Who paid for political ads on Facebook on 7 January 2026

Name: Facebook political ad spend in Australia, 7 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

299 advertisers spent $48,041 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 7 January 2026. The biggest spender was UNICEF Australia ($3,361). Total spend in 2026 to date: $325,523.

← 6 JanWednesday 7 January 20268 Jan →All days

Spent on 7 Jan

$48,041

299 advertisers

2026 to date

$325,523

1 January – 7 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

7 January 2026

2026 to date

Category	7 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$5,324	11.1%	$33,506	10.3%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$12,868	26.8%	$101,543	31.2%
Union Trade unions and union bodies.	$970	2.0%	$6,769	2.1%
Business Companies, and industry and professional associations.	$3,237	6.7%	$17,510	5.4%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,515	17.7%	$57,670	17.7%
Charity Charities whose ads ask for donations or promote their services.	$9,934	20.7%	$67,352	20.7%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,993	4.1%	$11,923	3.7%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,322	6.9%	$21,106	6.5%
Unclassified New advertisers not yet reviewed.	$1,878	3.9%	$8,144	2.5%
Total	$48,041	100%	$325,523	100%

Advertisers on 7 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$3,361	53
2	Queensland Government	Government	$2,965	29
3	Greenpeace Australia Pacific	Advocacy	$2,871	138
4	AussieAF	Advocacy	$1,594	55
5	WWF-Australia	Advocacy	$1,592	31
6	These ads ran without a disclaimer	Other	≤$100	46
7	Médecins Sans Frontières Australia	Charity	$1,314	51
8	Low Emission Technology Australia	Business	$1,114	16
9	Our Watch	Charity	$1,111	24
10	Australian Conservation Foundation	Advocacy	$1,107	65
11	Western Australia Police Force	Government	$1,054	1
12	Australia for UNHCR	Charity	$1,030	14
13	Jewish Council of Australia	Advocacy	$1,014	17
14	Advance Australia	Advocacy	$831	42
15	United Workers Union	Union	$735	180
16	Transport Victoria	Government	$712	11
17	Health Care Providers Association	Business	$637	10
18	Amnesty International Australia	Advocacy	$624	97
19	Water Corporation	Government	$611	10
20	Keep Australia Safe	Advocacy	$594	2
21	SA Health	Government	$562	18
22	South Australian Government	Government	$547	36
23	FOUR PAWS Australia	Charity	$440	34
24	The University of Melbourne	Other	$433	22
25	Neds	Unclassified	$428	1
26	Australian Energy Producers	Business	$424	18
27	Greens MPs	Party/Candidate	$385	8
28	Electoral Commission of South Australia	Government	$366	4
29	Net Zero Economy Authority	Government	$366	6
30	Sophie Scamps	Party/Candidate	$364	2
31	Building For Tomorrow	Advocacy	$317	2
32	Kids Under Cover	Charity	$316	25
33	Koffels Solicitors and Barristers	Business	$316	3
34	The Climate Council	Advocacy	$310	47
35	REPLACE THE WASTE	Government	$309	11
36	Australian Marine Conservation Society	Advocacy	$294	5
37	The Best Medicine is a Stronger PBS	Advocacy	$291	93
38	Department of Health	Government	$273	2
39	WaterAid Australia	Charity	$267	24
40	Department of Justice and Community Safety, Victoria, Australia	Government	$266	18
41	The Vocal Minority	Advocacy	$263	32
42	Bush Heritage Australia	Charity	$260	5
43	National Party of Australia - NSW	Party/Candidate	$258	30
44	ifaw	Charity	$252	28
45	Family First Party Australia Ltd	Party/Candidate	$251	8
46	Politiv	Unclassified	$251	3
47	The Nationals	Party/Candidate	$243	24
48	Animals Australia	Advocacy	$229	22
49	Next Investors	Business	$214	5
50	Henry Pike MP	Party/Candidate	$211	8
