Who paid for political ads on Facebook on 31 January 2026

Name: Facebook political ad spend in Australia, 31 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

367 advertisers spent $62,345 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 31 January 2026. The biggest spender was UNICEF Australia ($6,071). Total spend in 2026 to date: $1,813,636.

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Spent on 31 Jan

$62,345

367 advertisers

2026 to date

$1,813,636

1 January – 31 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

31 January 2026

2026 to date

Category	31 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$8,216	13.2%	$232,440	12.8%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$13,726	22.0%	$544,451	30.0%
Union Trade unions and union bodies.	$1,041	1.7%	$29,755	1.6%
Business Companies, and industry and professional associations.	$6,116	9.8%	$113,341	6.2%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$11,470	18.4%	$256,916	14.2%
Charity Charities whose ads ask for donations or promote their services.	$14,865	23.8%	$402,859	22.2%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,460	2.3%	$66,711	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$4,187	6.7%	$112,069	6.2%
Unclassified New advertisers not yet reviewed.	$1,263	2.0%	$55,094	3.0%
Total	$62,345	100%	$1,813,636	100%

Advertisers on 31 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,071	124
2	Amnesty International Australia	Advocacy	$2,691	165
3	Queensland Government	Government	$2,468	12
4	WWF-Australia	Advocacy	$2,147	40
5	Electoral Commission of South Australia	Government	$1,762	20
6	AussieAF	Advocacy	$1,521	65
7	Minerals Council of Australia	Business	$1,297	32
8	Médecins Sans Frontières Australia	Charity	$1,258	39
9	WA Government	Government	$1,233	6
10	Low Emission Technology Australia	Business	$1,193	16
11	Our Watch	Charity	$1,139	22
12	Transport Victoria	Government	$1,136	28
13	Greenpeace Australia Pacific	Advocacy	$987	72
14	These ads ran without a disclaimer	Other	≤$100	38
15	GetUp!	Advocacy	$924	15
16	Coal Australia	Business	$902	2
17	Australia for UNHCR	Charity	$900	14
18	Australian Government Department of Health and Aged Care	Government	$818	4
19	The Wilderness Society	Advocacy	$805	87
20	The Australia Institute	Advocacy	$799	44
21	United Workers Union	Union	$746	196
22	Matt Burnell MP	Party/Candidate	$695	4
23	Family First Party Australia Ltd	Party/Candidate	$683	8
24	Surfrider Foundation Australia	Advocacy	$623	5
25	Water Corporation	Government	$621	10
26	ifaw	Charity	$617	5
27	SA Health	Government	$607	18
28	Barnardos Australia	Charity	$596	25
29	Solutions for Australia	Advocacy	$584	6
30	Bush Heritage Australia	Charity	$544	13
31	Advance Australia	Advocacy	$543	30
32	South Australian Government	Government	$535	24
33	Gordon Legal	Business	$532	6
34	Health Care Providers Association	Business	$502	8
35	FOUR PAWS Australia	Charity	$459	40
36	Australian Energy Producers	Business	$436	18
37	Department of Transport and Planning	Government	$433	2
38	Pauline Hanson's One Nation Party	Party/Candidate	$411	3
39	ALP	Party/Candidate	$409	6
40	Australian Red Cross	Charity	$403	38
41	Institute of Public Affairs	Advocacy	$385	17
42	The University of Melbourne	Other	$383	13
43	WaterAid Australia	Charity	$359	23
44	Monique Ryan	Party/Candidate	$350	36
45	Kids Under Cover	Charity	$333	24
46	REPLACE THE WASTE	Government	$333	14
47	Uniting Vic.Tas	Charity	$333	19
48	Koffels Solicitors and Barristers	Business	$331	3
49	Office of Senator Tony Sheldon	Party/Candidate	$314	15
50	Australian Government Department of Health	Government	$304	1
