Who paid for political ads on Facebook on 10 January 2026

Name: Facebook political ad spend in Australia, 10 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

303 advertisers spent $51,447 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 10 January 2026. The biggest spender was UNICEF Australia ($4,406). Total spend in 2026 to date: $483,466.

← 9 JanSaturday 10 January 202611 Jan →All days

Spent on 10 Jan

$51,447

303 advertisers

2026 to date

$483,466

1 January – 10 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

10 January 2026

2026 to date

Category	10 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$5,938	11.5%	$52,272	10.8%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$15,792	30.7%	$149,807	31.0%
Union Trade unions and union bodies.	$939	1.8%	$9,652	2.0%
Business Companies, and industry and professional associations.	$3,254	6.3%	$27,099	5.6%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,894	15.3%	$81,600	16.9%
Charity Charities whose ads ask for donations or promote their services.	$10,915	21.2%	$99,709	20.6%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,616	3.1%	$17,292	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,391	6.6%	$31,659	6.5%
Unclassified New advertisers not yet reviewed.	$1,709	3.3%	$14,376	3.0%
Total	$51,447	100%	$483,466	100%

Advertisers on 10 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$4,406	39
2	Queensland Government	Government	$3,174	32
3	Greenpeace Australia Pacific	Advocacy	$2,818	147
4	Amnesty International Australia	Advocacy	$2,409	134
5	WWF-Australia	Advocacy	$1,776	31
6	Médecins Sans Frontières Australia	Charity	$1,404	50
7	Australian Conservation Foundation	Advocacy	$1,400	32
8	Advance Australia	Advocacy	$1,375	38
9	AussieAF	Advocacy	$1,305	59
10	Low Emission Technology Australia	Business	$1,181	16
11	Our Watch	Charity	$1,161	24
12	Western Australia Police Force	Government	$1,086	1
13	These ads ran without a disclaimer	Other	≤$100	37
14	Jewish Council of Australia	Advocacy	$989	15
15	Australia for UNHCR	Charity	$817	11
16	Solutions for Australia	Advocacy	$728	24
17	United Workers Union	Union	$711	203
18	Greens MPs	Party/Candidate	$693	12
19	SA Health	Government	$602	17
20	Keep Australia Safe	Advocacy	$583	2
21	South Australian Government	Government	$580	36
22	Health Care Providers Association	Business	$561	12
23	Water Corporation	Government	$519	9
24	FOUR PAWS Australia	Charity	$461	36
25	Australian Energy Producers	Business	$451	18
26	Net Zero Economy Authority	Government	$410	6
27	The University of Melbourne	Other	$399	16
28	Australian Marine Conservation Society	Advocacy	$393	6
29	Electoral Commission of South Australia	Government	$370	5
30	The Vocal Minority	Advocacy	$346	26
31	National Party of Australia - NSW	Party/Candidate	$339	30
32	Kids Under Cover	Charity	$338	25
33	Building For Tomorrow	Advocacy	$336	2
34	Koffels Solicitors and Barristers	Business	$333	3
35	WaterAid Australia	Charity	$331	40
36	Politiv	Unclassified	$324	6
37	REPLACE THE WASTE	Government	$312	11
38	The Best Medicine is a Stronger PBS	Advocacy	$312	94
39	Department of Justice and Community Safety, Victoria, Australia	Government	$285	18
40	ifaw	Charity	$271	40
41	Phillip Thompson OAM MP	Party/Candidate	$267	1
42	Bush Heritage Australia	Charity	$264	5
43	Family First Party Australia Ltd	Party/Candidate	$260	8
44	Animals Australia	Advocacy	$232	22
45	Henry Pike MP	Party/Candidate	$227	6
46	The Nationals	Party/Candidate	$211	16
47	World Animal Protection Australia	Charity	$198	6
48	Next Investors	Business	$196	5
49	Meat & Livestock Australia	Business	$193	6
50	Nicolette Boele	Party/Candidate	$192	2
51	The Climate Council	Advocacy	$190	18
