Who paid for political ads on Facebook on 18 January 2026

Name: Facebook political ad spend in Australia, 18 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

345 advertisers spent $66,106 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 18 January 2026. The biggest spender was UNICEF Australia ($6,769). Total spend in 2026 to date: $958,164.

← 17 JanSunday 18 January 202619 Jan →All days

Spent on 18 Jan

$66,106

345 advertisers

2026 to date

$958,164

1 January – 18 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

18 January 2026

2026 to date

Category	18 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$9,325	14.1%	$107,836	11.3%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$22,637	34.2%	$305,213	31.9%
Union Trade unions and union bodies.	$954	1.4%	$17,116	1.8%
Business Companies, and industry and professional associations.	$3,859	5.8%	$55,802	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,149	10.8%	$140,609	14.7%
Charity Charities whose ads ask for donations or promote their services.	$14,670	22.2%	$207,196	21.6%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,775	2.7%	$34,261	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,564	5.4%	$59,823	6.2%
Unclassified New advertisers not yet reviewed.	$2,173	3.3%	$30,308	3.2%
Total	$66,106	100%	$958,164	100%

Advertisers on 18 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,769	41
2	Shooters Union Australia	Advocacy	$4,169	7
3	Greenpeace Australia Pacific	Advocacy	$3,017	135
4	Amnesty International Australia	Advocacy	$2,921	177
5	Queensland Government	Government	$2,356	11
6	WWF-Australia	Advocacy	$2,059	37
7	AussieAF	Advocacy	$1,824	55
8	Greens MPs	Party/Candidate	$1,546	13
9	Advance Australia	Advocacy	$1,544	44
10	Australian Conservation Foundation	Advocacy	$1,426	34
11	Médecins Sans Frontières Australia	Charity	$1,407	50
12	Low Emission Technology Australia	Business	$1,202	16
13	Our Watch	Charity	$1,175	24
14	Keep Australia Safe	Advocacy	$1,066	2
15	Australia for UNHCR	Charity	$860	27
16	These ads ran without a disclaimer	Other	≤$100	30
17	Transport Victoria	Government	$742	22
18	United Workers Union	Union	$660	187
19	Water Corporation	Government	$649	11
20	Scott Buchholz MP	Party/Candidate	$636	1
21	Barnardos Australia	Charity	$624	23
22	SA Health	Government	$611	18
23	Institute of Public Affairs	Advocacy	$601	9
24	The Australia Institute	Advocacy	$581	44
25	Senator Michaelia Cash	Party/Candidate	$549	2
26	Health Care Providers Association	Business	$526	8
27	The Climate Council	Advocacy	$510	40
28	The University of Melbourne	Other	$502	24
29	The Nationals	Party/Candidate	$485	117
30	FOUR PAWS Australia	Charity	$478	33
31	Australian Energy Producers	Business	$454	16
32	WaterAid Australia	Charity	$442	34
33	Net Zero Economy Authority	Government	$425	6
34	Next Investors	Business	$418	5
35	Australian Epoch Times Ltd	Other	$408	11
36	Australian Marine Conservation Society	Advocacy	$407	5
37	GetUp!	Advocacy	$380	4
38	Koffels Solicitors and Barristers	Business	$370	3
39	Electoral Commission of South Australia	Government	$350	5
40	Kids Under Cover	Charity	$341	22
41	Bush Heritage Australia	Charity	$324	7
42	Shine Lawyers	Business	$322	6
43	Office of Senator Tony Sheldon	Party/Candidate	$314	15
44	REPLACE THE WASTE	Government	$312	11
45	Solutions for Australia	Advocacy	$305	1
46	The Best Medicine is a Stronger PBS	Advocacy	$300	93
