Who paid for political ads on Facebook on 5 January 2026

Name: Facebook political ad spend in Australia, 5 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

272 advertisers spent $46,695 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 5 January 2026. The biggest spender was UNICEF Australia ($3,465). Total spend in 2026 to date: $231,028.

← 4 JanMonday 5 January 20266 Jan →All days

Spent on 5 Jan

$46,695

272 advertisers

2026 to date

$231,028

1 January – 5 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

5 January 2026

2026 to date

Category	5 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$4,337	9.3%	$23,447	10.1%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$14,276	30.6%	$76,193	33.0%
Union Trade unions and union bodies.	$994	2.1%	$4,824	2.1%
Business Companies, and industry and professional associations.	$3,118	6.7%	$11,000	4.8%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,734	16.6%	$40,575	17.6%
Charity Charities whose ads ask for donations or promote their services.	$10,349	22.2%	$47,243	20.4%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,873	4.0%	$7,984	3.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$2,941	6.3%	$14,670	6.3%
Unclassified New advertisers not yet reviewed.	$1,072	2.3%	$5,092	2.2%
Total	$46,695	100%	$231,028	100%

Advertisers on 5 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$3,465	155
2	Queensland Government	Government	$3,013	32
3	Greenpeace Australia Pacific	Advocacy	$2,491	147
4	Advance Australia	Advocacy	$1,741	37
5	WWF-Australia	Advocacy	$1,733	33
6	AussieAF	Advocacy	$1,633	56
7	Médecins Sans Frontières Australia	Charity	$1,449	51
8	These ads ran without a disclaimer	Other	$1,317	44
9	Australian Conservation Foundation	Advocacy	$1,186	84
10	Our Watch	Charity	$1,144	19
11	Australia for UNHCR	Charity	$1,053	22
12	Western Australia Police Force	Government	$1,024	1
13	Jewish Council of Australia	Advocacy	$1,015	8
14	Amnesty International Australia	Advocacy	$993	140
15	Low Emission Technology Australia	Business	$929	14
16	United Workers Union	Union	$777	239
17	Keep Australia Safe	Advocacy	$604	2
18	Health Care Providers Association	Business	$581	8
19	SA Health	Government	$577	18
20	The Vocal Minority	Advocacy	$571	34
21	South Australian Government	Government	$550	35
22	Water Corporation	Government	$533	9
23	FOUR PAWS Australia	Charity	$468	36
24	Australian Energy Producers	Business	$433	18
25	Electoral Commission of South Australia	Government	$432	5
26	Transport Victoria	Government	$431	11
27	The University of Melbourne	Other	$387	17
28	Koffels Solicitors and Barristers	Business	$354	3
29	Building For Tomorrow	Advocacy	$332	2
30	REPLACE THE WASTE	Government	$331	11
31	Kids Under Cover	Charity	$330	28
32	ifaw	Charity	$309	36
33	The Best Medicine is a Stronger PBS	Advocacy	$306	103
34	Australian Marine Conservation Society	Advocacy	$299	4
35	WaterAid Australia	Charity	$294	25
36	Sophie Scamps	Party/Candidate	$275	2
37	Bush Heritage Australia	Charity	$274	5
38	SA-BEST	Party/Candidate	$264	9
39	Family First Party Australia Ltd	Party/Candidate	$253	8
40	Department of Justice and Community Safety, Victoria, Australia	Government	$250	18
41	The Climate Council	Advocacy	$234	15
42	Henry Pike MP	Party/Candidate	$225	9
43	Animals Australia	Advocacy	$221	23
44	Next Investors	Business	$221	5
45	World Animal Protection Australia	Charity	$212	6
46	Evan Mulholland MP	Party/Candidate	$210	25
47	Meat & Livestock Australia	Business	$209	6
48	Dr Joanna Howe	Advocacy	$208	1
49	World Vision Australia	Charity	$205	62
50	Australian Unions	Union	$183	49
51	Nicolette Boele	Party/Candidate	$181	2
52	WA Government	Government	$178	10
53	Australian Epoch Times Ltd	Other	$169	11
54	OXFAM AUSTRALIA	Charity	$168	8
55	Andrew Hastie	Party/Candidate	$164	6
56	The Australia Institute	Advocacy	$161	10
57	Human Rights Law Alliance	Advocacy	$158	18
58	Australians for Clean Air	Advocacy	$151	20
59	Cerebral Palsy Alliance	Charity	$148	10
60	Verve Super	Business	$147	10
61	Uniting Vic.Tas	Charity	$143	28
62	Genea	Business	$140	34
63	South Australian Labor	Party/Candidate	$134	4
64	Phillip Thompson OAM MP	Party/Candidate	$125	1