52	Ben Small - Liberal for Forrest	Party/Candidate	$189	2
53	Evan Mulholland MP	Party/Candidate	$189	26
54	Australian Epoch Times Ltd	Other	$179	11
55	CBM Australia	Unclassified	$179	20
56	Andrew Hastie	Party/Candidate	$164	6
57	Australian Red Cross	Charity	$162	11
58	Australian Unions	Union	$159	38
59	South Australian Labor	Party/Candidate	$154	5
60	World Vision Australia	Charity	$154	58
61	Human Rights Law Alliance	Advocacy	$148	16
62	Verve Super	Business	$146	7
63	OXFAM AUSTRALIA	Charity	$145	6
64	Sophie Scamps	Party/Candidate	$145	4
65	Tony Pasin MP	Party/Candidate	$145	7
66	Australians for Clean Air	Advocacy	$141	40
67	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$128	6
68	Australian Ethical Investment	Unclassified	$126	5
69	Genea	Business	$124	30
70	Cerebral Palsy Alliance	Charity	$122	10
71	Uniting Vic.Tas	Charity	$120	20
72	International Justice Mission Australia	Charity	$111	33
73	Islamophobia Register Australia	Unclassified	$111	140
74	Liberal Party of Australia, NSW Division	Party/Candidate	$109	15
75	Ingrid Stitt MP	Party/Candidate	$107	12
76	The Line	Unclassified	$107	11
77	Health and Wellbeing Queensland	Government	$106	14
78	Create Fertility	Unclassified	$101	39
79	Jacinta Allan MP	Party/Candidate	$101	2
80	Lifetime Pets	Unclassified	≤$100	3
81	The Events Agency	Small advertisers	≤$100	3
82	ACCIONA Australia	Unclassified	≤$100	5
83	ACN - Aid to the Church in Need	Small advertisers	≤$100	32
84	Adam Baillie MP	Party/Candidate	≤$100	3
85	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	1
86	Alex Dighton MP	Party/Candidate	≤$100	8
87	Alison Champion	Small advertisers	≤$100	1
88	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
89	Anglican Youthworks	Unclassified	≤$100	6
90	Animal Justice Party	Party/Candidate	≤$100	2
91	Anthony Carbines MP	Party/Candidate	≤$100	8
92	Anthony Cianflone MP	Small advertisers	≤$100	6
93	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	12
94	Asylum Seekers Centre	Charity	≤$100	7
95	AUSTRAC	Government	≤$100	16
96	Australian Citizens Party	Party/Candidate	≤$100	6
97	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
98	Australian Rail Track Corporation	Small advertisers	≤$100	1
99	Belinda Wilson	Unclassified	≤$100	6
100	Brad Rowswell MP	Small advertisers	≤$100	3
101	Bree James - Barron River MP	Small advertisers	≤$100	1
102	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
103	Cancer Council ACT	Small advertisers	≤$100	6
104	Catherine Hamlin Fistula Foundation	Charity	≤$100	4
105	Catherine Lezer	Small advertisers	≤$100	6
106	Catholic Education Tasmania	Unclassified	≤$100	12
107	Catholic Mission	Charity	≤$100	2
108	Catholic Schools NSW	Unclassified	≤$100	7
109	Celebrating Masculinity	Small advertisers	≤$100	1
110	Centre for Public Integrity	Small advertisers	≤$100	4
111	CFMEU Manufacturing Division	Small advertisers	≤$100	1
112	Challenge DV	Unclassified	≤$100	5
113	Christine Couzens MP	Small advertisers	≤$100	2
114	Cindy Mcleish MP	Small advertisers	≤$100	1
115	Cindy McLeish MP	Small advertisers	≤$100	1
116	Citizen GO Australia & New Zealand	Unclassified	≤$100	1
117	City of Boroondara	Government	≤$100	3
118	City of Kwinana	Small advertisers	≤$100	2
119	City of Melbourne	Government	≤$100	1
120	City of Parramatta	Government	≤$100	3
121	City of Stirling	Small advertisers	≤$100	1
122	Conservation Council SA	Small advertisers	≤$100	1
123	Corinne Mulholland	Party/Candidate	≤$100	1
124	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
125	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	2
126	Curious Minds Media	Small advertisers	≤$100	5
127	Curious Minds Media Pty Ltd	Small advertisers	≤$100	9
128	Dan Bull	Small advertisers	≤$100	1
