Who paid for political ads on Facebook on 11 January 2026

Name: Facebook political ad spend in Australia, 11 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

294 advertisers spent $52,773 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 11 January 2026. The biggest spender was UNICEF Australia ($5,362). Total spend in 2026 to date: $536,239.

← 10 JanSunday 11 January 202612 Jan →All days

Spent on 11 Jan

$52,773

294 advertisers

2026 to date

$536,239

1 January – 11 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

11 January 2026

2026 to date

Category	11 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$5,006	9.5%	$57,277	10.7%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$16,978	32.2%	$166,785	31.1%
Union Trade unions and union bodies.	$992	1.9%	$10,644	2.0%
Business Companies, and industry and professional associations.	$3,418	6.5%	$30,517	5.7%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,139	13.5%	$88,738	16.5%
Charity Charities whose ads ask for donations or promote their services.	$12,846	24.3%	$112,555	21.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,583	3.0%	$18,875	3.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,218	6.1%	$34,877	6.5%
Unclassified New advertisers not yet reviewed.	$1,595	3.0%	$15,971	3.0%
Total	$52,773	100%	$536,239	100%

Advertisers on 11 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,362	40
2	Greenpeace Australia Pacific	Advocacy	$3,175	131
3	Amnesty International Australia	Advocacy	$2,446	112
4	Queensland Government	Government	$2,412	12
5	WWF-Australia	Advocacy	$1,779	32
6	AussieAF	Advocacy	$1,703	55
7	Australia for UNHCR	Charity	$1,548	24
8	Advance Australia	Advocacy	$1,473	36
9	Médecins Sans Frontières Australia	Charity	$1,440	49
10	Australian Conservation Foundation	Advocacy	$1,423	31
11	Low Emission Technology Australia	Business	$1,201	16
12	Our Watch	Charity	$1,187	24
13	Western Australia Police Force	Government	$1,116	1
14	These ads ran without a disclaimer	Other	≤$100	31
15	Jewish Council of Australia	Advocacy	$927	14
16	United Workers Union	Union	$731	197
17	Solutions for Australia	Advocacy	$715	24
18	Keep Australia Safe	Advocacy	$631	2
19	SA Health	Government	$609	18
20	South Australian Government	Government	$576	36
21	Water Corporation	Government	$568	9
22	Health Care Providers Association	Business	$562	8
23	The Vocal Minority	Advocacy	$506	28
24	FOUR PAWS Australia	Charity	$490	37
25	Australian Energy Producers	Business	$456	17
26	Net Zero Economy Authority	Government	$419	6
27	The University of Melbourne	Other	$401	15
28	Electoral Commission of South Australia	Government	$382	4
29	Koffels Solicitors and Barristers	Business	$364	3
30	National Party of Australia - NSW	Party/Candidate	$351	30
31	Kids Under Cover	Charity	$346	24
32	Australian Marine Conservation Society	Advocacy	$344	6
33	Building For Tomorrow	Advocacy	$340	2
34	Politiv	Unclassified	$333	6
35	REPLACE THE WASTE	Government	$316	11
36	WaterAid Australia	Charity	$309	31
37	The Best Medicine is a Stronger PBS	Advocacy	$305	88
38	Department of Justice and Community Safety, Victoria, Australia	Government	$291	18
39	Bush Heritage Australia	Charity	$286	5
40	Family First Party Australia Ltd	Party/Candidate	$260	8
41	Next Investors	Business	$247	5
42	World Animal Protection Australia	Charity	$246	7
43	The Climate Council	Advocacy	$244	20
44	Animals Australia	Advocacy	$235	21
45	Henry Pike MP	Party/Candidate	$233	9
46	Australian Red Cross	Charity	$227	11
47	Evan Mulholland MP	Party/Candidate	$226	26
48	Meat & Livestock Australia	Business	$217	6
