Who paid for political ads on Facebook on 17 January 2026

Name: Facebook political ad spend in Australia, 17 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

348 advertisers spent $61,436 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 17 January 2026. The biggest spender was UNICEF Australia ($5,309). Total spend in 2026 to date: $892,058.

← 16 JanSaturday 17 January 202618 Jan →All days

Spent on 17 Jan

$61,436

348 advertisers

2026 to date

$892,058

1 January – 17 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

17 January 2026

2026 to date

Category	17 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$8,187	13.3%	$98,511	11.0%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$21,146	34.4%	$282,575	31.7%
Union Trade unions and union bodies.	$878	1.4%	$16,162	1.8%
Business Companies, and industry and professional associations.	$3,728	6.1%	$51,943	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,010	11.4%	$133,460	15.0%
Charity Charities whose ads ask for donations or promote their services.	$12,706	20.7%	$192,526	21.6%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,181	3.6%	$32,486	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,460	5.6%	$56,260	6.3%
Unclassified New advertisers not yet reviewed.	$2,140	3.5%	$28,135	3.2%
Total	$61,436	100%	$892,058	100%

Advertisers on 17 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,309	40
2	Shooters Union Australia	Advocacy	$4,205	7
3	Greenpeace Australia Pacific	Advocacy	$2,507	134
4	Amnesty International Australia	Advocacy	$2,501	131
5	Queensland Government	Government	$2,386	12
6	WWF-Australia	Advocacy	$2,091	36
7	AussieAF	Advocacy	$1,513	54
8	Advance Australia	Advocacy	$1,496	43
9	Greens MPs	Party/Candidate	$1,434	15
10	Médecins Sans Frontières Australia	Charity	$1,432	48
11	Australian Conservation Foundation	Advocacy	$1,405	40
12	These ads ran without a disclaimer	Other	≤$100	45
13	Low Emission Technology Australia	Business	$1,197	16
14	Our Watch	Charity	$1,194	24
15	Australia for UNHCR	Charity	$924	21
16	Keep Australia Safe	Advocacy	$759	2
17	Institute of Public Affairs	Advocacy	$745	15
18	Transport Victoria	Government	$725	22
19	United Workers Union	Union	$620	162
20	SA Health	Government	$613	16
21	The Australia Institute	Advocacy	$594	54
22	Water Corporation	Government	$592	11
23	Health Care Providers Association	Business	$509	8
24	The University of Melbourne	Other	$497	22
25	Senator Michaelia Cash	Party/Candidate	$492	2
26	The Climate Council	Advocacy	$491	40
27	Barnardos Australia	Charity	$490	22
28	FOUR PAWS Australia	Charity	$464	35
29	Australian Energy Producers	Business	$448	16
30	Net Zero Economy Authority	Government	$417	6
31	WaterAid Australia	Charity	$402	35
32	The Vocal Minority	Advocacy	$386	28
33	Electoral Commission of South Australia	Government	$364	4
34	Shine Lawyers	Business	$359	6
35	Next Investors	Business	$355	5
36	Kids Under Cover	Charity	$336	26
37	Koffels Solicitors and Barristers	Business	$336	3
38	Australian Epoch Times Ltd	Other	$335	11
39	Office of Senator Tony Sheldon	Party/Candidate	$322	14
40	The Nationals	Party/Candidate	$318	125
41	Australian Marine Conservation Society	Advocacy	$316	5
42	REPLACE THE WASTE	Government	$316	11
43	The Best Medicine is a Stronger PBS	Advocacy	$314	92
44	Bush Heritage Australia	Charity	$311	7
45	South Australian Government	Government	$291	19