51	The Best Medicine is a Stronger PBS	Advocacy	$295	63
52	Department of Justice and Community Safety, Victoria, Australia	Government	$290	18
53	Next Investors	Business	$285	5
54	World Animal Protection Australia	Charity	$282	6
55	Australian Marine Conservation Society	Advocacy	$267	8
56	The Climate Council	Advocacy	$266	20
57	Jonathan Huston - Liberal for Nedlands	Party/Candidate	$246	7
58	ChildFund Australia	Charity	$242	37
59	Phillip Thompson OAM MP	Party/Candidate	$238	1
60	Cerebral Palsy Alliance	Charity	$232	21
61	Shine Lawyers	Business	$211	3
62	Evan Mulholland MP	Party/Candidate	$210	27
63	Jacinta Allan MP	Party/Candidate	$197	3
64	Climate 200	Advocacy	$193	5
65	Meat & Livestock Australia	Business	$191	6
66	The Vocal Minority	Advocacy	$187	22
67	WA Labor	Party/Candidate	$177	2
68	Plan International Australia	Charity	$176	5
69	Health and Wellbeing Queensland	Government	$175	17
70	Genea	Business	$167	33
71	NSW Fair Trading	Government	$167	3
72	Oxfam Australia	Charity	$166	25
73	Online Hate Prevention Institute	Unclassified	$158	3
74	Australian Unions	Union	$157	31
75	South Australian Labor	Party/Candidate	$154	7
76	Garth Hamilton MP	Party/Candidate	$152	10
77	Senator James McGrath - Fighting for Queensland	Party/Candidate	$151	1
78	World Vision Australia	Charity	$145	58
79	Human Rights Law Alliance	Advocacy	$144	7
80	Josh Wilson MP	Party/Candidate	$141	1
81	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	$138	2
82	Andrew Hastie	Party/Candidate	$137	5
83	Tania Lawrence MP	Party/Candidate	$135	5
84	St. Patrick's Community Support Centre	Charity	$126	4
85	Animals Australia	Advocacy	$123	18
86	Ben Small - Liberal for Forrest	Party/Candidate	$117	2
87	Robert Dwyer MP	Party/Candidate	$110	5
88	Australian Epoch Times Ltd	Other	$109	9
89	The National Party of Australia - Victoria	Party/Candidate	$109	1
90	Ingrid Stitt MP	Party/Candidate	$105	12
91	Create Fertility	Unclassified	$102	45
92	Lifetime Pets	Unclassified	≤$100	5
93	ABC Friends	Unclassified	≤$100	1
94	ACCIONA Australia	Unclassified	≤$100	5
95	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	2
96	Alec Gargett	Party/Candidate	≤$100	2
97	Alison Champion	Small advertisers	≤$100	1
98	Andrew Braddock MLA	Party/Candidate	≤$100	1
99	Anglican Youthworks	Unclassified	≤$100	7
100	Ann-Marie Hermans MP	Small advertisers	≤$100	2
101	Anthony Carbines MP	Party/Candidate	≤$100	9
102	Anthony Cianflone MP	Small advertisers	≤$100	6
103	Ariana Doolan MP	Small advertisers	≤$100	2
104	ARRC	Small advertisers	≤$100	2
105	AST Management	Small advertisers	≤$100	1
106	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	14
107	Asylum Seekers Centre	Charity	≤$100	12
108	AUSTRAC	Government	≤$100	15
109	Australia Long Weekend	Small advertisers	≤$100	1
110	Australian Alliance for Animals	Small advertisers	≤$100	2
111	Australian Citizens Party	Party/Candidate	≤$100	5
112	Australian Jewish Association	Small advertisers	≤$100	1
113	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	2
114	Australian Rail Track Corporation	Small advertisers	≤$100	1
115	Banyule Ratepayers Action Group - BRAG	Small advertisers	≤$100	1
116	Belconnen Community Council	Small advertisers	≤$100	1
117	Belinda Wilson	Unclassified	≤$100	6
118	Better Chicken Australia	Advocacy	≤$100	12
119	Bisma Asif MP	Party/Candidate	≤$100	3
120	Brad Rowswell MP	Small advertisers	≤$100	3
121	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
122	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
123	Building Commission NSW	Government	≤$100	2
124	Business Queensland	Small advertisers	≤$100	1
