Who paid for political ads on Facebook on 23 January 2026

Name: Facebook political ad spend in Australia, 23 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

372 advertisers spent $71,553 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 23 January 2026. The biggest spender was Greenpeace Australia Pacific ($6,834). Total spend in 2026 to date: $1,286,917.

← 22 JanFriday 23 January 202624 Jan →All days

Spent on 23 Jan

$71,553

372 advertisers

2026 to date

$1,286,917

1 January – 23 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

23 January 2026

2026 to date

Category	23 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$9,846	13.8%	$151,656	11.8%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$23,975	33.5%	$407,309	31.6%
Union Trade unions and union bodies.	$954	1.3%	$21,821	1.7%
Business Companies, and industry and professional associations.	$4,269	6.0%	$75,425	5.9%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,578	12.0%	$181,300	14.1%
Charity Charities whose ads ask for donations or promote their services.	$14,860	20.8%	$282,491	22.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$3,014	4.2%	$46,346	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,048	5.7%	$79,199	6.2%
Unclassified New advertisers not yet reviewed.	$2,008	2.8%	$41,370	3.2%
Total	$71,553	100%	$1,286,917	100%

Advertisers on 23 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	Greenpeace Australia Pacific	Advocacy	$6,834	155
2	UNICEF Australia	Charity	$6,028	40
3	Amnesty International Australia	Advocacy	$4,182	134
4	WWF-Australia	Advocacy	$2,266	47
5	Queensland Government	Government	$2,133	11
6	These ads ran without a disclaimer	Other	$2,061	79
7	The Australia Institute	Advocacy	$1,649	43
8	AussieAF	Advocacy	$1,646	55
9	Australians for Clean Air	Advocacy	$1,463	40
10	Médecins Sans Frontières Australia	Charity	$1,363	50
11	Low Emission Technology Australia	Business	$1,137	16
12	Our Watch	Charity	$1,113	22
13	ifaw	Charity	$1,017	66
14	Australia for UNHCR	Charity	$1,009	13
15	GetUp!	Advocacy	$992	11
16	Electoral Commission of South Australia	Government	$969	4
17	Australian Conservation Foundation	Advocacy	$947	20
18	WA Government	Government	$915	5
19	Transport Victoria	Government	$858	22
20	Advance Australia	Advocacy	$830	45
21	Coal Australia	Business	$825	2
22	Mayor Jon Raven	Party/Candidate	$791	6
23	Family First Party Australia Ltd	Party/Candidate	$722	8
24	United Workers Union	Union	$683	199
25	Barnardos Australia	Charity	$634	25
26	FOUR PAWS Australia	Charity	$597	57
27	SA Health	Government	$593	18
28	Water Corporation	Government	$573	11
29	Bush Heritage Australia	Charity	$539	13
30	Institute of Public Affairs	Advocacy	$536	15
31	Greens MPs	Party/Candidate	$515	19
32	Health Care Providers Association	Business	$513	8
33	The University of Melbourne	Other	$499	23
34	Senator Michaelia Cash	Party/Candidate	$482	2
35	South Australian Government	Government	$482	24
36	Australian Energy Producers	Business	$441	16
37	The Nationals	Party/Candidate	$431	54
38	Allegra Spender	Party/Candidate	$426	4
39	Australian Marine Conservation Society	Advocacy	$416	8
40	Sky News Australia	Other	$386	1
41	Surfrider Foundation Australia	Advocacy	$341	4
42	Koffels Solicitors and Barristers	Business	$339	3
43	Next Investors	Business	$332	4
44	Queensland Women	Unclassified	$332	15
45	The Climate Council	Advocacy	$326	32
46	Kids Under Cover	Charity	$323	21
47	Henry Pike MP	Party/Candidate	$303	11
48	Office of Senator Tony Sheldon	Party/Candidate	$299	14
49	The Best Medicine is a Stronger PBS	Advocacy	$285	78
50	World Animal Protection Australia	Charity	$273	7
