Who paid for political ads on Facebook on 6 January 2026

Name: Facebook political ad spend in Australia, 6 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

282 advertisers spent $46,454 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 6 January 2026. The biggest spender was UNICEF Australia ($3,356). Total spend in 2026 to date: $277,481.

← 5 JanTuesday 6 January 20267 Jan →All days

Spent on 6 Jan

$46,454

282 advertisers

2026 to date

$277,481

1 January – 6 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

6 January 2026

2026 to date

Category	6 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$4,735	10.2%	$28,182	10.2%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$12,483	26.9%	$88,676	32.0%
Union Trade unions and union bodies.	$975	2.1%	$5,799	2.1%
Business Companies, and industry and professional associations.	$3,272	7.0%	$14,272	5.1%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,580	18.5%	$49,154	17.7%
Charity Charities whose ads ask for donations or promote their services.	$10,175	21.9%	$57,418	20.7%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,946	4.2%	$9,930	3.6%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,114	6.7%	$17,784	6.4%
Unclassified New advertisers not yet reviewed.	$1,174	2.5%	$6,266	2.3%
Total	$46,454	100%	$277,481	100%

Advertisers on 6 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$3,356	41
2	Queensland Government	Government	$2,956	30
3	Greenpeace Australia Pacific	Advocacy	$2,352	145
4	WWF-Australia	Advocacy	$1,815	32
5	AussieAF	Advocacy	$1,498	54
6	These ads ran without a disclaimer	Other	≤$100	48
7	Médecins Sans Frontières Australia	Charity	$1,348	51
8	Australian Conservation Foundation	Advocacy	$1,185	84
9	Low Emission Technology Australia	Business	$1,125	16
10	Our Watch	Charity	$1,097	24
11	Western Australia Police Force	Government	$1,045	1
12	Australia for UNHCR	Charity	$1,007	11
13	Jewish Council of Australia	Advocacy	$789	12
14	United Workers Union	Union	$768	208
15	Transport Victoria	Government	$681	12
16	Health Care Providers Association	Business	$643	10
17	Advance Australia	Advocacy	$638	40
18	Amnesty International Australia	Advocacy	$599	129
19	Water Corporation	Government	$598	10
20	Keep Australia Safe	Advocacy	$593	2
21	South Australian Government	Government	$584	35
22	SA Health	Government	$571	18
23	WA Government	Government	$513	10
24	FOUR PAWS Australia	Charity	$447	37
25	Australian Energy Producers	Business	$428	18
26	The University of Melbourne	Other	$413	24
27	The Vocal Minority	Advocacy	$389	33
28	Fish For All	Advocacy	$369	2
29	Phillip Thompson OAM MP	Party/Candidate	$363	1
30	Sophie Scamps	Party/Candidate	$362	2
31	Electoral Commission of South Australia	Government	$337	5
32	Koffels Solicitors and Barristers	Business	$335	3
33	Building For Tomorrow	Advocacy	$314	2
34	Kids Under Cover	Charity	$311	28
35	Australian Marine Conservation Society	Advocacy	$300	6
36	The Best Medicine is a Stronger PBS	Advocacy	$299	98
37	REPLACE THE WASTE	Government	$288	11
38	WaterAid Australia	Charity	$284	23
39	Bush Heritage Australia	Charity	$265	5
40	Department of Justice and Community Safety, Victoria, Australia	Government	$262	18
41	ifaw	Charity	$251	42
42	Family First Party Australia Ltd	Party/Candidate	$247	8
43	World Vision Australia	Charity	$241	59
44	Australian Red Cross	Charity	$234	10
45	Net Zero Economy Authority	Government	$229	4
46	Henry Pike MP	Party/Candidate	$218	9
