Who paid for political ads on Facebook on 25 January 2026

Name: Facebook political ad spend in Australia, 25 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

366 advertisers spent $66,575 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 25 January 2026. The biggest spender was UNICEF Australia ($6,437). Total spend in 2026 to date: $1,421,732.

← 24 JanSunday 25 January 202626 Jan →All days

Spent on 25 Jan

$66,575

366 advertisers

2026 to date

$1,421,732

1 January – 25 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

25 January 2026

2026 to date

Category	25 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$10,299	15.5%	$171,559	12.1%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$18,970	28.5%	$447,821	31.5%
Union Trade unions and union bodies.	$1,034	1.6%	$23,697	1.7%
Business Companies, and industry and professional associations.	$4,725	7.1%	$84,611	6.0%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,285	12.4%	$198,661	14.0%
Charity Charities whose ads ask for donations or promote their services.	$15,122	22.7%	$312,059	21.9%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,629	2.4%	$50,461	3.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,048	6.1%	$87,157	6.1%
Unclassified New advertisers not yet reviewed.	$2,463	3.7%	$45,706	3.2%
Total	$66,575	100%	$1,421,732	100%

Advertisers on 25 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,437	38
2	Amnesty International Australia	Advocacy	$4,499	130
3	Queensland Government	Government	$2,436	12
4	WWF-Australia	Advocacy	$2,253	37
5	AussieAF	Advocacy	$2,158	57
6	The Australia Institute	Advocacy	$1,804	43
7	Australians for Clean Air	Advocacy	$1,734	38
8	Médecins Sans Frontières Australia	Charity	$1,371	51
9	Low Emission Technology Australia	Business	$1,233	16
10	Australia for UNHCR	Charity	$1,190	17
11	Our Watch	Charity	$1,187	22
12	South Australian Labor	Party/Candidate	$1,129	13
13	Australian Conservation Foundation	Advocacy	$1,035	24
14	Transport Victoria	Government	$904	20
15	Advance Australia	Advocacy	$889	44
16	Coal Australia	Business	$873	2
17	WA Government	Government	$847	4
18	GetUp!	Advocacy	$817	10
19	United Workers Union	Union	$741	194
20	Institute of Public Affairs	Advocacy	$704	13
21	Mayor Jon Raven	Party/Candidate	$695	5
22	These ads ran without a disclaimer	Other	≤$100	25
23	Barnardos Australia	Charity	$651	24
24	The Nationals	Party/Candidate	$643	53
25	SA Health	Government	$596	17
26	Water Corporation	Government	$581	9
27	Senator Michaelia Cash	Party/Candidate	$557	2
28	Bush Heritage Australia	Charity	$550	13
29	Family First Party Australia Ltd	Party/Candidate	$547	8
30	South Australian Government	Government	$530	24
31	Greenpeace Australia Pacific	Advocacy	$523	22
32	Sir Bertram Stevens Institute Limited	Unclassified	$522	3
33	Health Care Providers Association	Business	$516	7
34	The University of Melbourne	Other	$513	24
35	FOUR PAWS Australia	Charity	$489	32
36	WaterAid Australia	Charity	$489	32
37	Greens MPs	Party/Candidate	$482	8
38	Australian Energy Producers	Business	$458	16
39	Australian Marine Conservation Society	Advocacy	$401	5
40	Surfrider Foundation Australia	Advocacy	$380	4
41	Koffels Solicitors and Barristers	Business	$367	3
42	Next Investors	Business	$367	5
43	Sky News Australia	Other	$355	1
44	Gordon Legal	Business	$340	3
45	Kids Under Cover	Charity	$337	22
46	World Animal Protection Australia	Charity	$333	7
47	Department of Transport and Planning	Government	$332	1
48	Office of Senator Tony Sheldon	Party/Candidate	$329	14
49	REPLACE THE WASTE	Government	$326	14
