candidate	≤$100	2
339	Tim Richardson	Party/Candidate	≤$100	7
340	Tim Watts MP	Small advertisers	≤$100	1
341	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	2
342	Tony Pasin MP	Party/Candidate	≤$100	2
343	Town of Cambridge	Small advertisers	≤$100	1
344	United Firefighters Union Victorian Branch	Union	≤$100	2
345	Uniting Communities	Small advertisers	≤$100	3
346	Unitingworld	Charity	≤$100	12
347	Verve Super	Business	≤$100	4
348	Vinnies Tasmania	Small advertisers	≤$100	6
349	Voices of Jagajaga	Small advertisers	≤$100	1
350	WAMN News	Unclassified	≤$100	1
351	Wayne Farnham MP	Party/Candidate	≤$100	3
352	Women for Election	Advocacy	≤$100	23
353	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	5
354	Wyndham City	Small advertisers	≤$100	1
355	Yoorsay	Unclassified	≤$100	1
356	Your Money and Your Life	Small advertisers	≤$100	1
357	Zhi Soon MP	Party/Candidate	≤$100	3
358	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 26 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$135,770
2	Greenpeace Australia Pacific	Advocacy	$76,106
3	Queensland Government	Government	$67,230
4	Amnesty International Australia	Advocacy	$58,793
5	WWF-Australia	Advocacy	$45,547
6	AussieAF	Advocacy	$42,284
7	Advance Australia	Advocacy	$38,695
8	These ads ran without a disclaimer	Other	$34,488
9	Médecins Sans Frontières Australia	Charity	$34,445
10	Australian Conservation Foundation	Advocacy	$32,096
11	Our Watch	Charity	$29,574
12	Shooters Union Australia	Advocacy	$27,649
13	Australia for UNHCR	Charity	$26,313
14	Low Emission Technology Australia	Business	$25,088
15	Transport Victoria	Government	$19,440
16	United Workers Union	Union	$18,208
17	SA Health	Government	$15,138
18	Water Corporation	Government	$14,872
19	Jewish Council of Australia	Advocacy	$14,729
20	The Australia Institute	Advocacy	$14,516
21	Health Care Providers Association	Business	$14,367
22	Western Australia Police Force	Government	$14,221
23	South Australian Government	Government	$13,127
24	Keep Australia Safe	Advocacy	$13,007
25	Electoral Commission of South Australia	Government	$12,274
26	The University of Melbourne	Other	$11,579
27	FOUR PAWS Australia	Charity	$11,308
28	Australian Energy Producers	Business	$11,154
29	Greens MPs	Party/Candidate	$10,034
30	Family First Party Australia Ltd	Party/Candidate	$9,987
31	Australian Marine Conservation Society	Advocacy	$9,500
32	Barnardos Australia	Charity	$9,005
33	Bush Heritage Australia	Charity	$8,962
34	Australians for Clean Air	Advocacy	$8,834
35	Institute of Public Affairs	Advocacy	$8,503
36	Kids Under Cover	Charity	$8,473
37	WaterAid Australia	Charity	$8,423
38	Koffels Solicitors and Barristers	Business	$8,263
39	GetUp!	Advocacy	$8,180
40	ifaw	Charity	$8,109
41	The Climate Council	Advocacy	$7,990
42	REPLACE THE WASTE	Government	$7,807
43	The Vocal Minority	Advocacy	$7,744
44	WA Government	Government	$7,692
45	The Best Medicine is a Stronger PBS	Advocacy	$7,664
46	Next Investors	Business	$7,411
47	Department of Justice and Community Safety, Victoria, Australia	Government	$7,137
48	South Australian Labor	Party/Candidate	$6,999
49	World Animal Protection Australia	Charity	$6,405
50	The Nationals	Party/Candidate	$6,396

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About these figures

Source: Meta Ad Library daily report for Australia, dated 26 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 26 January 2026. From 26 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.