65	The Nationals	Party/Candidate	$125	24
66	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$123	6
67	Islamophobia Register Australia	Unclassified	$120	146
68	Ingrid Stitt MP	Party/Candidate	$115	12
69	The Line	Unclassified	$115	21
70	Create Fertility	Unclassified	$110	42
71	Anthony Carbines MP	Party/Candidate	$102	9
72	Australian Red Cross	Charity	$102	8
73	Greenfleet	Charity	$101	12
74	Lock The Gate Alliance	Advocacy	$101	6
75	Lifetime Pets	Unclassified	≤$100	4
76	ACCIONA Australia	Unclassified	≤$100	6
77	ACN - Aid to the Church in Need	Small advertisers	≤$100	14
78	Adam Baillie MP	Party/Candidate	≤$100	4
79	Alex Dighton MP	Party/Candidate	≤$100	10
80	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
81	Anglican Youthworks	Unclassified	≤$100	7
82	Anthony Cianflone MP	Small advertisers	≤$100	6
83	Asylum Seeker Resource Centre (ASRC)	Advocacy	≤$100	9
84	Asylum Seekers Centre	Charity	≤$100	7
85	AUSTRAC	Government	≤$100	11
86	Australian Citizens Party	Party/Candidate	≤$100	6
87	Australian Ethical Investment	Unclassified	≤$100	6
88	Australian Monarchist League	Small advertisers	≤$100	1
89	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
90	Australian Rail Track Corporation	Small advertisers	≤$100	1
91	Beach Patrol Australia	Small advertisers	≤$100	1
92	Belinda Wilson	Unclassified	≤$100	6
93	Brad Rowswell MP	Small advertisers	≤$100	3
94	Bree James - Barron River MP	Small advertisers	≤$100	2
95	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
96	Cancer Council ACT	Small advertisers	≤$100	8
97	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
98	Catherine Lezer	Small advertisers	≤$100	4
99	Catholic Education Tasmania	Unclassified	≤$100	15
100	Catholic Mission	Charity	≤$100	2
101	Catholic Schools NSW	Unclassified	≤$100	4
102	CBM Australia	Unclassified	≤$100	12
103	Celebrating Masculinity	Small advertisers	≤$100	5
104	Centre for Public Integrity	Small advertisers	≤$100	4
105	Christine Couzens MP	Small advertisers	≤$100	2
106	City of Kwinana	Small advertisers	≤$100	2
107	City of Launceston Official	Small advertisers	≤$100	1
108	City of Melbourne	Government	≤$100	1
109	City of Parramatta	Government	≤$100	3
110	Conservation Council SA	Small advertisers	≤$100	1
111	Corinne Mulholland	Party/Candidate	≤$100	1
112	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	1
113	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
114	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
115	Curious Minds Media	Small advertisers	≤$100	5
116	Curious Minds Media Pty Ltd	Small advertisers	≤$100	8
117	Dan Tehan MP	Party/Candidate	≤$100	3
118	Daniel Mulino	Small advertisers	≤$100	2
119	Daniela De Martino	Unclassified	≤$100	7
120	David Davis MP	Small advertisers	≤$100	2
121	David Farrelly	Small advertisers	≤$100	1
122	David Southwick MP	Small advertisers	≤$100	1
123	Declaration of Biological Truth Australia	Small advertisers	≤$100	2
124	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
125	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
126	Dr. Carina Garland MP	Party/Candidate	≤$100	29
127	Dylan Wight	Party/Candidate	≤$100	4
128	Eden Foster MP	Party/Candidate	≤$100	1
129	Endeavour Energy	Small advertisers	≤$100	2
130	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
131	Environment Centre NT	Advocacy	≤$100	1
132	Environment Victoria	Advocacy	≤$100	2
133	Environmental Justice Australia	Unclassified	≤$100	1
134	Environs Kimberley	Advocacy	≤$100	2
135	Foodbank WA	Charity	≤$100	9
136	Free To Shine	Small advertisers	≤$100	2
137	Freedom for Faith	Unclassified	≤$100	1
138	From Perth For Perth	Small advertisers	≤$100	6
139	Future Super	Unclassified	≤$100	2
140	Gabrielle Williams MP	Party/Candidate	≤$100	3
141	Garth Hamilton MP	Party/Candidate	≤$100	1
142	Gary Maas MP	Party/Candidate	≤$100	7
143	Glen Kelly MP	Small advertisers	≤$100	2
144	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
145	Greater Shepparton City Council	Government	≤$100	1
146	Growth Faculty	Unclassified	≤$100	7
147	Hagar Australia	Charity	≤$100	4
148	Health and Wellbeing Queensland	Government	≤$100	13
149	HeartKids	Small advertisers	≤$100	1
150	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
