Who paid for political ads on Facebook on 24 January 2026

Name: Facebook political ad spend in Australia, 24 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

364 advertisers spent $68,238 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 24 January 2026. The biggest spender was UNICEF Australia ($5,443). Total spend in 2026 to date: $1,355,156.

← 23 JanSaturday 24 January 202625 Jan →All days

Spent on 24 Jan

$68,238

364 advertisers

2026 to date

$1,355,156

1 January – 24 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

24 January 2026

2026 to date

Category	24 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$9,604	14.1%	$161,260	11.9%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$21,542	31.6%	$428,851	31.6%
Union Trade unions and union bodies.	$842	1.2%	$22,663	1.7%
Business Companies, and industry and professional associations.	$4,460	6.5%	$79,886	5.9%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$9,076	13.3%	$190,376	14.0%
Charity Charities whose ads ask for donations or promote their services.	$14,446	21.2%	$296,937	21.9%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,485	3.6%	$48,832	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,910	5.7%	$83,109	6.1%
Unclassified New advertisers not yet reviewed.	$1,872	2.7%	$43,242	3.2%
Total	$68,238	100%	$1,355,156	100%

Advertisers on 24 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,443	38
2	Greenpeace Australia Pacific	Advocacy	$4,593	80
3	Amnesty International Australia	Advocacy	$4,233	129
4	Queensland Government	Government	$2,491	12
5	WWF-Australia	Advocacy	$2,331	38
6	The Australia Institute	Advocacy	$1,823	47
7	AussieAF	Advocacy	$1,511	55
8	These ads ran without a disclaimer	Other	$1,479	53
9	Médecins Sans Frontières Australia	Charity	$1,301	49
10	Australians for Clean Air	Advocacy	$1,264	40
11	Low Emission Technology Australia	Business	$1,199	16
12	Our Watch	Charity	$1,188	22
13	Electoral Commission of South Australia	Government	$1,073	4
14	ifaw	Charity	$1,057	58
15	Australian Conservation Foundation	Advocacy	$998	24
16	Australia for UNHCR	Charity	$993	14
17	Transport Victoria	Government	$882	20
18	WA Government	Government	$876	4
19	Coal Australia	Business	$849	2
20	Advance Australia	Advocacy	$820	38
21	Greens MPs	Party/Candidate	$722	12
22	Mayor Jon Raven	Party/Candidate	$714	5
23	GetUp!	Advocacy	$698	9
24	Institute of Public Affairs	Advocacy	$670	13
25	The Nationals	Party/Candidate	$607	53
26	Barnardos Australia	Charity	$595	22
27	SA Health	Government	$589	18
28	United Workers Union	Union	$581	176
29	Family First Party Australia Ltd	Party/Candidate	$571	8
30	Bush Heritage Australia	Charity	$548	13
31	South Australian Government	Government	$525	24
32	Water Corporation	Government	$516	9
33	Health Care Providers Association	Business	$510	8
34	The University of Melbourne	Other	$507	24
35	Senator Michaelia Cash	Party/Candidate	$473	2
36	FOUR PAWS Australia	Charity	$471	31
37	WaterAid Australia	Charity	$468	34
38	Australian Energy Producers	Business	$452	17
39	Allegra Spender	Party/Candidate	$433	4
40	Australian Marine Conservation Society	Advocacy	$420	6
41	Department of Transport and Planning	Government	$353	1
42	Sky News Australia	Other	$352	1
43	Surfrider Foundation Australia	Advocacy	$341	4
44	Kids Under Cover	Charity	$338	25
45	Office of Senator Tony Sheldon	Party/Candidate	$324	14
46	Koffels Solicitors and Barristers	Business	$319	3
47	Next Investors	Business	$318	5
48	The Best Medicine is a Stronger PBS	Advocacy	$302	100
49	Gordon Legal	Business	$297	3