47	World Animal Protection Australia	Charity	$297	7
48	Department of Justice and Community Safety, Victoria, Australia	Government	$292	18
49	South Australian Government	Government	$291	19
50	Australians for Clean Air	Advocacy	$280	40
51	WA Labor	Party/Candidate	$276	2
52	Family First Party Australia Ltd	Party/Candidate	$264	8
53	Evan Mulholland MP	Party/Candidate	$248	22
54	Animals Australia	Advocacy	$239	18
55	Islamophobia Register Australia	Unclassified	$236	146
56	Henry Pike MP	Party/Candidate	$232	8
57	Plan International Australia	Charity	$231	5
58	Australian Red Cross	Charity	$225	12
59	The Vocal Minority	Advocacy	$222	22
60	Meat & Livestock Australia	Business	$215	6
61	Health and Wellbeing Queensland	Government	$207	18
62	World Vision Australia	Charity	$207	49
63	Surfrider Foundation Australia	Advocacy	$206	2
64	Australian Ethical Investment	Unclassified	$198	6
65	Australian Unions	Union	$191	31
66	OXFAM AUSTRALIA	Charity	$184	8
67	South Australian Labor	Party/Candidate	$184	5
68	Human Rights Law Alliance	Advocacy	$174	13
69	Victorian Greens	Party/Candidate	$173	9
70	Cerebral Palsy Alliance	Charity	$167	7
71	Tony Pasin MP	Party/Candidate	$164	9
72	Uniting Vic.Tas	Charity	$158	24
73	Senator James McGrath - Fighting for Queensland	Party/Candidate	$150	1
74	NSW Fair Trading	Government	$149	3
75	Garth Hamilton MP	Party/Candidate	$145	8
76	Asylum Seekers Centre	Charity	$142	25
77	Ben Small - Liberal for Forrest	Party/Candidate	$142	1
78	Andrew Hastie	Party/Candidate	$141	5
79	Online Hate Prevention Institute	Unclassified	$140	2
80	Genea	Business	$134	30
81	Toowoomba Regional Council	Unclassified	$134	2
82	Foodbank WA	Charity	$133	22
83	Rick Wilson	Party/Candidate	$133	7
84	Tania Lawrence MP	Party/Candidate	$133	5
85	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$133	6
86	Climate 200	Advocacy	$130	4
87	Australian Government Department of Health	Government	$129	2
88	Sir Bertram Stevens Institute Limited	Unclassified	$128	1
89	International Justice Mission Australia	Charity	$125	26
90	Ingrid Stitt MP	Party/Candidate	$120	12
91	Create Fertility	Unclassified	$118	46
92	City of Joondalup	Government	$117	4
93	SA-BEST	Party/Candidate	$117	3
94	Liberal Party of Australia, NSW Division	Party/Candidate	$114	12
95	Matt Burnell MP	Party/Candidate	$114	3
96	Verve Super	Business	$114	6
97	Hon Nick Goiran MLC	Party/Candidate	$111	1
98	Jesuit Mission Australia	Unclassified	$110	13
99	Jacinta Allan MP	Party/Candidate	$108	2
100	Sussan Ley	Unclassified	$106	1
101	Thomas McNab SA BEST	Party/Candidate	$102	2
102	Lifetime Pets	Unclassified	≤$100	3
103	ACCIONA Australia	Unclassified	≤$100	6
104	ACN - Aid to the Church in Need	Small advertisers	≤$100	28
105	Alex Dighton MP	Party/Candidate	≤$100	3
106	Alison Champion	Small advertisers	≤$100	1
107	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
108	Andrew Braddock MLA	Party/Candidate	≤$100	1
109	Anglican Youthworks	Unclassified	≤$100	7
110	Animal Justice Party	Party/Candidate	≤$100	1
111	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
112	Ann-Marie Hermans MP	Small advertisers	≤$100	2
113	Anthony Carbines MP	Party/Candidate	≤$100	8
114	Anthony Cianflone MP	Small advertisers	≤$100	6
115	Archdiocese of Brisbane	Small advertisers	≤$100	1
116	Ariana Doolan MP	Small advertisers	≤$100	1
117	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	15