51	Department of Justice and Community Safety, Victoria, Australia	Government	$272	18
52	REPLACE THE WASTE	Government	$267	11
53	Cerebral Palsy Alliance	Charity	$249	21
54	Australian Red Cross	Charity	$248	31
55	Nick McGowan MP	Party/Candidate	$245	3
56	Animals Australia	Advocacy	$243	18
57	Evan Mulholland MP	Party/Candidate	$219	25
58	Health and Wellbeing Queensland	Government	$208	16
59	SafeWork NSW	Government	$206	6
60	Meat & Livestock Australia	Business	$196	6
61	Jacinta Allan MP	Party/Candidate	$194	3
62	Sophie Scamps	Party/Candidate	$193	4
63	Pauline Hanson's One Nation Party	Party/Candidate	$192	2
64	Department of Transport and Planning	Government	$189	1
65	Plan International Australia	Charity	$189	5
66	Fish For All	Advocacy	$184	1
67	WA Labor	Party/Candidate	$179	2
68	World Vision Australia	Charity	$170	56
69	Asylum Seekers Centre	Charity	$167	25
70	Australian Unions	Union	$167	30
71	Andrew Hastie	Party/Candidate	$164	6
72	Gordon Legal	Business	$162	3
73	Tony Pasin MP	Party/Candidate	$161	9
74	Islamophobia Register Australia	Unclassified	$158	125
75	Human Rights Law Alliance	Advocacy	$151	7
76	Melissa McIntosh MP	Party/Candidate	$151	2
77	David Batt MP	Party/Candidate	$146	3
78	St. Patrick's Community Support Centre	Charity	$145	5
79	Shine Lawyers	Business	$144	3
80	UNSW Sydney	Unclassified	$141	2
81	Ben Small - Liberal for Forrest	Party/Candidate	$140	1
82	Lifetime Pets	Unclassified	$140	6
83	Senator James McGrath - Fighting for Queensland	Party/Candidate	$140	1
84	Uniting Vic.Tas	Charity	$139	23
85	Hon Nick Goiran MLC	Party/Candidate	$136	2
86	International Justice Mission Australia	Charity	$136	32
87	NSW Fair Trading	Government	$135	4
88	The Wilderness Society	Advocacy	$134	51
89	Tania Lawrence MP	Party/Candidate	$133	5
90	Garth Hamilton MP	Party/Candidate	$132	8
91	Online Hate Prevention Institute	Unclassified	$128	3
92	South Australian Labor	Party/Candidate	$120	4
93	Rick Wilson	Party/Candidate	$119	7
94	Pat Conroy MP	Party/Candidate	$116	12
95	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$116	4
96	City of Joondalup	Government	$113	4
97	Genea	Business	$111	32
98	Ingrid Stitt MP	Party/Candidate	$111	12
99	Net Zero Economy Authority	Government	$111	2
100	Create Fertility	Unclassified	$109	44
101	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$106	2
102	Foodbank WA	Charity	$106	19
103	Climate 200	Advocacy	$101	3
104	Melbourne Water	Unclassified	$101	7
105	ACCIONA Australia	Unclassified	≤$100	6
106	ACN - Aid to the Church in Need	Small advertisers	≤$100	26
107	Adelaide Park Lands Association	Advocacy	≤$100	1
108	Advocacy Tasmania	Small advertisers	≤$100	1
109	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
110	Alison Champion	Small advertisers	≤$100	1
111	Andrew Braddock MLA	Party/Candidate	≤$100	1
112	Andrew Leigh MP	Party/Candidate	≤$100	1
113	Anglican Youthworks	Unclassified	≤$100	7
114	Animal Justice Party	Party/Candidate	≤$100	1
115	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
116	Ann-Marie Hermans MP	Small advertisers	≤$100	2
117	Anthony Carbines MP	Party/Candidate	≤$100	8
118	Anthony Cianflone MP	Small advertisers	≤$100	6
119	Archdiocese of Brisbane	Small advertisers	≤$100	1
120	Ariana Doolan MP	Small advertisers	≤$100	2
121	AST Management	Small advertisers	≤$100	1
122	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	13
123	AUSTRAC	Government	≤$100	18
124	Australian Alliance for Animals	Small advertisers	≤$100	4
125	Australian Citizens Party	Party/Candidate	≤$100	5
126	Australian Electoral Commission	Government	≤$100	1
127	Australian Epoch Times Ltd	Other	≤$100	9