129	Dan Tehan MP	Party/Candidate	≤$100	1
130	Daniel Mulino	Small advertisers	≤$100	2
131	David Davis MP	Small advertisers	≤$100	2
132	David Farrelly	Small advertisers	≤$100	1
133	David Leach - Labor for Kavel	Small advertisers	≤$100	1
134	David Southwick MP	Small advertisers	≤$100	3
135	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
136	Department of Environment and Science	Government	≤$100	3
137	Domestic Violence NSW	Small advertisers	≤$100	1
138	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
139	Dr. Carina Garland MP	Party/Candidate	≤$100	22
140	Dylan Wight	Party/Candidate	≤$100	4
141	Eden Foster MP	Party/Candidate	≤$100	1
142	Endeavour Energy	Small advertisers	≤$100	2
143	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
144	Environment Victoria	Advocacy	≤$100	2
145	Environmental Justice Australia	Unclassified	≤$100	1
146	Environs Kimberley	Advocacy	≤$100	2
147	Foodbank WA	Charity	≤$100	7
148	Free To Shine	Small advertisers	≤$100	2
149	From Perth For Perth	Small advertisers	≤$100	12
150	Future Super	Unclassified	≤$100	2
151	Gabrielle Williams MP	Party/Candidate	≤$100	1
152	Garth Hamilton MP	Party/Candidate	≤$100	5
153	Gary Maas MP	Party/Candidate	≤$100	7
154	Gender Awareness Australia	Advocacy	≤$100	28
155	Glen Kelly MP	Small advertisers	≤$100	1
156	Greenfleet	Charity	≤$100	11
157	Growth Faculty	Unclassified	≤$100	7
158	Hagar Australia	Charity	≤$100	3
159	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
160	Hon Nick Goiran MLC	Party/Candidate	≤$100	1
161	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
162	Independent Australia	Small advertisers	≤$100	1
163	Institute of Public Affairs	Advocacy	≤$100	1
164	Iwan Walters MP	Party/Candidate	≤$100	4
165	Jacinta Allan	Party/Candidate	≤$100	1
166	Jackson Taylor MP	Party/Candidate	≤$100	6
167	Jacqui Scruby	Unclassified	≤$100	4
168	James4Balga	Small advertisers	≤$100	1
169	Jean Hailes for Women's Health	Charity	≤$100	4
170	Jenn Roberts - Labor for Hartley	Small advertisers	≤$100	1
171	Jo Briskey	Small advertisers	≤$100	21
172	Jodie Hanns MLA	Small advertisers	≤$100	1
173	John Carey MLA	Small advertisers	≤$100	2
174	John Gardner MP	Small advertisers	≤$100	1
175	John Lister - Labor for Werribee	Party/Candidate	≤$100	1
176	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
177	Jordan Crugnale MP	Party/Candidate	≤$100	8
178	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
179	Josh Wilson MP	Party/Candidate	≤$100	1
180	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
181	Juliana Addison MP	Party/Candidate	≤$100	1
182	Julie Collins MP	Party/Candidate	≤$100	1
183	Justine Elliot MP	Party/Candidate	≤$100	1
184	Kat Theophanous MP	Party/Candidate	≤$100	4
185	Kate Thwaites MP	Party/Candidate	≤$100	4
186	Katherine Copsey	Party/Candidate	≤$100	1
187	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
188	Katie Hall MP	Party/Candidate	≤$100	5
189	Keep Top End Coasts Healthy	Unclassified	≤$100	5
190	Kevin Hogan MP	Party/Candidate	≤$100	1
191	Leon Rebello MP	Party/Candidate	≤$100	1
192	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
193	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
194	Lizzie Blandthorn	Unclassified	≤$100	5
195	Lock The Gate Alliance	Advocacy	≤$100	2
196	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
197	Luke Gosling MP	Party/Candidate	≤$100	26
198	Madonna Jarrett MP	Party/Candidate	≤$100	1
199	Mark Coure MP	Party/Candidate	≤$100	1
200	Mary MacKillop Today	Charity	≤$100	6
201	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
202	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
203	Mathew Hilakari MP	Party/Candidate	≤$100	7
204	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	2
