Who paid for political ads on Facebook on 29 January 2026

Name: Facebook political ad spend in Australia, 29 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

386 advertisers spent $66,818 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 29 January 2026. The biggest spender was UNICEF Australia ($5,859). Total spend in 2026 to date: $1,686,218.

← 28 JanThursday 29 January 202630 Jan →All days

Spent on 29 Jan

$66,818

386 advertisers

2026 to date

$1,686,218

1 January – 29 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

29 January 2026

2026 to date

Category	29 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$11,029	16.5%	$214,415	12.7%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$16,056	24.0%	$516,274	30.6%
Union Trade unions and union bodies.	$1,011	1.5%	$27,644	1.6%
Business Companies, and industry and professional associations.	$4,513	6.8%	$101,827	6.0%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$10,140	15.2%	$234,788	13.9%
Charity Charities whose ads ask for donations or promote their services.	$15,283	22.9%	$373,085	22.1%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,821	4.2%	$62,239	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,429	6.6%	$103,454	6.1%
Unclassified New advertisers not yet reviewed.	$1,536	2.3%	$52,492	3.1%
Total	$66,818	100%	$1,686,218	100%

Advertisers on 29 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,859	39
2	Amnesty International Australia	Advocacy	$3,703	200
3	Queensland Government	Government	$2,332	12
4	WWF-Australia	Advocacy	$2,170	39
5	Electoral Commission of South Australia	Government	$1,626	19
6	AussieAF	Advocacy	$1,536	54
7	These ads ran without a disclaimer	Other	≤$100	52
8	ALP	Party/Candidate	$1,185	6
9	WA Government	Government	$1,181	8
10	Low Emission Technology Australia	Business	$1,170	16
11	Greenpeace Australia Pacific	Advocacy	$1,141	73
12	Our Watch	Charity	$1,126	22
13	Transport Victoria	Government	$1,088	31
14	South Australian Labor	Party/Candidate	$1,062	9
15	Médecins Sans Frontières Australia	Charity	$1,033	42
16	Australia for UNHCR	Charity	$1,015	15
17	The Australia Institute	Advocacy	$1,005	40
18	Australian Conservation Foundation	Advocacy	$955	30
19	GetUp!	Advocacy	$910	14
20	Sky News Australia	Other	$898	14
21	Greens MPs	Party/Candidate	$865	14
22	ifaw	Charity	$835	54
23	Coal Australia	Business	$804	2
24	United Workers Union	Union	$709	206
25	FOUR PAWS Australia	Charity	$703	54
26	Barnardos Australia	Charity	$593	24
27	Water Corporation	Government	$585	10
28	Joanne Ryan MP	Party/Candidate	$574	6
29	SA Health	Government	$553	18
30	Senator Michaelia Cash	Party/Candidate	$552	3
31	Advance Australia	Advocacy	$533	30
32	Keep Australia Safe	Advocacy	$511	1
33	Bush Heritage Australia	Charity	$506	13
34	Family First Party Australia Ltd	Party/Candidate	$501	8
35	South Australian Government	Government	$492	24
36	The Wilderness Society	Advocacy	$472	87
37	Australian Red Cross	Charity	$470	42
38	The University of Melbourne	Other	$470	24
39	Health Care Providers Association	Business	$465	8
40	Australian Energy Producers	Business	$422	17
41	Institute of Public Affairs	Advocacy	$421	14
42	Surfrider Foundation Australia	Advocacy	$414	7
43	Australians for Clean Air	Advocacy	$377	14
44	Department of Transport and Planning	Government	$375	2
45	Uniting Vic.Tas	Charity	$359	21
46	WaterAid Australia	Charity	$356	25
47	Koffels Solicitors and Barristers	Business	$322	3
48	Kids Under Cover	Charity	$317	26
49	Allegra Spender	Party/Candidate	$313	2
50	Matt Burnell MP	Party/Candidate	$313	4
51	REPLACE THE WASTE	Government	$308	14
52	Gordon Legal	Business	$302	3
53	Office of Senator Tony Sheldon	Party/Candidate	$300	14
54	World Animal Protection Australia	Charity	$287	7