128	Australian Government Department of Health	Government	≤$100	1
129	Australian Human Rights Act	Small advertisers	≤$100	5
130	Australian Jewish Association	Small advertisers	≤$100	1
131	Australian Rail Track Corporation	Small advertisers	≤$100	1
132	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
133	Belinda Wilson	Unclassified	≤$100	6
134	Brad Rowswell MP	Small advertisers	≤$100	3
135	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
136	Bridget Vallence	Unclassified	≤$100	3
137	Brisbane City Council	Government	≤$100	2
138	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
139	Building Commission NSW	Government	≤$100	2
140	Building For Tomorrow	Advocacy	≤$100	1
141	Business Queensland	Small advertisers	≤$100	1
142	Cameron Caldwell MP	Party/Candidate	≤$100	1
143	Cancer Council ACT	Small advertisers	≤$100	10
144	Cassandra Fernando MP	Party/Candidate	≤$100	1
145	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
146	Catherine Hutchesson MP	Small advertisers	≤$100	1
147	Catherine Lezer	Small advertisers	≤$100	6
148	Catholic Education Tasmania	Unclassified	≤$100	13
149	Catholic Mission	Charity	≤$100	2
150	Catholic Schools NSW	Unclassified	≤$100	4
151	Cathy Zeiger - Div. 3 Councillor, Cairns Regional Council	Small advertisers	≤$100	2
152	CBM Australia	Unclassified	≤$100	8
153	Centre for Public Integrity	Small advertisers	≤$100	2
154	Challenge DV	Unclassified	≤$100	9
155	Christine Couzens MP	Small advertisers	≤$100	2
156	City of Boroondara	Government	≤$100	3
157	City of Kwinana	Small advertisers	≤$100	1
158	City of Melville	Small advertisers	≤$100	1
159	City of Parramatta	Government	≤$100	3
160	Cody Scholes	Small advertisers	≤$100	1
161	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
162	Corinne Mulholland	Party/Candidate	≤$100	1
163	Council Watch Victoria Inc	Advocacy	≤$100	1
164	Councillor John Stamolis	Small advertisers	≤$100	1
165	Councillor Sean O'Reilly	Small advertisers	≤$100	1
166	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
167	Craig Haslam Indpendent	Small advertisers	≤$100	1
168	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	3
169	Curious Minds Media	Small advertisers	≤$100	4
170	Dai Le	Small advertisers	≤$100	1
171	Dan Bull	Small advertisers	≤$100	2
172	Dan Hopkins	Small advertisers	≤$100	1
173	Daniel Mulino	Small advertisers	≤$100	2
174	Daniela De Martino	Unclassified	≤$100	7
175	David Davis MP	Small advertisers	≤$100	3
176	David Farrelly	Small advertisers	≤$100	2
177	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
178	Declaration of Biological Truth Australia	Small advertisers	≤$100	2
179	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
180	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
181	Deputy Mayor Ben Fry	Small advertisers	≤$100	1
182	Domestic Violence NSW	Small advertisers	≤$100	2
183	Dr Christian Rowan MP	Small advertisers	≤$100	1
184	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
185	Dr. Carina Garland MP	Party/Candidate	≤$100	22
186	Dylan Wight	Party/Candidate	≤$100	4
187	Eden Foster MP	Party/Candidate	≤$100	2
188	Edwin Johnstone - Hobart Advocate	Small advertisers	≤$100	1
189	Electoral Commission of Queensland	Small advertisers	≤$100	2
190	Emma Kealy for Lowan	Small advertisers	≤$100	1
191	Endeavour Energy	Small advertisers	≤$100	2
192	Environment Centre NT	Advocacy	≤$100	4
193	Environment Victoria	Advocacy	≤$100	1
194	Environs Kimberley	Advocacy	≤$100	3
195	Ethical Clothing Australia	Other	≤$100	4
196	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
197	Fisheries Queensland	Small advertisers	≤$100	1
198	Free To Shine	Small advertisers	≤$100	1