47	Animals Australia	Advocacy	$215	20
48	Next Investors	Business	$210	5
49	World Animal Protection Australia	Charity	$210	6
50	Evan Mulholland MP	Party/Candidate	$205	25
51	The Climate Council	Advocacy	$205	44
52	Meat & Livestock Australia	Business	$200	6
53	Dr Joanna Howe	Advocacy	$197	1
54	The Nationals	Party/Candidate	$176	24
55	Australians for Clean Air	Advocacy	$175	40
56	Australian Unions	Union	$173	38
57	Human Rights Law Alliance	Advocacy	$167	18
58	Andrew Hastie	Party/Candidate	$161	6
59	Nicolette Boele	Party/Candidate	$160	2
60	South Australian Labor	Party/Candidate	$158	5
61	OXFAM AUSTRALIA	Charity	$157	8
62	Uniting Vic.Tas	Charity	$151	24
63	CBM Australia	Unclassified	$150	30
64	Australian Epoch Times Ltd	Other	$149	11
65	Cerebral Palsy Alliance	Charity	$143	10
66	The Australia Institute	Advocacy	$143	12
67	Verve Super	Business	$139	9
68	Health and Wellbeing Queensland	Government	$135	14
69	SA-BEST	Party/Candidate	$128	11
70	Genea	Business	$123	36
71	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$122	6
72	Islamophobia Register Australia	Unclassified	$120	136
73	International Justice Mission Australia	Charity	$118	20
74	Ingrid Stitt MP	Party/Candidate	$115	12
75	The Line	Unclassified	$109	23
76	Ben Small - Liberal for Forrest	Party/Candidate	$106	1
77	Greenfleet	Charity	$105	12
78	Create Fertility	Unclassified	$103	44
79	Lock The Gate Alliance	Advocacy	$103	6
80	Lifetime Pets	Unclassified	≤$100	8
81	The Events Agency	Small advertisers	≤$100	3
82	ACCIONA Australia	Unclassified	≤$100	6
83	ACN - Aid to the Church in Need	Small advertisers	≤$100	12
84	Adam Baillie MP	Party/Candidate	≤$100	4
85	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	1
86	Alex Dighton MP	Party/Candidate	≤$100	11
87	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
88	Anglican Youthworks	Unclassified	≤$100	7
89	Anthony Carbines MP	Party/Candidate	≤$100	9
90	Anthony Cianflone MP	Small advertisers	≤$100	6
91	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	12
92	Asylum Seekers Centre	Charity	≤$100	8
93	AUSTRAC	Government	≤$100	20
94	Australian Citizens Party	Party/Candidate	≤$100	6
95	Australian Ethical Investment	Unclassified	≤$100	5
96	Australian Monarchist League	Small advertisers	≤$100	1
97	Australian Rail Track Corporation	Small advertisers	≤$100	1
98	Belinda Wilson	Unclassified	≤$100	6
99	Brad Rowswell MP	Small advertisers	≤$100	3
100	Bree James - Barron River MP	Small advertisers	≤$100	2
101	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
102	Cancer Council ACT	Small advertisers	≤$100	7
103	Catherine Hamlin Fistula Foundation	Charity	≤$100	4
104	Catherine Lezer	Small advertisers	≤$100	4
105	Catholic Education Tasmania	Unclassified	≤$100	14
106	Catholic Mission	Charity	≤$100	2
107	Catholic Schools NSW	Unclassified	≤$100	4
108	Celebrating Masculinity	Small advertisers	≤$100	4
109	Centre for Public Integrity	Small advertisers	≤$100	4
110	Christine Couzens MP	Small advertisers	≤$100	2
111	City of Kwinana	Small advertisers	≤$100	2
112	City of Launceston Official	Small advertisers	≤$100	1
113	City of Melbourne	Government	≤$100	1
114	City of Parramatta	Government	≤$100	3
115	Conservation Council SA	Small advertisers	≤$100	1
116	Corinne Mulholland	Party/Candidate	≤$100	1
117	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	1
118	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
119	Curious Minds Media	Small advertisers	≤$100	5