49	Australians for Clean Air	Advocacy	$215	40
50	Australian Epoch Times Ltd	Other	$213	11
51	Garth Hamilton MP	Party/Candidate	$204	10
52	World Vision Australia	Charity	$201	52
53	The Nationals	Party/Candidate	$200	16
54	Australian Unions	Union	$192	41
55	Nicolette Boele	Party/Candidate	$192	2
56	OXFAM AUSTRALIA	Charity	$181	7
57	South Australian Labor	Party/Candidate	$178	5
58	Human Rights Law Alliance	Advocacy	$171	15
59	CBM Australia	Unclassified	$170	19
60	Cerebral Palsy Alliance	Charity	$166	10
61	Andrew Hastie	Party/Candidate	$162	6
62	Uniting Vic.Tas	Charity	$160	21
63	Ben Small - Liberal for Forrest	Party/Candidate	$142	1
64	International Justice Mission Australia	Charity	$138	32
65	Tony Pasin MP	Party/Candidate	$135	7
66	Verve Super	Business	$135	8
67	Genea	Business	$132	34
68	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$132	6
69	Ingrid Stitt MP	Party/Candidate	$120	12
70	Create Fertility	Unclassified	$118	39
71	Josh Wilson MP	Party/Candidate	$113	1
72	Greenfleet	Charity	$109	10
73	Islamophobia Register Australia	Unclassified	$109	128
74	Jacinta Allan MP	Party/Candidate	$109	2
75	Citizen GO Australia & New Zealand	Unclassified	$104	1
76	Lifetime Pets	Unclassified	≤$100	3
77	The Events Agency	Small advertisers	≤$100	3
78	ACN - Aid to the Church in Need	Small advertisers	≤$100	29
79	Adam Baillie MP	Party/Candidate	≤$100	3
80	Alex Dighton MP	Party/Candidate	≤$100	10
81	Alison Champion	Small advertisers	≤$100	1
82	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
83	Anglican Youthworks	Unclassified	≤$100	7
84	Animal Justice Party	Party/Candidate	≤$100	2
85	Anthony Carbines MP	Party/Candidate	≤$100	8
86	Anthony Cianflone MP	Small advertisers	≤$100	6
87	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	12
88	Asylum Seekers Centre	Charity	≤$100	8
89	AUSTRAC	Government	≤$100	17
90	Australian Citizens Party	Party/Candidate	≤$100	6
91	Australian Ethical Investment	Unclassified	≤$100	5
92	Australian Rail Track Corporation	Small advertisers	≤$100	1
93	Belinda Wilson	Unclassified	≤$100	6
94	Brad Rowswell MP	Small advertisers	≤$100	3
95	Bree James - Barron River MP	Small advertisers	≤$100	2
96	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
97	Cancer Council ACT	Small advertisers	≤$100	7
98	Catherine Hamlin Fistula Foundation	Charity	≤$100	4
99	Catherine Lezer	Small advertisers	≤$100	6
100	Catholic Education Tasmania	Unclassified	≤$100	12
101	Catholic Mission	Charity	≤$100	3
102	Catholic Schools NSW	Unclassified	≤$100	5
103	Celebrating Masculinity	Small advertisers	≤$100	1
104	Centre for Public Integrity	Small advertisers	≤$100	4
105	Challenge DV	Unclassified	≤$100	6
106	Christine Couzens MP	Small advertisers	≤$100	2
107	Cindy Mcleish MP	Small advertisers	≤$100	1
108	Cindy McLeish MP	Small advertisers	≤$100	1
109	City of Boroondara	Government	≤$100	3
110	City of Kwinana	Small advertisers	≤$100	1
111	City of Melbourne	Government	≤$100	1
112	City of Parramatta	Government	≤$100	3
113	City of Stirling	Small advertisers	≤$100	1
114	Conservation Council SA	Small advertisers	≤$100	1
115	Corinne Mulholland	Party/Candidate	≤$100	1
116	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
117	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	2
118	Curious Minds Media	Small advertisers	≤$100	5
119	Curious Minds Media Pty Ltd	Small advertisers	≤$100	4
120	Dan Bull	Small advertisers	≤$100	1
121	Dan Tehan MP	Party/Candidate	≤$100	1
122	Daniel Mulino	Small advertisers	≤$100	2
123	David Davis MP	Small advertisers	≤$100	2
124	David Farrelly	Small advertisers	≤$100	1