50	The Best Medicine is a Stronger PBS	Advocacy	$307	75
51	The Climate Council	Advocacy	$297	21
52	Department of Justice and Community Safety, Victoria, Australia	Government	$295	18
53	Cerebral Palsy Alliance	Charity	$294	18
54	Australian Red Cross	Charity	$279	21
55	Hon Nick Goiran MLC	Party/Candidate	$279	2
56	Evan Mulholland MP	Party/Candidate	$248	25
57	Plan International Australia	Charity	$237	5
58	Animals Australia	Advocacy	$234	19
59	Allegra Spender	Party/Candidate	$230	4
60	Sophie Scamps	Party/Candidate	$227	4
61	Jacinta Allan MP	Party/Candidate	$224	3
62	Meat & Livestock Australia	Business	$217	5
63	Climate 200	Advocacy	$209	4
64	Electoral Commission of South Australia	Government	$206	2
65	Health and Wellbeing Queensland	Government	$205	14
66	WA Labor	Party/Candidate	$198	2
67	World Vision Australia	Charity	$194	47
68	Australian Unions	Union	$189	27
69	Online Hate Prevention Institute	Unclassified	$184	3
70	Islamophobia Register Australia	Unclassified	$179	103
71	Andrew Hastie	Party/Candidate	$178	6
72	Lifetime Pets	Unclassified	$169	4
73	Asylum Seekers Centre	Charity	$162	19
74	Uniting Vic.Tas	Charity	$162	22
75	Human Rights Law Alliance	Advocacy	$158	7
76	Senator Babet	Party/Candidate	$158	2
77	Shine Lawyers	Business	$157	3
78	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$157	4
79	International Justice Mission Australia	Charity	$156	38
80	Senator James McGrath - Fighting for Queensland	Party/Candidate	$155	1
81	St. Patrick's Community Support Centre	Charity	$154	5
82	The Wilderness Society	Advocacy	$153	59
83	UNSW Sydney	Unclassified	$153	2
84	Melissa McIntosh MP	Party/Candidate	$152	2
85	Garth Hamilton MP	Party/Candidate	$149	7
86	Ben Small - Liberal for Forrest	Party/Candidate	$142	1
87	Tania Lawrence MP	Party/Candidate	$139	5
88	Pat Conroy MP	Party/Candidate	$135	12
89	Genea	Business	$128	29
90	Ingrid Stitt MP	Party/Candidate	$125	12
91	City of Joondalup	Government	$121	4
92	Australian Government Department of Health	Government	$120	1
93	Create Fertility	Unclassified	$118	46
94	Net Zero Economy Authority	Government	$116	2
95	NSW Fair Trading	Government	$116	4
96	Josh Wilson MP	Party/Candidate	$113	1
97	Anthony Carbines MP	Party/Candidate	$109	8
98	Lizzie Blandthorn	Unclassified	$104	5
99	PLan: the Planning Action Network Inc	Unclassified	$104	1
100	Jesuit Mission Australia	Unclassified	$103	12
101	The Line	Unclassified	$101	10
102	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	$101	4
103	ACCIONA Australia	Unclassified	≤$100	6
104	ACN - Aid to the Church in Need	Small advertisers	≤$100	22
105	Adelaide Park Lands Association	Advocacy	≤$100	1
106	Advocacy Tasmania	Small advertisers	≤$100	1
107	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
108	Alison Champion	Small advertisers	≤$100	1
109	Amanjit Gill	Small advertisers	≤$100	1
110	Andrew Braddock MLA	Party/Candidate	≤$100	1
111	Andrew Leigh MP	Party/Candidate	≤$100	2
112	Anglican Youthworks	Unclassified	≤$100	6
113	Animal Justice Party	Party/Candidate	≤$100	1
114	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
115	Ann-Marie Hermans MP	Small advertisers	≤$100	2
116	Anthony Cianflone MP	Small advertisers	≤$100	6
117	Ariana Doolan MP	Small advertisers	≤$100	2
118	AST Management	Small advertisers	≤$100	1
119	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	14
120	AUSTRAC	Government	≤$100	17
121	Australian Alliance for Animals	Small advertisers	≤$100	3
122	Australian Citizens Party	Party/Candidate	≤$100	5
123	Australian Electoral Commission	Government	≤$100	1
124	Australian Epoch Times Ltd	Other	≤$100	9