151	Independent Australia	Small advertisers	≤$100	1
152	International Justice Mission Australia	Charity	≤$100	18
153	Iwan Walters MP	Party/Candidate	≤$100	4
154	Jacinta Allan	Party/Candidate	≤$100	1
155	Jacinta Allan MP	Party/Candidate	≤$100	2
156	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	1
157	Jackson Taylor MP	Party/Candidate	≤$100	6
158	Jacqui Scruby	Unclassified	≤$100	4
159	Jean Hailes for Women's Health	Charity	≤$100	1
160	Jo Briskey	Small advertisers	≤$100	29
161	Jodie Hanns MLA	Small advertisers	≤$100	1
162	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
163	Jordan Crugnale MP	Party/Candidate	≤$100	8
164	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
165	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
166	Juliana Addison MP	Party/Candidate	≤$100	1
167	Justine Elliot MP	Party/Candidate	≤$100	1
168	Kat Theophanous MP	Party/Candidate	≤$100	4
169	Kate Thwaites MP	Party/Candidate	≤$100	4
170	Katherine Copsey	Party/Candidate	≤$100	1
171	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
172	Katie Hall MP	Party/Candidate	≤$100	4
173	Keep Top End Coasts Healthy	Unclassified	≤$100	3
174	Kevin Hogan MP	Party/Candidate	≤$100	1
175	Leon Rebello MP	Party/Candidate	≤$100	1
176	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
177	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	16
178	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
179	Lizzie Blandthorn	Unclassified	≤$100	5
180	Luke Gosling MP	Party/Candidate	≤$100	33
181	Mark Coure MP	Party/Candidate	≤$100	1
182	Martin John Taylor	Small advertisers	≤$100	1
183	Mary MacKillop Today	Charity	≤$100	6
184	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
185	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
186	Mathew Hilakari MP	Party/Candidate	≤$100	7
187	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
188	MEAA	Small advertisers	≤$100	1
189	Melissa Horne MP	Party/Candidate	≤$100	6
190	Michael Crandon MP	Small advertisers	≤$100	1
191	Michelle Rowland MP	Party/Candidate	≤$100	2
192	Mick de Brenni	Unclassified	≤$100	2
193	Minus18	Unclassified	≤$100	4
194	Mitchell Shire Council	Small advertisers	≤$100	1
195	Mito Foundation	Small advertisers	≤$100	1
196	Monash IVF	Business	≤$100	3
197	Murrindindi Shire Council	Small advertisers	≤$100	1
198	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
199	Natalie Hutchins MP	Party/Candidate	≤$100	2
200	Natalie Suleyman MP	Party/Candidate	≤$100	4
201	Nathan Lambert	Party/Candidate	≤$100	1
202	Newlife IVF Australia	Small advertisers	≤$100	17
203	Nick McGowan MP	Party/Candidate	≤$100	1
204	Office of Ros Spence MP	Party/Candidate	≤$100	1
205	OZ Arab Media	Small advertisers	≤$100	4
206	Pat Conroy MP	Party/Candidate	≤$100	6
207	Paul Mercurio MP	Small advertisers	≤$100	1
208	Pauline Richards MP	Party/Candidate	≤$100	7
209	People with Disability Australia	Small advertisers	≤$100	1
210	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	1
211	Peter Khalil	Party/Candidate	≤$100	32
212	Physical Disability Council of NSW	Small advertisers	≤$100	5
213	Plan International Australia	Charity	≤$100	6
214	Powerhouse Museum Alliance	Small advertisers	≤$100	5
215	Pregnancy Help Sydney	Small advertisers	≤$100	2
216	Rachel Westaway MP	Small advertisers	≤$100	1
217	Racing Reform Group	Small advertisers	≤$100	1
218	Reconciliation South Australia	Small advertisers	≤$100	3
219	Regional Vic News	Small advertisers	≤$100	1
220	Richard Welch MP	Small advertisers	≤$100	3
221	Rob Mitchell MP	Small advertisers	≤$100	33
222	Roma Britnell MP	Small advertisers	≤$100	1
223	Ron Hoenig MP	Small advertisers	≤$100	1
224	Rose Disability Care Services	Small advertisers	≤$100	1
225	Sam Groth MP	Small advertisers	≤$100	2
226	Sandy Bolton MP	Small advertisers	≤$100	1
227	Sarah Connolly MP	Party/Candidate	≤$100	6
228	Save the Bilby Fund	Charity	≤$100	8
229	SBS Cantonese 廣東話節目	Government	≤$100	11
230	SBS Greek	Small advertisers	≤$100	1
231	SBS Korean	Small advertisers	≤$100	3
232	SBS Mandarin中文普通话	Government	≤$100	9
233	SBS Pashto	Small advertisers	≤$100	2
234	SBS Persian	Small advertisers	≤$100	1
235	SBS Spanish / Australia en español	Government	≤$100	6
236	SBS Tamil	Small advertisers	≤$100	2