51	Evan Mulholland MP	Party/Candidate	$202	28
52	Australian Red Cross	Charity	$195	12
53	Meat & Livestock Australia	Business	$193	6
54	World Vision Australia	Charity	$193	60
55	Dr Joanna Howe	Advocacy	$188	1
56	Nicolette Boele	Party/Candidate	$187	2
57	World Animal Protection Australia	Charity	$187	7
58	Ben Small - Liberal for Forrest	Party/Candidate	$180	2
59	Australians for Clean Air	Advocacy	$179	40
60	Australian Epoch Times Ltd	Other	$176	11
61	CBM Australia	Unclassified	$176	22
62	Australian Unions	Union	$166	43
63	Fish For All	Advocacy	$166	2
64	Human Rights Law Alliance	Advocacy	$162	17
65	Andrew Hastie	Party/Candidate	$157	6
66	OXFAM AUSTRALIA	Charity	$155	6
67	South Australian Labor	Party/Candidate	$155	5
68	Uniting Vic.Tas	Charity	$142	24
69	Verve Super	Business	$142	9
70	Cerebral Palsy Alliance	Charity	$131	10
71	International Justice Mission Australia	Charity	$130	22
72	Genea	Business	$128	38
73	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$122	6
74	Islamophobia Register Australia	Unclassified	$116	156
75	Tony Pasin MP	Party/Candidate	$116	7
76	The Line	Unclassified	$108	18
77	Create Fertility	Unclassified	$107	38
78	Ingrid Stitt MP	Party/Candidate	$106	12
79	Lifetime Pets	Unclassified	≤$100	3
80	The Events Agency	Small advertisers	≤$100	3
81	Aaron Violi MP	Party/Candidate	≤$100	7
82	ACCIONA Australia	Unclassified	≤$100	6
83	ACN - Aid to the Church in Need	Small advertisers	≤$100	16
84	Adam Baillie MP	Party/Candidate	≤$100	4
85	Airlie Keen-Independent for Hammond	Small advertisers	≤$100	1
86	Alex Dighton MP	Party/Candidate	≤$100	9
87	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
88	Anglican Youthworks	Unclassified	≤$100	7
89	Animal Justice Party	Party/Candidate	≤$100	2
90	Anthony Carbines MP	Party/Candidate	≤$100	8
91	Anthony Cianflone MP	Small advertisers	≤$100	6
92	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	12
93	Asylum Seekers Centre	Charity	≤$100	8
94	AUSTRAC	Government	≤$100	19
95	Australian Citizens Party	Party/Candidate	≤$100	6
96	Australian Ethical Investment	Unclassified	≤$100	5
97	Australian Monarchist League	Small advertisers	≤$100	1
98	Australian Rail Track Corporation	Small advertisers	≤$100	1
99	Belinda Wilson	Unclassified	≤$100	6
100	Brad Rowswell MP	Small advertisers	≤$100	3
101	Bree James - Barron River MP	Small advertisers	≤$100	1
102	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
103	Cancer Council ACT	Small advertisers	≤$100	10
104	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
105	Catherine Lezer	Small advertisers	≤$100	4
106	Catholic Education Tasmania	Unclassified	≤$100	13
107	Catholic Mission	Charity	≤$100	2
108	Catholic Schools NSW	Unclassified	≤$100	5
109	Celebrating Masculinity	Small advertisers	≤$100	4
110	Centre for Public Integrity	Small advertisers	≤$100	4
111	CFMEU Manufacturing Division	Small advertisers	≤$100	2
112	Christine Couzens MP	Small advertisers	≤$100	2
113	Citizen GO Australia & New Zealand	Unclassified	≤$100	1
114	City of Kwinana	Small advertisers	≤$100	1
115	City of Melbourne	Government	≤$100	1
116	City of Parramatta	Government	≤$100	3
117	Conservation Council SA	Small advertisers	≤$100	1
118	Corinne Mulholland	Party/Candidate	≤$100	1
119	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	1
120	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
121	Curious Minds Media	Small advertisers	≤$100	5
122	Curious Minds Media Pty Ltd	Small advertisers	≤$100	9
123	Dan Tehan MP	Party/Candidate	≤$100	1
124	Daniel Mulino	Small advertisers	≤$100	2
125	Daniela De Martino	Unclassified	≤$100	8
126	David Davis MP	Small advertisers	≤$100	2