125	Caitlin Collins MLA	Small advertisers	≤$100	1
126	Cameron Caldwell MP	Party/Candidate	≤$100	1
127	Cancer Council ACT	Small advertisers	≤$100	9
128	Carers SA	Small advertisers	≤$100	2
129	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
130	Catherine Lezer	Small advertisers	≤$100	6
131	Catholic Education Tasmania	Unclassified	≤$100	17
132	Catholic Mission	Charity	≤$100	2
133	Catholic Schools NSW	Unclassified	≤$100	2
134	Centre for Public Integrity	Small advertisers	≤$100	2
135	Challenge DV	Unclassified	≤$100	8
136	Christine Couzens MP	Small advertisers	≤$100	2
137	City of Boroondara	Government	≤$100	4
138	City of Joondalup	Government	≤$100	3
139	City of Kingston	Small advertisers	≤$100	1
140	City of Mandurah	Small advertisers	≤$100	1
141	City of Newcastle	Government	≤$100	1
142	City of Parramatta	Government	≤$100	11
143	Cody Scholes	Small advertisers	≤$100	1
144	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
145	Corinne Mulholland	Party/Candidate	≤$100	1
146	Councillor John Stamolis	Small advertisers	≤$100	1
147	Councillor Lucy Collier	Small advertisers	≤$100	1
148	Councillor Nicole Robins - City of Melville	Small advertisers	≤$100	1
149	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
150	Craig Haslam Indpendent	Small advertisers	≤$100	1
151	Craig Pickering - Empowering Community Voices	Small advertisers	≤$100	2
152	Dan Hopkins	Small advertisers	≤$100	2
153	Daniel Mulino	Small advertisers	≤$100	2
154	Daniela De Martino	Unclassified	≤$100	5
155	David Davis MP	Small advertisers	≤$100	2
156	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
157	Deakin University	Small advertisers	≤$100	1
158	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
159	Department of Environment and Science	Government	≤$100	1
160	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
161	Di Farmer MP	Party/Candidate	≤$100	2
162	Dr Christian Rowan MP	Small advertisers	≤$100	2
163	Dr Marjorie O'Neill MP	Small advertisers	≤$100	1
164	Dylan Wight	Party/Candidate	≤$100	4
165	Eden Foster MP	Party/Candidate	≤$100	1
166	Emma Kealy for Lowan	Small advertisers	≤$100	1
167	Environment Centre NT	Advocacy	≤$100	1
168	Environs Kimberley	Advocacy	≤$100	3
169	Ethical Clothing Australia	Other	≤$100	2
170	Fair Go for Australians	Small advertisers	≤$100	1
171	Foodbank WA	Charity	≤$100	15
172	Forrest Ministries	Small advertisers	≤$100	1
173	Fraser Ellis MP - Member for Narungga	Small advertisers	≤$100	2
174	Free To Shine	Small advertisers	≤$100	1
175	Freedom for Faith	Unclassified	≤$100	1
176	From Perth For Perth	Small advertisers	≤$100	7
177	Future Super	Unclassified	≤$100	1
178	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	4
179	Gary Maas MP	Party/Candidate	≤$100	7
180	Ged Kearney MP	Small advertisers	≤$100	1
181	Gender Awareness Australia	Advocacy	≤$100	24
182	Greenfleet	Charity	≤$100	9
183	Hagar Australia	Charity	≤$100	3
184	Hon Nick Goiran MLC	Party/Candidate	≤$100	1
185	Humane World for Animals Australia	Advocacy	≤$100	8
186	Independent Australia	Small advertisers	≤$100	2
187	Inner West Council	Small advertisers	≤$100	3
188	International Justice Mission Australia	Charity	≤$100	23
189	Iwan Walters MP	Party/Candidate	≤$100	4
190	Jacinta Allan	Party/Candidate	≤$100	1
191	Jackson Taylor MP	Party/Candidate	≤$100	6
192	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
193	James4Balga	Small advertisers	≤$100	1
194	Jason Wood MP	Party/Candidate	≤$100	1
195	Jayne Stinson MP Member for Badcoe	Small advertisers	≤$100	2
196	Jean Hailes for Women's Health	Charity	≤$100	5
197	Jessica Stojkovski MLA	Small advertisers	≤$100	1
198	Jesuit Mission Australia	Unclassified	≤$100	13
