Who paid for political ads on Facebook on 22 January 2026

Name: Facebook political ad spend in Australia, 22 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

365 advertisers spent $64,037 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 22 January 2026. The biggest spender was UNICEF Australia ($6,188). Total spend in 2026 to date: $1,215,365.

← 21 JanThursday 22 January 202623 Jan →All days

Spent on 22 Jan

$64,037

365 advertisers

2026 to date

$1,215,365

1 January – 22 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

22 January 2026

2026 to date

Category	22 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$7,959	12.4%	$141,810	11.7%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$18,941	29.6%	$383,334	31.5%
Union Trade unions and union bodies.	$952	1.5%	$20,867	1.7%
Business Companies, and industry and professional associations.	$3,890	6.1%	$71,156	5.9%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,161	12.7%	$172,722	14.2%
Charity Charities whose ads ask for donations or promote their services.	$15,487	24.2%	$267,631	22.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,659	4.2%	$43,332	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,014	6.3%	$75,151	6.2%
Unclassified New advertisers not yet reviewed.	$1,975	3.1%	$39,362	3.2%
Total	$64,037	100%	$1,215,365	100%

Advertisers on 22 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,188	39
2	Amnesty International Australia	Advocacy	$4,847	131
3	WWF-Australia	Advocacy	$2,203	37
4	Queensland Government	Government	$2,112	12
5	Greenpeace Australia Pacific	Advocacy	$1,951	108
6	These ads ran without a disclaimer	Other	≤$100	67
7	AussieAF	Advocacy	$1,654	59
8	Médecins Sans Frontières Australia	Charity	$1,303	51
9	GetUp!	Advocacy	$1,198	11
10	Our Watch	Charity	$1,131	22
11	Low Emission Technology Australia	Business	$1,111	16
12	ifaw	Charity	$1,079	83
13	Australia for UNHCR	Charity	$1,026	16
14	The Australia Institute	Advocacy	$1,012	47
15	Electoral Commission of South Australia	Government	$967	5
16	Australian Conservation Foundation	Advocacy	$943	30
17	WA Government	Government	$898	5
18	Family First Party Australia Ltd	Party/Candidate	$892	8
19	Advance Australia	Advocacy	$795	40
20	Coal Australia	Business	$793	2
21	Transport Victoria	Government	$732	22
22	Australians for Clean Air	Advocacy	$725	20
23	FOUR PAWS Australia	Charity	$696	50
24	United Workers Union	Union	$680	180
25	Water Corporation	Government	$596	10
26	SA Health	Government	$585	16
27	Barnardos Australia	Charity	$570	24
28	Bush Heritage Australia	Charity	$527	13
29	Australian Marine Conservation Society	Advocacy	$514	7
30	Senator Michaelia Cash	Party/Candidate	$488	2
31	South Australian Government	Government	$476	24
32	The University of Melbourne	Other	$473	23
33	Health Care Providers Association	Business	$468	8
34	WaterAid Australia	Charity	$455	33
35	Australian Energy Producers	Business	$426	16
36	Dr Joanna Howe	Advocacy	$405	2
37	Pauline Hanson's One Nation Party	Party/Candidate	$377	2
38	Institute of Public Affairs	Advocacy	$373	11
39	The Climate Council	Advocacy	$370	31
40	Surfrider Foundation Australia	Advocacy	$357	4
41	Queensland Women	Unclassified	$354	17
42	Next Investors	Business	$345	5
43	Koffels Solicitors and Barristers	Business	$333	3
44	Kids Under Cover	Charity	$314	20
45	Cerebral Palsy Alliance	Charity	$309	23
46	Henry Pike MP	Party/Candidate	$308	11
47	Office of Senator Tony Sheldon	Party/Candidate	$294	15
48	Sky News Australia	Other	$283	1
49	The Best Medicine is a Stronger PBS	Advocacy	$280	84