127	David Farrelly	Small advertisers	≤$100	1
128	David Southwick MP	Small advertisers	≤$100	1
129	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
130	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
131	Department of Environment and Science	Government	≤$100	2
132	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
133	Dr. Carina Garland MP	Party/Candidate	≤$100	24
134	Dylan Wight	Party/Candidate	≤$100	4
135	Eden Foster MP	Party/Candidate	≤$100	1
136	Endeavour Energy	Small advertisers	≤$100	2
137	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
138	Environment Victoria	Advocacy	≤$100	2
139	Environmental Justice Australia	Unclassified	≤$100	1
140	Environs Kimberley	Advocacy	≤$100	2
141	Foodbank WA	Charity	≤$100	10
142	Free To Shine	Small advertisers	≤$100	2
143	Freedom for Faith	Unclassified	≤$100	1
144	From Perth For Perth	Small advertisers	≤$100	4
145	Future Super	Unclassified	≤$100	2
146	Gabrielle Williams MP	Party/Candidate	≤$100	3
147	Garth Hamilton MP	Party/Candidate	≤$100	1
148	Gary Maas MP	Party/Candidate	≤$100	7
149	Gender Awareness Australia	Advocacy	≤$100	28
150	Glen Kelly MP	Small advertisers	≤$100	1
151	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
152	Greater Shepparton City Council	Government	≤$100	1
153	Greenfleet	Charity	≤$100	12
154	Growth Faculty	Unclassified	≤$100	7
155	Hagar Australia	Charity	≤$100	4
156	Health and Wellbeing Queensland	Government	≤$100	13
157	HeartKids	Small advertisers	≤$100	1
158	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
159	Hon. Rod Caddies MLC	Small advertisers	≤$100	1
160	Independent Australia	Small advertisers	≤$100	1
161	Iwan Walters MP	Party/Candidate	≤$100	4
162	Jacinta Allan	Party/Candidate	≤$100	1
163	Jacinta Allan MP	Party/Candidate	≤$100	2
164	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	2
165	Jackson Taylor MP	Party/Candidate	≤$100	6
166	Jacqui Scruby	Unclassified	≤$100	4
167	Jean Hailes for Women's Health	Charity	≤$100	1
168	Jenn Roberts - Labor for Hartley	Small advertisers	≤$100	1
169	Jesuit Mission	Small advertisers	≤$100	1
170	Jo Briskey	Small advertisers	≤$100	21
171	Jodie Hanns MLA	Small advertisers	≤$100	1
172	John Carey MLA	Small advertisers	≤$100	2
173	John Gardner MP	Small advertisers	≤$100	1
174	John Lister - Labor for Werribee	Party/Candidate	≤$100	1
175	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
176	Jordan Crugnale MP	Party/Candidate	≤$100	8
177	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
178	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
179	Juliana Addison MP	Party/Candidate	≤$100	1
180	Justine Elliot MP	Party/Candidate	≤$100	1
181	Kat Theophanous MP	Party/Candidate	≤$100	4
182	Kate Thwaites MP	Party/Candidate	≤$100	4
183	Katherine Copsey	Party/Candidate	≤$100	1
184	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
185	Katie Hall MP	Party/Candidate	≤$100	4
186	Keep Top End Coasts Healthy	Unclassified	≤$100	3
187	Kevin Hogan MP	Party/Candidate	≤$100	1
188	Leon Rebello MP	Party/Candidate	≤$100	1
189	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
190	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	16
191	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
192	Lizzie Blandthorn	Unclassified	≤$100	5
193	Lock The Gate Alliance	Advocacy	≤$100	6
194	Louise Bloomfield Alderman Hobart City Council	Small advertisers	≤$100	1
195	Luke Gosling MP	Party/Candidate	≤$100	22
196	Madonna Jarrett MP	Party/Candidate	≤$100	1
197	Mark Coure MP	Party/Candidate	≤$100	1
198	Mary MacKillop Today	Charity	≤$100	6
199	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
200	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
