Who paid for political ads on Facebook on 20 January 2026

Name: Facebook political ad spend in Australia, 20 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

371 advertisers spent $66,699 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 20 January 2026. The biggest spender was UNICEF Australia ($6,348). Total spend in 2026 to date: $1,087,768.

← 19 JanTuesday 20 January 202621 Jan →All days

Spent on 20 Jan

$66,699

371 advertisers

2026 to date

$1,087,768

1 January – 20 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

20 January 2026

2026 to date

Category	20 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$9,222	13.8%	$124,999	11.5%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$20,921	31.4%	$346,830	31.9%
Union Trade unions and union bodies.	$946	1.4%	$18,970	1.7%
Business Companies, and industry and professional associations.	$4,260	6.4%	$63,385	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,136	12.2%	$156,301	14.4%
Charity Charities whose ads ask for donations or promote their services.	$14,798	22.2%	$236,539	21.7%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,100	3.1%	$38,185	3.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,806	5.7%	$67,193	6.2%
Unclassified New advertisers not yet reviewed.	$2,510	3.8%	$35,366	3.3%
Total	$66,699	100%	$1,087,768	100%

Advertisers on 20 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,348	40
2	Amnesty International Australia	Advocacy	$3,638	133
3	Shooters Union Australia	Advocacy	$3,459	6
4	Queensland Government	Government	$2,246	12
5	WWF-Australia	Advocacy	$2,121	47
6	Greenpeace Australia Pacific	Advocacy	$1,893	123
7	AussieAF	Advocacy	$1,729	57
8	These ads ran without a disclaimer	Other	≤$100	53
9	Médecins Sans Frontières Australia	Charity	$1,354	52
10	Australian Conservation Foundation	Advocacy	$1,342	37
11	Low Emission Technology Australia	Business	$1,125	16
12	Advance Australia	Advocacy	$1,118	47
13	Our Watch	Charity	$1,094	22
14	Coal Australia	Business	$1,045	2
15	Australia for UNHCR	Charity	$1,018	9
16	GetUp!	Advocacy	$977	11
17	Electoral Commission of South Australia	Government	$897	4
18	Family First Party Australia Ltd	Party/Candidate	$864	8
19	Transport Victoria	Government	$727	23
20	WA Government	Government	$675	4
21	The Australia Institute	Advocacy	$666	45
22	United Workers Union	Union	$663	213
23	Dr Joanna Howe	Advocacy	$647	2
24	FOUR PAWS Australia	Charity	$640	63
25	Water Corporation	Government	$619	10
26	Scott Buchholz MP	Party/Candidate	$595	1
27	Barnardos Australia	Charity	$592	23
28	SA Health	Government	$568	17
29	Institute of Public Affairs	Advocacy	$545	15
30	Bush Heritage Australia	Charity	$522	13
31	Health Care Providers Association	Business	$487	8
32	Senator Michaelia Cash	Party/Candidate	$480	2
33	South Australian Government	Government	$474	24
34	The University of Melbourne	Other	$469	22
35	The Climate Council	Advocacy	$457	48
36	Australian Energy Producers	Business	$431	17
37	WaterAid Australia	Charity	$423	32
38	Senator Ross Cadell	Party/Candidate	$404	2
39	Phillip Thompson OAM MP	Party/Candidate	$389	1
40	Next Investors	Business	$384	5
41	Surfrider Foundation Australia	Advocacy	$358	12
42	Cerebral Palsy Alliance	Charity	$348	38
43	Queensland Women	Unclassified	$344	14
44	Climate 200	Advocacy	$337	3
45	Koffels Solicitors and Barristers	Business	$335	3
46	Office of Senator Tony Sheldon	Party/Candidate	$327	15
47	Henry Pike MP	Party/Candidate	$325	11
48	World Animal Protection Australia	Charity	$323	6
49	Kids Under Cover	Charity	$314	23
50	Australian Marine Conservation Society	Advocacy	$296	6
51	REPLACE THE WASTE	Government	$295	11