118	AUSTRAC	Government	≤$100	19
119	Australian Christians	Small advertisers	≤$100	1
120	Australian Citizens Party	Party/Candidate	≤$100	5
121	Australian Electoral Commission	Government	≤$100	1
122	Australian Human Rights Act	Small advertisers	≤$100	4
123	Australian Jewish Association	Small advertisers	≤$100	1
124	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
125	Australian Rail Track Corporation	Small advertisers	≤$100	1
126	Belinda Wilson	Unclassified	≤$100	6
127	Brad Rowswell MP	Small advertisers	≤$100	3
128	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
129	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
130	Caitlin Collins MLA	Small advertisers	≤$100	2
131	Cancer Council ACT	Small advertisers	≤$100	8
132	Cassandra Fernando MP	Party/Candidate	≤$100	1
133	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
134	Catherine Lezer	Small advertisers	≤$100	6
135	Catholic Education Tasmania	Unclassified	≤$100	15
136	Catholic Mission	Charity	≤$100	3
137	Catholic Schools NSW	Unclassified	≤$100	3
138	CBM Australia	Unclassified	≤$100	8
139	CCCCC Concerned Citizens of Clarence City Council	Small advertisers	≤$100	1
140	Celebrating Masculinity	Small advertisers	≤$100	1
141	Centre for Public Integrity	Small advertisers	≤$100	2
142	CFMEU Manufacturing Division	Small advertisers	≤$100	1
143	Challenge DV	Unclassified	≤$100	5
144	Christine Couzens MP	Small advertisers	≤$100	2
145	City of Boroondara	Government	≤$100	3
146	City of Kwinana	Small advertisers	≤$100	2
147	City of Melbourne	Government	≤$100	1
148	City of Melville	Small advertisers	≤$100	1
149	City of Parramatta	Government	≤$100	3
150	City of Stirling	Small advertisers	≤$100	1
151	Clean Energy Council Limited	Business	≤$100	2
152	Community and Public Sector Union	Small advertisers	≤$100	1
153	Corinne Mulholland	Party/Candidate	≤$100	1
154	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
155	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
156	Craig Haslam Indpendent	Small advertisers	≤$100	1
157	Curious Minds Media	Small advertisers	≤$100	4
158	Dan Bull	Small advertisers	≤$100	2
159	Daniel Mulino	Small advertisers	≤$100	2
160	Daniela De Martino	Unclassified	≤$100	7
161	David Batt MP	Party/Candidate	≤$100	1
162	David Davis MP	Small advertisers	≤$100	2
163	David Farrelly	Small advertisers	≤$100	1
164	David Leach - Labor for Kavel	Small advertisers	≤$100	1
165	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
166	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
167	Department of Environment and Science	Government	≤$100	2
168	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
169	Dr. Carina Garland MP	Party/Candidate	≤$100	25
170	Dylan Wight	Party/Candidate	≤$100	4
171	Eden Foster MP	Party/Candidate	≤$100	3
172	Endeavour Energy	Small advertisers	≤$100	2
173	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
174	Environment Centre NT	Advocacy	≤$100	1
175	Environment Victoria	Advocacy	≤$100	2
176	Environmental Justice Australia	Unclassified	≤$100	1
177	Environs Kimberley	Advocacy	≤$100	2
178	Ethical Clothing Australia	Other	≤$100	4
179	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
180	Fisheries Queensland	Small advertisers	≤$100	2
181	Free To Shine	Small advertisers	≤$100	1
182	Freedom for Faith	Unclassified	≤$100	1
183	From Perth For Perth	Small advertisers	≤$100	8
184	Future Super	Unclassified	≤$100	1
185	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