201	Mathew Hilakari MP	Party/Candidate	≤$100	7
202	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	2
203	Melissa Horne MP	Party/Candidate	≤$100	6
204	Michael Crandon MP	Small advertisers	≤$100	1
205	Michael Regan	Small advertisers	≤$100	1
206	Michelle Rowland MP	Party/Candidate	≤$100	2
207	Mick de Brenni	Unclassified	≤$100	2
208	Mito Foundation	Small advertisers	≤$100	1
209	Monash IVF	Business	≤$100	3
210	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
211	Natalie Hutchins MP	Party/Candidate	≤$100	2
212	Natalie Suleyman MP	Party/Candidate	≤$100	4
213	Nathan Lambert	Party/Candidate	≤$100	1
214	National Justice Project	Advocacy	≤$100	1
215	Newlife IVF Australia	Small advertisers	≤$100	11
216	Nick McGowan MP	Party/Candidate	≤$100	2
217	Office of Ros Spence MP	Party/Candidate	≤$100	1
218	OZ Arab Media	Small advertisers	≤$100	3
219	Pat Conroy MP	Party/Candidate	≤$100	4
220	Paul Mercurio MP	Small advertisers	≤$100	1
221	Pauline Richards MP	Party/Candidate	≤$100	7
222	People with Disability Australia	Small advertisers	≤$100	1
223	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	3
224	Peter Khalil	Party/Candidate	≤$100	29
225	Phillip Thompson OAM MP	Party/Candidate	≤$100	1
226	Physical Disability Council of NSW	Small advertisers	≤$100	2
227	Plan International Australia	Charity	≤$100	4
228	Powerhouse Museum Alliance	Small advertisers	≤$100	5
229	Pregnancy Help Sydney	Small advertisers	≤$100	2
230	Queensland Parliamentary Service	Small advertisers	≤$100	1
231	Rachel Westaway MP	Small advertisers	≤$100	1
232	Rahma Health Ltd	Small advertisers	≤$100	2
233	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
234	Rebecca Young MP	Small advertisers	≤$100	1
235	Reconciliation South Australia	Small advertisers	≤$100	3
236	Regional Vic News	Small advertisers	≤$100	1
237	Richard Welch MP	Small advertisers	≤$100	3
238	Rob Mitchell MP	Small advertisers	≤$100	23
239	Roma Britnell MP	Small advertisers	≤$100	1
240	Ron Hoenig MP	Small advertisers	≤$100	2
241	Rose Disability Care Services	Small advertisers	≤$100	1
242	SA-BEST	Party/Candidate	≤$100	2
243	Sam Groth MP	Small advertisers	≤$100	1
244	Sandy Bolton MP	Small advertisers	≤$100	1
245	Sarah Connolly MP	Party/Candidate	≤$100	6
246	Save the Bilby Fund	Charity	≤$100	8
247	SBS Cantonese 廣東話節目	Government	≤$100	5
248	SBS Filipino	Government	≤$100	2
249	SBS Greek	Small advertisers	≤$100	1
250	SBS Korean	Small advertisers	≤$100	1
251	SBS Mandarin中文普通话	Government	≤$100	5
252	SBS Pashto	Small advertisers	≤$100	1
253	SBS Persian	Small advertisers	≤$100	1
254	SBS Spanish / Australia en español	Government	≤$100	6
255	SBS Tamil	Small advertisers	≤$100	3
256	SBS Telugu	Small advertisers	≤$100	3
257	SBS Urdu	Small advertisers	≤$100	2
258	SBS Vietnamese	Government	≤$100	5
259	Science at Melbourne	Small advertisers	≤$100	1
260	SDA NSW & ACT	Union	≤$100	5
261	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
262	Senator Jess Walsh	Party/Candidate	≤$100	1
263	Senator Raff Ciccone	Small advertisers	≤$100	2
264	Senator Susan McDonald	Party/Candidate	≤$100	1
265	Senator Varun Ghosh	Party/Candidate	≤$100	2
266	Shane Love MLA	Small advertisers	≤$100	2
267	Socialist Alliance	Small advertisers	≤$100	1
268	Socialist Equality Party	Small advertisers	≤$100	1
269	Solutions WA	Small advertisers	≤$100	2
270	South Coast Labour Council	Small advertisers	≤$100	1
271	Sperm Donors Australia	Business	≤$100	3
272	State Government of South Australia	Government	≤$100	8
273	Steve McGhie MP	Party/Candidate	≤$100	4
274	Stuart Aubrey MLA	Party/Candidate	≤$100	2
275	Taimus Werner-Gibbings	Small advertisers	≤$100	1
