Who paid for political ads on Facebook on 21 January 2026

Name: Facebook political ad spend in Australia, 21 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

373 advertisers spent $63,560 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 21 January 2026. The biggest spender was UNICEF Australia ($6,450). Total spend in 2026 to date: $1,151,327.

← 20 JanWednesday 21 January 202622 Jan →All days

Spent on 21 Jan

$63,560

373 advertisers

2026 to date

$1,151,327

1 January – 21 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

21 January 2026

2026 to date

Category	21 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$8,852	13.9%	$133,851	11.6%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$17,563	27.6%	$364,393	31.6%
Union Trade unions and union bodies.	$945	1.5%	$19,915	1.7%
Business Companies, and industry and professional associations.	$3,882	6.1%	$67,266	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,260	13.0%	$164,561	14.3%
Charity Charities whose ads ask for donations or promote their services.	$15,605	24.6%	$252,144	21.9%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,489	3.9%	$40,673	3.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,944	6.2%	$71,138	6.2%
Unclassified New advertisers not yet reviewed.	$2,021	3.2%	$37,386	3.2%
Total	$63,560	100%	$1,151,327	100%

Advertisers on 21 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,450	41
2	Amnesty International Australia	Advocacy	$3,364	147
3	Queensland Government	Government	$2,281	10
4	WWF-Australia	Advocacy	$2,232	37
5	Greenpeace Australia Pacific	Advocacy	$1,831	124
6	These ads ran without a disclaimer	Other	≤$100	60
7	AussieAF	Advocacy	$1,624	55
8	Médecins Sans Frontières Australia	Charity	$1,335	50
9	Australian Conservation Foundation	Advocacy	$1,294	37
10	Australia for UNHCR	Charity	$1,163	7
11	GetUp!	Advocacy	$1,155	11
12	Low Emission Technology Australia	Business	$1,108	16
13	Our Watch	Charity	$1,105	22
14	Electoral Commission of South Australia	Government	$1,057	4
15	Family First Party Australia Ltd	Party/Candidate	$916	8
16	Shooters Union Australia	Advocacy	$821	6
17	WA Government	Government	$807	4
18	Advance Australia	Advocacy	$806	43
19	Coal Australia	Business	$763	2
20	FOUR PAWS Australia	Charity	$674	58
21	United Workers Union	Union	$672	186
22	The Australia Institute	Advocacy	$658	45
23	Transport Victoria	Government	$655	21
24	Barnardos Australia	Charity	$650	25
25	Dr Joanna Howe	Advocacy	$642	2
26	Water Corporation	Government	$597	11
27	ifaw	Charity	$561	100
28	SA Health	Government	$553	18
29	Bush Heritage Australia	Charity	$520	13
30	Senator Michaelia Cash	Party/Candidate	$505	2
31	Health Care Providers Association	Business	$488	8
32	South Australian Government	Government	$479	24
33	The University of Melbourne	Other	$458	22
34	WaterAid Australia	Charity	$448	36
35	Australian Energy Producers	Business	$414	18
36	Senator Ross Cadell	Party/Candidate	$401	2
37	Climate 200	Advocacy	$397	5
38	The Climate Council	Advocacy	$389	39
39	Australian Marine Conservation Society	Advocacy	$374	6
40	Surfrider Foundation Australia	Advocacy	$353	6
41	Next Investors	Business	$350	4
42	Koffels Solicitors and Barristers	Business	$343	3
43	Queensland Women	Unclassified	$338	15
44	Henry Pike MP	Party/Candidate	$319	11
45	Cerebral Palsy Alliance	Charity	$316	21
46	Kids Under Cover	Charity	$308	24
47	Sky News Australia	Other	$301	1
48	World Animal Protection Australia	Charity	$291	6
49	Hon Nick Goiran MLC	Party/Candidate	$287	1
50	Office of Senator Tony Sheldon	Party/Candidate	$287	15
51	Institute of Public Affairs	Advocacy	$286	7
52	The Best Medicine is a Stronger PBS	Advocacy	$282	88