186	Gary Maas MP	Party/Candidate	≤$100	7
187	Ged Kearney MP	Small advertisers	≤$100	1
188	Gender Awareness Australia	Advocacy	≤$100	25
189	Greenfleet	Charity	≤$100	10
190	Growth Faculty	Unclassified	≤$100	6
191	Hagar Australia	Charity	≤$100	3
192	ifaw	Charity	≤$100	8
193	Independent Australia	Small advertisers	≤$100	2
194	Inner West Council	Small advertisers	≤$100	3
195	Iwan Walters MP	Party/Candidate	≤$100	4
196	Jacinta Allan	Party/Candidate	≤$100	1
197	Jackson Taylor MP	Party/Candidate	≤$100	6
198	Jacqui Scruby	Unclassified	≤$100	2
199	Jason Wood MP	Party/Candidate	≤$100	1
200	Jean Hailes for Women's Health	Charity	≤$100	4
201	Jerome Laxale	Party/Candidate	≤$100	3
202	Jess Pugh MP	Small advertisers	≤$100	1
203	Jess Wilson MP	Party/Candidate	≤$100	1
204	Jo Briskey	Small advertisers	≤$100	24
205	John Carey MLA	Small advertisers	≤$100	2
206	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	3
207	Jordan Crugnale MP	Party/Candidate	≤$100	10
208	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
209	Josh Martin	Small advertisers	≤$100	1
210	Josh Wilson MP	Party/Candidate	≤$100	1
211	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
212	Juliana Addison MP	Party/Candidate	≤$100	1
213	Justine Elliot MP	Party/Candidate	≤$100	1
214	Kat Theophanous MP	Party/Candidate	≤$100	5
215	Kate Thwaites MP	Party/Candidate	≤$100	4
216	Katherine Copsey	Party/Candidate	≤$100	1
217	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
218	Katie Hall MP	Party/Candidate	≤$100	5
219	Katrina Stratton MLA	Small advertisers	≤$100	1
220	Keep Top End Coasts Healthy	Unclassified	≤$100	6
221	Kevin Hogan MP	Party/Candidate	≤$100	2
222	Lauren Kathage MP	Party/Candidate	≤$100	4
223	Liam Staltari	Small advertisers	≤$100	2
224	Liberals of Bundoora	Small advertisers	≤$100	1
225	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
226	Lizzie Blandthorn	Unclassified	≤$100	5
227	Lock The Gate Alliance	Advocacy	≤$100	6
228	Lorna Clarke MLA	Small advertisers	≤$100	1
229	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
230	Luke Gosling MP	Party/Candidate	≤$100	25
231	Madonna Jarrett MP	Party/Candidate	≤$100	1
232	Mary MacKillop Today	Charity	≤$100	5
233	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
234	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
235	Mathew Hilakari MP	Party/Candidate	≤$100	7
236	Mayor, Cr Stefan Koomen JP - City of Casey	Party/Candidate	≤$100	2
237	Melissa Horne MP	Party/Candidate	≤$100	6
238	Melissa McIntosh MP	Party/Candidate	≤$100	1
239	Michael Crandon MP	Small advertisers	≤$100	1
240	Michelle Rowland MP	Party/Candidate	≤$100	2
241	Mick de Brenni	Unclassified	≤$100	1
242	Mining & Energy Union	Union	≤$100	1
243	Mito Foundation	Small advertisers	≤$100	1
244	Monash IVF	Business	≤$100	3
245	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	8
246	Natalie Hutchins MP	Party/Candidate	≤$100	2
247	Natalie Suleyman MP	Party/Candidate	≤$100	4
248	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
249	Nathan Lambert	Party/Candidate	≤$100	1
250	Nature Conservation Council of NSW	Advocacy	≤$100	1
251	Newlife IVF Australia	Small advertisers	≤$100	7
252	NSW Parliament	Unclassified	≤$100	1
253	Office of Ros Spence MP	Party/Candidate	≤$100	1
254	Open Doors Australia	Small advertisers	≤$100	1
255	Overton Solutions	Small advertisers	≤$100	1
256	OZ Arab Media	Small advertisers	≤$100	2