199	Freedom for Faith	Unclassified	≤$100	1
200	From Perth For Perth	Small advertisers	≤$100	7
201	Future Super	Unclassified	≤$100	1
202	Gary Maas MP	Party/Candidate	≤$100	7
203	Ged Kearney MP	Small advertisers	≤$100	1
204	Gender Awareness Australia	Advocacy	≤$100	25
205	Greenfleet	Charity	≤$100	10
206	Growth Faculty	Unclassified	≤$100	7
207	Hagar Australia	Charity	≤$100	3
208	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
209	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
210	Humane World for Animals Australia	Advocacy	≤$100	3
211	Independent Australia	Small advertisers	≤$100	2
212	Iwan Walters MP	Party/Candidate	≤$100	4
213	Jacinta Allan	Party/Candidate	≤$100	1
214	Jackson Taylor MP	Party/Candidate	≤$100	6
215	Jason Yat-sen Li MP	Party/Candidate	≤$100	2
216	Jean Hailes for Women's Health	Charity	≤$100	4
217	Jerome Laxale	Party/Candidate	≤$100	3
218	Jesuit Mission Australia	Unclassified	≤$100	13
219	Jo Briskey	Small advertisers	≤$100	22
220	John Barounis MP	Party/Candidate	≤$100	1
221	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
222	Jordan Crugnale MP	Party/Candidate	≤$100	5
223	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
224	Josh Wilson MP	Party/Candidate	≤$100	1
225	Julian Hill MP	Party/Candidate	≤$100	3
226	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
227	Juliana Addison MP	Party/Candidate	≤$100	1
228	Justine Elliot MP	Party/Candidate	≤$100	1
229	Kat Theophanous MP	Party/Candidate	≤$100	4
230	Kate Thwaites MP	Party/Candidate	≤$100	4
231	Katherine Copsey	Party/Candidate	≤$100	1
232	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
233	Katie Hall MP	Party/Candidate	≤$100	5
234	Katy Gallagher	Unclassified	≤$100	1
235	Keep Top End Coasts Healthy	Unclassified	≤$100	5
236	Kerri-Anne Dooley	Small advertisers	≤$100	2
237	Kim O’Keeffe MP	Small advertisers	≤$100	1
238	Lauren Kathage MP	Party/Candidate	≤$100	4
239	Leon Rebello MP	Party/Candidate	≤$100	2
240	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	5
241	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
242	Linus Power MP	Small advertisers	≤$100	1
243	Lizzie Blandthorn	Unclassified	≤$100	5
244	Lock The Gate Alliance	Advocacy	≤$100	9
245	Lorna Clarke MLA	Small advertisers	≤$100	1
246	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
247	Lucy Hood MP	Small advertisers	≤$100	1
248	Luke Gosling MP	Party/Candidate	≤$100	23
249	Madonna Jarrett MP	Party/Candidate	≤$100	1
250	MAGA	Small advertisers	≤$100	1
251	Mark Aldridge	Unclassified	≤$100	1
252	Mark Coure MP	Party/Candidate	≤$100	2
253	Mary MacKillop Today	Charity	≤$100	5
254	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
255	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
256	Mathew Hilakari MP	Party/Candidate	≤$100	7
257	Melissa Horne MP	Party/Candidate	≤$100	6
258	Michelle Rowland MP	Party/Candidate	≤$100	2
259	Mining & Energy Union	Union	≤$100	12
260	Monash IVF	Business	≤$100	3
261	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
262	Natalie Hutchins MP	Party/Candidate	≤$100	2
263	Natalie Suleyman MP	Party/Candidate	≤$100	4
264	Nathan Lambert	Party/Candidate	≤$100	2
265	National Party of Australia (S.A.) Inc.	Small advertisers	≤$100	1
266	Nature Conservation Council of NSW	Advocacy	≤$100	1
267	Naveed Hazraty	Small advertisers	≤$100	1
268	Newlife IVF Australia	Small advertisers	≤$100	8
269	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
270	Oberon Against Wind Towers	Small advertisers	≤$100	1
271	Office of Ros Spence MP	Party/Candidate	≤$100	1
272	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
273	Open Doors Australia	Small advertisers	≤$100	1
274	OXFAM AUSTRALIA	Charity	≤$100	3