125	David Leach - Labor for Kavel	Small advertisers	≤$100	1
126	David Southwick MP	Small advertisers	≤$100	3
127	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
128	Department of Environment and Science	Government	≤$100	1
129	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
130	Dr. Carina Garland MP	Party/Candidate	≤$100	22
131	Dylan Wight	Party/Candidate	≤$100	4
132	Eden Foster MP	Party/Candidate	≤$100	1
133	Endeavour Energy	Small advertisers	≤$100	2
134	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
135	Environment Centre NT	Advocacy	≤$100	1
136	Environment Victoria	Advocacy	≤$100	2
137	Environmental Justice Australia	Unclassified	≤$100	1
138	Environs Kimberley	Advocacy	≤$100	2
139	Faculty of Arts at the University of Melbourne	Small advertisers	≤$100	1
140	Foodbank WA	Charity	≤$100	7
141	Free To Shine	Small advertisers	≤$100	2
142	From Perth For Perth	Small advertisers	≤$100	11
143	Future Super	Unclassified	≤$100	2
144	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
145	Gabrielle Williams MP	Party/Candidate	≤$100	1
146	Gary Maas MP	Party/Candidate	≤$100	7
147	Gender Awareness Australia	Advocacy	≤$100	28
148	Glen Kelly MP	Small advertisers	≤$100	2
149	Growth Faculty	Unclassified	≤$100	6
150	Hagar Australia	Charity	≤$100	3
151	Health and Wellbeing Queensland	Government	≤$100	13
152	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
153	Hon Nick Goiran MLC	Party/Candidate	≤$100	1
154	ifaw	Charity	≤$100	23
155	Independent Australia	Small advertisers	≤$100	1
156	Institute of Public Affairs	Advocacy	≤$100	1
157	Iwan Walters MP	Party/Candidate	≤$100	4
158	Jacinta Allan	Party/Candidate	≤$100	1
159	Jackson Taylor MP	Party/Candidate	≤$100	6
160	Jacqui Scruby	Unclassified	≤$100	4
161	James4Balga	Small advertisers	≤$100	1
162	Jean Hailes for Women's Health	Charity	≤$100	5
163	Jess Pugh MP	Small advertisers	≤$100	1
164	Jo Briskey	Small advertisers	≤$100	26
165	John Carey MLA	Small advertisers	≤$100	2
166	John Gardner MP	Small advertisers	≤$100	1
167	John Lister - Labor for Werribee	Party/Candidate	≤$100	1
168	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
169	Jordan Crugnale MP	Party/Candidate	≤$100	8
170	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
171	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
172	Juliana Addison MP	Party/Candidate	≤$100	1
173	Julie Collins MP	Party/Candidate	≤$100	1
174	Justine Elliot MP	Party/Candidate	≤$100	1
175	Kat Theophanous MP	Party/Candidate	≤$100	4
176	Kate Thwaites MP	Party/Candidate	≤$100	4
177	Katherine Copsey	Party/Candidate	≤$100	1
178	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
179	Katie Hall MP	Party/Candidate	≤$100	5
180	Keep Top End Coasts Healthy	Unclassified	≤$100	5
181	Kevin Hogan MP	Party/Candidate	≤$100	1
182	Leon Rebello MP	Party/Candidate	≤$100	1
183	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
184	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	11
185	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
186	Lizzie Blandthorn	Unclassified	≤$100	5
187	Lock The Gate Alliance	Advocacy	≤$100	2
188	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
189	Luke Gosling MP	Party/Candidate	≤$100	25
190	Madonna Jarrett MP	Party/Candidate	≤$100	1
191	Mark Coure MP	Party/Candidate	≤$100	1
192	Mary MacKillop Today	Charity	≤$100	6
193	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
194	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
195	Mathew Hilakari MP	Party/Candidate	≤$100	7
196	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	2
197	Melissa Horne MP	Party/Candidate	≤$100	6
198	Michael Crandon MP	Small advertisers	≤$100	1