199	Jim Chalmers MP	Party/Candidate	≤$100	1
200	Joan Pease MP	Small advertisers	≤$100	1
201	John Barounis MP	Party/Candidate	≤$100	1
202	John Gardner MP	Small advertisers	≤$100	1
203	Jordan Crugnale MP	Party/Candidate	≤$100	5
204	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
205	Josh Willie MP	Party/Candidate	≤$100	6
206	Julian Hill MP	Party/Candidate	≤$100	1
207	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
208	Juliana Addison MP	Party/Candidate	≤$100	1
209	Julie Collins MP	Party/Candidate	≤$100	1
210	Kat Theophanous MP	Party/Candidate	≤$100	4
211	Kate Amoroso Independent for Mount Gambier	Small advertisers	≤$100	1
212	Kate Thwaites MP	Party/Candidate	≤$100	4
213	Katherine Copsey	Party/Candidate	≤$100	3
214	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
215	Katie Hall MP	Party/Candidate	≤$100	5
216	Katy Gallagher	Unclassified	≤$100	2
217	Keep Top End Coasts Healthy	Unclassified	≤$100	1
218	Kevin Hogan MP	Party/Candidate	≤$100	4
219	Kim O’Keeffe MP	Small advertisers	≤$100	1
220	Kristy McBain	Unclassified	≤$100	1
221	Leon Rebello MP	Party/Candidate	≤$100	2
222	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
223	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	2
224	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
225	Linus Power MP	Small advertisers	≤$100	1
226	Lizzie Blandthorn	Unclassified	≤$100	5
227	Lock The Gate Alliance	Advocacy	≤$100	4
228	Lorna Clarke MLA	Small advertisers	≤$100	3
229	Lucy Hood MP	Small advertisers	≤$100	1
230	Luke Gosling MP	Party/Candidate	≤$100	25
231	MAGA	Small advertisers	≤$100	1
232	Martin John Taylor	Small advertisers	≤$100	1
233	Mary MacKillop Today	Charity	≤$100	5
234	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
235	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
236	Mathew Hilakari MP	Party/Candidate	≤$100	9
237	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
238	Meghan For Flinders Independent Candidate - Authorised By Graham Tapley 21 Pine Freezer Road Port Lincoln	Party/Candidate	≤$100	2
239	Melbourne Water	Unclassified	≤$100	7
240	Melina Bath MP	Small advertisers	≤$100	1
241	Melissa Horne MP	Party/Candidate	≤$100	6
242	Melissa McIntosh MP	Party/Candidate	≤$100	1
243	Michelle Rowland MP	Party/Candidate	≤$100	2
244	Mick de Brenni	Unclassified	≤$100	1
245	Mining & Energy Union	Union	≤$100	4
246	Monash IVF	Business	≤$100	3
247	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	8
248	Natalie Hutchins MP	Party/Candidate	≤$100	2
249	Natalie Suleyman MP	Party/Candidate	≤$100	3
250	Nathan Lambert	Party/Candidate	≤$100	2
251	National Seniors Australia	Unclassified	≤$100	1
252	Newlife IVF Australia	Small advertisers	≤$100	9
253	Nick McBride MP- Member for MacKillop	Party/Candidate	≤$100	1
254	Nick McGowan MP	Party/Candidate	≤$100	1
255	NSW Legislative Council	Small advertisers	≤$100	1
256	Nuclear for Australia	Unclassified	≤$100	27
257	Oberon Against Wind Towers	Small advertisers	≤$100	1
258	Office of Hon Julie Freeman MLC	Small advertisers	≤$100	2
259	Office of Ros Spence MP	Party/Candidate	≤$100	1
260	Older Persons Advocacy Network	Charity	≤$100	1
261	One Nation - Candidate for King - David Kerrison	Small advertisers	≤$100	2
262	Open Doors Australia	Small advertisers	≤$100	1
263	OXFAM AUSTRALIA	Charity	≤$100	3
264	OZ Arab Media	Small advertisers	≤$100	3
265	Parkerville Children And Youth Care	Small advertisers	≤$100	8
266	Parliament of Victoria	Unclassified	≤$100	4
267	Pat Conroy MP	Party/Candidate	≤$100	11
268	Patrick Gorman	Party/Candidate	≤$100	3
269	Paul Edbrooke MP	Party/Candidate	≤$100	1
