Who paid for political ads on Facebook on 4 January 2026

Name: Facebook political ad spend in Australia, 4 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

255 advertisers spent $45,234 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 4 January 2026. The biggest spender was UNICEF Australia ($3,812). Total spend in 2026 to date: $184,335.

← 3 JanSunday 4 January 20265 Jan →All days

Spent on 4 Jan

$45,234

255 advertisers

2026 to date

$184,335

1 January – 4 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

4 January 2026

2026 to date

Category	4 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$4,479	9.9%	$19,110	10.4%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$14,598	32.3%	$61,917	33.6%
Union Trade unions and union bodies.	$1,000	2.2%	$3,830	2.1%
Business Companies, and industry and professional associations.	$2,239	4.9%	$7,882	4.3%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,540	16.7%	$32,841	17.8%
Charity Charities whose ads ask for donations or promote their services.	$9,742	21.5%	$36,894	20.0%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,705	3.8%	$6,111	3.3%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,010	6.7%	$11,729	6.4%
Unclassified New advertisers not yet reviewed.	$921	2.0%	$4,021	2.2%
Total	$45,234	100%	$184,335	100%

Advertisers on 4 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$3,812	149
2	Greenpeace Australia Pacific	Advocacy	$3,273	161
3	Advance Australia	Advocacy	$3,246	38
4	Queensland Government	Government	$3,089	32
5	AussieAF	Advocacy	$1,675	50
6	Médecins Sans Frontières Australia	Charity	$1,346	52
7	Australian Conservation Foundation	Advocacy	$1,189	67
8	Our Watch	Charity	$1,179	16
9	Western Australia Police Force	Government	$1,126	1
10	These ads ran without a disclaimer	Other	≤$100	45
11	Jewish Council of Australia	Advocacy	$1,052	8
12	Australia for UNHCR	Charity	$964	13
13	WWF-Australia	Advocacy	$843	22
14	United Workers Union	Union	$794	223
15	The Vocal Minority	Advocacy	$693	33
16	Keep Australia Safe	Advocacy	$634	2
17	Health Care Providers Association	Business	$620	8
18	SA Health	Government	$615	18
19	South Australian Government	Government	$575	36
20	Water Corporation	Government	$561	9
21	Australian Energy Producers	Business	$453	18
22	The University of Melbourne	Other	$400	14
23	SA-BEST	Party/Candidate	$377	12
24	Koffels Solicitors and Barristers	Business	$359	3
25	Australian Marine Conservation Society	Advocacy	$358	5
26	Electoral Commission of South Australia	Government	$354	4
27	Building For Tomorrow	Advocacy	$337	2
28	Kids Under Cover	Charity	$330	28
29	WaterAid Australia	Charity	$324	23
30	REPLACE THE WASTE	Government	$315	11
31	The Best Medicine is a Stronger PBS	Advocacy	$309	87
32	Bush Heritage Australia	Charity	$290	5
33	Department of Justice and Community Safety, Victoria, Australia	Government	$288	18
34	Family First Party Australia Ltd	Party/Candidate	$272	8
35	Transport Victoria	Government	$267	6
36	FOUR PAWS Australia	Charity	$248	34
37	Animals Australia	Advocacy	$238	21
38	Australian Epoch Times Ltd	Other	$232	12
39	Evan Mulholland MP	Party/Candidate	$231	24
40	Henry Pike MP	Party/Candidate	$231	9
41	Next Investors	Business	$227	5
42	Meat & Livestock Australia	Business	$220	6
43	World Animal Protection Australia	Charity	$219	7
44	The Nationals	Party/Candidate	$215	24
45	Dr Joanna Howe	Advocacy	$205	1
46	Nicolette Boele	Party/Candidate	$188	2
47	OXFAM AUSTRALIA	Charity	$176	8
48	The Australia Institute	Advocacy	$174	10
49	Andrew Hastie	Party/Candidate	$173	6
50	Cerebral Palsy Alliance	Charity	$173	10
51	Australian Unions	Union	$172	36
52	World Vision Australia	Charity	$162	39
53	Human Rights Law Alliance	Advocacy	$160	18
54	South Australian Labor	Party/Candidate	$141	3
55	Hon Nick Goiran MLC	Party/Candidate	$140	2
56	Verve Super	Business	$137	9
57	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$126	6
58	Create Fertility	Unclassified	$119	39
59	Genea	Business	$119	19
60	Ingrid Stitt MP	Party/Candidate	$118	12
61	Pat Conroy MP	Party/Candidate	$114	6
62	Toowoomba Regional Council	Unclassified	$110	1
63	Anthony Carbines MP	Party/Candidate	$108	9
64	Jacinta Allan MP	Party/Candidate	$108	2
65	Lock The Gate Alliance	Advocacy	$108	6
66	WA Government	Government	$108	8
67	Liberal Party of Australia, NSW Division	Party/Candidate	$103	16
68	Lifetime Pets	Unclassified	≤$100	6
69	ACCIONA Australia	Unclassified	≤$100	6
70	ACN - Aid to the Church in Need	Small advertisers	≤$100	13
