Who paid for political ads on Facebook on 15 January 2026

Name: Facebook political ad spend in Australia, 15 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

346 advertisers spent $60,475 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 15 January 2026. The biggest spender was UNICEF Australia ($6,132). Total spend in 2026 to date: $768,856.

← 14 JanThursday 15 January 202616 Jan →All days

Spent on 15 Jan

$60,475

346 advertisers

2026 to date

$768,856

1 January – 15 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

15 January 2026

2026 to date

Category	15 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$7,237	12.0%	$82,239	10.7%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$20,494	33.9%	$240,177	31.2%
Union Trade unions and union bodies.	$906	1.5%	$14,409	1.9%
Business Companies, and industry and professional associations.	$3,498	5.8%	$44,571	5.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$6,661	11.0%	$119,808	15.6%
Charity Charities whose ads ask for donations or promote their services.	$13,327	22.0%	$167,191	21.7%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,318	3.8%	$27,724	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,910	6.5%	$49,097	6.4%
Unclassified New advertisers not yet reviewed.	$2,124	3.5%	$23,640	3.1%
Total	$60,475	100%	$768,856	100%

Advertisers on 15 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$6,132	39
2	Shooters Union Australia	Advocacy	$3,646	7
3	Greenpeace Australia Pacific	Advocacy	$2,608	138
4	Amnesty International Australia	Advocacy	$2,338	134
5	Queensland Government	Government	$2,314	12
6	WWF-Australia	Advocacy	$1,661	39
7	AussieAF	Advocacy	$1,569	57
8	These ads ran without a disclaimer	Other	$1,567	57
9	Advance Australia	Advocacy	$1,444	44
10	Australian Conservation Foundation	Advocacy	$1,349	37
11	Médecins Sans Frontières Australia	Charity	$1,320	51
12	Our Watch	Charity	$1,135	24
13	Low Emission Technology Australia	Business	$1,108	16
14	Australia for UNHCR	Charity	$976	19
15	Keep Australia Safe	Advocacy	$858	1
16	Greens MPs	Party/Candidate	$778	27
17	Solutions for Australia	Advocacy	$668	21
18	Institute of Public Affairs	Advocacy	$665	18
19	United Workers Union	Union	$651	203
20	Transport Victoria	Government	$649	24
21	Water Corporation	Government	$579	11
22	SA Health	Government	$567	17
23	The Australia Institute	Advocacy	$558	53
24	Sophie Scamps	Party/Candidate	$548	6
25	Health Care Providers Association	Business	$495	8
26	The Climate Council	Advocacy	$493	62
27	The Vocal Minority	Advocacy	$480	31
28	The University of Melbourne	Other	$464	25
29	Barnardos Australia	Charity	$453	23
30	FOUR PAWS Australia	Charity	$448	35
31	WaterAid Australia	Charity	$436	30
32	Australian Energy Producers	Business	$428	17
33	Net Zero Economy Authority	Government	$381	6
34	Electoral Commission of South Australia	Government	$368	5
35	Queensland Women	Unclassified	$366	18
36	South Australian Government	Government	$366	35
37	Next Investors	Business	$341	5
38	Shine Lawyers	Business	$332	6
39	Jewish Council of Australia	Advocacy	$331	9
40	Building For Tomorrow	Advocacy	$320	2
41	Koffels Solicitors and Barristers	Business	$320	3
42	Kids Under Cover	Charity	$310	24
43	Australian Marine Conservation Society	Advocacy	$302	6
44	Senator Michaelia Cash	Party/Candidate	$302	1
45	Office of Senator Tony Sheldon	Party/Candidate	$301	15
46	REPLACE THE WASTE	Government	$295	11