50	World Animal Protection Australia	Charity	$280	7
51	Department of Justice and Community Safety, Victoria, Australia	Government	$268	18
52	REPLACE THE WASTE	Government	$262	11
53	Health and Wellbeing Queensland	Government	$232	19
54	Animals Australia	Advocacy	$225	19
55	Evan Mulholland MP	Party/Candidate	$216	25
56	Sophie Scamps	Party/Candidate	$207	4
57	Nick McGowan MP	Party/Candidate	$206	3
58	Plan International Australia	Charity	$195	5
59	Jacinta Allan MP	Party/Candidate	$194	3
60	Meat & Livestock Australia	Business	$194	5
61	SafeWork NSW	Government	$190	13
62	Climate 200	Advocacy	$189	2
63	David Batt MP	Party/Candidate	$186	2
64	World Vision Australia	Charity	$185	58
65	Australian Red Cross	Charity	$180	12
66	Fish For All	Advocacy	$177	1
67	Islamophobia Register Australia	Unclassified	$173	136
68	Andrew Hastie	Party/Candidate	$168	6
69	Australian Unions	Union	$168	26
70	The Wilderness Society	Advocacy	$168	86
71	Jason Yat-sen Li MP	Party/Candidate	$161	4
72	International Justice Mission Australia	Charity	$153	36
73	Tony Pasin MP	Party/Candidate	$152	10
74	Asylum Seekers Centre	Charity	$150	32
75	The Nationals	Party/Candidate	$146	18
76	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$145	2
77	Lifetime Pets	Unclassified	$142	4
78	Human Rights Law Alliance	Advocacy	$140	7
79	Ben Small - Liberal for Forrest	Party/Candidate	$139	1
80	Senator James McGrath - Fighting for Queensland	Party/Candidate	$137	1
81	St. Patrick's Community Support Centre	Charity	$129	5
82	Tania Lawrence MP	Party/Candidate	$127	5
83	Uniting Vic.Tas	Charity	$127	21
84	Online Hate Prevention Institute	Unclassified	$125	2
85	Garth Hamilton MP	Party/Candidate	$124	8
86	Rick Wilson	Party/Candidate	$121	7
87	South Australian Labor	Party/Candidate	$120	4
88	Genea	Business	$116	26
89	City of Joondalup	Government	$111	4
90	Foodbank WA	Charity	$109	20
91	Ingrid Stitt MP	Party/Candidate	$109	12
92	Melbourne Water	Unclassified	$109	8
93	Net Zero Economy Authority	Government	$109	2
94	Pat Conroy MP	Party/Candidate	$108	14
95	Create Fertility	Unclassified	$104	47
96	NSW Fair Trading	Government	$104	3
97	Wendy Lovell MP	Party/Candidate	$101	1
98	WA Labor	Party/Candidate	≤$100	2
99	ACCIONA Australia	Unclassified	≤$100	5
100	ACN - Aid to the Church in Need	Small advertisers	≤$100	41
101	Adelaide Park Lands Association	Advocacy	≤$100	1
102	Advocacy Tasmania	Small advertisers	≤$100	1
103	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	1
104	Alison Champion	Small advertisers	≤$100	1
105	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	1
106	Andrew Braddock MLA	Party/Candidate	≤$100	1
107	Andrew Leigh MP	Party/Candidate	≤$100	2
108	Anglican Youthworks	Unclassified	≤$100	6
109	Animal Justice Party	Party/Candidate	≤$100	1
110	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
111	Ann-Marie Hermans MP	Small advertisers	≤$100	2
112	Anthony Carbines MP	Party/Candidate	≤$100	8
113	Anthony Cianflone MP	Small advertisers	≤$100	6
114	Archdiocese of Brisbane	Small advertisers	≤$100	1
115	Ariana Doolan MP	Small advertisers	≤$100	2
116	AST Management	Small advertisers	≤$100	1
117	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	13
118	AUSTRAC	Government	≤$100	19
119	Australian Alliance for Animals	Small advertisers	≤$100	3
120	Australian Citizens Party	Party/Candidate	≤$100	5
121	Australian Electoral Commission	Government	≤$100	1
122	Australian Epoch Times Ltd	Other	≤$100	9
123	Australian Government Department of Health	Government	≤$100	1
124	Australian Human Rights Act	Small advertisers	≤$100	2