125	Australian Human Rights Act	Small advertisers	≤$100	4
126	Australian Jewish Association	Small advertisers	≤$100	1
127	Australian Rail Track Corporation	Small advertisers	≤$100	1
128	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
129	Belinda Wilson	Unclassified	≤$100	6
130	Better Chicken Australia	Advocacy	≤$100	6
131	Bisma Asif MP	Party/Candidate	≤$100	3
132	Brad Battin MP	Party/Candidate	≤$100	1
133	Brad Rowswell MP	Small advertisers	≤$100	3
134	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
135	Bridget Vallence	Unclassified	≤$100	5
136	Brisbane City Council	Government	≤$100	1
137	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
138	Building Commission NSW	Government	≤$100	2
139	Building For Tomorrow	Advocacy	≤$100	1
140	Business Queensland	Small advertisers	≤$100	1
141	Cameron Caldwell MP	Party/Candidate	≤$100	1
142	Cancer Council ACT	Small advertisers	≤$100	9
143	Cassandra Fernando MP	Party/Candidate	≤$100	1
144	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
145	Catherine Hutchesson MP	Small advertisers	≤$100	1
146	Catherine Lezer	Small advertisers	≤$100	6
147	Catholic Education Tasmania	Unclassified	≤$100	12
148	Catholic Mission	Charity	≤$100	2
149	Catholic Schools NSW	Unclassified	≤$100	5
150	Cathy Zeiger - Div. 3 Councillor, Cairns Regional Council	Small advertisers	≤$100	1
151	CBM Australia	Unclassified	≤$100	6
152	Centre for Public Integrity	Small advertisers	≤$100	2
153	Challenge DV	Unclassified	≤$100	10
154	Christine Couzens MP	Small advertisers	≤$100	2
155	City of Boroondara	Government	≤$100	1
156	City of Kwinana	Small advertisers	≤$100	3
157	City of Melville	Small advertisers	≤$100	1
158	City of Parramatta	Government	≤$100	4
159	Cody Scholes	Small advertisers	≤$100	1
160	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
161	Corinne Mulholland	Party/Candidate	≤$100	1
162	Councillor John Stamolis	Small advertisers	≤$100	1
163	Councillor Sean O'Reilly	Small advertisers	≤$100	1
164	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
165	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
166	Cr Michelle Cowan - Wodonga Council - Barnawartha North Ward	Small advertisers	≤$100	1
167	Craig Haslam Indpendent	Small advertisers	≤$100	1
168	Curious Minds Media	Small advertisers	≤$100	4
169	Dai Le	Small advertisers	≤$100	1
170	Dan Hopkins	Small advertisers	≤$100	1
171	Daniel Mulino	Small advertisers	≤$100	2
172	Daniela De Martino	Unclassified	≤$100	7
173	David Batt MP	Party/Candidate	≤$100	1
174	David Davis MP	Small advertisers	≤$100	3
175	David Farrelly	Small advertisers	≤$100	3
176	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
177	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
178	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
179	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
180	Domestic Violence NSW	Small advertisers	≤$100	1
181	Dr Christian Rowan MP	Small advertisers	≤$100	1
182	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
183	Dr. Carina Garland MP	Party/Candidate	≤$100	23
184	Dylan Wight	Party/Candidate	≤$100	4
185	Eden Foster MP	Party/Candidate	≤$100	2
186	Electoral Commission of Queensland	Small advertisers	≤$100	2
187	Emma Kealy for Lowan	Small advertisers	≤$100	1
188	Environment Centre NT	Advocacy	≤$100	3
189	Environs Kimberley	Advocacy	≤$100	3
190	Ethical Clothing Australia	Other	≤$100	3
191	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
192	Fisheries Queensland	Small advertisers	≤$100	1
193	Foodbank WA	Charity	≤$100	14
194	Free To Shine	Small advertisers	≤$100	1
195	Freedom for Faith	Unclassified	≤$100	1