237	SBS Vietnamese	Government	≤$100	6
238	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	1
239	SDA NSW & ACT	Union	≤$100	5
240	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
241	Senator Raff Ciccone	Small advertisers	≤$100	2
242	Senator Susan McDonald	Party/Candidate	≤$100	1
243	Shane Love MLA	Small advertisers	≤$100	2
244	Shine Lawyers	Business	≤$100	1
245	Socialist Alliance	Small advertisers	≤$100	1
246	Solutions WA	Small advertisers	≤$100	6
247	South Coast Labour Council	Small advertisers	≤$100	1
248	Sperm Donors Australia	Business	≤$100	2
249	St. Patrick's Community Support Centre	Charity	≤$100	2
250	State Government of South Australia	Government	≤$100	8
251	Steve McGhie MP	Party/Candidate	≤$100	4
252	Taimus Werner-Gibbings	Small advertisers	≤$100	1
253	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
254	Tasmanian Electoral Commission	Government	≤$100	1
255	Tearfund Australia	Charity	≤$100	17
256	The Benevolent Society	Charity	≤$100	5
257	The Snark Tank	Small advertisers	≤$100	1
258	Tim Richardson	Party/Candidate	≤$100	7
259	Tim Watts MP	Small advertisers	≤$100	1
260	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	7
261	Toowoomba Regional Council	Unclassified	≤$100	1
262	Town of Cambridge	Small advertisers	≤$100	1
263	Tweed Shire Council	Small advertisers	≤$100	1
264	Uniting Communities	Small advertisers	≤$100	3
265	Unitingworld	Charity	≤$100	7
266	Vinnies Tasmania	Small advertisers	≤$100	8
267	Wayne Farnham MP	Party/Candidate	≤$100	1
268	Women Onside	Small advertisers	≤$100	1
269	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	9
270	Wyndham City	Small advertisers	≤$100	2
271	Zhi Soon MP	Party/Candidate	≤$100	1
272	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 5 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$18,453
2	Greenpeace Australia Pacific	Advocacy	$17,893
3	Queensland Government	Government	$15,354
4	Advance Australia	Advocacy	$13,926
5	AussieAF	Advocacy	$7,931
6	Médecins Sans Frontières Australia	Charity	$6,014
7	Australian Conservation Foundation	Advocacy	$5,950
8	Jewish Council of Australia	Advocacy	$5,869
9	Our Watch	Charity	$5,716
10	Western Australia Police Force	Government	$5,245
11	WWF-Australia	Advocacy	$5,039
12	These ads ran without a disclaimer	Other	$5,013
13	Australia for UNHCR	Charity	$4,611
14	Transport Victoria	Government	$4,203
15	United Workers Union	Union	$3,852
16	SA-BEST	Party/Candidate	$3,338
17	Health Care Providers Association	Business	$3,178
18	Keep Australia Safe	Advocacy	$2,990
19	SA Health	Government	$2,962
20	Fish For All	Advocacy	$2,865
21	South Australian Government	Government	$2,818
22	The Vocal Minority	Advocacy	$2,685
23	Water Corporation	Government	$2,633
24	Australian Energy Producers	Business	$1,992
25	The University of Melbourne	Other	$1,976
26	Electoral Commission of South Australia	Government	$1,974
27	Australian Marine Conservation Society	Advocacy	$1,763
28	Kids Under Cover	Charity	$1,669
29	Building For Tomorrow	Advocacy	$1,631
30	REPLACE THE WASTE	Government	$1,554
31	The Best Medicine is a Stronger PBS	Advocacy	$1,503
32	Bush Heritage Australia	Charity	$1,373
33	Department of Justice and Community Safety, Victoria, Australia	Government	$1,372
34	WaterAid Australia	Charity	$1,254
35	Henry Pike MP	Party/Candidate	$1,150
36	Family First Party Australia Ltd	Party/Candidate	$1,139
37	Animals Australia	Advocacy	$1,138
38	Koffels Solicitors and Barristers	Business	$1,125
39	ifaw	Charity	$1,048
40	Evan Mulholland MP	Party/Candidate	$1,028
41	Dr Joanna Howe	Advocacy	$1,020
42	Meat & Livestock Australia	Business	$1,012
43	Next Investors	Business	$1,009
44	World Animal Protection Australia	Charity	$1,002
45	Australian Epoch Times Ltd	Other	$995
46	Amnesty International Australia	Advocacy	$993
47	World Vision Australia	Charity	$967
48	Low Emission Technology Australia	Business	$929
49	Nicolette Boele	Party/Candidate	$928
50	The Nationals	Party/Candidate	$927

Search every advertiser →

About these figures

Source: Meta Ad Library daily report for Australia, dated 5 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 5 January 2026. From 5 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.