53	Scott Buchholz MP	Party/Candidate	$278	1
54	REPLACE THE WASTE	Government	$277	11
55	Department of Justice and Community Safety, Victoria, Australia	Government	$263	18
56	Nick McGowan MP	Party/Candidate	$231	3
57	Evan Mulholland MP	Party/Candidate	$224	24
58	Sophie Scamps	Party/Candidate	$222	4
59	Animals Australia	Advocacy	$221	19
60	World Vision Australia	Charity	$217	60
61	Health and Wellbeing Queensland	Government	$216	17
62	Australian Red Cross	Charity	$215	12
63	Meat & Livestock Australia	Business	$195	6
64	Plan International Australia	Charity	$194	5
65	Jacinta Allan MP	Party/Candidate	$192	3
66	Fish For All	Advocacy	$187	2
67	Islamophobia Register Australia	Unclassified	$187	118
68	Asylum Seekers Centre	Charity	$186	28
69	WA Labor	Party/Candidate	$172	2
70	Australian Unions	Union	$169	31
71	St. Patrick's Community Support Centre	Charity	$169	7
72	Andrew Hastie	Party/Candidate	$165	6
73	Tony Pasin MP	Party/Candidate	$156	10
74	International Justice Mission Australia	Charity	$147	35
75	Ben Small - Liberal for Forrest	Party/Candidate	$141	1
76	Senator James McGrath - Fighting for Queensland	Party/Candidate	$140	1
77	Human Rights Law Alliance	Advocacy	$139	7
78	Uniting Vic.Tas	Charity	$139	24
79	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$138	2
80	Foodbank WA	Charity	$136	24
81	Lifetime Pets	Unclassified	$136	7
82	Australian Government Department of Health	Government	$133	2
83	SafeWork NSW	Government	$133	5
84	Garth Hamilton MP	Party/Candidate	$130	10
85	Jason Yat-sen Li MP	Party/Candidate	$130	4
86	The Wilderness Society	Advocacy	$128	83
87	David Batt MP	Party/Candidate	$123	2
88	Rick Wilson	Party/Candidate	$120	7
89	South Australian Labor	Party/Candidate	$120	4
90	Tania Lawrence MP	Party/Candidate	$120	10
91	Genea	Business	$117	30
92	City of Joondalup	Government	$114	4
93	Create Fertility	Unclassified	$109	48
94	Net Zero Economy Authority	Government	$109	2
95	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	$109	5
96	Online Hate Prevention Institute	Unclassified	$108	2
97	Pat Conroy MP	Party/Candidate	$108	13
98	Phillip Thompson OAM MP	Party/Candidate	$108	1
99	Melbourne Water	Unclassified	$105	9
100	Ingrid Stitt MP	Party/Candidate	$104	12
101	NSW Fair Trading	Government	$102	3
102	Aaron Violi MP	Party/Candidate	≤$100	1
103	ACCIONA Australia	Unclassified	≤$100	5
104	ACN - Aid to the Church in Need	Small advertisers	≤$100	41
105	Adelaide Park Lands Association	Advocacy	≤$100	1
106	Advance Queensland	Small advertisers	≤$100	1
107	Advocacy Tasmania	Small advertisers	≤$100	1
108	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	1
109	Alison Champion	Small advertisers	≤$100	1
110	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
111	Allegra Spender	Party/Candidate	≤$100	2
112	Andrew Braddock MLA	Party/Candidate	≤$100	1
113	Andrew Leigh MP	Party/Candidate	≤$100	1
114	Andrew Willcox MP	Party/Candidate	≤$100	1
115	Anglican Youthworks	Unclassified	≤$100	7
116	Animal Justice Party	Party/Candidate	≤$100	1
117	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
118	Ann-Marie Hermans MP	Small advertisers	≤$100	2
119	Anthony Carbines MP	Party/Candidate	≤$100	8
120	Anthony Cianflone MP	Small advertisers	≤$100	6
121	Archdiocese of Brisbane	Small advertisers	≤$100	1
122	Ariana Doolan MP	Small advertisers	≤$100	3
123	AST Management	Small advertisers	≤$100	1
124	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	13
125	AUSTRAC	Government	≤$100	17
126	Australian Citizens Party	Party/Candidate	≤$100	5
127	Australian Electoral Commission	Government	≤$100	1
128	Australian Epoch Times Ltd	Other	≤$100	9