125	Australian Rail Track Corporation	Small advertisers	≤$100	1
126	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
127	Belinda Wilson	Unclassified	≤$100	6
128	Brad Rowswell MP	Small advertisers	≤$100	3
129	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
130	Bridget Vallence	Unclassified	≤$100	1
131	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
132	Building Commission NSW	Government	≤$100	2
133	Building For Tomorrow	Advocacy	≤$100	1
134	Business Queensland	Small advertisers	≤$100	1
135	Cameron Caldwell MP	Party/Candidate	≤$100	1
136	Cancer Council ACT	Small advertisers	≤$100	11
137	Cassandra Fernando MP	Party/Candidate	≤$100	1
138	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
139	Catherine Lezer	Small advertisers	≤$100	10
140	Catholic Education Tasmania	Unclassified	≤$100	13
141	Catholic Mission	Charity	≤$100	2
142	Catholic Schools NSW	Unclassified	≤$100	5
143	Cathy Zeiger - Div. 3 Councillor, Cairns Regional Council	Small advertisers	≤$100	2
144	CBM Australia	Unclassified	≤$100	8
145	Centre for Public Integrity	Small advertisers	≤$100	2
146	Challenge DV	Unclassified	≤$100	9
147	Christine Couzens MP	Small advertisers	≤$100	2
148	City of Boroondara	Government	≤$100	3
149	City of Kwinana	Small advertisers	≤$100	2
150	City of Melville	Small advertisers	≤$100	1
151	City of Parramatta	Government	≤$100	4
152	Cody Scholes	Small advertisers	≤$100	1
153	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
154	Corinne Mulholland	Party/Candidate	≤$100	1
155	Council Watch Victoria Inc	Advocacy	≤$100	1
156	Councillor John Stamolis	Small advertisers	≤$100	1
157	Councillor Sean O'Reilly	Small advertisers	≤$100	1
158	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
159	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
160	Craig Haslam Indpendent	Small advertisers	≤$100	1
161	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	3
162	Curious Minds Media	Small advertisers	≤$100	4
163	Dai Le	Small advertisers	≤$100	1
164	Dan Bull	Small advertisers	≤$100	2
165	Daniel Mulino	Small advertisers	≤$100	2
166	Daniela De Martino	Unclassified	≤$100	7
167	David Davis MP	Small advertisers	≤$100	3
168	David Farrelly	Small advertisers	≤$100	1
169	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
170	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
171	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
172	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
173	Deputy Mayor Ben Fry	Small advertisers	≤$100	1
174	Domestic Violence NSW	Small advertisers	≤$100	1
175	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
176	Dr. Carina Garland MP	Party/Candidate	≤$100	21
177	Dylan Wight	Party/Candidate	≤$100	4
178	Eden Foster MP	Party/Candidate	≤$100	2
179	Electoral Commission of Queensland	Small advertisers	≤$100	1
180	Emma Kealy for Lowan	Small advertisers	≤$100	1
181	Endeavour Energy	Small advertisers	≤$100	2
182	Environment Centre NT	Advocacy	≤$100	3
183	Environment Victoria	Advocacy	≤$100	2
184	Environmental Justice Australia	Unclassified	≤$100	1
185	Environs Kimberley	Advocacy	≤$100	3
186	Erin Thompson MP	Small advertisers	≤$100	1
187	Ethical Clothing Australia	Other	≤$100	5
188	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
189	Fisheries Queensland	Small advertisers	≤$100	2
190	Free To Shine	Small advertisers	≤$100	1
191	Freedom for Faith	Unclassified	≤$100	1
192	From Perth For Perth	Small advertisers	≤$100	11
193	Future Super	Unclassified	≤$100	1
194	Gary Maas MP	Party/Candidate	≤$100	7
195	Ged Kearney MP	Small advertisers	≤$100	1
196	Gender Awareness Australia	Advocacy	≤$100	26
