Who paid for political ads on Facebook on 16 January 2026

Name: Facebook political ad spend in Australia, 16 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

353 advertisers spent $61,765 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 16 January 2026. The biggest spender was UNICEF Australia ($5,881). Total spend in 2026 to date: $830,621.

← 15 JanFriday 16 January 202617 Jan →All days

Spent on 16 Jan

$61,765

353 advertisers

2026 to date

$830,621

1 January – 16 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

16 January 2026

2026 to date

Category	16 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$8,086	13.1%	$90,324	10.9%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$21,251	34.4%	$261,429	31.5%
Union Trade unions and union bodies.	$874	1.4%	$15,283	1.8%
Business Companies, and industry and professional associations.	$3,644	5.9%	$48,215	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$6,641	10.8%	$126,449	15.2%
Charity Charities whose ads ask for donations or promote their services.	$12,630	20.4%	$179,821	21.6%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,581	4.2%	$30,305	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,702	6.0%	$52,800	6.4%
Unclassified New advertisers not yet reviewed.	$2,355	3.8%	$25,995	3.1%
Total	$61,765	100%	$830,621	100%

Advertisers on 16 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,881	42
2	Shooters Union Australia	Advocacy	$3,869	7
3	Amnesty International Australia	Advocacy	$2,318	127
4	Greenpeace Australia Pacific	Advocacy	$2,309	126
5	Queensland Government	Government	$2,220	11
6	WWF-Australia	Advocacy	$1,758	36
7	These ads ran without a disclaimer	Other	≤$100	74
8	AussieAF	Advocacy	$1,590	54
9	Advance Australia	Advocacy	$1,397	43
10	Australian Conservation Foundation	Advocacy	$1,284	39
11	Médecins Sans Frontières Australia	Charity	$1,283	49
12	Greens MPs	Party/Candidate	$1,230	24
13	Low Emission Technology Australia	Business	$1,119	16
14	Our Watch	Charity	$1,114	24
15	Keep Australia Safe	Advocacy	$1,100	2
16	Australia for UNHCR	Charity	$1,001	17
17	Institute of Public Affairs	Advocacy	$725	22
18	Solutions for Australia	Advocacy	$663	21
19	Transport Victoria	Government	$662	22
20	The Australia Institute	Advocacy	$628	54
21	Water Corporation	Government	$609	11
22	United Workers Union	Union	$598	168
23	SA Health	Government	$563	18
24	The Climate Council	Advocacy	$499	42
25	Health Care Providers Association	Business	$475	8
26	The University of Melbourne	Other	$467	22
27	FOUR PAWS Australia	Charity	$446	35
28	Sophie Scamps	Party/Candidate	$420	6
29	Australian Energy Producers	Business	$417	18
30	The Vocal Minority	Advocacy	$404	29
31	Net Zero Economy Authority	Government	$395	6
32	Senator Michaelia Cash	Party/Candidate	$393	2
33	Barnardos Australia	Charity	$387	23
34	Next Investors	Business	$387	5
35	Queensland Women	Unclassified	$376	21
36	Shine Lawyers	Business	$363	6
37	Koffels Solicitors and Barristers	Business	$351	3
38	Australian Epoch Times Ltd	Other	$350	11
39	Electoral Commission of South Australia	Government	$342	4
40	Kids Under Cover	Charity	$325	24
41	Building For Tomorrow	Advocacy	$322	2
42	Australian Marine Conservation Society	Advocacy	$300	6
43	Office of Senator Tony Sheldon	Party/Candidate	$300	14
44	Bush Heritage Australia	Charity	$296	7
45	REPLACE THE WASTE	Government	$293	11
46	The Best Medicine is a Stronger PBS	Advocacy	$292	91
47	South Australian Government	Government	$279	19