50	REPLACE THE WASTE	Government	$288	11
51	Department of Justice and Community Safety, Victoria, Australia	Government	$286	18
52	Sir Bertram Stevens Institute Limited	Unclassified	$275	3
53	World Animal Protection Australia	Charity	$265	7
54	The Climate Council	Advocacy	$264	23
55	Animals Australia	Advocacy	$241	18
56	Hon Nick Goiran MLC	Party/Candidate	$240	2
57	Australian Red Cross	Charity	$234	38
58	Melissa McIntosh MP	Party/Candidate	$234	2
59	Sophie Scamps	Party/Candidate	$227	4
60	Cerebral Palsy Alliance	Charity	$219	24
61	Henry Pike MP	Party/Candidate	$218	11
62	Health and Wellbeing Queensland	Government	$217	17
63	Climate 200	Advocacy	$208	4
64	Evan Mulholland MP	Party/Candidate	$206	25
65	Jacinta Allan MP	Party/Candidate	$196	3
66	Meat & Livestock Australia	Business	$191	6
67	Plan International Australia	Charity	$182	5
68	Andrew Hastie	Party/Candidate	$179	6
69	WA Labor	Party/Candidate	$178	2
70	Islamophobia Register Australia	Unclassified	$167	130
71	UNSW Sydney	Unclassified	$162	2
72	World Vision Australia	Charity	$162	55
73	Online Hate Prevention Institute	Unclassified	$161	3
74	Australian Unions	Union	$158	30
75	Tony Pasin MP	Party/Candidate	$156	10
76	Asylum Seekers Centre	Charity	$155	21
77	NSW Fair Trading	Government	$155	4
78	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$153	4
79	The Wilderness Society	Advocacy	$152	61
80	Senator James McGrath - Fighting for Queensland	Party/Candidate	$149	1
81	International Justice Mission Australia	Charity	$147	34
82	Human Rights Law Alliance	Advocacy	$141	7
83	Shine Lawyers	Business	$140	3
84	St. Patrick's Community Support Centre	Charity	$139	5
85	Ben Small - Liberal for Forrest	Party/Candidate	$137	1
86	Garth Hamilton MP	Party/Candidate	$133	9
87	Tania Lawrence MP	Party/Candidate	$132	5
88	Uniting Vic.Tas	Charity	$126	21
89	Senator Babet	Party/Candidate	$122	3
90	City of Joondalup	Government	$120	4
91	Fish For All	Advocacy	$117	1
92	Net Zero Economy Authority	Government	$117	2
93	Rick Wilson	Party/Candidate	$117	7
94	Genea	Business	$116	29
95	Australian Epoch Times Ltd	Other	$113	9
96	South Australian Labor	Party/Candidate	$111	4
97	Pat Conroy MP	Party/Candidate	$105	13
98	Create Fertility	Unclassified	$104	47
99	Ingrid Stitt MP	Party/Candidate	$103	12
100	Lifetime Pets	Unclassified	≤$100	4
101	ACCIONA Australia	Unclassified	≤$100	4
102	ACN - Aid to the Church in Need	Small advertisers	≤$100	22
103	Adelaide Park Lands Association	Advocacy	≤$100	1
104	Advocacy Tasmania	Small advertisers	≤$100	1
105	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
106	Alison Champion	Small advertisers	≤$100	1
107	Andrew Braddock MLA	Party/Candidate	≤$100	1
108	Andrew Leigh MP	Party/Candidate	≤$100	2
109	Anglican Youthworks	Unclassified	≤$100	7
110	Animal Justice Party	Party/Candidate	≤$100	1
111	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
112	Ann-Marie Hermans MP	Small advertisers	≤$100	2
113	Anthony Carbines MP	Party/Candidate	≤$100	8
114	Anthony Cianflone MP	Small advertisers	≤$100	6
115	Ariana Doolan MP	Small advertisers	≤$100	2
116	AST Management	Small advertisers	≤$100	1
117	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	12
118	AUSTRAC	Government	≤$100	18
119	Australian Alliance for Animals	Small advertisers	≤$100	3
120	Australian Citizens Party	Party/Candidate	≤$100	5
121	Australian Electoral Commission	Government	≤$100	1
122	Australian Government Department of Health	Government	≤$100	1
123	Australian Human Rights Act	Small advertisers	≤$100	3
124	Australian Jewish Association	Small advertisers	≤$100	1