196	From Perth For Perth	Small advertisers	≤$100	11
197	Future Super	Unclassified	≤$100	1
198	Gary Maas MP	Party/Candidate	≤$100	7
199	Ged Kearney MP	Small advertisers	≤$100	1
200	Gender Awareness Australia	Advocacy	≤$100	22
201	Greenfleet	Charity	≤$100	10
202	Growth Faculty	Unclassified	≤$100	7
203	Hagar Australia	Charity	≤$100	3
204	Henry Pike MP	Party/Candidate	≤$100	3
205	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
206	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
207	Humane World for Animals Australia	Advocacy	≤$100	1
208	ifaw	Charity	≤$100	35
209	Independent Australia	Small advertisers	≤$100	2
210	Iwan Walters MP	Party/Candidate	≤$100	4
211	Jacinta Allan	Party/Candidate	≤$100	1
212	Jackson Taylor MP	Party/Candidate	≤$100	6
213	James4Balga	Small advertisers	≤$100	1
214	Jason Wood MP	Party/Candidate	≤$100	3
215	Jason Yat-sen Li MP	Party/Candidate	≤$100	2
216	Jean Hailes for Women's Health	Charity	≤$100	4
217	Jess Pugh MP	Small advertisers	≤$100	1
218	Jess Wilson MP	Party/Candidate	≤$100	1
219	Jo Briskey	Small advertisers	≤$100	20
220	John Barounis MP	Party/Candidate	≤$100	1
221	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	3
222	Jordan Crugnale MP	Party/Candidate	≤$100	5
223	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
224	Julian Hill MP	Party/Candidate	≤$100	3
225	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
226	Juliana Addison MP	Party/Candidate	≤$100	1
227	Kat Theophanous MP	Party/Candidate	≤$100	4
228	Kate Thwaites MP	Party/Candidate	≤$100	4
229	Katherine Copsey	Party/Candidate	≤$100	1
230	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
231	Katie Hall MP	Party/Candidate	≤$100	5
232	Katy Gallagher	Unclassified	≤$100	1
233	Keep Top End Coasts Healthy	Unclassified	≤$100	2
234	Kim O’Keeffe MP	Small advertisers	≤$100	1
235	Lauren Kathage MP	Party/Candidate	≤$100	4
236	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	6
237	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
238	Linus Power MP	Small advertisers	≤$100	1
239	Lock The Gate Alliance	Advocacy	≤$100	9
240	Lorna Clarke MLA	Small advertisers	≤$100	3
241	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
242	Lucy Hood MP	Small advertisers	≤$100	1
243	Luke Gosling MP	Party/Candidate	≤$100	21
244	Madonna Jarrett MP	Party/Candidate	≤$100	1
245	MAGA	Small advertisers	≤$100	2
246	Martin John Taylor	Small advertisers	≤$100	1
247	Mary MacKillop Today	Charity	≤$100	5
248	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
249	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
250	Mathew Hilakari MP	Party/Candidate	≤$100	7
251	Melbourne Water	Unclassified	≤$100	8
252	Melissa Horne MP	Party/Candidate	≤$100	6
253	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
254	Michelle Rowland MP	Party/Candidate	≤$100	2
255	Mining & Energy Union	Union	≤$100	11
256	Mito Foundation	Small advertisers	≤$100	1
257	Monash IVF	Business	≤$100	3
258	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
259	Natalie Hutchins MP	Party/Candidate	≤$100	2
260	Natalie Suleyman MP	Party/Candidate	≤$100	4
261	Nathan Lambert	Party/Candidate	≤$100	2
262	Nature Conservation Council of NSW	Advocacy	≤$100	1
263	Naveed Hazraty	Small advertisers	≤$100	1
264	Newlife IVF Australia	Small advertisers	≤$100	9
265	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
266	Nick McGowan MP	Party/Candidate	≤$100	1
267	Oberon Against Wind Towers	Small advertisers	≤$100	1
268	Office of Ros Spence MP	Party/Candidate	≤$100	1
269	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
