Who paid for political ads on Facebook on 30 January 2026

Name: Facebook political ad spend in Australia, 30 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

388 advertisers spent $65,073 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 30 January 2026. The biggest spender was UNICEF Australia ($5,949). Total spend in 2026 to date: $1,751,291.

← 29 JanFriday 30 January 202631 Jan →All days

Spent on 30 Jan

$65,073

388 advertisers

2026 to date

$1,751,291

1 January – 30 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

30 January 2026

2026 to date

Category	30 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$9,809	15.1%	$224,225	12.8%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$14,451	22.2%	$530,725	30.3%
Union Trade unions and union bodies.	$1,069	1.6%	$28,713	1.6%
Business Companies, and industry and professional associations.	$5,398	8.3%	$107,225	6.1%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$10,658	16.4%	$245,446	14.0%
Charity Charities whose ads ask for donations or promote their services.	$14,909	22.9%	$387,994	22.2%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$3,011	4.6%	$65,250	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,429	6.8%	$107,883	6.2%
Unclassified New advertisers not yet reviewed.	$1,338	2.1%	$53,830	3.1%
Total	$65,073	100%	$1,751,291	100%

Advertisers on 30 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,949	131
2	Amnesty International Australia	Advocacy	$3,332	191
3	Queensland Government	Government	$2,247	12
4	WWF-Australia	Advocacy	$1,914	37
5	Electoral Commission of South Australia	Government	$1,613	20
6	AussieAF	Advocacy	$1,594	55
7	These ads ran without a disclaimer	Other	≤$100	64
8	Médecins Sans Frontières Australia	Charity	$1,273	42
9	Transport Victoria	Government	$1,164	29
10	Sky News Australia	Other	$1,132	13
11	Our Watch	Charity	$1,105	22
12	WA Government	Government	$1,079	8
13	Low Emission Technology Australia	Business	$1,058	16
14	GetUp!	Advocacy	$997	15
15	Australia for UNHCR	Charity	$973	14
16	Greenpeace Australia Pacific	Advocacy	$971	70
17	Australian Conservation Foundation	Advocacy	$917	28
18	Minerals Council of Australia	Business	$911	32
19	The Australia Institute	Advocacy	$845	54
20	ALP	Party/Candidate	$840	6
21	Coal Australia	Business	$830	2
22	United Workers Union	Union	$764	209
23	ifaw	Charity	$718	67
24	Water Corporation	Government	$637	10
25	Matt Burnell MP	Party/Candidate	$612	4
26	Barnardos Australia	Charity	$608	24
27	Australian Government Department of Health and Aged Care	Government	$603	4
28	FOUR PAWS Australia	Charity	$594	56
29	Institute of Public Affairs	Advocacy	$559	18
30	Family First Party Australia Ltd	Party/Candidate	$548	8
31	Advance Australia	Advocacy	$539	30
32	SA Health	Government	$535	18
33	South Australian Labor	Party/Candidate	$535	7
34	Bush Heritage Australia	Charity	$516	13
35	The Wilderness Society	Advocacy	$499	79
36	South Australian Government	Government	$475	24
37	Gordon Legal	Business	$472	6
38	Health Care Providers Association	Business	$465	8
39	Australian Red Cross	Charity	$440	44
40	Australian Energy Producers	Business	$420	16
41	The University of Melbourne	Other	$392	21
42	Department of Transport and Planning	Government	$389	2
43	Solutions for Australia	Advocacy	$360	6
44	Uniting Vic.Tas	Charity	$355	17
45	Koffels Solicitors and Barristers	Business	$350	3
46	Australian Marine Conservation Society	Advocacy	$337	8
47	Joanne Ryan MP	Party/Candidate	$333	6
48	REPLACE THE WASTE	Government	$317	14
49	Phillip Thompson OAM MP	Party/Candidate	$314	1
50	Kids Under Cover	Charity	$306	26
51	Office of Senator Tony Sheldon	Party/Candidate	$304	14
52	The Best Medicine is a Stronger PBS	Advocacy	$291	66