55	Australian Marine Conservation Society	Advocacy	$283	5
56	The Best Medicine is a Stronger PBS	Advocacy	$280	59
57	ChildFund Australia	Charity	$271	36
58	Department of Justice and Community Safety, Victoria, Australia	Government	$267	18
59	Shine Lawyers	Business	$266	5
60	Cerebral Palsy Alliance	Charity	$265	39
61	The Climate Council	Advocacy	$257	21
62	Australian Government Department of Health	Government	$239	1
63	Minerals Council of Australia	Business	$228	4
64	SafeWork NSW	Government	$224	8
65	Evan Mulholland MP	Party/Candidate	$218	26
66	Sophie Scamps	Party/Candidate	$207	4
67	Jacinta Allan MP	Party/Candidate	$195	3
68	Meat & Livestock Australia	Business	$195	6
69	Climate 200	Advocacy	$194	4
70	Ben Small - Liberal for Forrest	Party/Candidate	$193	2
71	Plan International Australia	Charity	$182	5
72	Oxfam Australia	Charity	$178	27
73	Online Hate Prevention Institute	Unclassified	$173	3
74	Health and Wellbeing Queensland	Government	$168	16
75	World Vision Australia	Charity	$167	63
76	Australian Unions	Union	$164	29
77	WA Labor	Party/Candidate	$158	1
78	Garth Hamilton MP	Party/Candidate	$156	8
79	Nick McGowan MP	Party/Candidate	$154	2
80	Josh Wilson MP	Party/Candidate	$153	1
81	Fish For All	Advocacy	$150	1
82	St. Patrick's Community Support Centre	Charity	$150	4
83	NSW Fair Trading	Government	$148	3
84	Human Rights Law Alliance	Advocacy	$142	7
85	The Vocal Minority	Advocacy	$142	19
86	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$141	4
87	Lifetime Pets	Unclassified	$139	4
88	Senator James McGrath - Fighting for Queensland	Party/Candidate	$138	1
89	Andrew Hastie	Party/Candidate	$134	5
90	Jonathan Huston - Liberal for Nedlands	Party/Candidate	$133	6
91	International Justice Mission Australia	Charity	$127	29
92	Tania Lawrence MP	Party/Candidate	$126	5
93	Next Investors	Business	$125	5
94	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$116	2
95	Animals Australia	Advocacy	$114	19
96	Create Fertility	Unclassified	$112	46
97	Genea	Business	$110	39
98	Islamophobia Register Australia	Unclassified	$109	99
99	Ingrid Stitt MP	Party/Candidate	$105	12
100	Jim Chalmers MP	Party/Candidate	$102	1
101	Pat Conroy MP	Party/Candidate	$101	10
102	The National Party of Australia - Victoria	Party/Candidate	$101	1
103	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	5
104	ABC Friends	Unclassified	≤$100	1
105	ACCIONA Australia	Unclassified	≤$100	4
106	ACN - Aid to the Church in Need	Small advertisers	≤$100	22
107	Advance Queensland	Small advertisers	≤$100	1
108	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
109	Alec Gargett	Party/Candidate	≤$100	2
110	Alison Champion	Small advertisers	≤$100	1
111	Andrew Braddock MLA	Party/Candidate	≤$100	1
112	Andrew Leigh MP	Party/Candidate	≤$100	5
113	Anglican Youthworks	Unclassified	≤$100	7
114	Ann-Marie Hermans MP	Small advertisers	≤$100	2
115	Anthony Carbines MP	Party/Candidate	≤$100	9
116	Anthony Cianflone MP	Small advertisers	≤$100	6
117	Ariana Doolan MP	Small advertisers	≤$100	2
118	ARRC	Small advertisers	≤$100	2
119	AST Management	Small advertisers	≤$100	1
120	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	14
121	Asylum Seekers Centre	Charity	≤$100	11
122	AUSTRAC	Government	≤$100	15
123	Australia Long Weekend	Small advertisers	≤$100	1
124	Australian Alliance for Animals	Small advertisers	≤$100	2
125	Australian Citizens Party	Party/Candidate	≤$100	5
126	Australian Diagnostic Imaging Association	Business	≤$100	2
127	Australian Epoch Times Ltd	Other	≤$100	9
128	Australian Human Rights Act	Small advertisers	≤$100	3
129	Australian Jewish Association	Small advertisers	≤$100	1
130	Australian Rail Track Corporation	Small advertisers	≤$100	1
131	Australian Tamil Congress	Small advertisers	≤$100	1