46	Department of Justice and Community Safety, Victoria, Australia	Government	$287	18
47	Solutions for Australia	Advocacy	$287	1
48	Building For Tomorrow	Advocacy	$281	2
49	Family First Party Australia Ltd	Party/Candidate	$260	8
50	GetUp!	Advocacy	$258	4
51	Animals Australia	Advocacy	$238	20
52	Henry Pike MP	Party/Candidate	$227	7
53	World Animal Protection Australia	Charity	$227	6
54	Matt Burnell MP	Party/Candidate	$220	3
55	Surfrider Foundation Australia	Advocacy	$220	2
56	Evan Mulholland MP	Party/Candidate	$210	25
57	Australian Ethical Investment	Unclassified	$205	6
58	Victorian Greens	Party/Candidate	$200	9
59	Islamophobia Register Australia	Unclassified	$194	149
60	Meat & Livestock Australia	Business	$189	6
61	WA Labor	Party/Candidate	$184	2
62	Online Hate Prevention Institute	Unclassified	$183	3
63	Nicolette Boele	Party/Candidate	$180	2
64	Australian Red Cross	Charity	$173	12
65	Plan International Australia	Charity	$173	5
66	Tony Pasin MP	Party/Candidate	$164	9
67	Department of Environment and Science	Government	$158	5
68	Human Rights Law Alliance	Advocacy	$157	13
69	Australian Unions	Union	$155	30
70	NSW Fair Trading	Government	$153	3
71	South Australian Labor	Party/Candidate	$152	5
72	World Vision Australia	Charity	$152	49
73	OXFAM AUSTRALIA	Charity	$147	5
74	Andrew Hastie	Party/Candidate	$144	5
75	Senator James McGrath - Fighting for Queensland	Party/Candidate	$144	1
76	Sir Bertram Stevens Institute Limited	Unclassified	$143	1
77	Tania Lawrence MP	Party/Candidate	$134	5
78	Toowoomba Regional Council	Unclassified	$134	2
79	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$133	7
80	Ben Small - Liberal for Forrest	Party/Candidate	$130	1
81	Genea	Business	$130	28
82	Garth Hamilton MP	Party/Candidate	$129	8
83	Uniting Vic.Tas	Charity	$128	19
84	Asylum Seekers Centre	Charity	$124	32
85	Cerebral Palsy Alliance	Charity	$124	7
86	City of Joondalup	Government	$120	4
87	Foodbank WA	Charity	$113	23
88	Climate 200	Advocacy	$106	4
89	Create Fertility	Unclassified	$106	42
90	Liberal Party of Australia, NSW Division	Party/Candidate	$105	10
91	Ingrid Stitt MP	Party/Candidate	$103	12
92	CBM Australia	Unclassified	$102	9
93	International Justice Mission Australia	Charity	$102	27
94	Verve Super	Business	$101	6
95	Lifetime Pets	Unclassified	≤$100	3
96	Aaron Violi MP	Party/Candidate	≤$100	2
97	ACCIONA Australia	Unclassified	≤$100	5
98	ACN - Aid to the Church in Need	Small advertisers	≤$100	30
99	Alex Dighton MP	Party/Candidate	≤$100	3
100	Alison Champion	Small advertisers	≤$100	1
101	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
102	Andrew Braddock MLA	Party/Candidate	≤$100	1
103	Anglican Youthworks	Unclassified	≤$100	6
104	Animal Justice Party	Party/Candidate	≤$100	1
105	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
106	Ann-Marie Hermans MP	Small advertisers	≤$100	2
107	Anthony Carbines MP	Party/Candidate	≤$100	8
108	Anthony Cianflone MP	Small advertisers	≤$100	6
109	Archdiocese of Brisbane	Small advertisers	≤$100	1
110	Ariana Doolan MP	Small advertisers	≤$100	1
111	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	18
112	AUSTRAC	Government	≤$100	17
113	Australian Christians	Small advertisers	≤$100	1
114	Australian Citizens Party	Party/Candidate	≤$100	5
115	Australian Electoral Commission	Government	≤$100	1
116	Australian Government Department of Health	Government	≤$100	2
117	Australian Human Rights Act	Small advertisers	≤$100	3