71	Adam Baillie MP	Party/Candidate	≤$100	4
72	Adam Hort MLA	Small advertisers	≤$100	1
73	Alex Dighton MP	Party/Candidate	≤$100	10
74	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
75	Anglican Youthworks	Unclassified	≤$100	7
76	Ann-Marie Hermans MP	Small advertisers	≤$100	2
77	Anthony Cianflone MP	Small advertisers	≤$100	6
78	Australian Citizens Party	Party/Candidate	≤$100	6
79	Australian Ethical Investment	Unclassified	≤$100	6
80	Australian Monarchist League	Small advertisers	≤$100	1
81	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
82	Australian Rail Track Corporation	Small advertisers	≤$100	1
83	Beach Patrol Australia	Small advertisers	≤$100	1
84	Belinda Wilson	Unclassified	≤$100	6
85	Brad Rowswell MP	Small advertisers	≤$100	3
86	Bree James - Barron River MP	Small advertisers	≤$100	2
87	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
88	Caitlin Collins MLA	Small advertisers	≤$100	1
89	Cancer Council ACT	Small advertisers	≤$100	7
90	Catherine Hamlin Fistula Foundation	Charity	≤$100	4
91	Catherine Lezer	Small advertisers	≤$100	4
92	Catholic Education Tasmania	Unclassified	≤$100	15
93	Catholic Mission	Charity	≤$100	2
94	Catholic Schools NSW	Unclassified	≤$100	5
95	CBM Australia	Unclassified	≤$100	10
96	Celebrating Masculinity	Small advertisers	≤$100	6
97	Centre for Independent Studies	Small advertisers	≤$100	4
98	Centre for Public Integrity	Small advertisers	≤$100	4
99	Christine Couzens MP	Small advertisers	≤$100	2
100	City of Kwinana	Small advertisers	≤$100	2
101	City of Launceston Official	Small advertisers	≤$100	1
102	Community Independent	Small advertisers	≤$100	1
103	Conservation Council SA	Small advertisers	≤$100	1
104	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	1
105	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
106	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
107	Curious Minds Media	Small advertisers	≤$100	5
108	Curious Minds Media Pty Ltd	Small advertisers	≤$100	9
109	Daniel Mulino	Small advertisers	≤$100	2
110	Daniela De Martino	Unclassified	≤$100	6
111	David Davis MP	Small advertisers	≤$100	2
112	David Southwick MP	Small advertisers	≤$100	1
113	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
114	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
115	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
116	Dr. Carina Garland MP	Party/Candidate	≤$100	27
117	Dylan Wight	Party/Candidate	≤$100	4
118	Eden Foster MP	Party/Candidate	≤$100	1
119	Endeavour Energy	Small advertisers	≤$100	2
120	Environment Centre NT	Advocacy	≤$100	1
121	Environment Victoria	Advocacy	≤$100	2
122	Environmental Justice Australia	Unclassified	≤$100	1
123	Environs Kimberley	Advocacy	≤$100	2
124	Foodbank WA	Charity	≤$100	8
125	Free To Shine	Small advertisers	≤$100	2
126	Freedom for Faith	Unclassified	≤$100	1
127	From Perth For Perth	Small advertisers	≤$100	4
128	Future Super	Unclassified	≤$100	2
129	Gabrielle Williams MP	Party/Candidate	≤$100	3
130	Garth Hamilton MP	Party/Candidate	≤$100	1
131	Gary Maas MP	Party/Candidate	≤$100	7
132	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
133	Greater Shepparton City Council	Government	≤$100	1
134	Greenfleet	Charity	≤$100	12
135	Growth Faculty	Unclassified	≤$100	6
136	HeartKids	Small advertisers	≤$100	1
137	Hon Michelle Lensink MLC	Small advertisers	≤$100	2
138	ifaw	Charity	≤$100	24
139	Independent Australia	Small advertisers	≤$100	1
140	International Justice Mission Australia	Charity	≤$100	15
141	Iwan Walters MP	Party/Candidate	≤$100	4
142	Jacinta Allan	Party/Candidate	≤$100	1
143	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	1
144	Jackson Taylor MP	Party/Candidate	≤$100	6
145	Jacqui Scruby	Unclassified	≤$100	4
146	Jean Hailes for Women's Health	Charity	≤$100	1
147	Jo Briskey	Small advertisers	≤$100	25
148	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
149	Jordan Crugnale MP	Party/Candidate	≤$100	8
150	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
151	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
152	Juliana Addison MP	Party/Candidate	≤$100	1
153	Justine Elliot MP	Party/Candidate	≤$100	1
154	Kat Theophanous MP	Party/Candidate	≤$100	4
155	Kate Thwaites MP	Party/Candidate	≤$100	4
156	Katherine Copsey	Party/Candidate	≤$100	1
157	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
158	Katie Hall MP	Party/Candidate	≤$100	4
159	Keep Top End Coasts Healthy	Unclassified	≤$100	3
160	Kevin Hogan MP	Party/Candidate	≤$100	1
161	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
162	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