129	Australian Human Rights Act	Small advertisers	≤$100	5
130	Australian Jewish Association	Small advertisers	≤$100	1
131	Australian Rail Track Corporation	Small advertisers	≤$100	1
132	Belinda Wilson	Unclassified	≤$100	6
133	Brad Rowswell MP	Small advertisers	≤$100	3
134	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
135	Bridget Vallence	Unclassified	≤$100	1
136	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
137	Building Commission NSW	Government	≤$100	2
138	Business Queensland	Small advertisers	≤$100	1
139	Cameron Caldwell MP	Party/Candidate	≤$100	1
140	Cancer Council ACT	Small advertisers	≤$100	10
141	Cassandra Fernando MP	Party/Candidate	≤$100	1
142	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
143	Catherine Lezer	Small advertisers	≤$100	6
144	Catholic Education Tasmania	Unclassified	≤$100	15
145	Catholic Mission	Charity	≤$100	2
146	Catholic Schools NSW	Unclassified	≤$100	5
147	Cathy Zeiger - Div. 3 Councillor, Cairns Regional Council	Small advertisers	≤$100	1
148	CBM Australia	Unclassified	≤$100	7
149	Centre for Public Integrity	Small advertisers	≤$100	2
150	CFMEU Manufacturing Division	Small advertisers	≤$100	1
151	Challenge DV	Unclassified	≤$100	22
152	Christine Couzens MP	Small advertisers	≤$100	2
153	Cindy Mcleish MP	Small advertisers	≤$100	2
154	City of Boroondara	Government	≤$100	3
155	City of Kwinana	Small advertisers	≤$100	3
156	City of Melville	Small advertisers	≤$100	1
157	City of Parramatta	Government	≤$100	4
158	Cody Scholes	Small advertisers	≤$100	1
159	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
160	Corinne Mulholland	Party/Candidate	≤$100	1
161	Council Watch Victoria Inc	Advocacy	≤$100	2
162	Councillor Sean O'Reilly	Small advertisers	≤$100	1
163	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
164	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
165	Craig Haslam Indpendent	Small advertisers	≤$100	1
166	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	1
167	Curious Minds Media	Small advertisers	≤$100	4
168	Dai Le	Small advertisers	≤$100	1
169	Dan Bull	Small advertisers	≤$100	2
170	Daniel Mulino	Small advertisers	≤$100	2
171	Daniela De Martino	Unclassified	≤$100	8
172	David Davis MP	Small advertisers	≤$100	3
173	David Farrelly	Small advertisers	≤$100	1
174	David Leach - Labor for Kavel	Small advertisers	≤$100	1
175	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
176	Declaration of Biological Truth Australia	Small advertisers	≤$100	2
177	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
178	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	3
179	Deputy Mayor Ben Fry	Small advertisers	≤$100	1
180	Domestic Violence NSW	Small advertisers	≤$100	1
181	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
182	Dr. Carina Garland MP	Party/Candidate	≤$100	24
183	Dylan Wight	Party/Candidate	≤$100	4
184	Eden Foster MP	Party/Candidate	≤$100	2
185	Edward Lowe Councillor for the Northern Ward of the Wellington Shire	Small advertisers	≤$100	1
186	Edwin Johnstone - Hobart Advocate	Small advertisers	≤$100	1
187	Electoral Commission of Queensland	Small advertisers	≤$100	1
188	Emma Kealy for Lowan	Small advertisers	≤$100	2
189	Endeavour Energy	Small advertisers	≤$100	2
190	Environment Centre NT	Advocacy	≤$100	2
191	Environment Victoria	Advocacy	≤$100	2
192	Environmental Justice Australia	Unclassified	≤$100	1
193	Environs Kimberley	Advocacy	≤$100	3
194	Erin Thompson MP	Small advertisers	≤$100	1
195	Ethical Clothing Australia	Other	≤$100	4
196	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
197	Fisheries Queensland	Small advertisers	≤$100	2
198	Free To Shine	Small advertisers	≤$100	1
199	Freedom for Faith	Unclassified	≤$100	1