118	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
119	Australian Rail Track Corporation	Small advertisers	≤$100	1
120	Australians for Clean Air	Advocacy	≤$100	19
121	Belinda Wilson	Unclassified	≤$100	6
122	Brad Rowswell MP	Small advertisers	≤$100	3
123	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
124	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
125	Caitlin Collins MLA	Small advertisers	≤$100	2
126	Cancer Council ACT	Small advertisers	≤$100	7
127	Cassandra Fernando MP	Party/Candidate	≤$100	1
128	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
129	Catherine Lezer	Small advertisers	≤$100	6
130	Catholic Education Tasmania	Unclassified	≤$100	13
131	Catholic Mission	Charity	≤$100	3
132	Catholic Schools NSW	Unclassified	≤$100	8
133	CCCCC Concerned Citizens of Clarence City Council	Small advertisers	≤$100	1
134	Celebrating Masculinity	Small advertisers	≤$100	1
135	Centre for Public Integrity	Small advertisers	≤$100	2
136	CFMEU Manufacturing Division	Small advertisers	≤$100	1
137	Challenge DV	Unclassified	≤$100	5
138	Christine Couzens MP	Small advertisers	≤$100	2
139	City of Boroondara	Government	≤$100	3
140	City of Kwinana	Small advertisers	≤$100	2
141	City of Melbourne	Government	≤$100	1
142	City of Melville	Small advertisers	≤$100	1
143	City of Parramatta	Government	≤$100	3
144	City of Stirling	Small advertisers	≤$100	1
145	Clean Energy Council Limited	Business	≤$100	4
146	Cody Scholes	Small advertisers	≤$100	1
147	Community and Public Sector Union	Small advertisers	≤$100	1
148	Corinne Mulholland	Party/Candidate	≤$100	1
149	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
150	Craig Haslam Indpendent	Small advertisers	≤$100	1
151	Curious Minds Media	Small advertisers	≤$100	4
152	Dan Bull	Small advertisers	≤$100	2
153	Dan Tehan MP	Party/Candidate	≤$100	1
154	Daniel Mulino	Small advertisers	≤$100	2
155	Daniela De Martino	Unclassified	≤$100	7
156	David Batt MP	Party/Candidate	≤$100	1
157	David Davis MP	Small advertisers	≤$100	2
158	David Leach - Labor for Kavel	Small advertisers	≤$100	1
159	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
160	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
161	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
162	Dr. Carina Garland MP	Party/Candidate	≤$100	24
163	Dylan Wight	Party/Candidate	≤$100	4
164	Eden Foster MP	Party/Candidate	≤$100	3
165	Endeavour Energy	Small advertisers	≤$100	2
166	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
167	Environment Victoria	Advocacy	≤$100	2
168	Environmental Justice Australia	Unclassified	≤$100	1
169	Environs Kimberley	Advocacy	≤$100	2
170	Ethical Clothing Australia	Other	≤$100	5
171	Fisheries Queensland	Small advertisers	≤$100	2
172	Free To Shine	Small advertisers	≤$100	1
173	From Perth For Perth	Small advertisers	≤$100	9
174	Future Super	Unclassified	≤$100	1
175	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
176	Gary Maas MP	Party/Candidate	≤$100	7
177	Ged Kearney MP	Small advertisers	≤$100	1
178	Gender Awareness Australia	Advocacy	≤$100	26
179	Greenfleet	Charity	≤$100	10
180	Growth Faculty	Unclassified	≤$100	6
181	Hagar Australia	Charity	≤$100	2
182	Health and Wellbeing Queensland	Government	≤$100	12
183	Hon Nick Goiran MLC	Party/Candidate	≤$100	2
184	ifaw	Charity	≤$100	20
185	Independent Australia	Small advertisers	≤$100	2
186	Inner West Council	Small advertisers	≤$100	1
187	Iwan Walters MP	Party/Candidate	≤$100	4