47	Bush Heritage Australia	Charity	$294	7
48	Australian Ethical Investment	Unclassified	$290	6
49	The Best Medicine is a Stronger PBS	Advocacy	$281	92
50	Department of Justice and Community Safety, Victoria, Australia	Government	$269	18
51	Family First Party Australia Ltd	Party/Candidate	$255	8
52	Australian Epoch Times Ltd	Other	$253	13
53	World Animal Protection Australia	Charity	$244	7
54	Henry Pike MP	Party/Candidate	$215	5
55	Animals Australia	Advocacy	$211	30
56	The Nationals	Party/Candidate	$209	187
57	Evan Mulholland MP	Party/Candidate	$198	24
58	Meat & Livestock Australia	Business	$196	6
59	Matt Burnell MP	Party/Candidate	$187	2
60	Australian Unions	Union	$186	36
61	Nicolette Boele	Party/Candidate	$185	2
62	Plan International Australia	Charity	$185	5
63	Environment Victoria	Advocacy	$183	4
64	Australian Red Cross	Charity	$180	12
65	Department of Environment and Science	Government	$173	5
66	World Vision Australia	Charity	$160	52
67	South Australian Labor	Party/Candidate	$154	5
68	OXFAM AUSTRALIA	Charity	$151	8
69	Tony Pasin MP	Party/Candidate	$150	9
70	Human Rights Law Alliance	Advocacy	$149	13
71	Online Hate Prevention Institute	Unclassified	$144	4
72	Genea	Business	$140	32
73	Climate 200	Advocacy	$138	6
74	Senator James McGrath - Fighting for Queensland	Party/Candidate	$137	1
75	Andrew Hastie	Party/Candidate	$135	5
76	Uniting Vic.Tas	Charity	$134	23
77	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$133	8
78	Asylum Seekers Centre	Charity	$131	44
79	Ben Small - Liberal for Forrest	Party/Candidate	$126	1
80	Rick Wilson	Party/Candidate	$124	7
81	Toowoomba Regional Council	Unclassified	$124	2
82	Islamophobia Register Australia	Unclassified	$123	155
83	Garth Hamilton MP	Party/Candidate	$122	7
84	International Justice Mission Australia	Charity	$114	30
85	City of Joondalup	Government	$112	4
86	Ingrid Stitt MP	Party/Candidate	$110	12
87	Cerebral Palsy Alliance	Charity	$109	10
88	Create Fertility	Unclassified	$108	47
89	Liberal Party of Australia, NSW Division	Party/Candidate	$107	12
90	Josh Wilson MP	Party/Candidate	$102	1
91	Kevin Hogan MP	Party/Candidate	$102	2
92	Senator Susan McDonald	Party/Candidate	$101	4
93	Lifetime Pets	Unclassified	≤$100	6
94	Aaron Violi MP	Party/Candidate	≤$100	2
95	ACCIONA Australia	Unclassified	≤$100	6
96	ACN - Aid to the Church in Need	Small advertisers	≤$100	44
97	Alex Dighton MP	Party/Candidate	≤$100	3
98	Alison Champion	Small advertisers	≤$100	1
99	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
100	Andrew Braddock MLA	Party/Candidate	≤$100	1
101	Anglican Youthworks	Unclassified	≤$100	5
102	Animal Justice Party	Party/Candidate	≤$100	2
103	Animal Justice Party AJP Victoria	Party/Candidate	≤$100	2
104	Ann-Marie Hermans MP	Small advertisers	≤$100	2
105	Anthony Carbines MP	Party/Candidate	≤$100	8
106	Anthony Cianflone MP	Small advertisers	≤$100	6
107	Ariana Doolan MP	Small advertisers	≤$100	1
108	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	18
109	AUSTRAC	Government	≤$100	18
110	Australian Christians	Small advertisers	≤$100	1
111	Australian Citizens Party	Party/Candidate	≤$100	6
112	Australian Government Department of Health	Government	≤$100	1
113	Australian Human Rights Act	Small advertisers	≤$100	6
114	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
115	Australian Rail Track Corporation	Small advertisers	≤$100	1
116	Belinda Wilson	Unclassified	≤$100	6