52	The Best Medicine is a Stronger PBS	Advocacy	$287	96
53	Hon Nick Goiran MLC	Party/Candidate	$279	1
54	Health and Wellbeing Queensland	Government	$270	19
55	Department of Justice and Community Safety, Victoria, Australia	Government	$268	18
56	Nick McGowan MP	Party/Candidate	$247	3
57	Evan Mulholland MP	Party/Candidate	$227	26
58	Sophie Scamps	Party/Candidate	$226	4
59	Animals Australia	Advocacy	$220	24
60	Meat & Livestock Australia	Business	$199	6
61	Australian Red Cross	Charity	$198	11
62	Plan International Australia	Charity	$197	6
63	Keep Australia Safe	Advocacy	$196	1
64	Asylum Seekers Centre	Charity	$190	32
65	ifaw	Charity	$184	77
66	World Vision Australia	Charity	$184	70
67	Islamophobia Register Australia	Unclassified	$182	129
68	WA Labor	Party/Candidate	$181	2
69	Australian Unions	Union	$179	29
70	Sky News Australia	Other	$178	1
71	Tony Pasin MP	Party/Candidate	$177	10
72	Politics Reloaded	Unclassified	$176	2
73	Human Rights Law Alliance	Advocacy	$165	12
74	Foodbank WA	Charity	$164	26
75	Jacinta Allan MP	Party/Candidate	$162	3
76	Allegra Spender	Party/Candidate	$161	2
77	Andrew Hastie	Party/Candidate	$158	6
78	Australian Government Department of Health	Government	$150	2
79	Garth Hamilton MP	Party/Candidate	$149	10
80	International Justice Mission Australia	Charity	$146	32
81	Uniting Vic.Tas	Charity	$144	25
82	Ben Small - Liberal for Forrest	Party/Candidate	$141	1
83	Sir Bertram Stevens Institute Limited	Unclassified	$141	1
84	Senator James McGrath - Fighting for Queensland	Party/Candidate	$136	1
85	SafeWork NSW	Government	$131	5
86	Melbourne Water	Unclassified	$130	11
87	Online Hate Prevention Institute	Unclassified	$129	2
88	Rick Wilson	Party/Candidate	$129	7
89	Citizen GO Australia & New Zealand	Unclassified	$127	1
90	South Australian Labor	Party/Candidate	$127	4
91	Tania Lawrence MP	Party/Candidate	$126	5
92	Australians for Clean Air	Advocacy	$124	20
93	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$121	4
94	City of Joondalup	Government	$118	4
95	Genea	Business	$116	26
96	Ingrid Stitt MP	Party/Candidate	$116	12
97	Net Zero Economy Authority	Government	$110	2
98	Create Fertility	Unclassified	$107	52
99	NSW Fair Trading	Government	$104	3
100	Sussan Ley	Unclassified	$101	1
101	Lifetime Pets	Unclassified	≤$100	3
102	Aaron Violi MP	Party/Candidate	≤$100	1
103	ACCIONA Australia	Unclassified	≤$100	5
104	ACN - Aid to the Church in Need	Small advertisers	≤$100	39
105	Advance Queensland	Small advertisers	≤$100	1
106	Advocacy Tasmania	Small advertisers	≤$100	1
107	Alex Dighton MP	Party/Candidate	≤$100	3
108	Alison Champion	Small advertisers	≤$100	1
109	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
110	Andrew Braddock MLA	Party/Candidate	≤$100	1
111	Andrew Leigh MP	Party/Candidate	≤$100	2
112	Andrew Willcox MP	Party/Candidate	≤$100	1
113	Anglican Youthworks	Unclassified	≤$100	6
114	Animal Justice Party	Party/Candidate	≤$100	1
115	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
116	Ann-Marie Hermans MP	Small advertisers	≤$100	3
117	Anthony Carbines MP	Party/Candidate	≤$100	8
118	Anthony Cianflone MP	Small advertisers	≤$100	6
119	Archdiocese of Brisbane	Small advertisers	≤$100	1
120	Ariana Doolan MP	Small advertisers	≤$100	1
121	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	15
122	AUSTRAC	Government	≤$100	17
123	Australian Citizens Party	Party/Candidate	≤$100	5
124	Australian Electoral Commission	Government	≤$100	1
125	Australian Epoch Times Ltd	Other	≤$100	9
126	Australian Ethical Investment	Unclassified	≤$100	6
127	Australian Human Rights Act	Small advertisers	≤$100	5