205	Melissa Horne MP	Party/Candidate	≤$100	6
206	Michael Crandon MP	Small advertisers	≤$100	1
207	Michael Regan	Small advertisers	≤$100	1
208	Michelle Rowland MP	Party/Candidate	≤$100	2
209	Mick de Brenni	Unclassified	≤$100	2
210	Mito Foundation	Small advertisers	≤$100	1
211	Monash IVF	Business	≤$100	3
212	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	10
213	Natalie Hutchins MP	Party/Candidate	≤$100	2
214	Natalie Suleyman MP	Party/Candidate	≤$100	4
215	Nathan Daniell for Mayor: Adelaide Hills Council	Small advertisers	≤$100	1
216	Nathan Lambert	Party/Candidate	≤$100	1
217	National Justice Project	Advocacy	≤$100	1
218	Newlife IVF Australia	Small advertisers	≤$100	10
219	Nick McGowan MP	Party/Candidate	≤$100	1
220	NSW Parliament	Unclassified	≤$100	1
221	Oberon Against Wind Towers	Small advertisers	≤$100	1
222	Office of Ros Spence MP	Party/Candidate	≤$100	1
223	Online Hate Prevention Institute	Unclassified	≤$100	1
224	OZ Arab Media	Small advertisers	≤$100	4
225	Pat Conroy MP	Party/Candidate	≤$100	4
226	Paul Mercurio MP	Small advertisers	≤$100	1
227	Pauline Richards MP	Party/Candidate	≤$100	7
228	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	2
229	Peter Khalil	Party/Candidate	≤$100	29
230	Physical Disability Council of NSW	Small advertisers	≤$100	2
231	Plan International Australia	Charity	≤$100	6
232	Politics Reloaded	Unclassified	≤$100	2
233	Powerhouse Museum Alliance	Small advertisers	≤$100	5
234	Pregnancy Help Sydney	Small advertisers	≤$100	2
235	Queensland Parliamentary Service	Small advertisers	≤$100	2
236	Queensland Tourism Development	Government	≤$100	2
237	Queer Screen - Mardi Gras Film Festival	Small advertisers	≤$100	1
238	Rachel Westaway MP	Small advertisers	≤$100	1
239	Rahma Health Ltd	Small advertisers	≤$100	2
240	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	2
241	Rebecca Young MP	Small advertisers	≤$100	1
242	Reconciliation South Australia	Small advertisers	≤$100	3
243	Regional Vic News	Small advertisers	≤$100	1
244	Richard Riordan MP	Small advertisers	≤$100	1
245	Richard Welch MP	Small advertisers	≤$100	3
246	Rob Mitchell MP	Small advertisers	≤$100	25
247	Roma Britnell MP	Small advertisers	≤$100	1
248	Ron Hoenig MP	Small advertisers	≤$100	3
249	Ros Bates MP	Small advertisers	≤$100	1
250	Rose Disability Care Services	Small advertisers	≤$100	1
251	Sandy Bolton MP	Small advertisers	≤$100	1
252	Sarah Connolly MP	Party/Candidate	≤$100	6
253	Save the Bilby Fund	Charity	≤$100	9
254	SBS Cantonese 廣東話節目	Government	≤$100	8
255	SBS Filipino	Government	≤$100	1
256	SBS Greek	Small advertisers	≤$100	1
257	SBS Korean	Small advertisers	≤$100	2
258	SBS Mandarin中文普通话	Government	≤$100	6
259	SBS Spanish / Australia en español	Government	≤$100	4
260	SBS Telugu	Small advertisers	≤$100	3
261	SBS Urdu	Small advertisers	≤$100	2
262	SBS Vietnamese	Government	≤$100	4
263	SDA NSW & ACT	Union	≤$100	5
264	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
265	Senator Jess Walsh	Party/Candidate	≤$100	1
266	Senator Raff Ciccone	Small advertisers	≤$100	2
267	Senator Steph Hodgins-May	Small advertisers	≤$100	1
268	Senator Susan McDonald	Party/Candidate	≤$100	1
269	Senator Varun Ghosh	Party/Candidate	≤$100	1
270	Shane Love MLA	Small advertisers	≤$100	2
271	Sharon Claydon MP	Party/Candidate	≤$100	5
272	Socialist Alliance	Small advertisers	≤$100	1
273	Socialist Equality Party	Small advertisers	≤$100	1
274	Solutions WA	Small advertisers	≤$100	2
275	South Australian Labor Party	Party/Candidate	≤$100	27
276	Sperm Donors Australia	Business	≤$100	2
277	State Government of South Australia	Government	≤$100	8
278	Steve McGhie MP	Party/Candidate	≤$100	4
279	Taimus Werner-Gibbings	Small advertisers	≤$100	1