163	Lizzie Blandthorn	Unclassified	≤$100	5
164	Luke Gosling MP	Party/Candidate	≤$100	48
165	Mark Coure MP	Party/Candidate	≤$100	1
166	Martin John Taylor	Small advertisers	≤$100	1
167	Mary MacKillop Today	Charity	≤$100	6
168	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
169	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
170	Mathew Hilakari MP	Party/Candidate	≤$100	7
171	Matt Fregon MP	Party/Candidate	≤$100	1
172	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
173	MEAA	Small advertisers	≤$100	1
174	Melissa Horne MP	Party/Candidate	≤$100	6
175	Mick de Brenni	Unclassified	≤$100	1
176	Minus18	Unclassified	≤$100	4
177	Mitchell Shire Council	Small advertisers	≤$100	1
178	Mito Foundation	Small advertisers	≤$100	1
179	Monash IVF	Business	≤$100	3
180	Murrindindi Shire Council	Small advertisers	≤$100	1
181	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
182	Natalie Hutchins MP	Party/Candidate	≤$100	2
183	Natalie Suleyman MP	Party/Candidate	≤$100	4
184	Nathan Lambert	Party/Candidate	≤$100	1
185	Newlife IVF Australia	Small advertisers	≤$100	17
186	Nick McGowan MP	Party/Candidate	≤$100	1
187	Office of Ros Spence MP	Party/Candidate	≤$100	1
188	OZ Arab Media	Small advertisers	≤$100	2
189	Paul Mercurio MP	Small advertisers	≤$100	1
190	Pauline Richards MP	Party/Candidate	≤$100	7
191	People with Disability Australia	Small advertisers	≤$100	1
192	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	1
193	Peter Khalil	Party/Candidate	≤$100	27
194	Phillip Thompson OAM MP	Party/Candidate	≤$100	1
195	Physical Disability Council of NSW	Small advertisers	≤$100	4
196	Plan International Australia	Charity	≤$100	8
197	Powerhouse Museum Alliance	Small advertisers	≤$100	5
198	Pregnancy Help Sydney	Small advertisers	≤$100	2
199	Rachel Westaway MP	Small advertisers	≤$100	1
200	Racing Reform Group	Small advertisers	≤$100	1
201	Reconciliation South Australia	Small advertisers	≤$100	3
202	Regional Vic News	Small advertisers	≤$100	1
203	Richard Welch MP	Small advertisers	≤$100	3
204	Rob Mitchell MP	Small advertisers	≤$100	29
205	Roma Britnell MP	Small advertisers	≤$100	1
206	Ron Hoenig MP	Small advertisers	≤$100	2
207	Rose Disability Care Services	Small advertisers	≤$100	2
208	Sam Groth MP	Small advertisers	≤$100	2
209	Sandy Bolton MP	Small advertisers	≤$100	1
210	Sarah Connolly MP	Party/Candidate	≤$100	7
211	Save the Bilby Fund	Charity	≤$100	7
212	SBS Cantonese 廣東話節目	Government	≤$100	6
213	SBS Greek	Small advertisers	≤$100	1
214	SBS Mandarin中文普通话	Government	≤$100	4
215	SBS Pashto	Small advertisers	≤$100	2
216	SBS Persian	Small advertisers	≤$100	1
217	SBS Tamil	Small advertisers	≤$100	2
218	SBS Vietnamese	Government	≤$100	5
219	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	1
220	SDA NSW & ACT	Union	≤$100	5
221	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
222	Senator Raff Ciccone	Small advertisers	≤$100	2
223	Senator Susan McDonald	Party/Candidate	≤$100	1
224	Shane Love MLA	Small advertisers	≤$100	1
225	Shaun Leane MP	Small advertisers	≤$100	2
226	Shine Lawyers	Business	≤$100	1
227	Socialist Alliance	Small advertisers	≤$100	1
228	Solutions WA	Small advertisers	≤$100	6
229	South Coast Labour Council	Small advertisers	≤$100	1
230	Sperm Donors Australia	Business	≤$100	2
231	St. Patrick's Community Support Centre	Charity	≤$100	3
232	State Government of South Australia	Government	≤$100	8
233	Steve Holland	Small advertisers	≤$100	1
234	Steve McGhie MP	Party/Candidate	≤$100	4
235	Taimus Werner-Gibbings	Small advertisers	≤$100	1
236	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
237	Tasmanian Electoral Commission	Government	≤$100	1
238	Tearfund Australia	Charity	≤$100	16
239	Territory Seafood Crew	Small advertisers	≤$100	1
240	The Benevolent Society	Charity	≤$100	6
241	Tim Richardson	Party/Candidate	≤$100	7
242	Tim Watts MP	Small advertisers	≤$100	1
243	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	7
244	Town of Cambridge	Small advertisers	≤$100	1
245	Tweed Shire Council	Small advertisers	≤$100	1
246	Uniting Communities	Small advertisers	≤$100	3
247	Uniting Vic.Tas	Charity	≤$100	26
248	Unitingworld	Charity	≤$100	8
249	Vinnies Tasmania	Small advertisers	≤$100	8
250	Wayne Farnham MP	Party/Candidate	≤$100	1
251	Women Onside	Small advertisers	≤$100	2
252	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	6
253	Wyndham City	Small advertisers	≤$100	1
254	Zhi Soon MP	Party/Candidate	≤$100	1
255	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 4 January 2026.