120	Curious Minds Media Pty Ltd	Small advertisers	≤$100	8
121	Dan Tehan MP	Party/Candidate	≤$100	1
122	Daniel Mulino	Small advertisers	≤$100	2
123	Daniela De Martino	Unclassified	≤$100	8
124	David Davis MP	Small advertisers	≤$100	2
125	David Farrelly	Small advertisers	≤$100	1
126	David Southwick MP	Small advertisers	≤$100	1
127	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
128	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
129	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
130	Dr. Carina Garland MP	Party/Candidate	≤$100	26
131	Dylan Wight	Party/Candidate	≤$100	4
132	Eden Foster MP	Party/Candidate	≤$100	1
133	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
134	Environment Victoria	Advocacy	≤$100	2
135	Environmental Justice Australia	Unclassified	≤$100	1
136	Environs Kimberley	Advocacy	≤$100	2
137	Foodbank WA	Charity	≤$100	9
138	Free To Shine	Small advertisers	≤$100	2
139	Freedom for Faith	Unclassified	≤$100	1
140	From Perth For Perth	Small advertisers	≤$100	4
141	Future Super	Unclassified	≤$100	2
142	Gabrielle Williams MP	Party/Candidate	≤$100	3
143	Garth Hamilton MP	Party/Candidate	≤$100	1
144	Gary Maas MP	Party/Candidate	≤$100	7
145	Gender Awareness Australia	Advocacy	≤$100	11
146	Glen Kelly MP	Small advertisers	≤$100	2
147	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
148	Greater Shepparton City Council	Government	≤$100	1
149	Growth Faculty	Unclassified	≤$100	8
150	Hagar Australia	Charity	≤$100	4
151	HeartKids	Small advertisers	≤$100	1
152	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
153	Independent Australia	Small advertisers	≤$100	1
154	Iwan Walters MP	Party/Candidate	≤$100	4
155	Jacinta Allan	Party/Candidate	≤$100	1
156	Jacinta Allan MP	Party/Candidate	≤$100	2
157	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	2
158	Jackson Taylor MP	Party/Candidate	≤$100	6
159	Jacqui Scruby	Unclassified	≤$100	4
160	Jean Hailes for Women's Health	Charity	≤$100	1
161	Jo Briskey	Small advertisers	≤$100	27
162	Jodie Hanns MLA	Small advertisers	≤$100	1
163	John Carey MLA	Small advertisers	≤$100	2
164	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
165	Jordan Crugnale MP	Party/Candidate	≤$100	8
166	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
167	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
168	Juliana Addison MP	Party/Candidate	≤$100	1
169	Justine Elliot MP	Party/Candidate	≤$100	1
170	Kat Theophanous MP	Party/Candidate	≤$100	4
171	Kate Thwaites MP	Party/Candidate	≤$100	4
172	Katherine Copsey	Party/Candidate	≤$100	1
173	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
174	Katie Hall MP	Party/Candidate	≤$100	4
175	Keep Top End Coasts Healthy	Unclassified	≤$100	3
176	Kevin Hogan MP	Party/Candidate	≤$100	1
177	Leon Rebello MP	Party/Candidate	≤$100	1
178	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
179	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	15
180	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
181	Lizzie Blandthorn	Unclassified	≤$100	5
182	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	2
183	Luke Gosling MP	Party/Candidate	≤$100	28
184	Madonna Jarrett MP	Party/Candidate	≤$100	1
185	Mark Coure MP	Party/Candidate	≤$100	1
186	Martin John Taylor	Small advertisers	≤$100	1
187	Mary MacKillop Today	Charity	≤$100	6
188	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
189	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
190	Mathew Hilakari MP	Party/Candidate	≤$100	7