132	Authorised by Judy Hannan MP Member for Wollondilly funded using parliamentary entitlements.	Small advertisers	≤$100	1
133	Banyule Ratepayers Action Group - BRAG	Small advertisers	≤$100	1
134	Belconnen Community Council	Small advertisers	≤$100	1
135	Belinda Wilson	Unclassified	≤$100	6
136	Better Chicken Australia	Advocacy	≤$100	6
137	Bisma Asif MP	Party/Candidate	≤$100	4
138	Brad Rowswell MP	Small advertisers	≤$100	4
139	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
140	Bridget Vallence	Unclassified	≤$100	1
141	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
142	Building Commission NSW	Government	≤$100	2
143	Building For Tomorrow	Advocacy	≤$100	2
144	Business Queensland	Small advertisers	≤$100	1
145	Cancer Council ACT	Small advertisers	≤$100	10
146	Carers SA	Small advertisers	≤$100	3
147	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
148	Catherine Lezer	Small advertisers	≤$100	6
149	Catholic Education Tasmania	Unclassified	≤$100	17
150	Catholic Mission	Charity	≤$100	2
151	Catholic Schools NSW	Unclassified	≤$100	3
152	Centre for Public Integrity	Small advertisers	≤$100	2
153	Challenge DV	Unclassified	≤$100	9
154	Christine Couzens MP	Small advertisers	≤$100	2
155	City of Boroondara	Government	≤$100	5
156	City of Joondalup	Government	≤$100	3
157	City of Kingston	Small advertisers	≤$100	1
158	City of Kwinana	Small advertisers	≤$100	5
159	City of Mandurah	Small advertisers	≤$100	1
160	City of Newcastle	Government	≤$100	1
161	City of Parramatta	Government	≤$100	11
162	Cody Scholes	Small advertisers	≤$100	1
163	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
164	Corinne Mulholland	Party/Candidate	≤$100	1
165	Councillor John Stamolis	Small advertisers	≤$100	1
166	Councillor Lucy Collier	Small advertisers	≤$100	1
167	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
168	Cr Michelle Cowan - Wodonga Council - Barnawartha North Ward	Small advertisers	≤$100	1
169	Craig Haslam Indpendent	Small advertisers	≤$100	1
170	Dai Le	Small advertisers	≤$100	1
171	Dan Hopkins	Small advertisers	≤$100	1
172	Daniel Mulino	Small advertisers	≤$100	2
173	Daniela De Martino	Unclassified	≤$100	8
174	David Davis MP	Small advertisers	≤$100	2
175	David Farrelly	Small advertisers	≤$100	2
176	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
177	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
178	Department of Housing and Public Works	Government	≤$100	2
179	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
180	Di Farmer MP	Party/Candidate	≤$100	1
181	Dr Christian Rowan MP	Small advertisers	≤$100	1
182	Dr. Carina Garland MP	Party/Candidate	≤$100	20
183	Dylan Wight	Party/Candidate	≤$100	4
184	Eden Foster MP	Party/Candidate	≤$100	1
185	Emma Kealy for Lowan	Small advertisers	≤$100	1
186	Environment Centre NT	Advocacy	≤$100	1
187	Environment SA News	Unclassified	≤$100	1
188	Environs Kimberley	Advocacy	≤$100	2
189	Ethical Clothing Australia	Other	≤$100	3
190	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
191	Foodbank WA	Charity	≤$100	15
192	Forrest Ministries	Small advertisers	≤$100	1
193	Fraser Ellis MP - Member for Narungga	Small advertisers	≤$100	1
194	Free To Shine	Small advertisers	≤$100	1
195	Freedom for Faith	Unclassified	≤$100	1
196	From Perth For Perth	Small advertisers	≤$100	7
197	Future Super	Unclassified	≤$100	1
198	Gary Maas MP	Party/Candidate	≤$100	7
199	Ged Kearney MP	Small advertisers	≤$100	1
200	Gender Awareness Australia	Advocacy	≤$100	25
201	Greenfleet	Charity	≤$100	10
202	Hagar Australia	Charity	≤$100	3
203	Humane World for Animals Australia	Advocacy	≤$100	6
204	Independent Australia	Small advertisers	≤$100	1
205	Inner West Council	Small advertisers	≤$100	3
206	Iwan Walters MP	Party/Candidate	≤$100	4