188	Jacinta Allan	Party/Candidate	≤$100	1
189	Jacinta Allan MP	Party/Candidate	≤$100	2
190	Jackson Taylor MP	Party/Candidate	≤$100	6
191	Jacqui Scruby	Unclassified	≤$100	2
192	Jean Hailes for Women's Health	Charity	≤$100	5
193	Jerome Laxale	Party/Candidate	≤$100	3
194	Jess Pugh MP	Small advertisers	≤$100	1
195	Jess Wilson MP	Party/Candidate	≤$100	2
196	Jesuit Mission Australia	Unclassified	≤$100	13
197	Jo Briskey	Small advertisers	≤$100	21
198	John Carey MLA	Small advertisers	≤$100	1
199	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	2
200	Jordan Crugnale MP	Party/Candidate	≤$100	8
201	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
202	Josh Wilson MP	Party/Candidate	≤$100	1
203	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
204	Juliana Addison MP	Party/Candidate	≤$100	1
205	Justine Elliot MP	Party/Candidate	≤$100	1
206	Kat Theophanous MP	Party/Candidate	≤$100	5
207	Kate Thwaites MP	Party/Candidate	≤$100	4
208	Katherine Copsey	Party/Candidate	≤$100	1
209	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
210	Katie Hall MP	Party/Candidate	≤$100	5
211	Katrina Stratton MLA	Small advertisers	≤$100	1
212	Keep Top End Coasts Healthy	Unclassified	≤$100	7
213	Kevin Hogan MP	Party/Candidate	≤$100	3
214	Lauren Kathage MP	Party/Candidate	≤$100	1
215	Liam Staltari	Small advertisers	≤$100	2
216	Liberals of Bundoora	Small advertisers	≤$100	1
217	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
218	Lizzie Blandthorn	Unclassified	≤$100	5
219	Lock The Gate Alliance	Advocacy	≤$100	6
220	Lorna Clarke MLA	Small advertisers	≤$100	1
221	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
222	Luke Gosling MP	Party/Candidate	≤$100	24
223	Madonna Jarrett MP	Party/Candidate	≤$100	1
224	Mark Aldridge	Unclassified	≤$100	1
225	Mark Bailey MP - Labor for Miller	Small advertisers	≤$100	2
226	Mary MacKillop Today	Charity	≤$100	5
227	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
228	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
229	Mathew Hilakari MP	Party/Candidate	≤$100	7
230	Mayor, Cr Stefan Koomen JP - City of Casey	Party/Candidate	≤$100	3
231	Melissa Horne MP	Party/Candidate	≤$100	6
232	Melissa McIntosh MP	Party/Candidate	≤$100	1
233	Michael Crandon MP	Small advertisers	≤$100	1
234	Michelle Rowland MP	Party/Candidate	≤$100	2
235	Mick de Brenni	Unclassified	≤$100	1
236	Mining & Energy Union	Union	≤$100	1
237	Mito Foundation	Small advertisers	≤$100	1
238	Monash IVF	Business	≤$100	3
239	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	8
240	Natalie Hutchins MP	Party/Candidate	≤$100	2
241	Natalie Suleyman MP	Party/Candidate	≤$100	4
242	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
243	Nathan Lambert	Party/Candidate	≤$100	1
244	Nature Conservation Council of NSW	Advocacy	≤$100	1
245	Newlife IVF Australia	Small advertisers	≤$100	8
246	NSW Parliament	Unclassified	≤$100	1
247	Office of Ros Spence MP	Party/Candidate	≤$100	1
248	Open Doors Australia	Small advertisers	≤$100	1
249	Overton Solutions	Small advertisers	≤$100	1
250	OZ Arab Media	Small advertisers	≤$100	2
251	Parkerville Children And Youth Care	Small advertisers	≤$100	10
252	Parliament of Victoria	Unclassified	≤$100	1
253	Patrick Gorman	Party/Candidate	≤$100	4
254	Patrick Gorman MP	Small advertisers	≤$100	7
255	Paul Mercurio MP	Small advertisers	≤$100	1
256	Pauline Richards MP	Party/Candidate	≤$100	7
257	Peter Khalil	Party/Candidate	≤$100	29
258	Peter Rentoulis	Small advertisers	≤$100	1