125	Australian Rail Track Corporation	Small advertisers	≤$100	1
126	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
127	Belinda Wilson	Unclassified	≤$100	6
128	Better Chicken Australia	Advocacy	≤$100	6
129	Brad Rowswell MP	Small advertisers	≤$100	3
130	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
131	Bridget Vallence	Unclassified	≤$100	3
132	Brisbane City Council	Government	≤$100	1
133	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
134	Building Commission NSW	Government	≤$100	2
135	Building For Tomorrow	Advocacy	≤$100	1
136	Business Queensland	Small advertisers	≤$100	1
137	Cameron Caldwell MP	Party/Candidate	≤$100	1
138	Cancer Council ACT	Small advertisers	≤$100	10
139	Cassandra Fernando MP	Party/Candidate	≤$100	1
140	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
141	Catherine Hutchesson MP	Small advertisers	≤$100	1
142	Catherine Lezer	Small advertisers	≤$100	6
143	Catholic Education Tasmania	Unclassified	≤$100	13
144	Catholic Mission	Charity	≤$100	2
145	Catholic Schools NSW	Unclassified	≤$100	5
146	Cathy Zeiger - Div. 3 Councillor, Cairns Regional Council	Small advertisers	≤$100	1
147	CBM Australia	Unclassified	≤$100	7
148	Centre for Public Integrity	Small advertisers	≤$100	2
149	Challenge DV	Unclassified	≤$100	10
150	Christine Couzens MP	Small advertisers	≤$100	2
151	City of Boroondara	Government	≤$100	3
152	City of Kwinana	Small advertisers	≤$100	2
153	City of Melville	Small advertisers	≤$100	1
154	City of Parramatta	Government	≤$100	4
155	Cody Scholes	Small advertisers	≤$100	1
156	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
157	Corinne Mulholland	Party/Candidate	≤$100	1
158	Councillor John Stamolis	Small advertisers	≤$100	1
159	Councillor Sean O'Reilly	Small advertisers	≤$100	1
160	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
161	Craig Haslam Indpendent	Small advertisers	≤$100	1
162	Curious Minds Media	Small advertisers	≤$100	4
163	Dai Le	Small advertisers	≤$100	1
164	Dan Hopkins	Small advertisers	≤$100	3
165	Daniel Mulino	Small advertisers	≤$100	2
166	Daniela De Martino	Unclassified	≤$100	8
167	David Batt MP	Party/Candidate	≤$100	1
168	David Davis MP	Small advertisers	≤$100	3
169	David Farrelly	Small advertisers	≤$100	2
170	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
171	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
172	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
173	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
174	Domestic Violence NSW	Small advertisers	≤$100	1
175	Dr Christian Rowan MP	Small advertisers	≤$100	1
176	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
177	Dr. Carina Garland MP	Party/Candidate	≤$100	23
178	Dylan Wight	Party/Candidate	≤$100	4
179	Eden Foster MP	Party/Candidate	≤$100	2
180	Edwin Johnstone - Hobart Advocate	Small advertisers	≤$100	1
181	Electoral Commission of Queensland	Small advertisers	≤$100	2
182	Emma Kealy for Lowan	Small advertisers	≤$100	1
183	Environment Centre NT	Advocacy	≤$100	4
184	Environs Kimberley	Advocacy	≤$100	3
185	Ethical Clothing Australia	Other	≤$100	4
186	Fisheries Queensland	Small advertisers	≤$100	1
187	Foodbank WA	Charity	≤$100	19
188	Free To Shine	Small advertisers	≤$100	1
189	Freedom for Faith	Unclassified	≤$100	1
190	From Perth For Perth	Small advertisers	≤$100	7
191	Future Super	Unclassified	≤$100	1
192	Gary Maas MP	Party/Candidate	≤$100	7
193	Ged Kearney MP	Small advertisers	≤$100	1
194	Gender Awareness Australia	Advocacy	≤$100	25
195	Greenfleet	Charity	≤$100	12
196	Growth Faculty	Unclassified	≤$100	8