53	World Animal Protection Australia	Charity	$291	7
54	Australian Government Department of Health	Government	$267	1
55	Senator Michaelia Cash	Party/Candidate	$267	3
56	Department of Justice and Community Safety, Victoria, Australia	Government	$266	18
57	The Climate Council	Advocacy	$262	24
58	Next Investors	Business	$251	5
59	Jonathan Huston - Liberal for Nedlands	Party/Candidate	$247	7
60	Cerebral Palsy Alliance	Charity	$243	18
61	ChildFund Australia	Charity	$234	34
62	Monique Ryan	Party/Candidate	$230	18
63	Evan Mulholland MP	Party/Candidate	$217	26
64	Keep Australia Safe	Advocacy	$216	1
65	Shine Lawyers	Business	$211	3
66	Pauline Hanson's One Nation Party	Party/Candidate	$201	3
67	Ben Small - Liberal for Forrest	Party/Candidate	$200	2
68	Jacinta Allan MP	Party/Candidate	$194	3
69	Meat & Livestock Australia	Business	$194	6
70	World Vision Australia	Charity	$187	64
71	Climate 200	Advocacy	$183	5
72	WA Labor	Party/Candidate	$178	2
73	Garth Hamilton MP	Party/Candidate	$174	10
74	Plan International Australia	Charity	$171	5
75	Health and Wellbeing Queensland	Government	$169	18
76	Australian Unions	Union	$167	28
77	Online Hate Prevention Institute	Unclassified	$164	3
78	Nick McGowan MP	Party/Candidate	$163	2
79	Oxfam Australia	Charity	$162	25
80	SafeWork NSW	Government	$161	8
81	Josh Wilson MP	Party/Candidate	$158	1
82	NSW Fair Trading	Government	$148	3
83	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$144	4
84	Human Rights Law Alliance	Advocacy	$143	7
85	Senator James McGrath - Fighting for Queensland	Party/Candidate	$141	1
86	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$139	2
87	Lifetime Pets	Unclassified	$137	7
88	St. Patrick's Community Support Centre	Charity	$136	4
89	Genea	Business	$132	29
90	Tania Lawrence MP	Party/Candidate	$130	5
91	Andrew Hastie	Party/Candidate	$129	5
92	International Justice Mission Australia	Charity	$129	34
93	Sophie Scamps	Party/Candidate	$126	2
94	Animals Australia	Advocacy	$112	17
95	Ingrid Stitt MP	Party/Candidate	$109	12
96	Create Fertility	Unclassified	$103	41
97	Anthony Carbines MP	Party/Candidate	$102	9
98	Jim Chalmers MP	Party/Candidate	$102	1
99	Pat Conroy MP	Party/Candidate	$101	11
100	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	5
101	ABC Friends	Unclassified	≤$100	1
102	ACCIONA Australia	Unclassified	≤$100	5
103	ACN - Aid to the Church in Need	Small advertisers	≤$100	10
104	Advance Queensland	Small advertisers	≤$100	1
105	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
106	Alec Gargett	Party/Candidate	≤$100	2
107	Alison Champion	Small advertisers	≤$100	1
108	Andrew Braddock MLA	Party/Candidate	≤$100	1
109	Anglican Youthworks	Unclassified	≤$100	7
110	Ann-Marie Hermans MP	Small advertisers	≤$100	2
111	Anthony Cianflone MP	Small advertisers	≤$100	6
112	Ariana Doolan MP	Small advertisers	≤$100	2
113	ARRC	Small advertisers	≤$100	2
114	AST Management	Small advertisers	≤$100	1
115	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	17
116	Asylum Seekers Centre	Charity	≤$100	11
117	AUSTRAC	Government	≤$100	17
118	Australia Long Weekend	Small advertisers	≤$100	1
119	Australian Alliance for Animals	Small advertisers	≤$100	3
120	Australian Citizens Party	Party/Candidate	≤$100	5
121	Australian Epoch Times Ltd	Other	≤$100	9
122	Australian Jewish Association	Small advertisers	≤$100	1
123	Australian Rail Track Corporation	Small advertisers	≤$100	1
124	Australian Tamil Congress	Small advertisers	≤$100	1
125	Banyule Ratepayers Action Group - BRAG	Small advertisers	≤$100	1
126	Belconnen Community Council	Small advertisers	≤$100	1
127	Belinda Wilson	Unclassified	≤$100	6
128	Better Chicken Australia	Advocacy	≤$100	10
129	Bisma Asif MP	Party/Candidate	≤$100	3
130	Brad Rowswell MP	Small advertisers	≤$100	3