259	Physical Disability Council of NSW	Small advertisers	≤$100	3
260	Powerhouse Museum Alliance	Small advertisers	≤$100	4
261	Pregnancy Help Sydney	Small advertisers	≤$100	2
262	Queensland Farmers' Federation	Small advertisers	≤$100	4
263	Queensland Labor	Party/Candidate	≤$100	1
264	Queensland Parliamentary Service	Small advertisers	≤$100	2
265	Queensland Tourism Development	Government	≤$100	2
266	Queensland Women	Unclassified	≤$100	14
267	Rabobank Australia	Small advertisers	≤$100	2
268	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
269	Rebecca Young MP	Small advertisers	≤$100	1
270	Recfish SA	Unclassified	≤$100	1
271	Reconciliation South Australia	Small advertisers	≤$100	3
272	Regional Vic News	Small advertisers	≤$100	1
273	Rhys Williams MLA	Small advertisers	≤$100	1
274	Richard Welch MP	Small advertisers	≤$100	3
275	Rick Wilson	Party/Candidate	≤$100	7
276	Rob Mitchell MP	Small advertisers	≤$100	24
277	Robert Menzies Institute	Unclassified	≤$100	1
278	Roger Cook	Unclassified	≤$100	3
279	Roma Britnell MP	Small advertisers	≤$100	1
280	Ron Hoenig MP	Small advertisers	≤$100	4
281	SA-BEST	Party/Candidate	≤$100	3
282	SafeWork NSW	Government	≤$100	2
283	Sally Sitou MP	Party/Candidate	≤$100	2
284	Sarah Connolly MP	Party/Candidate	≤$100	7
285	Save the Bilby Fund	Charity	≤$100	7
286	SBS Arabic24	Government	≤$100	6
287	SBS Cantonese 廣東話節目	Government	≤$100	9
288	SBS Filipino	Government	≤$100	2
289	SBS Greek	Small advertisers	≤$100	2
290	SBS Hindi	Small advertisers	≤$100	2
291	SBS Korean	Small advertisers	≤$100	2
292	SBS Mandarin中文普通话	Government	≤$100	6
293	SBS Sinhala	Small advertisers	≤$100	1
294	SBS Spanish / Australia en español	Government	≤$100	6
295	SBS Tamil	Small advertisers	≤$100	2
296	SBS Telugu	Small advertisers	≤$100	5
297	SBS Urdu	Small advertisers	≤$100	3
298	SBS Vietnamese	Government	≤$100	4
299	Scott Buchholz MP	Party/Candidate	≤$100	1
300	SDA NSW & ACT	Union	≤$100	5
301	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
302	Senator Raff Ciccone	Small advertisers	≤$100	2
303	Senator Sarah Henderson	Party/Candidate	≤$100	1
304	Senator Steph Hodgins-May	Small advertisers	≤$100	1
305	Senator Susan McDonald	Party/Candidate	≤$100	1
306	Senator Varun Ghosh	Party/Candidate	≤$100	1
307	Shane Love MLA	Small advertisers	≤$100	2
308	Sharon Claydon MP	Party/Candidate	≤$100	5
309	Sheena Watt MP	Party/Candidate	≤$100	2
310	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
311	Sophie Scamps	Party/Candidate	≤$100	6
312	South Australian Labor Party	Party/Candidate	≤$100	36
313	Sperm Donors Australia	Business	≤$100	1
314	State Government of South Australia	Government	≤$100	8
315	Steve Catania MLA	Party/Candidate	≤$100	1
316	Steve McGhie MP	Party/Candidate	≤$100	4
317	Sussan Ley	Unclassified	≤$100	1
318	Sustainable Australia Party	Small advertisers	≤$100	1
319	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
320	Tearfund Australia	Charity	≤$100	9
321	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	1
322	Territory Seafood Crew	Small advertisers	≤$100	1
323	The Benevolent Society	Charity	≤$100	4
324	The Events Agency	Small advertisers	≤$100	2
325	The Information Rights Project	Unclassified	≤$100	1
326	The Lady Musgrave Trust	Small advertisers	≤$100	1
327	The Line	Unclassified	≤$100	11
328	The Snark Tank	Small advertisers	≤$100	1
329	The University of Queensland	Small advertisers	≤$100	2