48	GetUp!	Advocacy	$276	2
49	Department of Justice and Community Safety, Victoria, Australia	Government	$265	18
50	Surfrider Foundation Australia	Advocacy	$264	2
51	Family First Party Australia Ltd	Party/Candidate	$249	8
52	Jewish Council of Australia	Advocacy	$241	4
53	World Animal Protection Australia	Charity	$234	6
54	Environment Victoria	Advocacy	$225	4
55	Animals Australia	Advocacy	$222	19
56	Australian Ethical Investment	Unclassified	$222	6
57	The Nationals	Party/Candidate	$221	142
58	Evan Mulholland MP	Party/Candidate	$217	25
59	Henry Pike MP	Party/Candidate	$212	9
60	Matt Burnell MP	Party/Candidate	$199	3
61	Plan International Australia	Charity	$198	5
62	Islamophobia Register Australia	Unclassified	$196	138
63	Meat & Livestock Australia	Business	$195	6
64	Department of Environment and Science	Government	$187	4
65	Nicolette Boele	Party/Candidate	$187	2
66	Australian Red Cross	Charity	$186	11
67	Nick McGowan MP	Party/Candidate	$186	3
68	Online Hate Prevention Institute	Unclassified	$180	3
69	Australian Unions	Union	$173	34
70	World Vision Australia	Charity	$163	47
71	OXFAM AUSTRALIA	Charity	$156	7
72	South Australian Labor	Party/Candidate	$155	5
73	Human Rights Law Alliance	Advocacy	$151	13
74	Tony Pasin MP	Party/Candidate	$146	9
75	Asylum Seekers Centre	Charity	$143	35
76	WA Labor	Party/Candidate	$143	1
77	Climate 200	Advocacy	$138	6
78	Senator James McGrath - Fighting for Queensland	Party/Candidate	$137	1
79	Toowoomba Regional Council	Unclassified	$133	2
80	Victorian Greens	Party/Candidate	$133	13
81	Uniting Vic.Tas	Charity	$132	21
82	Ben Small - Liberal for Forrest	Party/Candidate	$131	1
83	Cerebral Palsy Alliance	Charity	$130	8
84	Andrew Hastie	Party/Candidate	$129	5
85	Garth Hamilton MP	Party/Candidate	$129	10
86	Genea	Business	$129	32
87	NSW Fair Trading	Government	$126	4
88	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$121	8
89	Josh Wilson MP	Party/Candidate	$119	1
90	Rick Wilson	Party/Candidate	$113	7
91	City of Joondalup	Government	$112	4
92	Ingrid Stitt MP	Party/Candidate	$112	12
93	Tania Lawrence MP	Party/Candidate	$109	5
94	Sir Bertram Stevens Institute Limited	Unclassified	$107	1
95	International Justice Mission Australia	Charity	$105	23
96	Verve Super	Business	$104	5
97	Create Fertility	Unclassified	$103	51
98	Lifetime Pets	Unclassified	≤$100	3
99	Aaron Violi MP	Party/Candidate	≤$100	2
100	ACCIONA Australia	Unclassified	≤$100	6
101	ACN - Aid to the Church in Need	Small advertisers	≤$100	37
102	Alex Dighton MP	Party/Candidate	≤$100	3
103	Alison Champion	Small advertisers	≤$100	1
104	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
105	Andrew Braddock MLA	Party/Candidate	≤$100	1
106	Anglican Youthworks	Unclassified	≤$100	7
107	Animal Justice Party	Party/Candidate	≤$100	1
108	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
109	Ann-Marie Hermans MP	Small advertisers	≤$100	2
110	Anthony Carbines MP	Party/Candidate	≤$100	8
111	Anthony Cianflone MP	Small advertisers	≤$100	6
112	Archdiocese of Brisbane	Small advertisers	≤$100	1
113	Ariana Doolan MP	Small advertisers	≤$100	1
114	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	18
115	AUSTRAC	Government	≤$100	15
116	Australian Christians	Small advertisers	≤$100	1
117	Australian Citizens Party	Party/Candidate	≤$100	5
118	Australian Electoral Commission	Government	≤$100	1
119	Australian Government Department of Health	Government	≤$100	2
120	Australian Human Rights Act	Small advertisers	≤$100	6