117	Biodiversity Council	Small advertisers	≤$100	2
118	Brad Rowswell MP	Small advertisers	≤$100	3
119	Brandon Turton for Stuart - One Nation	Small advertisers	≤$100	1
120	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
121	Caitlin Collins MLA	Small advertisers	≤$100	2
122	Cancer Council ACT	Small advertisers	≤$100	5
123	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
124	Catherine Lezer	Small advertisers	≤$100	9
125	Catholic Education Tasmania	Unclassified	≤$100	14
126	Catholic Mission	Charity	≤$100	3
127	Catholic Schools NSW	Unclassified	≤$100	13
128	CBM Australia	Unclassified	≤$100	9
129	CCCCC Concerned Citizens of Clarence City Council	Small advertisers	≤$100	1
130	Celebrating Masculinity	Small advertisers	≤$100	1
131	Centre for Public Integrity	Small advertisers	≤$100	4
132	Challenge DV	Unclassified	≤$100	5
133	Christine Couzens MP	Small advertisers	≤$100	2
134	Cindy Mcleish MP	Small advertisers	≤$100	1
135	City of Boroondara	Government	≤$100	3
136	City of Kwinana	Small advertisers	≤$100	1
137	City of Melbourne	Government	≤$100	1
138	City of Melville	Small advertisers	≤$100	1
139	City of Parramatta	Government	≤$100	3
140	City of Stirling	Small advertisers	≤$100	1
141	Clean Energy Council Limited	Business	≤$100	4
142	Cody Scholes	Small advertisers	≤$100	1
143	Community and Public Sector Union	Small advertisers	≤$100	1
144	Conservation Council SA	Small advertisers	≤$100	1
145	Corinne Mulholland	Party/Candidate	≤$100	1
146	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
147	Craig Haslam Indpendent	Small advertisers	≤$100	1
148	Curious Minds Media	Small advertisers	≤$100	6
149	Dan Bull	Small advertisers	≤$100	1
150	Dan Tehan MP	Party/Candidate	≤$100	1
151	Daniel Mulino	Small advertisers	≤$100	2
152	Daniela De Martino	Unclassified	≤$100	7
153	David Batt MP	Party/Candidate	≤$100	1
154	David Davis MP	Small advertisers	≤$100	2
155	David Leach - Labor for Kavel	Small advertisers	≤$100	1
156	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	1
157	David Southwick MP	Small advertisers	≤$100	3
158	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
159	Domestic Violence NSW	Small advertisers	≤$100	1
160	Dr Christian Rowan MP	Small advertisers	≤$100	1
161	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
162	Dr. Carina Garland MP	Party/Candidate	≤$100	24
163	Dylan Wight	Party/Candidate	≤$100	4
164	Eden Foster MP	Party/Candidate	≤$100	3
165	Endeavour Energy	Small advertisers	≤$100	2
166	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
167	Environmental Justice Australia	Unclassified	≤$100	1
168	Environs Kimberley	Advocacy	≤$100	2
169	Ethical Clothing Australia	Other	≤$100	3
170	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
171	Fisheries Queensland	Small advertisers	≤$100	3
172	Foodbank WA	Charity	≤$100	8
173	Forrest Ministries	Small advertisers	≤$100	1
174	Free To Shine	Small advertisers	≤$100	2
175	From Perth For Perth	Small advertisers	≤$100	25
176	Future Super	Unclassified	≤$100	1
177	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
178	Gabrielle Williams MP	Party/Candidate	≤$100	1
179	Gary Maas MP	Party/Candidate	≤$100	7
180	Ged Kearney MP	Small advertisers	≤$100	1
181	Gender Awareness Australia	Advocacy	≤$100	27
182	Greenfleet	Charity	≤$100	11
183	Growth Faculty	Unclassified	≤$100	7
184	Hagar Australia	Charity	≤$100	1
185	Health and Wellbeing Queensland	Government	≤$100	14
186	Hon Nick Goiran MLC	Party/Candidate	≤$100	3