330	The Wilderness Society	Advocacy	≤$100	2
331	Think Forward	Unclassified	≤$100	1
332	Thomas McNab SA BEST	Party/Candidate	≤$100	2
333	Tim Richardson	Party/Candidate	≤$100	7
334	Tim Watts MP	Small advertisers	≤$100	1
335	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
336	Town of Cambridge	Small advertisers	≤$100	1
337	Tweed Shire Council	Small advertisers	≤$100	1
338	United firefighters union	Small advertisers	≤$100	1
339	United Firefighters Union Victorian Branch	Union	≤$100	1
340	Uniting Communities	Small advertisers	≤$100	3
341	Unitingworld	Charity	≤$100	7
342	Vinnies Tasmania	Small advertisers	≤$100	5
343	Wayne Farnham MP	Party/Candidate	≤$100	1
344	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	4
345	Wyndham City	Small advertisers	≤$100	1
346	Yoorsay	Unclassified	≤$100	1
347	Zhi Soon MP	Party/Candidate	≤$100	3
348	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 17 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$79,411
2	Greenpeace Australia Pacific	Advocacy	$52,656
3	Queensland Government	Government	$46,604
4	Advance Australia	Advocacy	$29,462
5	AussieAF	Advocacy	$26,592
6	WWF-Australia	Advocacy	$25,867
7	Amnesty International Australia	Advocacy	$24,093
8	Médecins Sans Frontières Australia	Charity	$22,391
9	These ads ran without a disclaimer	Other	$21,781
10	Australian Conservation Foundation	Advocacy	$21,693
11	Our Watch	Charity	$19,325
12	Australia for UNHCR	Charity	$16,813
13	Shooters Union Australia	Advocacy	$15,946
14	Jewish Council of Australia	Advocacy	$14,729
15	Low Emission Technology Australia	Business	$14,620
16	Western Australia Police Force	Government	$14,221
17	Transport Victoria	Government	$12,284
18	United Workers Union	Union	$12,216
19	Keep Australia Safe	Advocacy	$11,235
20	SA Health	Government	$9,896
21	Health Care Providers Association	Business	$9,836
22	Water Corporation	Government	$9,537
23	South Australian Government	Government	$8,859
24	Australian Energy Producers	Business	$7,210
25	The University of Melbourne	Other	$7,177
26	The Vocal Minority	Advocacy	$7,164
27	Greens MPs	Party/Candidate	$6,442
28	Electoral Commission of South Australia	Government	$6,316
29	FOUR PAWS Australia	Charity	$6,161
30	Australian Marine Conservation Society	Advocacy	$5,954
31	Solutions for Australia	Advocacy	$5,671
32	Kids Under Cover	Charity	$5,552
33	Building For Tomorrow	Advocacy	$5,473
34	Koffels Solicitors and Barristers	Business	$5,167
35	REPLACE THE WASTE	Government	$5,157
36	The Best Medicine is a Stronger PBS	Advocacy	$5,031
37	WaterAid Australia	Charity	$4,788
38	Department of Justice and Community Safety, Victoria, Australia	Government	$4,638
39	The Climate Council	Advocacy	$4,606
40	Bush Heritage Australia	Charity	$4,578
41	Net Zero Economy Authority	Government	$4,505
42	Sophie Scamps	Party/Candidate	$4,378
43	Family First Party Australia Ltd	Party/Candidate	$4,158
44	Next Investors	Business	$4,138
45	SA-BEST	Party/Candidate	$4,041
46	The Australia Institute	Advocacy	$3,893
47	Animals Australia	Advocacy	$3,832
48	Henry Pike MP	Party/Candidate	$3,775
49	World Animal Protection Australia	Charity	$3,742
50	Evan Mulholland MP	Party/Candidate	$3,493

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About these figures

Source: Meta Ad Library daily report for Australia, dated 17 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 17 January 2026. From 17 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.