207	Jacinta Allan	Party/Candidate	≤$100	1
208	Jackson Taylor MP	Party/Candidate	≤$100	6
209	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
210	James4Balga	Small advertisers	≤$100	1
211	Jason Wood MP	Party/Candidate	≤$100	1
212	Jason Yat-sen Li MP	Party/Candidate	≤$100	1
213	Jayne Stinson MP Member for Badcoe	Small advertisers	≤$100	1
214	Jean Hailes for Women's Health	Charity	≤$100	5
215	Jess Pugh MP	Small advertisers	≤$100	1
216	Jessica Stojkovski MLA	Small advertisers	≤$100	1
217	Jesuit Mission Australia	Unclassified	≤$100	12
218	Jo Briskey	Small advertisers	≤$100	18
219	John Barounis MP	Party/Candidate	≤$100	1
220	John Gardner MP	Small advertisers	≤$100	1
221	Jordan Crugnale MP	Party/Candidate	≤$100	5
222	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
223	Josh Willie MP	Party/Candidate	≤$100	6
224	Julian Hill MP	Party/Candidate	≤$100	1
225	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
226	Juliana Addison MP	Party/Candidate	≤$100	1
227	Kat Theophanous MP	Party/Candidate	≤$100	4
228	Kate Amoroso Independent for Mount Gambier	Small advertisers	≤$100	1
229	Kate Thwaites MP	Party/Candidate	≤$100	4
230	Katherine Copsey	Party/Candidate	≤$100	3
231	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
232	Katie Hall MP	Party/Candidate	≤$100	5
233	Katy Gallagher	Unclassified	≤$100	1
234	Keep Top End Coasts Healthy	Unclassified	≤$100	2
235	Kevin Hogan MP	Party/Candidate	≤$100	4
236	Kim O’Keeffe MP	Small advertisers	≤$100	1
237	Lauren Kathage MP	Party/Candidate	≤$100	10
238	Leon Rebello MP	Party/Candidate	≤$100	2
239	Liam Staltari	Small advertisers	≤$100	1
240	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	2
241	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
242	Linda Reynolds CSC	Unclassified	≤$100	1
243	Linus Power MP	Small advertisers	≤$100	1
244	Lizzie Blandthorn	Unclassified	≤$100	5
245	Lock The Gate Alliance	Advocacy	≤$100	9
246	Lorna Clarke MLA	Small advertisers	≤$100	1
247	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
248	Lucy Hood MP	Small advertisers	≤$100	1
249	Luke Gosling MP	Party/Candidate	≤$100	18
250	MAGA	Small advertisers	≤$100	2
251	Martin John Taylor	Small advertisers	≤$100	1
252	Mary MacKillop Today	Charity	≤$100	5
253	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
254	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
255	Mathew Hilakari MP	Party/Candidate	≤$100	8
256	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	2
257	Melbourne Water	Unclassified	≤$100	6
258	Melina Bath MP	Small advertisers	≤$100	2
259	Melissa Horne MP	Party/Candidate	≤$100	6
260	Melissa McIntosh MP	Party/Candidate	≤$100	2
261	Michelle Milthorpe- Independent for Farrer	Party/Candidate	≤$100	1
262	Michelle Rowland MP	Party/Candidate	≤$100	2
263	Mick de Brenni	Unclassified	≤$100	1
264	Mining & Energy Union	Union	≤$100	5
265	Mito Foundation	Small advertisers	≤$100	1
266	Monash IVF	Business	≤$100	3
267	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	9
268	Natalie Hutchins MP	Party/Candidate	≤$100	2
269	Natalie Suleyman MP	Party/Candidate	≤$100	4
270	Nathan Lambert	Party/Candidate	≤$100	2
271	National Party of Australia (S.A.) Inc.	Small advertisers	≤$100	1
272	National Seniors Australia	Unclassified	≤$100	1
273	Nature Conservation Council of NSW	Advocacy	≤$100	1
274	Newlife IVF Australia	Small advertisers	≤$100	9
275	Nick Champion MP	Small advertisers	≤$100	1
276	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
277	NSW Legislative Council	Small advertisers	≤$100	1
278	Nuclear for Australia	Unclassified	≤$100	36
279	Oberon Against Wind Towers	Small advertisers	≤$100	1
280	Office of Hon Julie Freeman MLC	Small advertisers	≤$100	1
281	Office of Ros Spence MP	Party/Candidate	≤$100	1
282	Older Persons Advocacy Network	Charity	≤$100	1