199	Michael Regan	Small advertisers	≤$100	1
200	Michelle Rowland MP	Party/Candidate	≤$100	2
201	Mick de Brenni	Unclassified	≤$100	2
202	Monash IVF	Business	≤$100	2
203	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
204	Natalie Hutchins MP	Party/Candidate	≤$100	2
205	Natalie Suleyman MP	Party/Candidate	≤$100	4
206	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
207	Nathan Lambert	Party/Candidate	≤$100	1
208	National Justice Project	Advocacy	≤$100	1
209	Newlife IVF Australia	Small advertisers	≤$100	8
210	Nick McGowan MP	Party/Candidate	≤$100	1
211	NSW Parliament	Unclassified	≤$100	1
212	Oberon Against Wind Towers	Small advertisers	≤$100	1
213	Office of Ros Spence MP	Party/Candidate	≤$100	1
214	Online Hate Prevention Institute	Unclassified	≤$100	2
215	OZ Arab Media	Small advertisers	≤$100	4
216	Paul Mercurio MP	Small advertisers	≤$100	1
217	Pauline Richards MP	Party/Candidate	≤$100	7
218	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	2
219	Peter Khalil	Party/Candidate	≤$100	34
220	Physical Disability Council of NSW	Small advertisers	≤$100	3
221	Plan International Australia	Charity	≤$100	6
222	Politics Reloaded	Unclassified	≤$100	1
223	Powerhouse Museum Alliance	Small advertisers	≤$100	5
224	Pregnancy Help Sydney	Small advertisers	≤$100	2
225	Queensland Parliamentary Service	Small advertisers	≤$100	2
226	Queer Screen - Mardi Gras Film Festival	Small advertisers	≤$100	1
227	Rachel Westaway MP	Small advertisers	≤$100	1
228	Rahma Health Ltd	Small advertisers	≤$100	2
229	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	2
230	Rebecca Young MP	Small advertisers	≤$100	1
231	Recfish SA	Unclassified	≤$100	1
232	Reconciliation South Australia	Small advertisers	≤$100	3
233	Regional Vic News	Small advertisers	≤$100	1
234	Richard Riordan MP	Small advertisers	≤$100	1
235	Richard Welch MP	Small advertisers	≤$100	3
236	Rob Mitchell MP	Small advertisers	≤$100	23
237	Roma Britnell MP	Small advertisers	≤$100	1
238	Ron Hoenig MP	Small advertisers	≤$100	2
239	Ros Bates MP	Small advertisers	≤$100	1
240	Rose Disability Care Services	Small advertisers	≤$100	1
241	Sandy Bolton MP	Small advertisers	≤$100	1
242	Sarah Connolly MP	Party/Candidate	≤$100	6
243	Save the Bilby Fund	Charity	≤$100	9
244	SBS Cantonese 廣東話節目	Government	≤$100	8
245	SBS Filipino	Government	≤$100	1
246	SBS Greek	Small advertisers	≤$100	1
247	SBS Korean	Small advertisers	≤$100	2
248	SBS Mandarin中文普通话	Government	≤$100	6
249	SBS Spanish / Australia en español	Government	≤$100	4
250	SBS Telugu	Small advertisers	≤$100	3
251	SBS Urdu	Small advertisers	≤$100	2
252	SBS Vietnamese	Government	≤$100	5
253	SDA NSW & ACT	Union	≤$100	5
254	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	5
255	Senator Jess Walsh	Party/Candidate	≤$100	1
256	Senator Raff Ciccone	Small advertisers	≤$100	2
257	Senator Steph Hodgins-May	Small advertisers	≤$100	1
258	Senator Susan McDonald	Party/Candidate	≤$100	1
259	Senator Varun Ghosh	Party/Candidate	≤$100	1
260	Shane Love MLA	Small advertisers	≤$100	2
261	Sharon Claydon MP	Party/Candidate	≤$100	5
262	Shine Lawyers	Business	≤$100	4
263	Socialist Alliance	Small advertisers	≤$100	1
264	Solutions WA	Small advertisers	≤$100	2
265	South Australian Labor Party	Party/Candidate	≤$100	36
266	Sperm Donors Australia	Business	≤$100	3
267	State Government of South Australia	Government	≤$100	7
268	Steve McGhie MP	Party/Candidate	≤$100	4
269	Taimus Werner-Gibbings	Small advertisers	≤$100	1
270	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
271	Tearfund Australia	Charity	≤$100	13
272	Territory Seafood Crew	Small advertisers	≤$100	1