200	From Perth For Perth	Small advertisers	≤$100	8
201	Future Super	Unclassified	≤$100	1
202	Gary Maas MP	Party/Candidate	≤$100	7
203	Ged Kearney MP	Small advertisers	≤$100	1
204	Gender Awareness Australia	Advocacy	≤$100	25
205	Greenfleet	Charity	≤$100	11
206	Growth Faculty	Unclassified	≤$100	7
207	Hagar Australia	Charity	≤$100	3
208	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
209	Humane World for Animals Australia	Advocacy	≤$100	3
210	Independent Australia	Small advertisers	≤$100	1
211	Inner West Council	Small advertisers	≤$100	3
212	Iwan Walters MP	Party/Candidate	≤$100	4
213	Jacinta Allan	Party/Candidate	≤$100	1
214	Jackson Taylor MP	Party/Candidate	≤$100	6
215	Jean Hailes for Women's Health	Charity	≤$100	5
216	Jerome Laxale	Party/Candidate	≤$100	3
217	Jess Wilson MP	Party/Candidate	≤$100	1
218	Jesuit Mission Australia	Unclassified	≤$100	14
219	Jo Briskey	Small advertisers	≤$100	21
220	John Barounis MP	Party/Candidate	≤$100	1
221	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
222	Jordan Crugnale MP	Party/Candidate	≤$100	5
223	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
224	Josh Martin	Small advertisers	≤$100	1
225	Julian Hill MP	Party/Candidate	≤$100	3
226	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
227	Juliana Addison MP	Party/Candidate	≤$100	1
228	Justine Elliot MP	Party/Candidate	≤$100	1
229	Kat Theophanous MP	Party/Candidate	≤$100	4
230	Kate Thwaites MP	Party/Candidate	≤$100	4
231	Katherine Copsey	Party/Candidate	≤$100	1
232	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
233	Katie Hall MP	Party/Candidate	≤$100	5
234	Katrina Stratton MLA	Small advertisers	≤$100	1
235	Katy Gallagher	Unclassified	≤$100	1
236	Keep Top End Coasts Healthy	Unclassified	≤$100	5
237	Kevin Hogan MP	Party/Candidate	≤$100	1
238	Kim O’Keeffe MP	Small advertisers	≤$100	2
239	Lauren Kathage MP	Party/Candidate	≤$100	4
240	Leon Rebello MP	Party/Candidate	≤$100	2
241	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
242	Liberal Party of Australia (Victorian Division)	Party/Candidate	≤$100	2
243	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	7
244	Liberals of Bundoora	Small advertisers	≤$100	1
245	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
246	Lizzie Blandthorn	Unclassified	≤$100	5
247	Lock The Gate Alliance	Advocacy	≤$100	9
248	Lorna Clarke MLA	Small advertisers	≤$100	1
249	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
250	Luke Gosling MP	Party/Candidate	≤$100	20
251	Madonna Jarrett MP	Party/Candidate	≤$100	1
252	Mark Aldridge	Unclassified	≤$100	1
253	Mark Coure MP	Party/Candidate	≤$100	1
254	Mary MacKillop Today	Charity	≤$100	5
255	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
256	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
257	Mathew Hilakari MP	Party/Candidate	≤$100	7
258	Melissa Horne MP	Party/Candidate	≤$100	6
259	Melissa McIntosh MP	Party/Candidate	≤$100	1
260	Michaela Settle MP	Party/Candidate	≤$100	2
261	Mick de Brenni	Unclassified	≤$100	1
262	Mining & Energy Union	Union	≤$100	31
263	Monash IVF	Business	≤$100	2
264	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
265	Natalie Hutchins MP	Party/Candidate	≤$100	2
266	Natalie Suleyman MP	Party/Candidate	≤$100	4
267	Nathan Lambert	Party/Candidate	≤$100	1
268	Nature Conservation Council of NSW	Advocacy	≤$100	1
269	Newlife IVF Australia	Small advertisers	≤$100	8
270	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	2
271	NSW Parliament	Unclassified	≤$100	1
272	Oberon Against Wind Towers	Small advertisers	≤$100	1
273	Office of Ros Spence MP	Party/Candidate	≤$100	1
274	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