280	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
281	Tearfund Australia	Charity	≤$100	12
282	Territory Seafood Crew	Small advertisers	≤$100	2
283	The Australia Institute	Advocacy	≤$100	3
284	The Benevolent Society	Charity	≤$100	9
285	The Lady Musgrave Trust	Small advertisers	≤$100	1
286	The University of Queensland	Small advertisers	≤$100	2
287	The Wilderness Society	Advocacy	≤$100	5
288	Tim Richardson	Party/Candidate	≤$100	7
289	Tim Watts MP	Small advertisers	≤$100	1
290	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	6
291	Toowoomba Regional Council	Unclassified	≤$100	1
292	Town of Cambridge	Small advertisers	≤$100	1
293	Tweed Shire Council	Small advertisers	≤$100	1
294	United Firefighters Union Victorian Branch	Union	≤$100	2
295	Uniting Communities	Small advertisers	≤$100	2
296	Unitingworld	Charity	≤$100	5
297	Vinnies Tasmania	Small advertisers	≤$100	7
298	Wayne Farnham MP	Party/Candidate	≤$100	2
299	Women Onside	Small advertisers	≤$100	1
300	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
301	Wyndham City	Small advertisers	≤$100	1
302	Zhi Soon MP	Party/Candidate	≤$100	2
303	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 10 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$38,112
2	Greenpeace Australia Pacific	Advocacy	$34,448
3	Queensland Government	Government	$30,406
4	Advance Australia	Advocacy	$19,335
5	AussieAF	Advocacy	$15,328
6	WWF-Australia	Advocacy	$13,505
7	Médecins Sans Frontières Australia	Charity	$12,777
8	Australian Conservation Foundation	Advocacy	$12,197
9	These ads ran without a disclaimer	Other	$11,483
10	Our Watch	Charity	$11,359
11	Western Australia Police Force	Government	$10,525
12	Jewish Council of Australia	Advocacy	$10,475
13	Australia for UNHCR	Charity	$9,173
14	United Workers Union	Union	$7,538
15	Amnesty International Australia	Advocacy	$7,480
16	Low Emission Technology Australia	Business	$6,573
17	Transport Victoria	Government	$6,156
18	Health Care Providers Association	Business	$6,086
19	Keep Australia Safe	Advocacy	$5,951
20	SA Health	Government	$5,842
21	South Australian Government	Government	$5,631
22	Water Corporation	Government	$5,568
23	The Vocal Minority	Advocacy	$4,219
24	Australian Energy Producers	Business	$4,165
25	The University of Melbourne	Other	$4,019
26	Electoral Commission of South Australia	Government	$3,823
27	Australian Marine Conservation Society	Advocacy	$3,543
28	SA-BEST	Party/Candidate	$3,501
29	Fish For All	Advocacy	$3,434
30	Kids Under Cover	Charity	$3,272
31	Building For Tomorrow	Advocacy	$3,244
32	REPLACE THE WASTE	Government	$3,054
33	Greens MPs	Party/Candidate	$3,000
34	The Best Medicine is a Stronger PBS	Advocacy	$2,976
35	FOUR PAWS Australia	Charity	$2,948
36	Koffels Solicitors and Barristers	Business	$2,790
37	Department of Justice and Community Safety, Victoria, Australia	Government	$2,721
38	Bush Heritage Australia	Charity	$2,699
39	WaterAid Australia	Charity	$2,469
40	Family First Party Australia Ltd	Party/Candidate	$2,397
41	ifaw	Charity	$2,343
42	Animals Australia	Advocacy	$2,264
43	Solutions for Australia	Advocacy	$2,245
44	Henry Pike MP	Party/Candidate	$2,235
45	Next Investors	Business	$2,102
46	Evan Mulholland MP	Party/Candidate	$2,018
47	World Animal Protection Australia	Charity	$1,997
48	The Nationals	Party/Candidate	$1,986
49	Meat & Livestock Australia	Business	$1,982
50	World Vision Australia	Charity	$1,943

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About these figures

Source: Meta Ad Library daily report for Australia, dated 10 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 10 January 2026. From 10 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.