131	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
132	Bridget Vallence	Unclassified	≤$100	1
133	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
134	Building Commission NSW	Government	≤$100	2
135	Building For Tomorrow	Advocacy	≤$100	2
136	Business Queensland	Small advertisers	≤$100	1
137	Caitlin Collins MLA	Small advertisers	≤$100	1
138	Cameron Caldwell MP	Party/Candidate	≤$100	1
139	Cancer Council ACT	Small advertisers	≤$100	7
140	Carers SA	Small advertisers	≤$100	2
141	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
142	Catherine Lezer	Small advertisers	≤$100	10
143	Catholic Education Tasmania	Unclassified	≤$100	14
144	Catholic Mission	Charity	≤$100	2
145	Catholic Schools NSW	Unclassified	≤$100	5
146	Centre for Public Integrity	Small advertisers	≤$100	2
147	Challenge DV	Unclassified	≤$100	9
148	Christine Couzens MP	Small advertisers	≤$100	2
149	City of Boroondara	Government	≤$100	4
150	City of Joondalup	Government	≤$100	3
151	City of Kingston	Small advertisers	≤$100	1
152	City of Mandurah	Small advertisers	≤$100	1
153	City of Newcastle	Government	≤$100	1
154	City of Parramatta	Government	≤$100	12
155	Cody Scholes	Small advertisers	≤$100	1
156	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
157	Corinne Mulholland	Party/Candidate	≤$100	1
158	Councillor John Stamolis	Small advertisers	≤$100	1
159	Councillor Lucy Collier	Small advertisers	≤$100	1
160	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
161	Craig Haslam Indpendent	Small advertisers	≤$100	1
162	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	2
163	Dan Hopkins	Small advertisers	≤$100	1
164	Daniel Mulino	Small advertisers	≤$100	2
165	Daniela De Martino	Unclassified	≤$100	13
166	David Davis MP	Small advertisers	≤$100	2
167	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
168	Deakin University	Small advertisers	≤$100	1
169	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
170	Department of Environment and Science	Government	≤$100	1
171	Department of Housing and Public Works	Government	≤$100	2
172	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
173	Di Farmer MP	Party/Candidate	≤$100	2
174	Dr Christian Rowan MP	Small advertisers	≤$100	3
175	Dr Marjorie O'Neill MP	Small advertisers	≤$100	1
176	Dr. Carina Garland MP	Party/Candidate	≤$100	24
177	Dylan Wight	Party/Candidate	≤$100	4
178	Eden Foster MP	Party/Candidate	≤$100	1
179	Emma Kealy for Lowan	Small advertisers	≤$100	1
180	Environment Centre NT	Advocacy	≤$100	1
181	Environs Kimberley	Advocacy	≤$100	3
182	Ethical Clothing Australia	Other	≤$100	3
183	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
184	Fair Go for Australians	Small advertisers	≤$100	1
185	Fish For All	Advocacy	≤$100	1
186	Foodbank WA	Charity	≤$100	15
187	Forrest Ministries	Small advertisers	≤$100	1
188	Fraser Ellis MP - Member for Narungga	Small advertisers	≤$100	1
189	Free To Shine	Small advertisers	≤$100	1
190	Freedom for Faith	Unclassified	≤$100	1
191	From Perth For Perth	Small advertisers	≤$100	13
192	Future Super	Unclassified	≤$100	1
193	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	4
194	Gary Maas MP	Party/Candidate	≤$100	7
195	Ged Kearney MP	Small advertisers	≤$100	1
196	Gender Awareness Australia	Advocacy	≤$100	26
197	Greenfleet	Charity	≤$100	10
198	Hagar Australia	Charity	≤$100	3
199	Hon Nick Goiran MLC	Party/Candidate	≤$100	1
200	Humane World for Animals Australia	Advocacy	≤$100	6
201	Independent Australia	Small advertisers	≤$100	2
202	Inner West Council	Small advertisers	≤$100	2
203	Islamophobia Register Australia	Unclassified	≤$100	59
204	Iwan Walters MP	Party/Candidate	≤$100	4
205	Jacinta Allan	Party/Candidate	≤$100	1
206	Jackson Taylor MP	Party/Candidate	≤$100	6
207	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