275	Open Doors Australia	Small advertisers	≤$100	1
276	OXFAM AUSTRALIA	Charity	≤$100	5
277	OZ Arab Media	Small advertisers	≤$100	2
278	Parkerville Children And Youth Care	Small advertisers	≤$100	10
279	Parliament of Victoria	Unclassified	≤$100	3
280	Patrick Gorman	Party/Candidate	≤$100	3
281	Patrick Gorman MP	Small advertisers	≤$100	1
282	Paul Edbrooke MP	Party/Candidate	≤$100	2
283	Paul Mercurio MP	Small advertisers	≤$100	1
284	Pauline Richards MP	Party/Candidate	≤$100	7
285	Peter Angelico	Unclassified	≤$100	1
286	Peter Khalil	Party/Candidate	≤$100	32
287	Peter Rentoulis	Small advertisers	≤$100	1
288	Physical Disability Council of NSW	Small advertisers	≤$100	2
289	Pregnancy Help Sydney	Small advertisers	≤$100	2
290	Queensland Farmers' Federation	Small advertisers	≤$100	4
291	Queensland Tourism Development	Government	≤$100	5
292	Rebecca Young MP	Small advertisers	≤$100	1
293	Reconciliation South Australia	Small advertisers	≤$100	3
294	Richard Welch MP	Small advertisers	≤$100	2
295	Rob Mitchell MP	Small advertisers	≤$100	23
296	Roger Cook	Unclassified	≤$100	3
297	Roma Britnell MP	Small advertisers	≤$100	2
298	Ron Hoenig MP	Small advertisers	≤$100	5
299	Rose Disability Care Services	Small advertisers	≤$100	1
300	Sally Sitou MP	Party/Candidate	≤$100	2
301	Sarah Andrews MP	Party/Candidate	≤$100	9
302	Sarah Connolly MP	Party/Candidate	≤$100	7
303	Save the Bilby Fund	Charity	≤$100	5
304	SBS Arabic24	Government	≤$100	6
305	SBS Cantonese 廣東話節目	Government	≤$100	7
306	SBS Filipino	Government	≤$100	2
307	SBS Greek	Small advertisers	≤$100	1
308	SBS Hindi	Small advertisers	≤$100	1
309	SBS Korean	Small advertisers	≤$100	5
310	SBS Mandarin中文普通话	Government	≤$100	6
311	SBS Portuguese	Small advertisers	≤$100	3
312	SBS Punjabi	Small advertisers	≤$100	3
313	SBS Spanish / Australia en español	Government	≤$100	4
314	SBS Tamil	Small advertisers	≤$100	2
315	SBS Telugu	Small advertisers	≤$100	5
316	SBS Urdu	Small advertisers	≤$100	4
317	SBS Vietnamese	Government	≤$100	3
318	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
319	SDA NSW & ACT	Union	≤$100	5
320	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	5
321	Senator Karen Grogan	Party/Candidate	≤$100	7
322	Senator Matt O'Sullivan	Party/Candidate	≤$100	1
323	Senator Raff Ciccone	Small advertisers	≤$100	2
324	Senator Steph Hodgins-May	Small advertisers	≤$100	1
325	Senator Susan McDonald	Party/Candidate	≤$100	2
326	Seven Network (Operations) Limited	Small advertisers	≤$100	1
327	Shane Love MLA	Small advertisers	≤$100	2
328	Sharon Claydon MP	Party/Candidate	≤$100	5
329	Shayne Neumann MP	Small advertisers	≤$100	6
330	Sheena Watt MP	Party/Candidate	≤$100	2
331	Shine Lawyers	Business	≤$100	1
332	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
333	Sir Bertram Stevens Institute Limited	Unclassified	≤$100	1
334	South Australian Labor Party	Party/Candidate	≤$100	37
335	State Government of South Australia	Government	≤$100	7
336	Steve Catania MLA	Party/Candidate	≤$100	1
337	Steve McGhie MP	Party/Candidate	≤$100	4
338	Sussan Ley	Unclassified	≤$100	1
339	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
340	Tearfund Australia	Charity	≤$100	9
341	Territory Seafood Crew	Small advertisers	≤$100	1
342	The Benevolent Society	Charity	≤$100	5
343	The Ethics Centre	Small advertisers	≤$100	2
344	The Greens NSW	Party/Candidate	≤$100	1
345	The Information Rights Project	Unclassified	≤$100	1
346	The Lady Musgrave Trust	Small advertisers	≤$100	1
347	The Liberal Party of Australia (Victorian Division)	Party/Candidate	≤$100	4
348	The Line	Unclassified	≤$100	12
349	The Nationals	Party/Candidate	≤$100	9
350	The University of Queensland	Small advertisers	≤$100	2