257	Parkerville Children And Youth Care	Small advertisers	≤$100	9
258	Parliament of Victoria	Unclassified	≤$100	3
259	Patrick Gorman	Party/Candidate	≤$100	4
260	Patrick Gorman MP	Small advertisers	≤$100	7
261	Paul Mercurio MP	Small advertisers	≤$100	1
262	Pauline Richards MP	Party/Candidate	≤$100	7
263	Peter Khalil	Party/Candidate	≤$100	35
264	Peter Rentoulis	Small advertisers	≤$100	1
265	Physical Disability Council of NSW	Small advertisers	≤$100	4
266	Powerhouse Museum Alliance	Small advertisers	≤$100	4
267	Pregnancy Help Sydney	Small advertisers	≤$100	2
268	Queensland Farmers' Federation	Small advertisers	≤$100	4
269	Queensland Parliamentary Service	Small advertisers	≤$100	1
270	Rabobank Australia	Small advertisers	≤$100	2
271	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
272	Rebecca Young MP	Small advertisers	≤$100	1
273	Recfish SA	Unclassified	≤$100	1
274	Reconciliation South Australia	Small advertisers	≤$100	3
275	Regional Vic News	Small advertisers	≤$100	1
276	Rhys Williams MLA	Small advertisers	≤$100	1
277	Richard Welch MP	Small advertisers	≤$100	3
278	Rob Mitchell MP	Small advertisers	≤$100	22
279	Robert Menzies Institute	Unclassified	≤$100	1
280	Roger Cook	Unclassified	≤$100	3
281	Roma Britnell MP	Small advertisers	≤$100	1
282	Ron Hoenig MP	Small advertisers	≤$100	4
283	SafeWork NSW	Government	≤$100	1
284	Sally Sitou MP	Party/Candidate	≤$100	1
285	Sarah Connolly MP	Party/Candidate	≤$100	7
286	Save the Bilby Fund	Charity	≤$100	8
287	SBS Arabic24	Government	≤$100	6
288	SBS Cantonese 廣東話節目	Government	≤$100	8
289	SBS Filipino	Government	≤$100	2
290	SBS Greek	Small advertisers	≤$100	1
291	SBS Hindi	Small advertisers	≤$100	2
292	SBS Korean	Small advertisers	≤$100	2
293	SBS Mandarin中文普通话	Government	≤$100	6
294	SBS Sinhala	Small advertisers	≤$100	1
295	SBS Spanish / Australia en español	Government	≤$100	5
296	SBS Tamil	Small advertisers	≤$100	2
297	SBS Telugu	Small advertisers	≤$100	4
298	SBS Urdu	Small advertisers	≤$100	3
299	SBS Vietnamese	Government	≤$100	5
300	SDA NSW & ACT	Union	≤$100	5
301	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
302	Senator Raff Ciccone	Small advertisers	≤$100	2
303	Senator Sarah Henderson	Party/Candidate	≤$100	1
304	Senator Steph Hodgins-May	Small advertisers	≤$100	1
305	Senator Susan McDonald	Party/Candidate	≤$100	1
306	Senator Varun Ghosh	Party/Candidate	≤$100	1
307	Shane Love MLA	Small advertisers	≤$100	2
308	Sharon Claydon MP	Party/Candidate	≤$100	5
309	Sheena Watt MP	Party/Candidate	≤$100	2
310	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
311	South Australian Labor Party	Party/Candidate	≤$100	29
312	Sperm Donors Australia	Business	≤$100	2
313	State Government of South Australia	Government	≤$100	8
314	Steve Catania MLA	Party/Candidate	≤$100	1
315	Steve McGhie MP	Party/Candidate	≤$100	4
316	Sustainable Australia Party	Small advertisers	≤$100	1
317	Tearfund Australia	Charity	≤$100	9
318	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	1
319	Territory Seafood Crew	Small advertisers	≤$100	1
320	The Benevolent Society	Charity	≤$100	4
321	The Events Agency	Small advertisers	≤$100	2
322	The Information Rights Project	Unclassified	≤$100	1
323	The Lady Musgrave Trust	Small advertisers	≤$100	1
324	The Line	Unclassified	≤$100	12
325	The Snark Tank	Small advertisers	≤$100	1
326	The University of Queensland	Small advertisers	≤$100	2
327	The Wilderness Society	Advocacy	≤$100	5