#	Advertiser	Category	Spend
1	Greenpeace Australia Pacific	Advocacy	$15,402
2	UNICEF Australia	Charity	$14,988
3	Queensland Government	Government	$12,341
4	Advance Australia	Advocacy	$12,185
5	AussieAF	Advocacy	$6,298
6	Jewish Council of Australia	Advocacy	$4,854
7	Australian Conservation Foundation	Advocacy	$4,764
8	Our Watch	Charity	$4,572
9	Médecins Sans Frontières Australia	Charity	$4,565
10	Western Australia Police Force	Government	$4,221
11	Transport Victoria	Government	$3,772
12	These ads ran without a disclaimer	Other	$3,696
13	Australia for UNHCR	Charity	$3,558
14	WWF-Australia	Advocacy	$3,306
15	United Workers Union	Union	$3,075
16	SA-BEST	Party/Candidate	$3,074
17	Fish For All	Advocacy	$2,865
18	Health Care Providers Association	Business	$2,597
19	Keep Australia Safe	Advocacy	$2,386
20	SA Health	Government	$2,385
21	South Australian Government	Government	$2,268
22	The Vocal Minority	Advocacy	$2,114
23	Water Corporation	Government	$2,100
24	The University of Melbourne	Other	$1,589
25	Australian Energy Producers	Business	$1,559
26	Electoral Commission of South Australia	Government	$1,542
27	Australian Marine Conservation Society	Advocacy	$1,464
28	Kids Under Cover	Charity	$1,339
29	Building For Tomorrow	Advocacy	$1,299
30	REPLACE THE WASTE	Government	$1,223
31	The Best Medicine is a Stronger PBS	Advocacy	$1,197
32	Department of Justice and Community Safety, Victoria, Australia	Government	$1,122
33	Bush Heritage Australia	Charity	$1,099
34	WaterAid Australia	Charity	$960
35	Henry Pike MP	Party/Candidate	$925
36	Animals Australia	Advocacy	$917
37	Family First Party Australia Ltd	Party/Candidate	$886
38	Australian Epoch Times Ltd	Other	$826
39	Evan Mulholland MP	Party/Candidate	$818
40	Dr Joanna Howe	Advocacy	$812
41	Meat & Livestock Australia	Business	$803
42	The Nationals	Party/Candidate	$802
43	World Animal Protection Australia	Charity	$790
44	Next Investors	Business	$788
45	Koffels Solicitors and Barristers	Business	$771
46	World Vision Australia	Charity	$762
47	Nicolette Boele	Party/Candidate	$747
48	ifaw	Charity	$739
49	WA Government	Government	$675
50	The Australia Institute	Advocacy	$665

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About these figures

Source: Meta Ad Library daily report for Australia, dated 4 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 4 January 2026. From 4 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.