197	Hagar Australia	Charity	≤$100	3
198	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
199	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
200	Humane World for Animals Australia	Advocacy	≤$100	1
201	Independent Australia	Small advertisers	≤$100	2
202	Iwan Walters MP	Party/Candidate	≤$100	4
203	Jacinta Allan	Party/Candidate	≤$100	1
204	Jackson Taylor MP	Party/Candidate	≤$100	6
205	James4Balga	Small advertisers	≤$100	1
206	Jason Yat-sen Li MP	Party/Candidate	≤$100	2
207	Jean Hailes for Women's Health	Charity	≤$100	5
208	Jess Wilson MP	Party/Candidate	≤$100	1
209	Jesuit Mission Australia	Unclassified	≤$100	11
210	Jo Briskey	Small advertisers	≤$100	23
211	John Barounis MP	Party/Candidate	≤$100	1
212	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
213	Jordan Crugnale MP	Party/Candidate	≤$100	5
214	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
215	Josh Wilson MP	Party/Candidate	≤$100	1
216	Julian Hill MP	Party/Candidate	≤$100	3
217	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
218	Juliana Addison MP	Party/Candidate	≤$100	1
219	Kat Theophanous MP	Party/Candidate	≤$100	4
220	Kate Thwaites MP	Party/Candidate	≤$100	4
221	Katherine Copsey	Party/Candidate	≤$100	1
222	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
223	Katie Hall MP	Party/Candidate	≤$100	5
224	Katy Gallagher	Unclassified	≤$100	1
225	Keep Top End Coasts Healthy	Unclassified	≤$100	5
226	Kerri-Anne Dooley	Small advertisers	≤$100	2
227	Kim O’Keeffe MP	Small advertisers	≤$100	1
228	Lauren Kathage MP	Party/Candidate	≤$100	2
229	Leon Rebello MP	Party/Candidate	≤$100	2
230	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	6
231	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
232	Linus Power MP	Small advertisers	≤$100	1
233	Lizzie Blandthorn	Unclassified	≤$100	5
234	Lock The Gate Alliance	Advocacy	≤$100	9
235	Lorna Clarke MLA	Small advertisers	≤$100	1
236	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
237	Lucy Hood MP	Small advertisers	≤$100	1
238	Luke Gosling MP	Party/Candidate	≤$100	17
239	Madonna Jarrett MP	Party/Candidate	≤$100	1
240	MAGA	Small advertisers	≤$100	2
241	Mark Aldridge	Unclassified	≤$100	1
242	Martin John Taylor	Small advertisers	≤$100	1
243	Mary MacKillop Today	Charity	≤$100	5
244	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
245	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
246	Mathew Hilakari MP	Party/Candidate	≤$100	7
247	Melbourne Water	Unclassified	≤$100	7
248	Melissa Horne MP	Party/Candidate	≤$100	6
249	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
250	Michelle Rowland MP	Party/Candidate	≤$100	2
251	Mining & Energy Union	Union	≤$100	8
252	Mito Foundation	Small advertisers	≤$100	1
253	Monash IVF	Business	≤$100	3
254	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
255	Natalie Hutchins MP	Party/Candidate	≤$100	2
256	Natalie Suleyman MP	Party/Candidate	≤$100	4
257	Nathan Lambert	Party/Candidate	≤$100	2
258	National Party of Australia (S.A.) Inc.	Small advertisers	≤$100	1
259	Nature Conservation Council of NSW	Advocacy	≤$100	1
260	Naveed Hazraty	Small advertisers	≤$100	1
261	Newlife IVF Australia	Small advertisers	≤$100	9
262	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
263	Nick McGowan MP	Party/Candidate	≤$100	1
264	Oberon Against Wind Towers	Small advertisers	≤$100	1
265	Office of Ros Spence MP	Party/Candidate	≤$100	1
266	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	3
267	Open Doors Australia	Small advertisers	≤$100	1
268	OXFAM AUSTRALIA	Charity	≤$100	3
269	OZ Arab Media	Small advertisers	≤$100	3