121	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
122	Australian Rail Track Corporation	Small advertisers	≤$100	1
123	Belinda Wilson	Unclassified	≤$100	6
124	Biodiversity Council	Small advertisers	≤$100	2
125	Brad Rowswell MP	Small advertisers	≤$100	3
126	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
127	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
128	Caitlin Collins MLA	Small advertisers	≤$100	2
129	Cancer Council ACT	Small advertisers	≤$100	7
130	Cassandra Fernando MP	Party/Candidate	≤$100	1
131	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
132	Catherine Lezer	Small advertisers	≤$100	6
133	Catholic Education Tasmania	Unclassified	≤$100	16
134	Catholic Mission	Charity	≤$100	3
135	Catholic Schools NSW	Unclassified	≤$100	5
136	CBM Australia	Unclassified	≤$100	8
137	CCCCC Concerned Citizens of Clarence City Council	Small advertisers	≤$100	1
138	Celebrating Masculinity	Small advertisers	≤$100	1
139	Centre for Public Integrity	Small advertisers	≤$100	2
140	Challenge DV	Unclassified	≤$100	5
141	Christine Couzens MP	Small advertisers	≤$100	2
142	Cindy Mcleish MP	Small advertisers	≤$100	1
143	City of Boroondara	Government	≤$100	3
144	City of Kwinana	Small advertisers	≤$100	2
145	City of Melbourne	Government	≤$100	1
146	City of Melville	Small advertisers	≤$100	1
147	City of Parramatta	Government	≤$100	3
148	City of Stirling	Small advertisers	≤$100	2
149	Clean Energy Council Limited	Business	≤$100	4
150	Cody Scholes	Small advertisers	≤$100	1
151	Community and Public Sector Union	Small advertisers	≤$100	1
152	Conservation Council SA	Small advertisers	≤$100	1
153	Corinne Mulholland	Party/Candidate	≤$100	1
154	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
155	Craig Haslam Indpendent	Small advertisers	≤$100	1
156	Curious Minds Media	Small advertisers	≤$100	4
157	Dan Bull	Small advertisers	≤$100	2
158	Dan Tehan MP	Party/Candidate	≤$100	1
159	Daniel Mulino	Small advertisers	≤$100	2
160	Daniela De Martino	Unclassified	≤$100	8
161	David Batt MP	Party/Candidate	≤$100	1
162	David Davis MP	Small advertisers	≤$100	2
163	David Leach - Labor for Kavel	Small advertisers	≤$100	1
164	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
165	David Southwick MP	Small advertisers	≤$100	3
166	Department of Agriculture, Fisheries and Forestry	Government	≤$100	4
167	Domestic Violence NSW	Small advertisers	≤$100	1
168	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
169	Dr. Carina Garland MP	Party/Candidate	≤$100	24
170	Dylan Wight	Party/Candidate	≤$100	4
171	Eden Foster MP	Party/Candidate	≤$100	3
172	Endeavour Energy	Small advertisers	≤$100	2
173	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	5
174	Environment Centre NT	Advocacy	≤$100	1
175	Environmental Justice Australia	Unclassified	≤$100	1
176	Environs Kimberley	Advocacy	≤$100	2
177	Ethical Clothing Australia	Other	≤$100	4
178	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
179	Fisheries Queensland	Small advertisers	≤$100	2
180	Foodbank WA	Charity	≤$100	21
181	Forrest Ministries	Small advertisers	≤$100	1
182	Free To Shine	Small advertisers	≤$100	2
183	From Perth For Perth	Small advertisers	≤$100	8
184	Future Super	Unclassified	≤$100	1
185	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
186	Gary Maas MP	Party/Candidate	≤$100	7
187	Ged Kearney MP	Small advertisers	≤$100	1
188	Gender Awareness Australia	Advocacy	≤$100	23
189	Greenfleet	Charity	≤$100	10