283	Open Doors Australia	Small advertisers	≤$100	1
284	OXFAM AUSTRALIA	Charity	≤$100	3
285	OZ Arab Media	Small advertisers	≤$100	4
286	Parkerville Children And Youth Care	Small advertisers	≤$100	9
287	Parliament of Victoria	Unclassified	≤$100	5
288	Patrick Gorman	Party/Candidate	≤$100	2
289	Paul Edbrooke MP	Party/Candidate	≤$100	2
290	Paul Mercurio MP	Small advertisers	≤$100	1
291	Pauline Richards MP	Party/Candidate	≤$100	7
292	Peter Cain MLA	Small advertisers	≤$100	1
293	Peter Khalil	Party/Candidate	≤$100	29
294	Phillip Thompson OAM MP	Party/Candidate	≤$100	1
295	Physical Disability Council of NSW	Small advertisers	≤$100	3
296	Politics Reloaded	Unclassified	≤$100	1
297	Powerhouse Museum Alliance	Small advertisers	≤$100	5
298	Pregnancy Help Sydney	Small advertisers	≤$100	2
299	Queensland Farmers' Federation	Small advertisers	≤$100	4
300	Queensland Tourism Development	Government	≤$100	3
301	Queensland Unions	Union	≤$100	1
302	Rebecca Young MP	Small advertisers	≤$100	2
303	Reconciliation South Australia	Small advertisers	≤$100	2
304	Richard Welch MP	Small advertisers	≤$100	1
305	Rob Mitchell MP	Small advertisers	≤$100	24
306	Robert Menzies Institute	Unclassified	≤$100	2
307	Roma Britnell MP	Small advertisers	≤$100	2
308	Ron Hoenig MP	Small advertisers	≤$100	2
309	Rose Disability Care Services	Small advertisers	≤$100	1
310	RSPCA South Australia	Unclassified	≤$100	6
311	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	2
312	SA-BEST	Party/Candidate	≤$100	2
313	Sally Sitou MP	Party/Candidate	≤$100	2
314	Sarah Andrews MP	Party/Candidate	≤$100	9
315	Sarah Connolly MP	Party/Candidate	≤$100	7
316	Sarah Game MLC	Party/Candidate	≤$100	2
317	Save the Bilby Fund	Charity	≤$100	5
318	Save Victoria Park	Unclassified	≤$100	1
319	SBS Arabic24	Government	≤$100	6
320	SBS Cantonese 廣東話節目	Government	≤$100	7
321	SBS Filipino	Government	≤$100	2
322	SBS Greek	Small advertisers	≤$100	1
323	SBS Hindi	Small advertisers	≤$100	2
324	SBS Korean	Small advertisers	≤$100	2
325	SBS Mandarin中文普通话	Government	≤$100	6
326	SBS Pashto	Small advertisers	≤$100	5
327	SBS Portuguese	Small advertisers	≤$100	2
328	SBS Punjabi	Small advertisers	≤$100	3
329	SBS Spanish / Australia en español	Government	≤$100	6
330	SBS Tamil	Small advertisers	≤$100	2
331	SBS Telugu	Small advertisers	≤$100	5
332	SBS Thai	Small advertisers	≤$100	1
333	SBS Urdu	Small advertisers	≤$100	2
334	SBS Vietnamese	Government	≤$100	4
335	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
336	SDA NSW & ACT	Union	≤$100	5
337	Senator Babet	Party/Candidate	≤$100	2
338	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
339	Senator Raff Ciccone	Small advertisers	≤$100	2
340	Senator Steph Hodgins-May	Small advertisers	≤$100	1
341	Senator Susan McDonald	Party/Candidate	≤$100	2
342	Seven Network (Operations) Limited	Small advertisers	≤$100	1
343	Shane Love MLA	Small advertisers	≤$100	1
344	Sharon Claydon MP	Party/Candidate	≤$100	5
345	Shaun Leane MP	Small advertisers	≤$100	1
346	Shayne Neumann MP	Small advertisers	≤$100	6
347	Sheena Watt MP	Party/Candidate	≤$100	2
348	South Australian Labor Party	Party/Candidate	≤$100	36
349	South Coast Labour Council	Small advertisers	≤$100	1
350	Stacks Law Firm	Small advertisers	≤$100	1
351	State Government of South Australia	Government	≤$100	8
352	Steve Martin MLC	Party/Candidate	≤$100	1
353	Steve McGhie MP	Party/Candidate	≤$100	4
354	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
355	Tearfund Australia	Charity	≤$100	14
356	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	2
357	Territory Seafood Crew	Small advertisers	≤$100	1
358	Terry Young MP	Small advertisers	≤$100	3
359	The Benevolent Society	Charity	≤$100	8
360	The Ethics Centre	Small advertisers	≤$100	2