191	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
192	MEAA	Small advertisers	≤$100	1
193	Melissa Horne MP	Party/Candidate	≤$100	6
194	Michael Crandon MP	Small advertisers	≤$100	1
195	Michelle Rowland MP	Party/Candidate	≤$100	2
196	Mick de Brenni	Unclassified	≤$100	2
197	Minus18	Unclassified	≤$100	4
198	Mito Foundation	Small advertisers	≤$100	1
199	Monash IVF	Business	≤$100	2
200	Murrindindi Shire Council	Small advertisers	≤$100	1
201	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
202	Natalie Hutchins MP	Party/Candidate	≤$100	2
203	Natalie Suleyman MP	Party/Candidate	≤$100	4
204	Nathan Lambert	Party/Candidate	≤$100	1
205	Newlife IVF Australia	Small advertisers	≤$100	13
206	Nick McGowan MP	Party/Candidate	≤$100	2
207	Office of Ros Spence MP	Party/Candidate	≤$100	1
208	OZ Arab Media	Small advertisers	≤$100	3
209	Pat Conroy MP	Party/Candidate	≤$100	4
210	Paul Mercurio MP	Small advertisers	≤$100	1
211	Pauline Richards MP	Party/Candidate	≤$100	7
212	People with Disability Australia	Small advertisers	≤$100	1
213	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	2
214	Peter Khalil	Party/Candidate	≤$100	39
215	Physical Disability Council of NSW	Small advertisers	≤$100	5
216	Plan International Australia	Charity	≤$100	3
217	Powerhouse Museum Alliance	Small advertisers	≤$100	5
218	Pregnancy Help Sydney	Small advertisers	≤$100	2
219	Rachel Westaway MP	Small advertisers	≤$100	1
220	Rahma Health Ltd	Small advertisers	≤$100	1
221	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
222	Reconciliation South Australia	Small advertisers	≤$100	3
223	Regional Vic News	Small advertisers	≤$100	1
224	Richard Welch MP	Small advertisers	≤$100	3
225	Rob Mitchell MP	Small advertisers	≤$100	22
226	Roma Britnell MP	Small advertisers	≤$100	1
227	Ron Hoenig MP	Small advertisers	≤$100	1
228	Rose Disability Care Services	Small advertisers	≤$100	1
229	Sam Groth MP	Small advertisers	≤$100	1
230	Sandy Bolton MP	Small advertisers	≤$100	1
231	Sarah Connolly MP	Party/Candidate	≤$100	6
232	Save the Bilby Fund	Charity	≤$100	8
233	SBS Cantonese 廣東話節目	Government	≤$100	5
234	SBS Greek	Small advertisers	≤$100	1
235	SBS Korean	Small advertisers	≤$100	5
236	SBS Mandarin中文普通话	Government	≤$100	5
237	SBS Pashto	Small advertisers	≤$100	2
238	SBS Persian	Small advertisers	≤$100	1
239	SBS Spanish / Australia en español	Government	≤$100	4
240	SBS Tamil	Small advertisers	≤$100	2
241	SBS Telugu	Small advertisers	≤$100	3
242	SBS Urdu	Small advertisers	≤$100	2
243	SBS Vietnamese	Government	≤$100	5
244	Science at Melbourne	Small advertisers	≤$100	1
245	SDA NSW & ACT	Union	≤$100	5
246	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
247	Senator Raff Ciccone	Small advertisers	≤$100	2
248	Senator Susan McDonald	Party/Candidate	≤$100	1
249	Senator Varun Ghosh	Party/Candidate	≤$100	2
250	Shane Love MLA	Small advertisers	≤$100	2
251	Socialist Alliance	Small advertisers	≤$100	1
252	Socialist Equality Party	Small advertisers	≤$100	1
253	Solutions WA	Small advertisers	≤$100	2
254	South Coast Labour Council	Small advertisers	≤$100	1
255	Sperm Donors Australia	Business	≤$100	3
256	St. Patrick's Community Support Centre	Charity	≤$100	1
257	State Government of South Australia	Government	≤$100	8
258	Steve McGhie MP	Party/Candidate	≤$100	4
259	Stuart Aubrey MLA	Party/Candidate	≤$100	1
260	Taimus Werner-Gibbings	Small advertisers	≤$100	1
261	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