128	Australian Jewish Association	Small advertisers	≤$100	1
129	Australian Rail Track Corporation	Small advertisers	≤$100	1
130	Belinda Wilson	Unclassified	≤$100	6
131	Brad Rowswell MP	Small advertisers	≤$100	3
132	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
133	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
134	Building Commission NSW	Government	≤$100	2
135	Business Queensland	Small advertisers	≤$100	2
136	Cancer Council ACT	Small advertisers	≤$100	10
137	Cassandra Fernando MP	Party/Candidate	≤$100	1
138	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
139	Catherine Lezer	Small advertisers	≤$100	6
140	Catholic Education Tasmania	Unclassified	≤$100	14
141	Catholic Mission	Charity	≤$100	3
142	Catholic Schools NSW	Unclassified	≤$100	5
143	CBM Australia	Unclassified	≤$100	8
144	Celebrating Masculinity	Small advertisers	≤$100	1
145	Centre for Public Integrity	Small advertisers	≤$100	2
146	CFMEU Manufacturing Division	Small advertisers	≤$100	1
147	Challenge DV	Unclassified	≤$100	20
148	Christine Couzens MP	Small advertisers	≤$100	2
149	Cindy Mcleish MP	Small advertisers	≤$100	2
150	City of Boroondara	Government	≤$100	3
151	City of Kwinana	Small advertisers	≤$100	2
152	City of Melville	Small advertisers	≤$100	1
153	City of Parramatta	Government	≤$100	4
154	City of Stirling	Small advertisers	≤$100	1
155	Cody Scholes	Small advertisers	≤$100	1
156	Community and Public Sector Union	Small advertisers	≤$100	1
157	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
158	Corinne Mulholland	Party/Candidate	≤$100	1
159	Council Watch Victoria Inc	Advocacy	≤$100	1
160	Councillor Sean O'Reilly	Small advertisers	≤$100	1
161	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
162	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
163	Craig Haslam Indpendent	Small advertisers	≤$100	1
164	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	1
165	Curious Minds Media	Small advertisers	≤$100	4
166	Dan Bull	Small advertisers	≤$100	2
167	Daniel Mulino	Small advertisers	≤$100	2
168	Daniela De Martino	Unclassified	≤$100	7
169	David Batt MP	Party/Candidate	≤$100	1
170	David Davis MP	Small advertisers	≤$100	3
171	David Farrelly	Small advertisers	≤$100	1
172	David Leach - Labor for Kavel	Small advertisers	≤$100	1
173	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
174	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
175	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
176	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
177	Domestic Violence NSW	Small advertisers	≤$100	1
178	Dr Christian Rowan MP	Small advertisers	≤$100	1
179	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
180	Dr. Carina Garland MP	Party/Candidate	≤$100	25
181	Dylan Wight	Party/Candidate	≤$100	4
182	Eden Foster MP	Party/Candidate	≤$100	3
183	Edward Lowe Councillor for the Northern Ward of the Wellington Shire	Small advertisers	≤$100	2
184	Edwin Johnstone - Hobart Advocate	Small advertisers	≤$100	1
185	Endeavour Energy	Small advertisers	≤$100	2
186	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	3
187	Environment Victoria	Advocacy	≤$100	1
188	Environmental Justice Australia	Unclassified	≤$100	1
189	Environs Kimberley	Advocacy	≤$100	2
190	Erin Thompson MP	Small advertisers	≤$100	1
191	Ethical Clothing Australia	Other	≤$100	3
192	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
193	Fisheries Queensland	Small advertisers	≤$100	2
194	Free To Shine	Small advertisers	≤$100	1
195	Freedom for Faith	Unclassified	≤$100	1
196	From Perth For Perth	Small advertisers	≤$100	8
197	Future Super	Unclassified	≤$100	1
198	Gary Maas MP	Party/Candidate	≤$100	7
199	Ged Kearney MP	Small advertisers	≤$100	1