190	Growth Faculty	Unclassified	≤$100	5
191	Hagar Australia	Charity	≤$100	2
192	Health and Wellbeing Queensland	Government	≤$100	14
193	Hon Nick Goiran MLC	Party/Candidate	≤$100	2
194	Humane World for Animals Australia	Advocacy	≤$100	3
195	ifaw	Charity	≤$100	22
196	Independent Australia	Small advertisers	≤$100	2
197	Inner West Council	Small advertisers	≤$100	2
198	Iwan Walters MP	Party/Candidate	≤$100	4
199	Jacinta Allan	Party/Candidate	≤$100	1
200	Jacinta Allan MP	Party/Candidate	≤$100	2
201	Jackson Taylor MP	Party/Candidate	≤$100	6
202	Jacqui Scruby	Unclassified	≤$100	2
203	Jean Hailes for Women's Health	Charity	≤$100	5
204	Jerome Laxale	Party/Candidate	≤$100	3
205	Jess Pugh MP	Small advertisers	≤$100	1
206	Jess Wilson MP	Party/Candidate	≤$100	1
207	Jesuit Mission Australia	Unclassified	≤$100	14
208	Jo Briskey	Small advertisers	≤$100	23
209	John Carey MLA	Small advertisers	≤$100	1
210	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
211	Jordan Crugnale MP	Party/Candidate	≤$100	8
212	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
213	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
214	Juliana Addison MP	Party/Candidate	≤$100	1
215	Justine Elliot MP	Party/Candidate	≤$100	1
216	Kat Theophanous MP	Party/Candidate	≤$100	5
217	Kate Thwaites MP	Party/Candidate	≤$100	4
218	Katherine Copsey	Party/Candidate	≤$100	1
219	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
220	Katie Hall MP	Party/Candidate	≤$100	5
221	Katrina Stratton MLA	Small advertisers	≤$100	1
222	Keep Top End Coasts Healthy	Unclassified	≤$100	6
223	Kevin Hogan MP	Party/Candidate	≤$100	2
224	Lauren Kathage MP	Party/Candidate	≤$100	4
225	Liam Staltari	Small advertisers	≤$100	2
226	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	13
227	Liberals of Bundoora	Small advertisers	≤$100	1
228	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
229	Lizzie Blandthorn	Unclassified	≤$100	5
230	Lock The Gate Alliance	Advocacy	≤$100	6
231	Lorna Clarke MLA	Small advertisers	≤$100	1
232	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
233	Luke Gosling MP	Party/Candidate	≤$100	23
234	Madonna Jarrett MP	Party/Candidate	≤$100	1
235	Mark Aldridge	Unclassified	≤$100	1
236	Mark Bailey MP - Labor for Miller	Small advertisers	≤$100	2
237	Mary MacKillop Today	Charity	≤$100	5
238	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
239	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
240	Mathew Hilakari MP	Party/Candidate	≤$100	7
241	Melissa Horne MP	Party/Candidate	≤$100	6
242	Michael Crandon MP	Small advertisers	≤$100	1
243	Michelle Rowland MP	Party/Candidate	≤$100	2
244	Mick de Brenni	Unclassified	≤$100	1
245	Mining & Energy Union	Union	≤$100	1
246	Monash IVF	Business	≤$100	2
247	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
248	Natalie Hutchins MP	Party/Candidate	≤$100	2
249	Natalie Suleyman MP	Party/Candidate	≤$100	4
250	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
251	Nathan Lambert	Party/Candidate	≤$100	1
252	Nature Conservation Council of NSW	Advocacy	≤$100	1
253	Naveed Hazraty	Small advertisers	≤$100	1
254	Newlife IVF Australia	Small advertisers	≤$100	9
255	NSW Parliament	Unclassified	≤$100	1
256	Office of Ros Spence MP	Party/Candidate	≤$100	1
257	Open Doors Australia	Small advertisers	≤$100	1
258	Overton Solutions	Small advertisers	≤$100	1
259	OZ Arab Media	Small advertisers	≤$100	2
260	Parkerville Children And Youth Care	Small advertisers	≤$100	7
261	Parliament of Victoria	Unclassified	≤$100	1