262	Tasmanian Electoral Commission	Government	≤$100	1
263	Tearfund Australia	Charity	≤$100	18
264	The Benevolent Society	Charity	≤$100	5
265	The Lady Musgrave Trust	Small advertisers	≤$100	1
266	The Snark Tank	Small advertisers	≤$100	1
267	Tim Richardson	Party/Candidate	≤$100	7
268	Tim Watts MP	Small advertisers	≤$100	1
269	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	6
270	Tony Pasin MP	Party/Candidate	≤$100	7
271	Toowoomba Regional Council	Unclassified	≤$100	1
272	Town of Cambridge	Small advertisers	≤$100	1
273	Tweed Shire Council	Small advertisers	≤$100	1
274	Uniting Communities	Small advertisers	≤$100	3
275	Unitingworld	Charity	≤$100	9
276	Vinnies Tasmania	Small advertisers	≤$100	6
277	Wayne Farnham MP	Party/Candidate	≤$100	2
278	Women Onside	Small advertisers	≤$100	1
279	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	8
280	Wyndham City	Small advertisers	≤$100	2
281	Zhi Soon MP	Party/Candidate	≤$100	1
282	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 6 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$21,809
2	Greenpeace Australia Pacific	Advocacy	$20,245
3	Queensland Government	Government	$18,310
4	Advance Australia	Advocacy	$14,563
5	AussieAF	Advocacy	$9,429
6	Médecins Sans Frontières Australia	Charity	$7,362
7	Australian Conservation Foundation	Advocacy	$7,135
8	WWF-Australia	Advocacy	$6,854
9	Our Watch	Charity	$6,813
10	Jewish Council of Australia	Advocacy	$6,658
11	These ads ran without a disclaimer	Other	$6,397
12	Western Australia Police Force	Government	$6,290
13	Australia for UNHCR	Charity	$5,618
14	Transport Victoria	Government	$4,884
15	United Workers Union	Union	$4,620
16	Health Care Providers Association	Business	$3,821
17	Keep Australia Safe	Advocacy	$3,583
18	SA Health	Government	$3,533
19	SA-BEST	Party/Candidate	$3,466
20	South Australian Government	Government	$3,402
21	Fish For All	Advocacy	$3,234
22	Water Corporation	Government	$3,231
23	The Vocal Minority	Advocacy	$3,074
24	Australian Energy Producers	Business	$2,420
25	The University of Melbourne	Other	$2,389
26	Electoral Commission of South Australia	Government	$2,311
27	Australian Marine Conservation Society	Advocacy	$2,063
28	Low Emission Technology Australia	Business	$2,054
29	Kids Under Cover	Charity	$1,980
30	Building For Tomorrow	Advocacy	$1,945
31	REPLACE THE WASTE	Government	$1,842
32	The Best Medicine is a Stronger PBS	Advocacy	$1,802
33	Bush Heritage Australia	Charity	$1,638
34	Department of Justice and Community Safety, Victoria, Australia	Government	$1,634
35	Amnesty International Australia	Advocacy	$1,592
36	WaterAid Australia	Charity	$1,538
37	Koffels Solicitors and Barristers	Business	$1,460
38	Family First Party Australia Ltd	Party/Candidate	$1,386
39	Henry Pike MP	Party/Candidate	$1,368
40	WA Government	Government	$1,366
41	Animals Australia	Advocacy	$1,353
42	ifaw	Charity	$1,299
43	Evan Mulholland MP	Party/Candidate	$1,233
44	Next Investors	Business	$1,219
45	Dr Joanna Howe	Advocacy	$1,217
46	Meat & Livestock Australia	Business	$1,212
47	World Animal Protection Australia	Charity	$1,212
48	World Vision Australia	Charity	$1,208
49	FOUR PAWS Australia	Charity	$1,163
50	Australian Epoch Times Ltd	Other	$1,144

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About these figures

Source: Meta Ad Library daily report for Australia, dated 6 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 6 January 2026. From 6 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.