208	James4Balga	Small advertisers	≤$100	1
209	Jason Wood MP	Party/Candidate	≤$100	1
210	Jason Yat-sen Li MP	Party/Candidate	≤$100	1
211	Jayne Stinson MP Member for Badcoe	Small advertisers	≤$100	1
212	Jean Hailes for Women's Health	Charity	≤$100	4
213	Jessica Stojkovski MLA	Small advertisers	≤$100	1
214	Jesuit Mission Australia	Unclassified	≤$100	10
215	Jo Briskey	Small advertisers	≤$100	20
216	John Barounis MP	Party/Candidate	≤$100	1
217	John Gardner MP	Small advertisers	≤$100	1
218	Jordan Crugnale MP	Party/Candidate	≤$100	5
219	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
220	Josh Willie MP	Party/Candidate	≤$100	6
221	Julian Hill MP	Party/Candidate	≤$100	1
222	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
223	Juliana Addison MP	Party/Candidate	≤$100	1
224	Julie Collins MP	Party/Candidate	≤$100	1
225	Kat Theophanous MP	Party/Candidate	≤$100	4
226	Kate Amoroso Independent for Mount Gambier	Small advertisers	≤$100	1
227	Kate Thwaites MP	Party/Candidate	≤$100	4
228	Katherine Copsey	Party/Candidate	≤$100	3
229	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
230	Katie Hall MP	Party/Candidate	≤$100	5
231	Katy Gallagher	Unclassified	≤$100	2
232	Keep Top End Coasts Healthy	Unclassified	≤$100	1
233	Kevin Hogan MP	Party/Candidate	≤$100	4
234	Kim O’Keeffe MP	Small advertisers	≤$100	1
235	Lauren Kathage MP	Party/Candidate	≤$100	7
236	Leon Rebello MP	Party/Candidate	≤$100	2
237	Liam Staltari	Small advertisers	≤$100	1
238	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	2
239	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
240	Linus Power MP	Small advertisers	≤$100	1
241	Lizzie Blandthorn	Unclassified	≤$100	5
242	Lock The Gate Alliance	Advocacy	≤$100	9
243	Lorna Clarke MLA	Small advertisers	≤$100	2
244	Lucy Hood MP	Small advertisers	≤$100	1
245	Luke Gosling MP	Party/Candidate	≤$100	22
246	MAGA	Small advertisers	≤$100	2
247	Martin John Taylor	Small advertisers	≤$100	1
248	Mary MacKillop Today	Charity	≤$100	5
249	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
250	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
251	Mathew Hilakari MP	Party/Candidate	≤$100	12
252	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	2
253	Melbourne Water	Unclassified	≤$100	7
254	Melina Bath MP	Small advertisers	≤$100	1
255	Melissa Horne MP	Party/Candidate	≤$100	6
256	Melissa McIntosh MP	Party/Candidate	≤$100	1
257	Michelle Rowland MP	Party/Candidate	≤$100	2
258	Mick de Brenni	Unclassified	≤$100	1
259	Mining & Energy Union	Union	≤$100	5
260	Mito Foundation	Small advertisers	≤$100	1
261	Monash IVF	Business	≤$100	2
262	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
263	Natalie Hutchins MP	Party/Candidate	≤$100	2
264	Natalie Suleyman MP	Party/Candidate	≤$100	3
265	Nathan Lambert	Party/Candidate	≤$100	2
266	National Seniors Australia	Unclassified	≤$100	1
267	Nature Conservation Council of NSW	Advocacy	≤$100	1
268	Newlife IVF Australia	Small advertisers	≤$100	12
269	Nick Champion MP	Small advertisers	≤$100	1
270	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
271	NSW Legislative Council	Small advertisers	≤$100	1
272	Nuclear for Australia	Unclassified	≤$100	34
273	Oberon Against Wind Towers	Small advertisers	≤$100	1
274	Office of Hon Julie Freeman MLC	Small advertisers	≤$100	2
275	Office of Ros Spence MP	Party/Candidate	≤$100	1
276	Older Persons Advocacy Network	Charity	≤$100	1
277	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	1
278	Open Doors Australia	Small advertisers	≤$100	1
279	OXFAM AUSTRALIA	Charity	≤$100	2
280	OZ Arab Media	Small advertisers	≤$100	4
281	Parkerville Children And Youth Care	Small advertisers	≤$100	10
282	Parliament of Victoria	Unclassified	≤$100	4
283	Patrick Gorman	Party/Candidate	≤$100	4
284	Paul Edbrooke MP	Party/Candidate	≤$100	2