262	Patrick Gorman	Party/Candidate	≤$100	4
263	Patrick Gorman MP	Small advertisers	≤$100	7
264	Paul Mercurio MP	Small advertisers	≤$100	1
265	Pauline Richards MP	Party/Candidate	≤$100	7
266	Peter Khalil	Party/Candidate	≤$100	33
267	Physical Disability Council of NSW	Small advertisers	≤$100	3
268	Powerhouse Museum Alliance	Small advertisers	≤$100	4
269	Pregnancy Help Sydney	Small advertisers	≤$100	2
270	Queensland Farmers' Federation	Small advertisers	≤$100	3
271	Queensland Labor	Party/Candidate	≤$100	1
272	Queensland Parliamentary Service	Small advertisers	≤$100	2
273	Queensland Tourism Development	Government	≤$100	3
274	Rabobank Australia	Small advertisers	≤$100	2
275	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
276	Rebecca Young MP	Small advertisers	≤$100	1
277	Recfish SA	Unclassified	≤$100	2
278	Reconciliation South Australia	Small advertisers	≤$100	3
279	Regional Vic News	Small advertisers	≤$100	1
280	Rhys Williams MLA	Small advertisers	≤$100	1
281	Richard Riordan MP	Small advertisers	≤$100	1
282	Richard Welch MP	Small advertisers	≤$100	3
283	Rob Mitchell MP	Small advertisers	≤$100	20
284	Robert Menzies Institute	Unclassified	≤$100	1
285	Roger Cook	Unclassified	≤$100	3
286	Roma Britnell MP	Small advertisers	≤$100	1
287	Ron Hoenig MP	Small advertisers	≤$100	4
288	Rose Disability Care Services	Small advertisers	≤$100	1
289	SA-BEST	Party/Candidate	≤$100	1
290	SafeWork NSW	Government	≤$100	2
291	Sally Sitou MP	Party/Candidate	≤$100	1
292	Sarah Connolly MP	Party/Candidate	≤$100	7
293	Save the Bilby Fund	Charity	≤$100	7
294	SBS Arabic24	Government	≤$100	6
295	SBS Cantonese 廣東話節目	Government	≤$100	11
296	SBS Filipino	Government	≤$100	2
297	SBS Greek	Small advertisers	≤$100	2
298	SBS Hindi	Small advertisers	≤$100	2
299	SBS Korean	Small advertisers	≤$100	4
300	SBS Mandarin中文普通话	Government	≤$100	10
301	SBS Sinhala	Small advertisers	≤$100	1
302	SBS Spanish / Australia en español	Government	≤$100	4
303	SBS Tamil	Small advertisers	≤$100	2
304	SBS Telugu	Small advertisers	≤$100	5
305	SBS Urdu	Small advertisers	≤$100	2
306	SBS Vietnamese	Government	≤$100	9
307	SDA NSW & ACT	Union	≤$100	5
308	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	3
309	Senator Raff Ciccone	Small advertisers	≤$100	2
310	Senator Sarah Henderson	Party/Candidate	≤$100	1
311	Senator Steph Hodgins-May	Small advertisers	≤$100	1
312	Senator Susan McDonald	Party/Candidate	≤$100	2
313	Senator Varun Ghosh	Party/Candidate	≤$100	1
314	Shane Love MLA	Small advertisers	≤$100	2
315	Sharon Claydon MP	Party/Candidate	≤$100	4
316	Sheena Watt MP	Party/Candidate	≤$100	2
317	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
318	South Australian Labor Party	Party/Candidate	≤$100	32
319	Sperm Donors Australia	Business	≤$100	1
320	State Government of South Australia	Government	≤$100	6
321	Steve Catania MLA	Party/Candidate	≤$100	1
322	Steve McGhie MP	Party/Candidate	≤$100	4
323	Sussan Ley	Unclassified	≤$100	1
324	Sustainable Australia Party	Small advertisers	≤$100	1
325	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
326	Tearfund Australia	Charity	≤$100	15
327	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	1
328	Territory Seafood Crew	Small advertisers	≤$100	2
329	The Benevolent Society	Charity	≤$100	4
330	The Events Agency	Small advertisers	≤$100	2
331	The Lady Musgrave Trust	Small advertisers	≤$100	1
332	The Line	Unclassified	≤$100	13
333	The Snark Tank	Small advertisers	≤$100	1