200	Gender Awareness Australia	Advocacy	≤$100	24
201	Greenfleet	Charity	≤$100	11
202	Growth Faculty	Unclassified	≤$100	7
203	Hagar Australia	Charity	≤$100	3
204	Hon. Michelle Boylan MLC	Small advertisers	≤$100	2
205	Humane World for Animals Australia	Advocacy	≤$100	2
206	Independent Australia	Small advertisers	≤$100	1
207	Inner West Council	Small advertisers	≤$100	2
208	Iwan Walters MP	Party/Candidate	≤$100	4
209	Jacinta Allan	Party/Candidate	≤$100	1
210	Jackson Taylor MP	Party/Candidate	≤$100	6
211	Jacqui Scruby	Unclassified	≤$100	2
212	Jason Yat-sen Li MP	Party/Candidate	≤$100	3
213	Jean Hailes for Women's Health	Charity	≤$100	4
214	Jerome Laxale	Party/Candidate	≤$100	3
215	Jess Wilson MP	Party/Candidate	≤$100	1
216	Jesuit Mission Australia	Unclassified	≤$100	12
217	Jo Briskey	Small advertisers	≤$100	21
218	John Barounis MP	Party/Candidate	≤$100	1
219	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
220	Jordan Crugnale MP	Party/Candidate	≤$100	5
221	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
222	Josh Martin	Small advertisers	≤$100	1
223	Julian Hill MP	Party/Candidate	≤$100	3
224	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
225	Juliana Addison MP	Party/Candidate	≤$100	1
226	Justine Elliot MP	Party/Candidate	≤$100	1
227	Kat Theophanous MP	Party/Candidate	≤$100	4
228	Kate Thwaites MP	Party/Candidate	≤$100	4
229	Katherine Copsey	Party/Candidate	≤$100	1
230	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
231	Katie Hall MP	Party/Candidate	≤$100	5
232	Katrina Stratton MLA	Small advertisers	≤$100	1
233	Katy Gallagher	Unclassified	≤$100	1
234	Keep Top End Coasts Healthy	Unclassified	≤$100	5
235	Kevin Hogan MP	Party/Candidate	≤$100	1
236	Lauren Kathage MP	Party/Candidate	≤$100	4
237	Leon Rebello MP	Party/Candidate	≤$100	2
238	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
239	Liberal Party of Australia (Victorian Division)	Party/Candidate	≤$100	2
240	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	7
241	Liberals of Bundoora	Small advertisers	≤$100	1
242	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
243	Lizzie Blandthorn	Unclassified	≤$100	5
244	Lock The Gate Alliance	Advocacy	≤$100	6
245	Lorna Clarke MLA	Small advertisers	≤$100	1
246	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
247	Luke Gosling MP	Party/Candidate	≤$100	24
248	Mary MacKillop Today	Charity	≤$100	5
249	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
250	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	3
251	Mathew Hilakari MP	Party/Candidate	≤$100	7
252	Matt Burnell MP	Party/Candidate	≤$100	1
253	Mayor, Cr Stefan Koomen JP - City of Casey	Party/Candidate	≤$100	1
254	Melissa Horne MP	Party/Candidate	≤$100	6
255	Melissa McIntosh MP	Party/Candidate	≤$100	1
256	Mick de Brenni	Unclassified	≤$100	1
257	Mining & Energy Union	Union	≤$100	5
258	Mito Foundation	Small advertisers	≤$100	1
259	Monash IVF	Business	≤$100	3
260	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	9
261	Natalie Hutchins MP	Party/Candidate	≤$100	2
262	Natalie Suleyman MP	Party/Candidate	≤$100	4
263	Nathan Lambert	Party/Candidate	≤$100	1
264	Nature Conservation Council of NSW	Advocacy	≤$100	1
265	Newlife IVF Australia	Small advertisers	≤$100	12
266	NSW Parliament	Unclassified	≤$100	1
267	Oberon Against Wind Towers	Small advertisers	≤$100	1
268	Office of Ros Spence MP	Party/Candidate	≤$100	1
269	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	1
270	Open Doors Australia	Small advertisers	≤$100	1
271	OXFAM AUSTRALIA	Charity	≤$100	5
272	OZ Arab Media	Small advertisers	≤$100	2
273	Parkerville Children And Youth Care	Small advertisers	≤$100	9