273	The Australia Institute	Advocacy	≤$100	7
274	The Benevolent Society	Charity	≤$100	6
275	The Lady Musgrave Trust	Small advertisers	≤$100	1
276	The Line	Unclassified	≤$100	11
277	The University of Queensland	Small advertisers	≤$100	2
278	The Wilderness Society	Advocacy	≤$100	5
279	Tim Richardson	Party/Candidate	≤$100	7
280	Tim Watts MP	Small advertisers	≤$100	1
281	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	5
282	Toowoomba Regional Council	Unclassified	≤$100	1
283	Town of Cambridge	Small advertisers	≤$100	1
284	Tweed Shire Council	Small advertisers	≤$100	1
285	United Firefighters Union Victorian Branch	Union	≤$100	1
286	Uniting Communities	Small advertisers	≤$100	3
287	Unitingworld	Charity	≤$100	7
288	Vinnies Tasmania	Small advertisers	≤$100	8
289	Wayne Farnham MP	Party/Candidate	≤$100	1
290	Women Onside	Small advertisers	≤$100	1
291	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
292	Wyndham City	Small advertisers	≤$100	1
293	Zhi Soon MP	Party/Candidate	≤$100	1
294	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 11 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$43,474
2	Greenpeace Australia Pacific	Advocacy	$37,623
3	Queensland Government	Government	$32,818
4	Advance Australia	Advocacy	$20,807
5	AussieAF	Advocacy	$17,031
6	WWF-Australia	Advocacy	$15,284
7	Médecins Sans Frontières Australia	Charity	$14,217
8	Australian Conservation Foundation	Advocacy	$13,620
9	Our Watch	Charity	$12,546
10	These ads ran without a disclaimer	Other	$12,452
11	Western Australia Police Force	Government	$11,641
12	Jewish Council of Australia	Advocacy	$11,402
13	Australia for UNHCR	Charity	$10,721
14	Amnesty International Australia	Advocacy	$9,926
15	United Workers Union	Union	$8,269
16	Low Emission Technology Australia	Business	$7,774
17	Health Care Providers Association	Business	$6,648
18	Keep Australia Safe	Advocacy	$6,582
19	SA Health	Government	$6,451
20	South Australian Government	Government	$6,207
21	Transport Victoria	Government	$6,156
22	Water Corporation	Government	$6,136
23	The Vocal Minority	Advocacy	$4,725
24	Australian Energy Producers	Business	$4,621
25	The University of Melbourne	Other	$4,420
26	Electoral Commission of South Australia	Government	$4,205
27	Australian Marine Conservation Society	Advocacy	$3,887
28	Kids Under Cover	Charity	$3,618
29	Building For Tomorrow	Advocacy	$3,584
30	SA-BEST	Party/Candidate	$3,501
31	FOUR PAWS Australia	Charity	$3,438
32	Fish For All	Advocacy	$3,434
33	REPLACE THE WASTE	Government	$3,370
34	The Best Medicine is a Stronger PBS	Advocacy	$3,281
35	Koffels Solicitors and Barristers	Business	$3,154
36	Department of Justice and Community Safety, Victoria, Australia	Government	$3,012
37	Greens MPs	Party/Candidate	$3,000
38	Bush Heritage Australia	Charity	$2,985
39	Solutions for Australia	Advocacy	$2,960
40	WaterAid Australia	Charity	$2,778
41	Family First Party Australia Ltd	Party/Candidate	$2,657
42	Animals Australia	Advocacy	$2,499
43	Henry Pike MP	Party/Candidate	$2,468
44	ifaw	Charity	$2,377
45	Next Investors	Business	$2,349
46	Evan Mulholland MP	Party/Candidate	$2,244
47	World Animal Protection Australia	Charity	$2,243
48	Meat & Livestock Australia	Business	$2,199
49	Net Zero Economy Authority	Government	$2,199
50	The Nationals	Party/Candidate	$2,186

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About these figures

Source: Meta Ad Library daily report for Australia, dated 11 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 11 January 2026. From 11 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.