285	Paul Mercurio MP	Small advertisers	≤$100	1
286	Pauline Richards MP	Party/Candidate	≤$100	7
287	Peter Cain MLA	Small advertisers	≤$100	1
288	Peter Khalil	Party/Candidate	≤$100	23
289	Physical Disability Council of NSW	Small advertisers	≤$100	3
290	Powerhouse Museum Alliance	Small advertisers	≤$100	5
291	Pregnancy Help Sydney	Small advertisers	≤$100	2
292	Queensland Farmers' Federation	Small advertisers	≤$100	3
293	Queensland Tourism Development	Government	≤$100	3
294	Queensland Unions	Union	≤$100	1
295	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
296	Rebecca White	Party/Candidate	≤$100	3
297	Rebecca Young MP	Small advertisers	≤$100	2
298	Reconciliation South Australia	Small advertisers	≤$100	2
299	Richard Welch MP	Small advertisers	≤$100	1
300	Rob Mitchell MP	Small advertisers	≤$100	23
301	Robert Dwyer MP	Party/Candidate	≤$100	3
302	Robert Menzies Institute	Unclassified	≤$100	2
303	Roma Britnell MP	Small advertisers	≤$100	2
304	Ron Hoenig MP	Small advertisers	≤$100	2
305	Rose Disability Care Services	Small advertisers	≤$100	1
306	RSPCA South Australia	Unclassified	≤$100	5
307	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	1
308	SA-BEST	Party/Candidate	≤$100	2
309	Sally Sitou MP	Party/Candidate	≤$100	2
310	Sarah Andrews MP	Party/Candidate	≤$100	12
311	Sarah Connolly MP	Party/Candidate	≤$100	7
312	Sarah Game MLC	Party/Candidate	≤$100	3
313	Save the Bilby Fund	Charity	≤$100	5
314	Save Victoria Park	Unclassified	≤$100	1
315	SBS Arabic24	Government	≤$100	5
316	SBS Cantonese 廣東話節目	Government	≤$100	8
317	SBS Filipino	Government	≤$100	1
318	SBS Greek	Small advertisers	≤$100	5
319	SBS Hindi	Small advertisers	≤$100	2
320	SBS Korean	Small advertisers	≤$100	3
321	SBS Mandarin中文普通话	Government	≤$100	8
322	SBS Pashto	Small advertisers	≤$100	2
323	SBS Portuguese	Small advertisers	≤$100	2
324	SBS Punjabi	Small advertisers	≤$100	2
325	SBS Russian	Small advertisers	≤$100	1
326	SBS Spanish / Australia en español	Government	≤$100	13
327	SBS Tamil	Small advertisers	≤$100	2
328	SBS Telugu	Small advertisers	≤$100	5
329	SBS Thai	Small advertisers	≤$100	1
330	SBS Urdu	Small advertisers	≤$100	2
331	SBS Vietnamese	Government	≤$100	4
332	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
333	SDA NSW & ACT	Union	≤$100	5
334	Senator Babet	Party/Candidate	≤$100	1
335	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
336	Senator Raff Ciccone	Small advertisers	≤$100	2
337	Senator Sarah Henderson	Party/Candidate	≤$100	1
338	Senator Susan McDonald	Party/Candidate	≤$100	2
339	Seven Network (Operations) Limited	Small advertisers	≤$100	1
340	Shane Love MLA	Small advertisers	≤$100	1
341	Sharon Claydon MP	Party/Candidate	≤$100	5
342	Shaun Leane MP	Small advertisers	≤$100	1
343	Shayne Neumann MP	Small advertisers	≤$100	6
344	Sheena Watt MP	Party/Candidate	≤$100	2
345	Socially Democratic	Small advertisers	≤$100	1
346	South Australian Labor Party	Party/Candidate	≤$100	31
347	South Coast Labour Council	Small advertisers	≤$100	1
348	Stacks Law Firm	Small advertisers	≤$100	1
349	State Government of South Australia	Government	≤$100	8
350	Steve Catania MLA	Party/Candidate	≤$100	1
351	Steve Martin MLC	Party/Candidate	≤$100	1
352	Steve McGhie MP	Party/Candidate	≤$100	4
353	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
354	Tearfund Australia	Charity	≤$100	20
355	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	2
356	Territory Seafood Crew	Small advertisers	≤$100	2
357	Terry Young MP	Small advertisers	≤$100	3
358	The Benevolent Society	Charity	≤$100	9
359	The Ethics Centre	Small advertisers	≤$100	2
360	The Events Agency	Small advertisers	≤$100	2
361	The Greens NSW	Party/Candidate	≤$100	1
362	The Greens SA	Party/Candidate	≤$100	2