270	Open Doors Australia	Small advertisers	≤$100	1
271	OXFAM AUSTRALIA	Charity	≤$100	3
272	OZ Arab Media	Small advertisers	≤$100	3
273	Parkerville Children And Youth Care	Small advertisers	≤$100	9
274	Parliament of Victoria	Unclassified	≤$100	3
275	Patrick Gorman	Party/Candidate	≤$100	4
276	Paul Edbrooke MP	Party/Candidate	≤$100	2
277	Paul Mercurio MP	Small advertisers	≤$100	1
278	Pauline Richards MP	Party/Candidate	≤$100	7
279	Peter Angelico	Unclassified	≤$100	1
280	Peter Khalil	Party/Candidate	≤$100	31
281	Peter Rentoulis	Small advertisers	≤$100	1
282	Physical Disability Council of NSW	Small advertisers	≤$100	2
283	Powerhouse Museum Alliance	Small advertisers	≤$100	5
284	Pregnancy Help Sydney	Small advertisers	≤$100	2
285	Queensland Farmers' Federation	Small advertisers	≤$100	3
286	Queensland Human Rights Commission	Small advertisers	≤$100	1
287	Queensland Tourism Development	Government	≤$100	1
288	Reconciliation South Australia	Small advertisers	≤$100	3
289	Richard Welch MP	Small advertisers	≤$100	1
290	Rick Wilson	Party/Candidate	≤$100	6
291	Rob Mitchell MP	Small advertisers	≤$100	25
292	Roma Britnell MP	Small advertisers	≤$100	3
293	Ron Hoenig MP	Small advertisers	≤$100	4
294	Rose Disability Care Services	Small advertisers	≤$100	1
295	RSPCA South Australia	Unclassified	≤$100	5
296	SafeWork NSW	Government	≤$100	4
297	Sally Sitou MP	Party/Candidate	≤$100	2
298	Sarah Andrews MP	Party/Candidate	≤$100	7
299	Sarah Connolly MP	Party/Candidate	≤$100	6
300	Save the Bilby Fund	Charity	≤$100	5
301	SBS Arabic24	Government	≤$100	5
302	SBS Cantonese 廣東話節目	Government	≤$100	8
303	SBS Filipino	Government	≤$100	2
304	SBS Greek	Small advertisers	≤$100	1
305	SBS Hindi	Small advertisers	≤$100	3
306	SBS Korean	Small advertisers	≤$100	3
307	SBS Mandarin中文普通话	Government	≤$100	5
308	SBS Portuguese	Small advertisers	≤$100	2
309	SBS Punjabi	Small advertisers	≤$100	2
310	SBS Spanish / Australia en español	Government	≤$100	5
311	SBS Tamil	Small advertisers	≤$100	2
312	SBS Telugu	Small advertisers	≤$100	5
313	SBS Urdu	Small advertisers	≤$100	2
314	SBS Vietnamese	Government	≤$100	3
315	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
316	SDA NSW & ACT	Union	≤$100	5
317	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
318	Senator Raff Ciccone	Small advertisers	≤$100	2
319	Senator Steph Hodgins-May	Small advertisers	≤$100	1
320	Senator Susan McDonald	Party/Candidate	≤$100	1
321	Seven Network (Operations) Limited	Small advertisers	≤$100	1
322	Shane Love MLA	Small advertisers	≤$100	2
323	Sharon Claydon MP	Party/Candidate	≤$100	5
324	Shayne Neumann MP	Small advertisers	≤$100	6
325	Sheena Watt MP	Party/Candidate	≤$100	2
326	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
327	South Australian Labor Party	Party/Candidate	≤$100	25
328	South Coast Labour Council	Small advertisers	≤$100	1
329	Stacks Law Firm	Small advertisers	≤$100	1
330	State Government of South Australia	Government	≤$100	8
331	Steve Catania MLA	Party/Candidate	≤$100	1
332	Steve Martin MLC	Party/Candidate	≤$100	1
333	Steve McGhie MP	Party/Candidate	≤$100	4
334	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
335	Tearfund Australia	Charity	≤$100	14
336	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	4
337	Territory Seafood Crew	Small advertisers	≤$100	1
338	Terry Young MP	Small advertisers	≤$100	2
339	The Benevolent Society	Charity	≤$100	8
340	The Events Agency	Small advertisers	≤$100	2
341	The Greens NSW	Party/Candidate	≤$100	1
342	The Lady Musgrave Trust	Small advertisers	≤$100	1
343	The Vocal Minority	Advocacy	≤$100	13
344	Thomas McNab SA BEST	Party/Candidate	≤$100	2