328	Think Forward	Unclassified	≤$100	1
329	Tim Richardson	Party/Candidate	≤$100	7
330	Tim Watts MP	Small advertisers	≤$100	1
331	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
332	Town of Cambridge	Small advertisers	≤$100	1
333	Tweed Shire Council	Small advertisers	≤$100	1
334	United firefighters union	Small advertisers	≤$100	1
335	United Firefighters Union Victorian Branch	Union	≤$100	1
336	Uniting Communities	Small advertisers	≤$100	2
337	Unitingworld	Charity	≤$100	7
338	Vinnies Tasmania	Small advertisers	≤$100	6
339	Wayne Farnham MP	Party/Candidate	≤$100	2
340	Wendy Lovell MP	Party/Candidate	≤$100	1
341	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	5
342	Wyndham City	Small advertisers	≤$100	1
343	Yoorsay	Unclassified	≤$100	1
344	Zhi Soon MP	Party/Candidate	≤$100	3
345	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 18 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$86,180
2	Greenpeace Australia Pacific	Advocacy	$55,673
3	Queensland Government	Government	$48,960
4	Advance Australia	Advocacy	$31,006
5	AussieAF	Advocacy	$28,416
6	WWF-Australia	Advocacy	$27,926
7	Amnesty International Australia	Advocacy	$27,014
8	Médecins Sans Frontières Australia	Charity	$23,798
9	Australian Conservation Foundation	Advocacy	$23,119
10	These ads ran without a disclaimer	Other	$22,611
11	Our Watch	Charity	$20,500
12	Shooters Union Australia	Advocacy	$20,115
13	Australia for UNHCR	Charity	$17,673
14	Low Emission Technology Australia	Business	$15,822
15	Jewish Council of Australia	Advocacy	$14,729
16	Western Australia Police Force	Government	$14,221
17	Transport Victoria	Government	$13,026
18	United Workers Union	Union	$12,876
19	Keep Australia Safe	Advocacy	$12,301
20	SA Health	Government	$10,507
21	Health Care Providers Association	Business	$10,362
22	Water Corporation	Government	$10,186
23	South Australian Government	Government	$9,150
24	Greens MPs	Party/Candidate	$7,988
25	The University of Melbourne	Other	$7,679
26	Australian Energy Producers	Business	$7,664
27	The Vocal Minority	Advocacy	$7,386
28	Electoral Commission of South Australia	Government	$6,666
29	FOUR PAWS Australia	Charity	$6,639
30	Australian Marine Conservation Society	Advocacy	$6,361
31	Solutions for Australia	Advocacy	$5,976
32	Kids Under Cover	Charity	$5,893
33	Koffels Solicitors and Barristers	Business	$5,537
34	Building For Tomorrow	Advocacy	$5,473
35	REPLACE THE WASTE	Government	$5,469
36	The Best Medicine is a Stronger PBS	Advocacy	$5,331
37	WaterAid Australia	Charity	$5,230
38	The Climate Council	Advocacy	$5,116
39	Department of Justice and Community Safety, Victoria, Australia	Government	$4,930
40	Net Zero Economy Authority	Government	$4,930
41	Bush Heritage Australia	Charity	$4,902
42	Next Investors	Business	$4,556
43	The Australia Institute	Advocacy	$4,474
44	Family First Party Australia Ltd	Party/Candidate	$4,422
45	Sophie Scamps	Party/Candidate	$4,378
46	SA-BEST	Party/Candidate	$4,158
47	Animals Australia	Advocacy	$4,071
48	World Animal Protection Australia	Charity	$4,039
49	Institute of Public Affairs	Advocacy	$4,025
50	Barnardos Australia	Charity	$4,021

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About these figures

Source: Meta Ad Library daily report for Australia, dated 18 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 18 January 2026. From 18 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.