275	OZ Arab Media	Small advertisers	≤$100	2
276	Parkerville Children And Youth Care	Small advertisers	≤$100	7
277	Parliament of Victoria	Unclassified	≤$100	3
278	Patrick Gorman	Party/Candidate	≤$100	3
279	Paul Edbrooke MP	Party/Candidate	≤$100	2
280	Paul Mercurio MP	Small advertisers	≤$100	1
281	Pauline Richards MP	Party/Candidate	≤$100	7
282	Peter Angelico	Unclassified	≤$100	1
283	Peter Khalil	Party/Candidate	≤$100	33
284	Peter Rentoulis	Small advertisers	≤$100	2
285	Physical Disability Council of NSW	Small advertisers	≤$100	4
286	Politics Reloaded	Unclassified	≤$100	1
287	Powerhouse Museum Alliance	Small advertisers	≤$100	4
288	Pregnancy Help Sydney	Small advertisers	≤$100	2
289	Queensland Farmers' Federation	Small advertisers	≤$100	4
290	Queensland Human Rights Commission	Small advertisers	≤$100	1
291	Queensland Tourism Development	Government	≤$100	3
292	Reconciliation South Australia	Small advertisers	≤$100	3
293	Richard Welch MP	Small advertisers	≤$100	2
294	Rob Mitchell MP	Small advertisers	≤$100	21
295	Roma Britnell MP	Small advertisers	≤$100	2
296	Ron Hoenig MP	Small advertisers	≤$100	5
297	Rose Disability Care Services	Small advertisers	≤$100	1
298	RSPCA South Australia	Unclassified	≤$100	6
299	Sally Sitou MP	Party/Candidate	≤$100	2
300	Sarah Andrews MP	Party/Candidate	≤$100	9
301	Sarah Connolly MP	Party/Candidate	≤$100	6
302	Save the Bilby Fund	Charity	≤$100	5
303	Save Victoria Park	Unclassified	≤$100	1
304	SBS Arabic24	Government	≤$100	4
305	SBS Cantonese 廣東話節目	Government	≤$100	10
306	SBS Filipino	Government	≤$100	2
307	SBS Greek	Small advertisers	≤$100	1
308	SBS Hindi	Small advertisers	≤$100	3
309	SBS Korean	Small advertisers	≤$100	3
310	SBS Mandarin中文普通话	Government	≤$100	4
311	SBS Portuguese	Small advertisers	≤$100	3
312	SBS Punjabi	Small advertisers	≤$100	3
313	SBS Spanish / Australia en español	Government	≤$100	5
314	SBS Tamil	Small advertisers	≤$100	1
315	SBS Telugu	Small advertisers	≤$100	5
316	SBS Urdu	Small advertisers	≤$100	2
317	SBS Vietnamese	Government	≤$100	5
318	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
319	SDA NSW & ACT	Union	≤$100	5
320	Senator Babet	Party/Candidate	≤$100	1
321	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	5
322	Senator Matt O'Sullivan	Party/Candidate	≤$100	1
323	Senator Raff Ciccone	Small advertisers	≤$100	2
324	Senator Steph Hodgins-May	Small advertisers	≤$100	1
325	Senator Susan McDonald	Party/Candidate	≤$100	1
326	Seven Network (Operations) Limited	Small advertisers	≤$100	1
327	Shane Love MLA	Small advertisers	≤$100	3
328	Sharon Claydon MP	Party/Candidate	≤$100	5
329	Shayne Neumann MP	Small advertisers	≤$100	6
330	Sheena Watt MP	Party/Candidate	≤$100	2
331	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
332	South Australian Labor Party	Party/Candidate	≤$100	33
333	Stacks Law Firm	Small advertisers	≤$100	1
334	State Government of South Australia	Government	≤$100	8
335	Steve Catania MLA	Party/Candidate	≤$100	1
336	Steve Martin MLC	Party/Candidate	≤$100	1
337	Steve McGhie MP	Party/Candidate	≤$100	4
338	Tearfund Australia	Charity	≤$100	16
339	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	5
340	Territory Seafood Crew	Small advertisers	≤$100	1
341	The Benevolent Society	Charity	≤$100	5
342	The Ethics Centre	Small advertisers	≤$100	2
343	The Greens NSW	Party/Candidate	≤$100	1
344	The Lady Musgrave Trust	Small advertisers	≤$100	1
345	The Line	Unclassified	≤$100	11
346	The University of Queensland	Small advertisers	≤$100	2
347	The Vocal Minority	Advocacy	≤$100	12
348	Thomas McNab SA BEST	Party/Candidate	≤$100	2
349	Tim Richardson	Party/Candidate	≤$100	7