274	Parliament of Victoria	Unclassified	≤$100	4
275	Pat Conroy MP	Party/Candidate	≤$100	12
276	Patrick Gorman	Party/Candidate	≤$100	4
277	Patrick Gorman MP	Small advertisers	≤$100	7
278	Paul Edbrooke MP	Party/Candidate	≤$100	4
279	Paul Mercurio MP	Small advertisers	≤$100	1
280	Pauline Richards MP	Party/Candidate	≤$100	7
281	Peter Khalil	Party/Candidate	≤$100	28
282	Peter Rentoulis	Small advertisers	≤$100	1
283	Physical Disability Council of NSW	Small advertisers	≤$100	3
284	Pregnancy Help Sydney	Small advertisers	≤$100	2
285	Queensland Farmers' Federation	Small advertisers	≤$100	4
286	Queensland Tourism Development	Government	≤$100	4
287	Rabobank Australia	Small advertisers	≤$100	2
288	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
289	Rebecca Young MP	Small advertisers	≤$100	1
290	Reconciliation South Australia	Small advertisers	≤$100	3
291	Richard Welch MP	Small advertisers	≤$100	2
292	Rob Mitchell MP	Small advertisers	≤$100	24
293	Robert Menzies Institute	Unclassified	≤$100	1
294	Roger Cook	Unclassified	≤$100	2
295	Roma Britnell MP	Small advertisers	≤$100	2
296	Ron Hoenig MP	Small advertisers	≤$100	4
297	Rose Disability Care Services	Small advertisers	≤$100	1
298	SA-BEST	Party/Candidate	≤$100	1
299	Sally Sitou MP	Party/Candidate	≤$100	2
300	Sarah Connolly MP	Party/Candidate	≤$100	6
301	Save the Bilby Fund	Charity	≤$100	7
302	SBS Arabic24	Government	≤$100	12
303	SBS Cantonese 廣東話節目	Government	≤$100	8
304	SBS Filipino	Government	≤$100	2
305	SBS Greek	Small advertisers	≤$100	1
306	SBS Hindi	Small advertisers	≤$100	2
307	SBS Korean	Small advertisers	≤$100	2
308	SBS Mandarin中文普通话	Government	≤$100	6
309	SBS Punjabi	Small advertisers	≤$100	4
310	SBS Spanish / Australia en español	Government	≤$100	5
311	SBS Tamil	Small advertisers	≤$100	2
312	SBS Telugu	Small advertisers	≤$100	5
313	SBS Urdu	Small advertisers	≤$100	3
314	SBS Vietnamese	Government	≤$100	4
315	SDA NSW & ACT	Union	≤$100	5
316	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
317	Senator Karen Grogan	Party/Candidate	≤$100	7
318	Senator Matt O'Sullivan	Party/Candidate	≤$100	1
319	Senator Raff Ciccone	Small advertisers	≤$100	2
320	Senator Steph Hodgins-May	Small advertisers	≤$100	1
321	Senator Susan McDonald	Party/Candidate	≤$100	2
322	Senator Varun Ghosh	Party/Candidate	≤$100	1
323	Seven Network (Operations) Limited	Small advertisers	≤$100	1
324	Shane Love MLA	Small advertisers	≤$100	2
325	Sharon Claydon MP	Party/Candidate	≤$100	5
326	Sheena Watt MP	Party/Candidate	≤$100	2
327	Shine Lawyers	Business	≤$100	2
328	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
329	South Australian Labor Party	Party/Candidate	≤$100	34
330	Sperm Donors Australia	Business	≤$100	3
331	St. Patrick's Community Support Centre	Charity	≤$100	2
332	State Government of South Australia	Government	≤$100	8
333	Steve Catania MLA	Party/Candidate	≤$100	1
334	Steve McGhie MP	Party/Candidate	≤$100	4
335	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
336	Tearfund Australia	Charity	≤$100	9
337	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	5
338	Territory Seafood Crew	Small advertisers	≤$100	1
339	The Benevolent Society	Charity	≤$100	8
340	The Ethics Centre	Small advertisers	≤$100	2
341	The Events Agency	Small advertisers	≤$100	2
342	The Greens NSW	Party/Candidate	≤$100	1
343	The Information Rights Project	Unclassified	≤$100	1
344	The Lady Musgrave Trust	Small advertisers	≤$100	1
345	The Line	Unclassified	≤$100	11
346	The Nationals	Party/Candidate	≤$100	9
347	The University of Queensland	Small advertisers	≤$100	2
348	The Vocal Minority	Advocacy	≤$100	19