361	The Events Agency	Small advertisers	≤$100	2
362	The Greens NSW	Party/Candidate	≤$100	1
363	The Greens SA	Party/Candidate	≤$100	2
364	The Lady Musgrave Trust	Small advertisers	≤$100	1
365	The Line	Unclassified	≤$100	9
366	The Pines Wind Farm	Business	≤$100	2
367	Tim Richardson	Party/Candidate	≤$100	7
368	Tim Watts MP	Small advertisers	≤$100	1
369	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	1
370	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	3
371	Tony Pasin MP	Party/Candidate	≤$100	2
372	Town of Cambridge	Small advertisers	≤$100	1
373	Two Good Co.	Small advertisers	≤$100	2
374	United Firefighters Union Victorian Branch	Union	≤$100	1
375	Uniting Communities	Small advertisers	≤$100	2
376	Unitingworld	Charity	≤$100	12
377	Vinnies Tasmania	Small advertisers	≤$100	5
378	Wayne Farnham MP	Party/Candidate	≤$100	2
379	Women for Election	Advocacy	≤$100	10
380	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	8
381	Wyndham City	Small advertisers	≤$100	1
382	Yoorsay	Unclassified	≤$100	1
383	Your Money and Your Life	Small advertisers	≤$100	1
384	Zhi Soon MP	Party/Candidate	≤$100	3
385	Zoe Bettison MP	Small advertisers	≤$100	1
386	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 29 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$153,911
2	Greenpeace Australia Pacific	Advocacy	$79,512
3	Queensland Government	Government	$74,059
4	Amnesty International Australia	Advocacy	$70,586
5	WWF-Australia	Advocacy	$52,014
6	AussieAF	Advocacy	$47,199
7	Advance Australia	Advocacy	$40,419
8	These ads ran without a disclaimer	Other	$39,287
9	Médecins Sans Frontières Australia	Charity	$37,484
10	Australian Conservation Foundation	Advocacy	$34,923
11	Our Watch	Charity	$32,885
12	Australia for UNHCR	Charity	$29,373
13	Low Emission Technology Australia	Business	$28,457
14	Shooters Union Australia	Advocacy	$27,649
15	Transport Victoria	Government	$22,341
16	United Workers Union	Union	$20,269
17	The Australia Institute	Advocacy	$18,167
18	SA Health	Government	$16,777
19	Electoral Commission of South Australia	Government	$16,550
20	Water Corporation	Government	$16,486
21	Health Care Providers Association	Business	$15,762
22	Jewish Council of Australia	Advocacy	$14,729
23	South Australian Government	Government	$14,605
24	Keep Australia Safe	Advocacy	$14,291
25	Western Australia Police Force	Government	$14,221
26	FOUR PAWS Australia	Charity	$13,299
27	The University of Melbourne	Other	$12,990
28	Greens MPs	Party/Candidate	$12,974
29	South Australian Labor	Party/Candidate	$12,935
30	Australian Energy Producers	Business	$12,398
31	Australians for Clean Air	Advocacy	$12,168
32	Family First Party Australia Ltd	Party/Candidate	$11,512
33	Barnardos Australia	Charity	$10,827
34	GetUp!	Advocacy	$10,805
35	WA Government	Government	$10,717
36	ifaw	Charity	$10,667
37	Bush Heritage Australia	Charity	$10,530
38	Australian Marine Conservation Society	Advocacy	$10,352
39	Institute of Public Affairs	Advocacy	$9,864
40	WaterAid Australia	Charity	$9,508
41	Kids Under Cover	Charity	$9,403
42	Koffels Solicitors and Barristers	Business	$9,239
43	The Climate Council	Advocacy	$8,800
44	REPLACE THE WASTE	Government	$8,722
45	Coal Australia	Business	$8,471
46	The Best Medicine is a Stronger PBS	Advocacy	$8,459
47	The Vocal Minority	Advocacy	$8,046
48	Next Investors	Business	$7,956
49	Department of Justice and Community Safety, Victoria, Australia	Government	$7,926
50	Senator Michaelia Cash	Party/Candidate	$7,751

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About these figures

Source: Meta Ad Library daily report for Australia, dated 29 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 29 January 2026. From 29 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.