197	Greenfleet	Charity	≤$100	11
198	Growth Faculty	Unclassified	≤$100	7
199	Hagar Australia	Charity	≤$100	3
200	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
201	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
202	Humane World for Animals Australia	Advocacy	≤$100	4
203	Independent Australia	Small advertisers	≤$100	1
204	Inner West Council	Small advertisers	≤$100	1
205	Iwan Walters MP	Party/Candidate	≤$100	4
206	Jacinta Allan	Party/Candidate	≤$100	1
207	Jackson Taylor MP	Party/Candidate	≤$100	6
208	Jean Hailes for Women's Health	Charity	≤$100	5
209	Jerome Laxale	Party/Candidate	≤$100	3
210	Jesuit Mission Australia	Unclassified	≤$100	13
211	Jo Briskey	Small advertisers	≤$100	22
212	John Barounis MP	Party/Candidate	≤$100	1
213	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
214	Jordan Crugnale MP	Party/Candidate	≤$100	5
215	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
216	Josh Martin	Small advertisers	≤$100	1
217	Julian Hill MP	Party/Candidate	≤$100	3
218	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
219	Juliana Addison MP	Party/Candidate	≤$100	1
220	Justine Elliot MP	Party/Candidate	≤$100	1
221	Kat Theophanous MP	Party/Candidate	≤$100	4
222	Kate Thwaites MP	Party/Candidate	≤$100	4
223	Katherine Copsey	Party/Candidate	≤$100	1
224	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
225	Katie Hall MP	Party/Candidate	≤$100	5
226	Katy Gallagher	Unclassified	≤$100	1
227	Keep Top End Coasts Healthy	Unclassified	≤$100	7
228	Kim O’Keeffe MP	Small advertisers	≤$100	1
229	Lauren Kathage MP	Party/Candidate	≤$100	4
230	Leon Rebello MP	Party/Candidate	≤$100	2
231	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	6
232	Liberals of Bundoora	Small advertisers	≤$100	2
233	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
234	Lizzie Blandthorn	Unclassified	≤$100	5
235	Lock The Gate Alliance	Advocacy	≤$100	9
236	Lorna Clarke MLA	Small advertisers	≤$100	1
237	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
238	Lucy Hood MP	Small advertisers	≤$100	1
239	Luke Gosling MP	Party/Candidate	≤$100	23
240	Madonna Jarrett MP	Party/Candidate	≤$100	1
241	Mark Aldridge	Unclassified	≤$100	1
242	Mark Coure MP	Party/Candidate	≤$100	1
243	Mary MacKillop Today	Charity	≤$100	5
244	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
245	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
246	Mathew Hilakari MP	Party/Candidate	≤$100	7
247	Mayor Jon Raven	Party/Candidate	≤$100	2
248	Melissa Horne MP	Party/Candidate	≤$100	6
249	Melissa McIntosh MP	Party/Candidate	≤$100	1
250	Michaela Settle MP	Party/Candidate	≤$100	2
251	Mining & Energy Union	Union	≤$100	14
252	Mito Foundation	Small advertisers	≤$100	1
253	Monash IVF	Business	≤$100	3
254	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	9
255	Natalie Hutchins MP	Party/Candidate	≤$100	2
256	Natalie Suleyman MP	Party/Candidate	≤$100	4
257	Nathan Lambert	Party/Candidate	≤$100	3
258	National Party of Australia (S.A.) Inc.	Small advertisers	≤$100	1
259	Nature Conservation Council of NSW	Advocacy	≤$100	1
260	Naveed Hazraty	Small advertisers	≤$100	1
261	Newlife IVF Australia	Small advertisers	≤$100	9
262	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
263	Oberon Against Wind Towers	Small advertisers	≤$100	1
264	Office of Ros Spence MP	Party/Candidate	≤$100	1
265	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
266	Open Doors Australia	Small advertisers	≤$100	1
267	OXFAM AUSTRALIA	Charity	≤$100	4
268	OZ Arab Media	Small advertisers	≤$100	2
269	Parkerville Children And Youth Care	Small advertisers	≤$100	10