187	Humane World for Animals Australia	Advocacy	≤$100	3
188	ifaw	Charity	≤$100	20
189	Independent Australia	Small advertisers	≤$100	1
190	Inner West Council	Small advertisers	≤$100	2
191	Iwan Walters MP	Party/Candidate	≤$100	4
192	Jacinta Allan	Party/Candidate	≤$100	1
193	Jacinta Allan MP	Party/Candidate	≤$100	2
194	Jackson Taylor MP	Party/Candidate	≤$100	6
195	Jacqui Scruby	Unclassified	≤$100	2
196	James4Balga	Small advertisers	≤$100	1
197	Jean Hailes for Women's Health	Charity	≤$100	4
198	Jerome Laxale	Party/Candidate	≤$100	3
199	Jess Pugh MP	Small advertisers	≤$100	1
200	Jesuit Mission Australia	Unclassified	≤$100	11
201	Jo Briskey	Small advertisers	≤$100	23
202	John Carey MLA	Small advertisers	≤$100	1
203	Jordan Crugnale MP	Party/Candidate	≤$100	8
204	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
205	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
206	Juliana Addison MP	Party/Candidate	≤$100	1
207	Julie Collins MP	Party/Candidate	≤$100	1
208	Justine Elliot MP	Party/Candidate	≤$100	1
209	Kat Theophanous MP	Party/Candidate	≤$100	5
210	Kate Thwaites MP	Party/Candidate	≤$100	4
211	Katherine Copsey	Party/Candidate	≤$100	1
212	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
213	Katie Hall MP	Party/Candidate	≤$100	5
214	Katrina Stratton MLA	Small advertisers	≤$100	1
215	Keep Top End Coasts Healthy	Unclassified	≤$100	6
216	Lauren Kathage MP	Party/Candidate	≤$100	4
217	Liam Staltari	Small advertisers	≤$100	1
218	Liberals of Bundoora	Small advertisers	≤$100	1
219	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
220	Lizzie Blandthorn	Unclassified	≤$100	5
221	Lock The Gate Alliance	Advocacy	≤$100	6
222	Lorna Clarke MLA	Small advertisers	≤$100	1
223	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
224	Lucy Hood MP	Small advertisers	≤$100	1
225	Luke Gosling MP	Party/Candidate	≤$100	25
226	Madonna Jarrett MP	Party/Candidate	≤$100	1
227	Mark Aldridge	Unclassified	≤$100	1
228	Mark Bailey MP - Labor for Miller	Small advertisers	≤$100	2
229	Mary MacKillop Today	Charity	≤$100	5
230	Mary-Anne Thomas MP	Party/Candidate	≤$100	4
231	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	2
232	Mathew Hilakari MP	Party/Candidate	≤$100	7
233	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
234	Melissa Horne MP	Party/Candidate	≤$100	6
235	Melissa McIntosh MP	Party/Candidate	≤$100	1
236	Michael Crandon MP	Small advertisers	≤$100	1
237	Michelle Rowland MP	Party/Candidate	≤$100	2
238	Mick de Brenni	Unclassified	≤$100	1
239	Mining & Energy Union	Union	≤$100	1
240	Mito Foundation	Small advertisers	≤$100	1
241	Monash IVF	Business	≤$100	3
242	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	8
243	Natalie Hutchins MP	Party/Candidate	≤$100	2
244	Natalie Suleyman MP	Party/Candidate	≤$100	4
245	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
246	Nathan Lambert	Party/Candidate	≤$100	1
247	Nature Conservation Council of NSW	Advocacy	≤$100	1
248	Naveed Hazraty	Small advertisers	≤$100	1
249	Newlife IVF Australia	Small advertisers	≤$100	16
250	Nick McGowan MP	Party/Candidate	≤$100	3
251	NSW Fair Trading	Government	≤$100	2
252	NSW Parliament	Unclassified	≤$100	1
253	Oberon Against Wind Towers	Small advertisers	≤$100	1
254	Office of Ros Spence MP	Party/Candidate	≤$100	1
255	Open Doors Australia	Small advertisers	≤$100	1
256	Overton Solutions	Small advertisers	≤$100	1
257	OZ Arab Media	Small advertisers	≤$100	2