345	Tim Richardson	Party/Candidate	≤$100	7
346	Tim Watts MP	Small advertisers	≤$100	1
347	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	3
348	Tony Pasin MP	Party/Candidate	≤$100	7
349	Toowoomba Regional Council	Unclassified	≤$100	1
350	Town of Cambridge	Small advertisers	≤$100	1
351	United firefighters union	Small advertisers	≤$100	1
352	United Firefighters Union Victorian Branch	Union	≤$100	2
353	Uniting Communities	Small advertisers	≤$100	3
354	Unitingworld	Charity	≤$100	12
355	Verve Super	Business	≤$100	4
356	Vinnies Tasmania	Small advertisers	≤$100	5
357	Voices of Jagajaga	Small advertisers	≤$100	1
358	Wayne Farnham MP	Party/Candidate	≤$100	2
359	Wendy Lovell MP	Party/Candidate	≤$100	1
360	Women for Election	Advocacy	≤$100	26
361	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
362	Wyndham City	Small advertisers	≤$100	1
363	Yoorsay	Unclassified	≤$100	1
364	Your Money and Your Life	Small advertisers	≤$100	1
365	Zhi Soon MP	Party/Candidate	≤$100	3
366	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 25 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$129,686
2	Greenpeace Australia Pacific	Advocacy	$75,597
3	Queensland Government	Government	$64,878
4	Amnesty International Australia	Advocacy	$54,531
5	WWF-Australia	Advocacy	$43,338
6	AussieAF	Advocacy	$40,620
7	Advance Australia	Advocacy	$37,786
8	Médecins Sans Frontières Australia	Charity	$33,210
9	These ads ran without a disclaimer	Other	$32,829
10	Australian Conservation Foundation	Advocacy	$31,065
11	Our Watch	Charity	$28,445
12	Shooters Union Australia	Advocacy	$27,649
13	Australia for UNHCR	Charity	$25,159
14	Low Emission Technology Australia	Business	$23,910
15	Transport Victoria	Government	$18,583
16	United Workers Union	Union	$17,517
17	Jewish Council of Australia	Advocacy	$14,729
18	SA Health	Government	$14,571
19	Water Corporation	Government	$14,300
20	Western Australia Police Force	Government	$14,221
21	Health Care Providers Association	Business	$13,848
22	Keep Australia Safe	Advocacy	$13,007
23	The Australia Institute	Advocacy	$12,733
24	South Australian Government	Government	$12,525
25	Electoral Commission of South Australia	Government	$12,239
26	The University of Melbourne	Other	$11,074
27	FOUR PAWS Australia	Charity	$10,835
28	Australian Energy Producers	Business	$10,718
29	Greens MPs	Party/Candidate	$9,742
30	Family First Party Australia Ltd	Party/Candidate	$9,449
31	Australian Marine Conservation Society	Advocacy	$9,151
32	Bush Heritage Australia	Charity	$8,420
33	Barnardos Australia	Charity	$8,343
34	Kids Under Cover	Charity	$8,144
35	WaterAid Australia	Charity	$7,986
36	Koffels Solicitors and Barristers	Business	$7,910
37	Institute of Public Affairs	Advocacy	$7,879
38	The Vocal Minority	Advocacy	$7,709
39	The Climate Council	Advocacy	$7,701
40	REPLACE THE WASTE	Government	$7,485
41	Australians for Clean Air	Advocacy	$7,448
42	GetUp!	Advocacy	$7,416
43	The Best Medicine is a Stronger PBS	Advocacy	$7,374
44	Next Investors	Business	$7,057
45	ifaw	Charity	$7,035
46	Department of Justice and Community Safety, Victoria, Australia	Government	$6,857
47	WA Government	Government	$6,840
48	World Animal Protection Australia	Charity	$6,091
49	Net Zero Economy Authority	Government	$6,002
50	Solutions for Australia	Advocacy	$5,976

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About these figures

Source: Meta Ad Library daily report for Australia, dated 25 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 25 January 2026. From 25 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.