276	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
277	Tearfund Australia	Charity	≤$100	19
278	Territory Seafood Crew	Small advertisers	≤$100	1
279	The Benevolent Society	Charity	≤$100	5
280	The Lady Musgrave Trust	Small advertisers	≤$100	1
281	The Snark Tank	Small advertisers	≤$100	1
282	The Wilderness Society	Advocacy	≤$100	2
283	Tim Richardson	Party/Candidate	≤$100	7
284	Tim Watts MP	Small advertisers	≤$100	1
285	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	6
286	Toowoomba Regional Council	Unclassified	≤$100	1
287	Town of Cambridge	Small advertisers	≤$100	1
288	Tweed Shire Council	Small advertisers	≤$100	1
289	United Firefighters Union Victorian Branch	Union	≤$100	1
290	Uniting Communities	Small advertisers	≤$100	3
291	Unitingworld	Charity	≤$100	7
292	Vinnies Tasmania	Small advertisers	≤$100	6
293	WA Government	Government	≤$100	7
294	Wayne Farnham MP	Party/Candidate	≤$100	2
295	Women Onside	Small advertisers	≤$100	1
296	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	3
297	Wyndham City	Small advertisers	≤$100	2
298	Zhi Soon MP	Party/Candidate	≤$100	1
299	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 7 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$25,170
2	Greenpeace Australia Pacific	Advocacy	$23,116
3	Queensland Government	Government	$21,275
4	Advance Australia	Advocacy	$15,394
5	AussieAF	Advocacy	$11,023
6	Médecins Sans Frontières Australia	Charity	$8,676
7	WWF-Australia	Advocacy	$8,446
8	Australian Conservation Foundation	Advocacy	$8,242
9	Our Watch	Charity	$7,924
10	These ads ran without a disclaimer	Other	$7,781
11	Jewish Council of Australia	Advocacy	$7,672
12	Western Australia Police Force	Government	$7,344
13	Australia for UNHCR	Charity	$6,648
14	Transport Victoria	Government	$5,596
15	United Workers Union	Union	$5,354
16	Health Care Providers Association	Business	$4,458
17	Keep Australia Safe	Advocacy	$4,177
18	SA Health	Government	$4,095
19	South Australian Government	Government	$3,949
20	Water Corporation	Government	$3,842
21	SA-BEST	Party/Candidate	$3,501
22	Fish For All	Advocacy	$3,400
23	The Vocal Minority	Advocacy	$3,337
24	Low Emission Technology Australia	Business	$3,168
25	Australian Energy Producers	Business	$2,844
26	The University of Melbourne	Other	$2,822
27	Electoral Commission of South Australia	Government	$2,677
28	Australian Marine Conservation Society	Advocacy	$2,357
29	Kids Under Cover	Charity	$2,296
30	Building For Tomorrow	Advocacy	$2,262
31	Amnesty International Australia	Advocacy	$2,216
32	REPLACE THE WASTE	Government	$2,151
33	The Best Medicine is a Stronger PBS	Advocacy	$2,093
34	Department of Justice and Community Safety, Victoria, Australia	Government	$1,900
35	Bush Heritage Australia	Charity	$1,898
36	WaterAid Australia	Charity	$1,805
37	Koffels Solicitors and Barristers	Business	$1,776
38	Family First Party Australia Ltd	Party/Candidate	$1,637
39	FOUR PAWS Australia	Charity	$1,603
40	Animals Australia	Advocacy	$1,582
41	Henry Pike MP	Party/Candidate	$1,579
42	ifaw	Charity	$1,551
43	Evan Mulholland MP	Party/Candidate	$1,435
44	Next Investors	Business	$1,433
45	Dr Joanna Howe	Advocacy	$1,405
46	Meat & Livestock Australia	Business	$1,405
47	WA Government	Government	$1,401
48	World Vision Australia	Charity	$1,401
49	World Animal Protection Australia	Charity	$1,399
50	The Nationals	Party/Candidate	$1,346

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About these figures

Source: Meta Ad Library daily report for Australia, dated 7 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 7 January 2026. From 7 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.