270	Parliament of Victoria	Unclassified	≤$100	3
271	Patrick Gorman	Party/Candidate	≤$100	3
272	Patrick Gorman MP	Small advertisers	≤$100	1
273	Paul Edbrooke MP	Party/Candidate	≤$100	2
274	Paul Mercurio MP	Small advertisers	≤$100	1
275	Pauline Richards MP	Party/Candidate	≤$100	7
276	Peter Angelico	Unclassified	≤$100	1
277	Peter Khalil	Party/Candidate	≤$100	30
278	Peter Rentoulis	Small advertisers	≤$100	1
279	Physical Disability Council of NSW	Small advertisers	≤$100	3
280	Politics Reloaded	Unclassified	≤$100	1
281	Powerhouse Museum Alliance	Small advertisers	≤$100	4
282	Pregnancy Help Sydney	Small advertisers	≤$100	2
283	Queensland Farmers' Federation	Small advertisers	≤$100	4
284	Queensland Tourism Development	Government	≤$100	4
285	Rebecca Young MP	Small advertisers	≤$100	1
286	Reconciliation South Australia	Small advertisers	≤$100	3
287	Richard Welch MP	Small advertisers	≤$100	2
288	Rob Mitchell MP	Small advertisers	≤$100	24
289	Roma Britnell MP	Small advertisers	≤$100	2
290	Ron Hoenig MP	Small advertisers	≤$100	5
291	Rose Disability Care Services	Small advertisers	≤$100	1
292	RSPCA South Australia	Unclassified	≤$100	6
293	Sally Sitou MP	Party/Candidate	≤$100	2
294	Sarah Andrews MP	Party/Candidate	≤$100	9
295	Sarah Connolly MP	Party/Candidate	≤$100	6
296	Save the Bilby Fund	Charity	≤$100	4
297	Save Victoria Park	Unclassified	≤$100	1
298	SBS Arabic24	Government	≤$100	5
299	SBS Cantonese 廣東話節目	Government	≤$100	9
300	SBS Filipino	Government	≤$100	2
301	SBS Greek	Small advertisers	≤$100	1
302	SBS Hindi	Small advertisers	≤$100	3
303	SBS Korean	Small advertisers	≤$100	5
304	SBS Mandarin中文普通话	Government	≤$100	8
305	SBS Portuguese	Small advertisers	≤$100	2
306	SBS Punjabi	Small advertisers	≤$100	3
307	SBS Spanish / Australia en español	Government	≤$100	6
308	SBS Tamil	Small advertisers	≤$100	2
309	SBS Telugu	Small advertisers	≤$100	5
310	SBS Urdu	Small advertisers	≤$100	2
311	SBS Vietnamese	Government	≤$100	3
312	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
313	SDA NSW & ACT	Union	≤$100	5
314	Senator Babet	Party/Candidate	≤$100	1
315	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
316	Senator Karen Grogan	Party/Candidate	≤$100	7
317	Senator Matt O'Sullivan	Party/Candidate	≤$100	1
318	Senator Raff Ciccone	Small advertisers	≤$100	2
319	Senator Steph Hodgins-May	Small advertisers	≤$100	2
320	Senator Susan McDonald	Party/Candidate	≤$100	2
321	Seven Network (Operations) Limited	Small advertisers	≤$100	1
322	Shane Love MLA	Small advertisers	≤$100	2
323	Sharon Claydon MP	Party/Candidate	≤$100	5
324	Shayne Neumann MP	Small advertisers	≤$100	6
325	Sheena Watt MP	Party/Candidate	≤$100	2
326	Shine Lawyers	Business	≤$100	3
327	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
328	South Australian Labor Party	Party/Candidate	≤$100	33
329	Stacks Law Firm	Small advertisers	≤$100	1
330	State Government of South Australia	Government	≤$100	7
331	Steve Catania MLA	Party/Candidate	≤$100	1
332	Steve McGhie MP	Party/Candidate	≤$100	4
333	Tearfund Australia	Charity	≤$100	9
334	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	5
335	Territory Seafood Crew	Small advertisers	≤$100	1
336	The Benevolent Society	Charity	≤$100	6
337	The Ethics Centre	Small advertisers	≤$100	2
338	The Greens NSW	Party/Candidate	≤$100	1
339	The Lady Musgrave Trust	Small advertisers	≤$100	1
340	The Line	Unclassified	≤$100	9
341	The University of Queensland	Small advertisers	≤$100	2
342	The Vocal Minority	Advocacy	≤$100	13
343	Thomas McNab SA BEST	Party/Candidate	≤$100	2
344	Tim Richardson	Party/Candidate	≤$100	7