258	Parkerville Children And Youth Care	Small advertisers	≤$100	11
259	Parliament of Victoria	Unclassified	≤$100	1
260	Patrick Gorman MP	Small advertisers	≤$100	7
261	Paul Mercurio MP	Small advertisers	≤$100	1
262	Pauline Richards MP	Party/Candidate	≤$100	7
263	Peter Khalil	Party/Candidate	≤$100	37
264	Physical Disability Council of NSW	Small advertisers	≤$100	3
265	Powerhouse Museum Alliance	Small advertisers	≤$100	5
266	Pregnancy Help Sydney	Small advertisers	≤$100	2
267	Queensland Farmers' Federation	Small advertisers	≤$100	3
268	Queensland Parliamentary Service	Small advertisers	≤$100	2
269	Queensland Tourism Development	Government	≤$100	4
270	Rabobank Australia	Small advertisers	≤$100	2
271	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	2
272	Rebecca Young MP	Small advertisers	≤$100	1
273	Recfish SA	Unclassified	≤$100	1
274	Reconciliation South Australia	Small advertisers	≤$100	3
275	Regional Vic News	Small advertisers	≤$100	1
276	Rhys Williams MLA	Small advertisers	≤$100	1
277	Richard Riordan MP	Small advertisers	≤$100	1
278	Richard Welch MP	Small advertisers	≤$100	3
279	Rob Mitchell MP	Small advertisers	≤$100	25
280	Robert Menzies Institute	Unclassified	≤$100	1
281	Roger Cook	Unclassified	≤$100	3
282	Roma Britnell MP	Small advertisers	≤$100	1
283	Ron Hoenig MP	Small advertisers	≤$100	4
284	Rose Disability Care Services	Small advertisers	≤$100	1
285	SA-BEST	Party/Candidate	≤$100	1
286	SafeWork NSW	Government	≤$100	1
287	Sally Sitou MP	Party/Candidate	≤$100	2
288	Sandy Bolton MP	Small advertisers	≤$100	1
289	Sarah Connolly MP	Party/Candidate	≤$100	7
290	Save the Bilby Fund	Charity	≤$100	8
291	SBS Arabic24	Government	≤$100	6
292	SBS Cantonese 廣東話節目	Government	≤$100	10
293	SBS Filipino	Government	≤$100	2
294	SBS Greek	Small advertisers	≤$100	2
295	SBS Hindi	Small advertisers	≤$100	3
296	SBS Korean	Small advertisers	≤$100	2
297	SBS Mandarin中文普通话	Government	≤$100	6
298	SBS Sinhala	Small advertisers	≤$100	1
299	SBS Spanish / Australia en español	Government	≤$100	3
300	SBS Tamil	Small advertisers	≤$100	2
301	SBS Telugu	Small advertisers	≤$100	5
302	SBS Urdu	Small advertisers	≤$100	4
303	SBS Vietnamese	Government	≤$100	4
304	SDA NSW & ACT	Union	≤$100	5
305	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
306	Senator Raff Ciccone	Small advertisers	≤$100	2
307	Senator Sarah Henderson	Party/Candidate	≤$100	1
308	Senator Steph Hodgins-May	Small advertisers	≤$100	1
309	Senator Varun Ghosh	Party/Candidate	≤$100	1
310	Shane Love MLA	Small advertisers	≤$100	2
311	Sharon Claydon MP	Party/Candidate	≤$100	5
312	Sheena Watt MP	Party/Candidate	≤$100	2
313	Simone Bailey - Labor for Hammond	Party/Candidate	≤$100	1
314	Sir Bertram Stevens Institute Limited	Unclassified	≤$100	4
315	South Australian Labor Party	Party/Candidate	≤$100	14
316	Sperm Donors Australia	Business	≤$100	1
317	State Government of South Australia	Government	≤$100	7
318	Steve McGhie MP	Party/Candidate	≤$100	4
319	Sustainable Australia Party	Small advertisers	≤$100	1
320	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
321	Tearfund Australia	Charity	≤$100	12
322	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	1
323	Territory Seafood Crew	Small advertisers	≤$100	1
324	The Benevolent Society	Charity	≤$100	6
325	The Events Agency	Small advertisers	≤$100	2
326	The Lady Musgrave Trust	Small advertisers	≤$100	1
327	The Line	Unclassified	≤$100	12