349	The Wilderness Society	Advocacy	≤$100	2
350	Tim Richardson	Party/Candidate	≤$100	7
351	Tim Watts MP	Small advertisers	≤$100	1
352	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	3
353	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
354	Toowoomba Regional Council	Unclassified	≤$100	1
355	Town of Cambridge	Small advertisers	≤$100	1
356	Tweed Shire Council	Small advertisers	≤$100	1
357	United firefighters union	Small advertisers	≤$100	3
358	United Firefighters Union Victorian Branch	Union	≤$100	2
359	Uniting Communities	Small advertisers	≤$100	3
360	Unitingworld	Charity	≤$100	7
361	Verve Super	Business	≤$100	5
362	Victorian Greens	Party/Candidate	≤$100	4
363	Vinnies Tasmania	Small advertisers	≤$100	5
364	Wayne Farnham MP	Party/Candidate	≤$100	2
365	Wendy Lovell MP	Party/Candidate	≤$100	1
366	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	7
367	Wyndham City	Small advertisers	≤$100	1
368	Yoorsay	Unclassified	≤$100	1
369	Your Money and Your Life	Small advertisers	≤$100	1
370	Zhi Soon MP	Party/Candidate	≤$100	3
371	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 20 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$99,140
2	Greenpeace Australia Pacific	Advocacy	$59,865
3	Queensland Government	Government	$53,425
4	Advance Australia	Advocacy	$33,648
5	Amnesty International Australia	Advocacy	$33,406
6	WWF-Australia	Advocacy	$32,053
7	AussieAF	Advocacy	$32,027
8	Shooters Union Australia	Advocacy	$26,828
9	Médecins Sans Frontières Australia	Charity	$26,537
10	Australian Conservation Foundation	Advocacy	$25,848
11	These ads ran without a disclaimer	Other	$25,103
12	Our Watch	Charity	$22,721
13	Australia for UNHCR	Charity	$19,778
14	Low Emission Technology Australia	Business	$18,122
15	Jewish Council of Australia	Advocacy	$14,729
16	Transport Victoria	Government	$14,552
17	Western Australia Police Force	Government	$14,221
18	United Workers Union	Union	$14,160
19	Keep Australia Safe	Advocacy	$13,007
20	SA Health	Government	$11,655
21	Water Corporation	Government	$11,437
22	Health Care Providers Association	Business	$11,353
23	South Australian Government	Government	$10,033
24	The University of Melbourne	Other	$8,626
25	Australian Energy Producers	Business	$8,527
26	Greens MPs	Party/Candidate	$8,023
27	Electoral Commission of South Australia	Government	$7,967
28	FOUR PAWS Australia	Charity	$7,908
29	The Vocal Minority	Advocacy	$7,536
30	Australian Marine Conservation Society	Advocacy	$7,026
31	Kids Under Cover	Charity	$6,524
32	Koffels Solicitors and Barristers	Business	$6,209
33	WaterAid Australia	Charity	$6,092
34	REPLACE THE WASTE	Government	$6,065
35	The Climate Council	Advocacy	$6,055
36	Solutions for Australia	Advocacy	$5,976
37	The Best Medicine is a Stronger PBS	Advocacy	$5,918
38	Family First Party Australia Ltd	Party/Candidate	$5,801
39	The Australia Institute	Advocacy	$5,787
40	Bush Heritage Australia	Charity	$5,736
41	Building For Tomorrow	Advocacy	$5,473
42	Department of Justice and Community Safety, Victoria, Australia	Government	$5,473
43	Net Zero Economy Authority	Government	$5,440
44	Next Investors	Business	$5,345
45	Institute of Public Affairs	Advocacy	$5,310
46	Barnardos Australia	Charity	$5,243
47	Sophie Scamps	Party/Candidate	$4,790
48	World Animal Protection Australia	Charity	$4,649
49	Henry Pike MP	Party/Candidate	$4,632
50	Animals Australia	Advocacy	$4,511

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About these figures

Source: Meta Ad Library daily report for Australia, dated 20 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 20 January 2026. From 20 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.