345	Tim Watts MP	Small advertisers	≤$100	1
346	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	4
347	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
348	Toowoomba Regional Council	Unclassified	≤$100	1
349	Town of Cambridge	Small advertisers	≤$100	1
350	Tweed Shire Council	Small advertisers	≤$100	1
351	United firefighters union	Small advertisers	≤$100	3
352	United Firefighters Union Victorian Branch	Union	≤$100	2
353	Uniting Communities	Small advertisers	≤$100	3
354	Unitingworld	Charity	≤$100	8
355	UNSW Sydney	Unclassified	≤$100	2
356	Verve Super	Business	≤$100	5
357	Vinnies Tasmania	Small advertisers	≤$100	6
358	Voices of Jagajaga	Small advertisers	≤$100	1
359	Wayne Farnham MP	Party/Candidate	≤$100	2
360	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
361	Wyndham City	Small advertisers	≤$100	1
362	Yoorsay	Unclassified	≤$100	1
363	Your Money and Your Life	Small advertisers	≤$100	2
364	Zhi Soon MP	Party/Candidate	≤$100	3
365	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 22 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$111,778
2	Greenpeace Australia Pacific	Advocacy	$63,647
3	Queensland Government	Government	$57,818
4	Amnesty International Australia	Advocacy	$41,617
5	WWF-Australia	Advocacy	$36,488
6	AussieAF	Advocacy	$35,305
7	Advance Australia	Advocacy	$35,248
8	Médecins Sans Frontières Australia	Charity	$29,175
9	These ads ran without a disclaimer	Other	$28,597
10	Australian Conservation Foundation	Advocacy	$28,085
11	Shooters Union Australia	Advocacy	$27,649
12	Our Watch	Charity	$24,957
13	Australia for UNHCR	Charity	$21,967
14	Low Emission Technology Australia	Business	$20,341
15	Transport Victoria	Government	$15,939
16	United Workers Union	Union	$15,512
17	Jewish Council of Australia	Advocacy	$14,729
18	Western Australia Police Force	Government	$14,221
19	Keep Australia Safe	Advocacy	$13,007
20	SA Health	Government	$12,793
21	Water Corporation	Government	$12,630
22	Health Care Providers Association	Business	$12,309
23	South Australian Government	Government	$10,988
24	Electoral Commission of South Australia	Government	$9,991
25	The University of Melbourne	Other	$9,556
26	Australian Energy Producers	Business	$9,367
27	FOUR PAWS Australia	Charity	$9,278
28	Greens MPs	Party/Candidate	$8,023
29	Australian Marine Conservation Society	Advocacy	$7,914
30	Family First Party Australia Ltd	Party/Candidate	$7,609
31	The Vocal Minority	Advocacy	$7,605
32	The Australia Institute	Advocacy	$7,457
33	Kids Under Cover	Charity	$7,146
34	WaterAid Australia	Charity	$6,995
35	Koffels Solicitors and Barristers	Business	$6,885
36	The Climate Council	Advocacy	$6,814
37	Bush Heritage Australia	Charity	$6,783
38	REPLACE THE WASTE	Government	$6,604
39	The Best Medicine is a Stronger PBS	Advocacy	$6,480
40	Barnardos Australia	Charity	$6,463
41	Next Investors	Business	$6,040
42	Department of Justice and Community Safety, Victoria, Australia	Government	$6,004
43	Solutions for Australia	Advocacy	$5,976
44	Institute of Public Affairs	Advocacy	$5,969
45	Net Zero Economy Authority	Government	$5,658
46	Building For Tomorrow	Advocacy	$5,508
47	Henry Pike MP	Party/Candidate	$5,259
48	World Animal Protection Australia	Charity	$5,220
49	Sophie Scamps	Party/Candidate	$5,219
50	Animals Australia	Advocacy	$4,957

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About these figures

Source: Meta Ad Library daily report for Australia, dated 22 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 22 January 2026. From 22 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.