363	The Hills Shire Council	Small advertisers	≤$100	1
364	The Lady Musgrave Trust	Small advertisers	≤$100	1
365	The Line	Unclassified	≤$100	16
366	The National Party of Australia - Victoria	Party/Candidate	≤$100	1
367	The Pines Wind Farm	Business	≤$100	2
368	The Vocal Minority	Advocacy	≤$100	14
369	Tim Richardson	Party/Candidate	≤$100	7
370	Tim Watts MP	Small advertisers	≤$100	1
371	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	1
372	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	3
373	Tony Pasin MP	Party/Candidate	≤$100	2
374	Town of Cambridge	Small advertisers	≤$100	1
375	Two Good Co.	Small advertisers	≤$100	1
376	United Firefighters Union Victorian Branch	Union	≤$100	1
377	Uniting Communities	Small advertisers	≤$100	2
378	Unitingworld	Charity	≤$100	13
379	Verve Super	Business	≤$100	1
380	Vinnies Tasmania	Small advertisers	≤$100	6
381	WaterAid Australia	Charity	≤$100	16
382	Wayne Farnham MP	Party/Candidate	≤$100	2
383	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	8
384	Wyndham City	Small advertisers	≤$100	1
385	Your Money and Your Life	Small advertisers	≤$100	1
386	Zhi Soon MP	Party/Candidate	≤$100	3
387	Zoe Bettison MP	Small advertisers	≤$100	1
388	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 30 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$159,860
2	Greenpeace Australia Pacific	Advocacy	$80,483
3	Queensland Government	Government	$76,306
4	Amnesty International Australia	Advocacy	$73,918
5	WWF-Australia	Advocacy	$53,928
6	AussieAF	Advocacy	$48,793
7	Advance Australia	Advocacy	$40,958
8	These ads ran without a disclaimer	Other	$40,706
9	Médecins Sans Frontières Australia	Charity	$38,757
10	Australian Conservation Foundation	Advocacy	$35,840
11	Our Watch	Charity	$33,990
12	Australia for UNHCR	Charity	$30,346
13	Low Emission Technology Australia	Business	$29,515
14	Shooters Union Australia	Advocacy	$27,649
15	Transport Victoria	Government	$23,505
16	United Workers Union	Union	$21,033
17	The Australia Institute	Advocacy	$19,012
18	Electoral Commission of South Australia	Government	$18,163
19	SA Health	Government	$17,312
20	Water Corporation	Government	$17,123
21	Health Care Providers Association	Business	$16,227
22	South Australian Government	Government	$15,080
23	Jewish Council of Australia	Advocacy	$14,729
24	Keep Australia Safe	Advocacy	$14,507
25	Western Australia Police Force	Government	$14,221
26	FOUR PAWS Australia	Charity	$13,893
27	South Australian Labor	Party/Candidate	$13,470
28	The University of Melbourne	Other	$13,381
29	Greens MPs	Party/Candidate	$12,974
30	Australian Energy Producers	Business	$12,818
31	Australians for Clean Air	Advocacy	$12,168
32	Family First Party Australia Ltd	Party/Candidate	$12,060
33	GetUp!	Advocacy	$11,802
34	WA Government	Government	$11,796
35	Barnardos Australia	Charity	$11,435
36	ifaw	Charity	$11,385
37	Bush Heritage Australia	Charity	$11,046
38	Australian Marine Conservation Society	Advocacy	$10,689
39	Institute of Public Affairs	Advocacy	$10,423
40	Kids Under Cover	Charity	$9,709
41	Koffels Solicitors and Barristers	Business	$9,589
42	WaterAid Australia	Charity	$9,543
43	Coal Australia	Business	$9,301
44	The Climate Council	Advocacy	$9,062
45	REPLACE THE WASTE	Government	$9,039
46	The Best Medicine is a Stronger PBS	Advocacy	$8,750
47	Next Investors	Business	$8,207
48	Department of Justice and Community Safety, Victoria, Australia	Government	$8,192
49	The Vocal Minority	Advocacy	$8,081
50	Senator Michaelia Cash	Party/Candidate	$8,018

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About these figures

Source: Meta Ad Library daily report for Australia, dated 30 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 30 January 2026. From 30 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.