270	Parkerville Children And Youth Care	Small advertisers	≤$100	11
271	Parliament of Victoria	Unclassified	≤$100	3
272	Patrick Gorman	Party/Candidate	≤$100	2
273	Paul Edbrooke MP	Party/Candidate	≤$100	1
274	Paul Mercurio MP	Small advertisers	≤$100	1
275	Pauline Hanson's One Nation Party	Party/Candidate	≤$100	1
276	Pauline Richards MP	Party/Candidate	≤$100	7
277	Peter Angelico	Unclassified	≤$100	1
278	Peter Khalil	Party/Candidate	≤$100	27
279	Peter Rentoulis	Small advertisers	≤$100	1
280	Physical Disability Council of NSW	Small advertisers	≤$100	2
281	PLan: the Planning Action Network Inc	Unclassified	≤$100	1
282	Powerhouse Museum Alliance	Small advertisers	≤$100	4
283	Pregnancy Help Sydney	Small advertisers	≤$100	2
284	Queensland Farmers' Federation	Small advertisers	≤$100	3
285	Queensland Human Rights Commission	Small advertisers	≤$100	1
286	Queensland Tourism Development	Government	≤$100	2
287	Reconciliation South Australia	Small advertisers	≤$100	3
288	Richard Welch MP	Small advertisers	≤$100	1
289	Rob Mitchell MP	Small advertisers	≤$100	25
290	Roma Britnell MP	Small advertisers	≤$100	2
291	Ron Hoenig MP	Small advertisers	≤$100	4
292	Rose Disability Care Services	Small advertisers	≤$100	2
293	RSPCA South Australia	Unclassified	≤$100	6
294	SafeWork NSW	Government	≤$100	6
295	Sally Sitou MP	Party/Candidate	≤$100	2
296	Sarah Andrews MP	Party/Candidate	≤$100	8
297	Sarah Connolly MP	Party/Candidate	≤$100	6
298	Save the Bilby Fund	Charity	≤$100	4
299	Save Victoria Park	Unclassified	≤$100	1
300	SBS Arabic24	Government	≤$100	5
301	SBS Cantonese 廣東話節目	Government	≤$100	8
302	SBS Filipino	Government	≤$100	2
303	SBS Greek	Small advertisers	≤$100	1
304	SBS Hindi	Small advertisers	≤$100	2
305	SBS Korean	Small advertisers	≤$100	3
306	SBS Mandarin中文普通话	Government	≤$100	5
307	SBS Portuguese	Small advertisers	≤$100	2
308	SBS Punjabi	Small advertisers	≤$100	3
309	SBS Spanish / Australia en español	Government	≤$100	6
310	SBS Tamil	Small advertisers	≤$100	4
311	SBS Telugu	Small advertisers	≤$100	5
312	SBS Urdu	Small advertisers	≤$100	2
313	SBS Vietnamese	Government	≤$100	3
314	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
315	SDA NSW & ACT	Union	≤$100	5
316	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	2
317	Senator Raff Ciccone	Small advertisers	≤$100	2
318	Senator Steph Hodgins-May	Small advertisers	≤$100	1
319	Senator Susan McDonald	Party/Candidate	≤$100	1
320	Seven Network (Operations) Limited	Small advertisers	≤$100	1
321	Shane Love MLA	Small advertisers	≤$100	2
322	Sharon Claydon MP	Party/Candidate	≤$100	5
323	Shayne Neumann MP	Small advertisers	≤$100	6
324	Sheena Watt MP	Party/Candidate	≤$100	2
325	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
326	South Australian Labor Party	Party/Candidate	≤$100	39
327	Stacks Law Firm	Small advertisers	≤$100	1
328	State Government of South Australia	Government	≤$100	8
329	Steve Catania MLA	Party/Candidate	≤$100	1
330	Steve Martin MLC	Party/Candidate	≤$100	1
331	Steve McGhie MP	Party/Candidate	≤$100	4
332	Tearfund Australia	Charity	≤$100	15
333	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	4
334	Territory Seafood Crew	Small advertisers	≤$100	1
335	The Benevolent Society	Charity	≤$100	7
336	The Ethics Centre	Small advertisers	≤$100	2
337	The Events Agency	Small advertisers	≤$100	2
338	The Greens NSW	Party/Candidate	≤$100	1
339	The Lady Musgrave Trust	Small advertisers	≤$100	1
340	The Line	Unclassified	≤$100	11
341	The Vocal Minority	Advocacy	≤$100	14
342	Thomas McNab SA BEST	Party/Candidate	≤$100	2