334	The University of Queensland	Small advertisers	≤$100	2
335	The Wilderness Society	Advocacy	≤$100	5
336	Think Forward	Unclassified	≤$100	1
337	Tim Richardson	Party/Candidate	≤$100	7
338	Tim Watts MP	Small advertisers	≤$100	1
339	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	4
340	Town of Cambridge	Small advertisers	≤$100	1
341	Tweed Shire Council	Small advertisers	≤$100	1
342	United firefighters union	Small advertisers	≤$100	2
343	United Firefighters Union Victorian Branch	Union	≤$100	1
344	Uniting Communities	Small advertisers	≤$100	2
345	Unitingworld	Charity	≤$100	8
346	Vinnies Tasmania	Small advertisers	≤$100	5
347	WaterAid Australia	Charity	≤$100	20
348	Wayne Farnham MP	Party/Candidate	≤$100	1
349	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	5
350	Wyndham City	Small advertisers	≤$100	1
351	Yoorsay	Unclassified	≤$100	1
352	Zhi Soon MP	Party/Candidate	≤$100	2
353	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 16 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$74,102
2	Greenpeace Australia Pacific	Advocacy	$50,149
3	Queensland Government	Government	$44,218
4	Advance Australia	Advocacy	$27,966
5	AussieAF	Advocacy	$25,079
6	WWF-Australia	Advocacy	$23,776
7	Amnesty International Australia	Advocacy	$21,592
8	Médecins Sans Frontières Australia	Charity	$20,959
9	These ads ran without a disclaimer	Other	$20,466
10	Australian Conservation Foundation	Advocacy	$20,288
11	Our Watch	Charity	$18,131
12	Australia for UNHCR	Charity	$15,889
13	Jewish Council of Australia	Advocacy	$14,729
14	Western Australia Police Force	Government	$14,221
15	Low Emission Technology Australia	Business	$13,423
16	Shooters Union Australia	Advocacy	$11,741
17	United Workers Union	Union	$11,597
18	Transport Victoria	Government	$11,559
19	Keep Australia Safe	Advocacy	$10,476
20	Health Care Providers Association	Business	$9,327
21	SA Health	Government	$9,283
22	Water Corporation	Government	$8,945
23	South Australian Government	Government	$8,568
24	The Vocal Minority	Advocacy	$6,778
25	Australian Energy Producers	Business	$6,762
26	The University of Melbourne	Other	$6,681
27	Electoral Commission of South Australia	Government	$5,952
28	FOUR PAWS Australia	Charity	$5,697
29	Australian Marine Conservation Society	Advocacy	$5,638
30	Solutions for Australia	Advocacy	$5,384
31	Kids Under Cover	Charity	$5,216
32	Building For Tomorrow	Advocacy	$5,192
33	Greens MPs	Party/Candidate	$5,008
34	REPLACE THE WASTE	Government	$4,841
35	Koffels Solicitors and Barristers	Business	$4,831
36	The Best Medicine is a Stronger PBS	Advocacy	$4,717
37	WaterAid Australia	Charity	$4,386
38	Department of Justice and Community Safety, Victoria, Australia	Government	$4,351
39	Sophie Scamps	Party/Candidate	$4,343
40	Bush Heritage Australia	Charity	$4,267
41	The Climate Council	Advocacy	$4,115
42	Net Zero Economy Authority	Government	$4,088
43	SA-BEST	Party/Candidate	$4,007
44	Family First Party Australia Ltd	Party/Candidate	$3,898
45	Next Investors	Business	$3,783
46	Animals Australia	Advocacy	$3,594
47	Henry Pike MP	Party/Candidate	$3,548
48	World Animal Protection Australia	Charity	$3,515
49	Fish For All	Advocacy	$3,434
50	The Australia Institute	Advocacy	$3,299

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About these figures

Source: Meta Ad Library daily report for Australia, dated 16 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 16 January 2026. From 16 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.