270	Paul Mercurio MP	Small advertisers	≤$100	1
271	Pauline Richards MP	Party/Candidate	≤$100	7
272	Peter Cain MLA	Small advertisers	≤$100	1
273	Peter Khalil	Party/Candidate	≤$100	1
274	Peter Rentoulis	Small advertisers	≤$100	1
275	Physical Disability Council of NSW	Small advertisers	≤$100	3
276	Powerhouse Museum Alliance	Small advertisers	≤$100	5
277	Pregnancy Help Sydney	Small advertisers	≤$100	2
278	Queensland Farmers' Federation	Small advertisers	≤$100	1
279	Queensland Tourism Development	Government	≤$100	2
280	Queensland Unions	Union	≤$100	1
281	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
282	Rebecca White	Party/Candidate	≤$100	3
283	Rebecca Young MP	Small advertisers	≤$100	2
284	Reconciliation South Australia	Small advertisers	≤$100	3
285	Richard Welch MP	Small advertisers	≤$100	1
286	Robert Menzies Institute	Unclassified	≤$100	2
287	Roma Britnell MP	Small advertisers	≤$100	2
288	Ron Hoenig MP	Small advertisers	≤$100	2
289	Rose Disability Care Services	Small advertisers	≤$100	1
290	RSPCA South Australia	Unclassified	≤$100	6
291	Ryan Harrison Independent for Unley	Party/Candidate	≤$100	1
292	SA-BEST	Party/Candidate	≤$100	2
293	SafeWork NSW	Government	≤$100	7
294	Sally Sitou MP	Party/Candidate	≤$100	2
295	Sarah Andrews MP	Party/Candidate	≤$100	11
296	Sarah Connolly MP	Party/Candidate	≤$100	7
297	Sarah Game MLC	Party/Candidate	≤$100	3
298	Save the Bilby Fund	Charity	≤$100	5
299	Save Victoria Park	Unclassified	≤$100	1
300	SBS Arabic24	Government	≤$100	6
301	SBS Cantonese 廣東話節目	Government	≤$100	6
302	SBS Filipino	Government	≤$100	2
303	SBS Greek	Small advertisers	≤$100	4
304	SBS Hindi	Small advertisers	≤$100	2
305	SBS Korean	Small advertisers	≤$100	2
306	SBS Mandarin中文普通话	Government	≤$100	6
307	SBS Pashto	Small advertisers	≤$100	2
308	SBS Portuguese	Small advertisers	≤$100	3
309	SBS Punjabi	Small advertisers	≤$100	3
310	SBS Russian	Small advertisers	≤$100	1
311	SBS Spanish / Australia en español	Government	≤$100	7
312	SBS Tamil	Small advertisers	≤$100	1
313	SBS Telugu	Small advertisers	≤$100	5
314	SBS Thai	Small advertisers	≤$100	1
315	SBS Urdu	Small advertisers	≤$100	2
316	SBS Vietnamese	Government	≤$100	5
317	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
318	SDA NSW & ACT	Union	≤$100	5
319	Senator Babet	Party/Candidate	≤$100	1
320	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	3
321	Senator Michaelia Cash	Party/Candidate	≤$100	1
322	Senator Raff Ciccone	Small advertisers	≤$100	2
323	Senator Sarah Henderson	Party/Candidate	≤$100	1
324	Senator Susan McDonald	Party/Candidate	≤$100	2
325	Seven Network (Operations) Limited	Small advertisers	≤$100	1
326	Shane Love MLA	Small advertisers	≤$100	1
327	Sharon Claydon MP	Party/Candidate	≤$100	5
328	Shaun Leane MP	Small advertisers	≤$100	1
329	Shayne Neumann MP	Small advertisers	≤$100	6
330	Sheena Watt MP	Party/Candidate	≤$100	2
331	Socially Democratic	Small advertisers	≤$100	1
332	South Australian Labor Party	Party/Candidate	≤$100	31
333	Stacks Law Firm	Small advertisers	≤$100	1
334	State Government of South Australia	Government	≤$100	8
335	Steve Catania MLA	Party/Candidate	≤$100	1
336	Steve Martin MLC	Party/Candidate	≤$100	1
337	Steve McGhie MP	Party/Candidate	≤$100	4
338	Tamara Smith Member for Ballina	Small advertisers	≤$100	1
339	Tearfund Australia	Charity	≤$100	14
340	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	2
341	Territory Seafood Crew	Small advertisers	≤$100	1
342	Terry Young MP	Small advertisers	≤$100	3
343	The Ethics Centre	Small advertisers	≤$100	2
344	The Events Agency	Small advertisers	≤$100	2
345	The Greens NSW	Party/Candidate	≤$100	1