351	The Vocal Minority	Advocacy	≤$100	12
352	Thomas McNab SA BEST	Party/Candidate	≤$100	2
353	Tim Richardson	Party/Candidate	≤$100	7
354	Tim Watts MP	Small advertisers	≤$100	1
355	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	4
356	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
357	Toowoomba Regional Council	Unclassified	≤$100	1
358	Town of Cambridge	Small advertisers	≤$100	1
359	Tweed Shire Council	Small advertisers	≤$100	1
360	United firefighters union	Small advertisers	≤$100	3
361	United Firefighters Union Victorian Branch	Union	≤$100	3
362	Uniting Communities	Small advertisers	≤$100	2
363	Unitingworld	Charity	≤$100	6
364	Verve Super	Business	≤$100	5
365	Vinnies Tasmania	Small advertisers	≤$100	5
366	Wayne Farnham MP	Party/Candidate	≤$100	2
367	Wendy Lovell MP	Party/Candidate	≤$100	1
368	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	7
369	Wyndham City	Small advertisers	≤$100	1
370	Yoorsay	Unclassified	≤$100	1
371	Your Money and Your Life	Small advertisers	≤$100	1
372	Zhi Soon MP	Party/Candidate	≤$100	3
373	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 21 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$105,590
2	Greenpeace Australia Pacific	Advocacy	$61,696
3	Queensland Government	Government	$55,706
4	Amnesty International Australia	Advocacy	$36,770
5	Advance Australia	Advocacy	$34,453
6	WWF-Australia	Advocacy	$34,285
7	AussieAF	Advocacy	$33,651
8	Médecins Sans Frontières Australia	Charity	$27,872
9	Shooters Union Australia	Advocacy	$27,649
10	Australian Conservation Foundation	Advocacy	$27,142
11	These ads ran without a disclaimer	Other	$26,763
12	Our Watch	Charity	$23,826
13	Australia for UNHCR	Charity	$20,941
14	Low Emission Technology Australia	Business	$19,230
15	Transport Victoria	Government	$15,207
16	United Workers Union	Union	$14,832
17	Jewish Council of Australia	Advocacy	$14,729
18	Western Australia Police Force	Government	$14,221
19	Keep Australia Safe	Advocacy	$13,007
20	SA Health	Government	$12,208
21	Water Corporation	Government	$12,034
22	Health Care Providers Association	Business	$11,841
23	South Australian Government	Government	$10,512
24	The University of Melbourne	Other	$9,084
25	Electoral Commission of South Australia	Government	$9,024
26	Australian Energy Producers	Business	$8,941
27	FOUR PAWS Australia	Charity	$8,582
28	Greens MPs	Party/Candidate	$8,023
29	The Vocal Minority	Advocacy	$7,571
30	Australian Marine Conservation Society	Advocacy	$7,400
31	Kids Under Cover	Charity	$6,832
32	Family First Party Australia Ltd	Party/Candidate	$6,717
33	Koffels Solicitors and Barristers	Business	$6,552
34	WaterAid Australia	Charity	$6,540
35	The Australia Institute	Advocacy	$6,445
36	The Climate Council	Advocacy	$6,444
37	REPLACE THE WASTE	Government	$6,342
38	Bush Heritage Australia	Charity	$6,256
39	The Best Medicine is a Stronger PBS	Advocacy	$6,200
40	Solutions for Australia	Advocacy	$5,976
41	Barnardos Australia	Charity	$5,893
42	Department of Justice and Community Safety, Victoria, Australia	Government	$5,736
43	Next Investors	Business	$5,695
44	Institute of Public Affairs	Advocacy	$5,596
45	Net Zero Economy Authority	Government	$5,549
46	Building For Tomorrow	Advocacy	$5,473
47	Sophie Scamps	Party/Candidate	$5,012
48	Henry Pike MP	Party/Candidate	$4,951
49	World Animal Protection Australia	Charity	$4,940
50	Animals Australia	Advocacy	$4,732

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About these figures

Source: Meta Ad Library daily report for Australia, dated 21 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 21 January 2026. From 21 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.