350	Tim Watts MP	Small advertisers	≤$100	1
351	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	3
352	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
353	Toowoomba Regional Council	Unclassified	≤$100	1
354	Town of Cambridge	Small advertisers	≤$100	1
355	Tweed Shire Council	Small advertisers	≤$100	1
356	United firefighters union	Small advertisers	≤$100	3
357	United Firefighters Union Victorian Branch	Union	≤$100	2
358	Uniting Communities	Small advertisers	≤$100	2
359	Unitingworld	Charity	≤$100	12
360	Verve Super	Business	≤$100	4
361	Vinnies Tasmania	Small advertisers	≤$100	6
362	Voices of Jagajaga	Small advertisers	≤$100	1
363	WaterAid Australia	Charity	≤$100	17
364	Wayne Farnham MP	Party/Candidate	≤$100	1
365	Wendy Lovell MP	Party/Candidate	≤$100	1
366	Women for Election	Advocacy	≤$100	23
367	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
368	Wyndham City	Small advertisers	≤$100	1
369	Yoorsay	Unclassified	≤$100	1
370	Your Money and Your Life	Small advertisers	≤$100	1
371	Zhi Soon MP	Party/Candidate	≤$100	3
372	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 23 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$117,806
2	Greenpeace Australia Pacific	Advocacy	$70,481
3	Queensland Government	Government	$59,951
4	Amnesty International Australia	Advocacy	$45,799
5	WWF-Australia	Advocacy	$38,754
6	AussieAF	Advocacy	$36,951
7	Advance Australia	Advocacy	$36,078
8	These ads ran without a disclaimer	Other	$30,658
9	Médecins Sans Frontières Australia	Charity	$30,538
10	Australian Conservation Foundation	Advocacy	$29,032
11	Shooters Union Australia	Advocacy	$27,649
12	Our Watch	Charity	$26,070
13	Australia for UNHCR	Charity	$22,976
14	Low Emission Technology Australia	Business	$21,478
15	Transport Victoria	Government	$16,797
16	United Workers Union	Union	$16,195
17	Jewish Council of Australia	Advocacy	$14,729
18	Western Australia Police Force	Government	$14,221
19	SA Health	Government	$13,386
20	Water Corporation	Government	$13,203
21	Keep Australia Safe	Advocacy	$13,007
22	Health Care Providers Association	Business	$12,822
23	South Australian Government	Government	$11,470
24	Electoral Commission of South Australia	Government	$10,960
25	The University of Melbourne	Other	$10,055
26	FOUR PAWS Australia	Charity	$9,875
27	Australian Energy Producers	Business	$9,808
28	The Australia Institute	Advocacy	$9,106
29	Greens MPs	Party/Candidate	$8,538
30	Family First Party Australia Ltd	Party/Candidate	$8,331
31	Australian Marine Conservation Society	Advocacy	$8,330
32	The Vocal Minority	Advocacy	$7,640
33	Kids Under Cover	Charity	$7,469
34	Bush Heritage Australia	Charity	$7,322
35	Koffels Solicitors and Barristers	Business	$7,224
36	The Climate Council	Advocacy	$7,140
37	Barnardos Australia	Charity	$7,097
38	WaterAid Australia	Charity	$7,029
39	REPLACE THE WASTE	Government	$6,871
40	The Best Medicine is a Stronger PBS	Advocacy	$6,765
41	Institute of Public Affairs	Advocacy	$6,505
42	Next Investors	Business	$6,372
43	Department of Justice and Community Safety, Victoria, Australia	Government	$6,276
44	Solutions for Australia	Advocacy	$5,976
45	ifaw	Charity	$5,943
46	GetUp!	Advocacy	$5,901
47	Net Zero Economy Authority	Government	$5,769
48	Henry Pike MP	Party/Candidate	$5,562
49	Building For Tomorrow	Advocacy	$5,542
50	World Animal Protection Australia	Charity	$5,493

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About these figures

Source: Meta Ad Library daily report for Australia, dated 23 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 23 January 2026. From 23 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.