346	The Hills Shire Council	Small advertisers	≤$100	1
347	The Lady Musgrave Trust	Small advertisers	≤$100	1
348	The Liberal Party of Australia (Victorian Division)	Party/Candidate	≤$100	2
349	The Line	Unclassified	≤$100	12
350	The Pines Wind Farm	Business	≤$100	2
351	Tim Richardson	Party/Candidate	≤$100	7
352	Tim Watts MP	Small advertisers	≤$100	1
353	Tim Whetstone - Member for Chaffey	Small advertisers	≤$100	1
354	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	3
355	Tony Pasin MP	Party/Candidate	≤$100	2
356	Two Good Co.	Small advertisers	≤$100	2
357	United Firefighters Union Victorian Branch	Union	≤$100	1
358	Uniting Communities	Small advertisers	≤$100	3
359	Unitingworld	Charity	≤$100	11
360	Vinnies Tasmania	Small advertisers	≤$100	5
361	Wayne Farnham MP	Party/Candidate	≤$100	3
362	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	7
363	Wyndham City	Small advertisers	≤$100	1
364	Your Money and Your Life	Small advertisers	≤$100	1
365	Zhi Soon MP	Party/Candidate	≤$100	3
366	Zoe Bettison MP	Small advertisers	≤$100	1
367	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 31 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$165,931
2	Greenpeace Australia Pacific	Advocacy	$81,470
3	Queensland Government	Government	$78,774
4	Amnesty International Australia	Advocacy	$76,609
5	WWF-Australia	Advocacy	$56,075
6	AussieAF	Advocacy	$50,314
7	These ads ran without a disclaimer	Other	$41,640
8	Advance Australia	Advocacy	$41,500
9	Médecins Sans Frontières Australia	Charity	$40,015
10	Australian Conservation Foundation	Advocacy	$35,840
11	Our Watch	Charity	$35,129
12	Australia for UNHCR	Charity	$31,246
13	Low Emission Technology Australia	Business	$30,708
14	Shooters Union Australia	Advocacy	$27,649
15	Transport Victoria	Government	$24,641
16	United Workers Union	Union	$21,779
17	Electoral Commission of South Australia	Government	$19,925
18	The Australia Institute	Advocacy	$19,811
19	SA Health	Government	$17,919
20	Water Corporation	Government	$17,744
21	Health Care Providers Association	Business	$16,729
22	South Australian Government	Government	$15,615
23	Jewish Council of Australia	Advocacy	$14,729
24	Keep Australia Safe	Advocacy	$14,507
25	FOUR PAWS Australia	Charity	$14,352
26	Western Australia Police Force	Government	$14,221
27	The University of Melbourne	Other	$13,764
28	South Australian Labor	Party/Candidate	$13,624
29	Australian Energy Producers	Business	$13,254
30	WA Government	Government	$13,029
31	Greens MPs	Party/Candidate	$12,974
32	Family First Party Australia Ltd	Party/Candidate	$12,743
33	GetUp!	Advocacy	$12,726
34	Australians for Clean Air	Advocacy	$12,168
35	Barnardos Australia	Charity	$12,031
36	ifaw	Charity	$12,002
37	Bush Heritage Australia	Charity	$11,590
38	Australian Marine Conservation Society	Advocacy	$10,956
39	Institute of Public Affairs	Advocacy	$10,808
40	Coal Australia	Business	$10,203
41	Kids Under Cover	Charity	$10,042
42	Koffels Solicitors and Barristers	Business	$9,920
43	WaterAid Australia	Charity	$9,902
44	REPLACE THE WASTE	Government	$9,372
45	The Climate Council	Advocacy	$9,328
46	The Best Medicine is a Stronger PBS	Advocacy	$9,045
47	Next Investors	Business	$8,492
48	Department of Justice and Community Safety, Victoria, Australia	Government	$8,482
49	The Vocal Minority	Advocacy	$8,268
50	Senator Michaelia Cash	Party/Candidate	$8,053

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About these figures

Source: Meta Ad Library daily report for Australia, dated 31 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 31 January 2026. From 31 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.