328	The Snark Tank	Small advertisers	≤$100	1
329	The University of Queensland	Small advertisers	≤$100	2
330	The Wilderness Society	Advocacy	≤$100	5
331	Tim Richardson	Party/Candidate	≤$100	7
332	Tim Watts MP	Small advertisers	≤$100	1
333	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	3
334	Town of Cambridge	Small advertisers	≤$100	1
335	Tweed Shire Council	Small advertisers	≤$100	1
336	United firefighters union	Small advertisers	≤$100	2
337	Uniting Communities	Small advertisers	≤$100	3
338	Unitingworld	Charity	≤$100	7
339	Verve Super	Business	≤$100	5
340	Vinnies Tasmania	Small advertisers	≤$100	5
341	WA Labor	Party/Candidate	≤$100	1
342	Wayne Farnham MP	Party/Candidate	≤$100	1
343	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	8
344	Wyndham City	Small advertisers	≤$100	1
345	Zhi Soon MP	Party/Candidate	≤$100	2
346	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 15 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$68,221
2	Greenpeace Australia Pacific	Advocacy	$47,840
3	Queensland Government	Government	$41,998
4	Advance Australia	Advocacy	$26,570
5	AussieAF	Advocacy	$23,489
6	WWF-Australia	Advocacy	$22,018
7	Médecins Sans Frontières Australia	Charity	$19,676
8	Amnesty International Australia	Advocacy	$19,274
9	Australian Conservation Foundation	Advocacy	$19,004
10	These ads ran without a disclaimer	Other	$18,736
11	Our Watch	Charity	$17,017
12	Australia for UNHCR	Charity	$14,888
13	Jewish Council of Australia	Advocacy	$14,488
14	Western Australia Police Force	Government	$14,221
15	Low Emission Technology Australia	Business	$12,304
16	United Workers Union	Union	$10,999
17	Transport Victoria	Government	$10,897
18	Keep Australia Safe	Advocacy	$9,376
19	Health Care Providers Association	Business	$8,852
20	SA Health	Government	$8,720
21	Water Corporation	Government	$8,336
22	South Australian Government	Government	$8,289
23	Shooters Union Australia	Advocacy	$7,872
24	The Vocal Minority	Advocacy	$6,374
25	Australian Energy Producers	Business	$6,345
26	The University of Melbourne	Other	$6,214
27	Electoral Commission of South Australia	Government	$5,610
28	Australian Marine Conservation Society	Advocacy	$5,338
29	FOUR PAWS Australia	Charity	$5,251
30	Kids Under Cover	Charity	$4,891
31	Building For Tomorrow	Advocacy	$4,870
32	Solutions for Australia	Advocacy	$4,721
33	REPLACE THE WASTE	Government	$4,548
34	Koffels Solicitors and Barristers	Business	$4,480
35	The Best Medicine is a Stronger PBS	Advocacy	$4,425
36	WaterAid Australia	Charity	$4,351
37	Department of Justice and Community Safety, Victoria, Australia	Government	$4,086
38	SA-BEST	Party/Candidate	$3,972
39	Bush Heritage Australia	Charity	$3,971
40	Sophie Scamps	Party/Candidate	$3,923
41	Greens MPs	Party/Candidate	$3,778
42	Net Zero Economy Authority	Government	$3,693
43	Family First Party Australia Ltd	Party/Candidate	$3,649
44	The Climate Council	Advocacy	$3,616
45	Fish For All	Advocacy	$3,434
46	Next Investors	Business	$3,396
47	Animals Australia	Advocacy	$3,372
48	Henry Pike MP	Party/Candidate	$3,336
49	World Animal Protection Australia	Charity	$3,281
50	Evan Mulholland MP	Party/Candidate	$3,066

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About these figures

Source: Meta Ad Library daily report for Australia, dated 15 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 15 January 2026. From 15 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.