343	Tim Richardson	Party/Candidate	≤$100	7
344	Tim Watts MP	Small advertisers	≤$100	1
345	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	3
346	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	3
347	Toowoomba Regional Council	Unclassified	≤$100	1
348	Town of Cambridge	Small advertisers	≤$100	1
349	United firefighters union	Small advertisers	≤$100	1
350	United Firefighters Union Victorian Branch	Union	≤$100	2
351	Uniting Communities	Small advertisers	≤$100	3
352	Unitingworld	Charity	≤$100	11
353	Verve Super	Business	≤$100	4
354	Vinnies Tasmania	Small advertisers	≤$100	5
355	Voices of Jagajaga	Small advertisers	≤$100	1
356	Wayne Farnham MP	Party/Candidate	≤$100	2
357	Wendy Lovell MP	Party/Candidate	≤$100	1
358	Women for Election	Advocacy	≤$100	41
359	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	5
360	Wyndham City	Small advertisers	≤$100	1
361	Yoorsay	Unclassified	≤$100	1
362	Your Money and Your Life	Small advertisers	≤$100	1
363	Zhi Soon MP	Party/Candidate	≤$100	3
364	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 24 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$123,249
2	Greenpeace Australia Pacific	Advocacy	$75,074
3	Queensland Government	Government	$62,442
4	Amnesty International Australia	Advocacy	$50,032
5	WWF-Australia	Advocacy	$41,085
6	AussieAF	Advocacy	$38,462
7	Advance Australia	Advocacy	$36,897
8	These ads ran without a disclaimer	Other	$32,137
9	Médecins Sans Frontières Australia	Charity	$31,839
10	Australian Conservation Foundation	Advocacy	$30,030
11	Shooters Union Australia	Advocacy	$27,649
12	Our Watch	Charity	$27,258
13	Australia for UNHCR	Charity	$23,969
14	Low Emission Technology Australia	Business	$22,677
15	Transport Victoria	Government	$17,679
16	United Workers Union	Union	$16,776
17	Jewish Council of Australia	Advocacy	$14,729
18	Western Australia Police Force	Government	$14,221
19	SA Health	Government	$13,975
20	Water Corporation	Government	$13,719
21	Health Care Providers Association	Business	$13,332
22	Keep Australia Safe	Advocacy	$13,007
23	Electoral Commission of South Australia	Government	$12,033
24	South Australian Government	Government	$11,995
25	The Australia Institute	Advocacy	$10,929
26	The University of Melbourne	Other	$10,562
27	FOUR PAWS Australia	Charity	$10,346
28	Australian Energy Producers	Business	$10,260
29	Greens MPs	Party/Candidate	$9,260
30	Family First Party Australia Ltd	Party/Candidate	$8,902
31	Australian Marine Conservation Society	Advocacy	$8,750
32	Bush Heritage Australia	Charity	$7,870
33	Kids Under Cover	Charity	$7,807
34	Barnardos Australia	Charity	$7,692
35	The Vocal Minority	Advocacy	$7,675
36	Koffels Solicitors and Barristers	Business	$7,543
37	WaterAid Australia	Charity	$7,497
38	The Climate Council	Advocacy	$7,404
39	Institute of Public Affairs	Advocacy	$7,175
40	REPLACE THE WASTE	Government	$7,159
41	The Best Medicine is a Stronger PBS	Advocacy	$7,067
42	ifaw	Charity	$7,000
43	Next Investors	Business	$6,690
44	GetUp!	Advocacy	$6,599
45	Department of Justice and Community Safety, Victoria, Australia	Government	$6,562
46	WA Government	Government	$5,993
47	Solutions for Australia	Advocacy	$5,976
48	Net Zero Economy Authority	Government	$5,886
49	Henry Pike MP	Party/Candidate	$5,780
50	World Animal Protection Australia	Charity	$5,758

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About these figures

Source: Meta Ad Library daily report for Australia, dated 24 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 24 January 2026. From 24 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.