Who paid for political ads on Facebook on 3 January 2026

Name: Facebook political ad spend in Australia, 3 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

255 advertisers spent $43,995 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 3 January 2026. The biggest spender was Greenpeace Australia Pacific ($3,518). Total spend in 2026 to date: $139,101.

← 2 JanSaturday 3 January 20264 Jan →All days

Spent on 3 Jan

$43,995

255 advertisers

2026 to date

$139,101

1 January – 3 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

3 January 2026

2026 to date

Category	3 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$4,694	10.7%	$14,631	10.5%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$14,083	32.0%	$47,319	34.0%
Union Trade unions and union bodies.	$950	2.2%	$2,830	2.0%
Business Companies, and industry and professional associations.	$2,193	5.0%	$5,644	4.1%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$7,865	17.9%	$25,300	18.2%
Charity Charities whose ads ask for donations or promote their services.	$8,903	20.2%	$27,152	19.5%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,447	3.3%	$4,406	3.2%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$2,906	6.6%	$8,719	6.3%
Unclassified New advertisers not yet reviewed.	$954	2.2%	$3,100	2.2%
Total	$43,995	100%	$139,101	100%

Advertisers on 3 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	Greenpeace Australia Pacific	Advocacy	$3,518	170
2	UNICEF Australia	Charity	$3,180	148
3	Queensland Government	Government	$3,133	33
4	Advance Australia	Advocacy	$2,838	36
5	AussieAF	Advocacy	$1,425	52
6	Médecins Sans Frontières Australia	Charity	$1,357	52
7	Australian Conservation Foundation	Advocacy	$1,213	71
8	Our Watch	Charity	$1,156	16
9	Jewish Council of Australia	Advocacy	$1,049	8
10	Western Australia Police Force	Government	$1,041	1
11	Australia for UNHCR	Charity	$860	13
12	These ads ran without a disclaimer	Other	≤$100	30
13	United Workers Union	Union	$769	229
14	WWF-Australia	Advocacy	$764	23
15	The Vocal Minority	Advocacy	$707	29
16	SA-BEST	Party/Candidate	$676	34
17	SA Health	Government	$608	18
18	Health Care Providers Association	Business	$596	8
19	Keep Australia Safe	Advocacy	$581	2
20	South Australian Government	Government	$577	36
21	Water Corporation	Government	$514	9
22	WA Government	Government	$454	7
23	Australian Energy Producers	Business	$451	18
24	Koffels Solicitors and Barristers	Business	$412	3
25	Electoral Commission of South Australia	Government	$406	4
26	The University of Melbourne	Other	$396	16
27	Australian Marine Conservation Society	Advocacy	$389	6
28	Kids Under Cover	Charity	$346	28
29	Building For Tomorrow	Advocacy	$333	2
30	The Best Medicine is a Stronger PBS	Advocacy	$315	88
31	REPLACE THE WASTE	Government	$307	11
32	WaterAid Australia	Charity	$294	26
33	Department of Justice and Community Safety, Victoria, Australia	Government	$287	18
34	Bush Heritage Australia	Charity	$275	5
35	Phillip Thompson OAM MP	Party/Candidate	$270	1
36	Transport Victoria	Government	$261	6
37	Family First Party Australia Ltd	Party/Candidate	$260	7
38	ifaw	Charity	$247	36
39	Animals Australia	Advocacy	$232	19
40	Henry Pike MP	Party/Candidate	$230	9
41	Australian Epoch Times Ltd	Other	$221	12
42	The Nationals	Party/Candidate	$201	24
43	Dr Joanna Howe	Advocacy	$198	1
44	Evan Mulholland MP	Party/Candidate	$194	24
45	Meat & Livestock Australia	Business	$194	6
46	World Vision Australia	Charity	$194	43
47	Next Investors	Business	$192	5
48	Nicolette Boele	Party/Candidate	$189	2
49	World Animal Protection Australia	Charity	$189	6
50	Andrew Hastie	Party/Candidate	$168	6
51	The Australia Institute	Advocacy	$161	11
52	Human Rights Law Alliance	Advocacy	$153	18
53	OXFAM AUSTRALIA	Charity	$153	7
54	Australian Unions	Union	$147	37
55	Cerebral Palsy Alliance	Charity	$127	10
56	Verve Super	Business	$126	8
57	Toowoomba Regional Council	Unclassified	$123	1
58	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$122	6
59	Genea	Business	$118	18
60	Hon Nick Goiran MLC	Party/Candidate	$118	2
61	South Australian Labor	Party/Candidate	$118	3
62	Greenfleet	Charity	$110	12
63	Ingrid Stitt MP	Party/Candidate	$105	12
64	Pat Conroy MP	Party/Candidate	$105	7
65	Create Fertility	Unclassified	$104	39
66	Lifetime Pets	Unclassified	≤$100	4
67	ACCIONA Australia	Unclassified	≤$100	6
68	ACN - Aid to the Church in Need	Small advertisers	≤$100	18
69	Adam Baillie MP	Party/Candidate	≤$100	6
70	Adam Hort MLA	Small advertisers	≤$100	1
71	Alex Dighton MP	Party/Candidate	≤$100	11
72	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
73	Anglican Youthworks	Unclassified	≤$100	7
74	Ann-Marie Hermans MP	Small advertisers	≤$100	2
75	Anthony Carbines MP	Party/Candidate	≤$100	9
76	Anthony Cianflone MP	Small advertisers	≤$100	6
77	Australian Citizens Party	Party/Candidate	≤$100	6
78	Australian Ethical Investment	Unclassified	≤$100	6
79	Australian Monarchist League	Small advertisers	≤$100	1
80	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
81	Australian Rail Track Corporation	Small advertisers	≤$100	1
82	Beach Patrol Australia	Small advertisers	≤$100	1
83	Belinda Wilson	Unclassified	≤$100	6
84	Ben Small - Liberal for Forrest	Party/Candidate	≤$100	2
85	Brad Rowswell MP	Small advertisers	≤$100	3
86	Bree James - Barron River MP	Small advertisers	≤$100	2
87	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
88	Caitlin Collins MLA	Small advertisers	≤$100	1
89	Cancer Council ACT	Small advertisers	≤$100	8
90	Catherine Hamlin Fistula Foundation	Charity	≤$100	3
91	Catherine Lezer	Small advertisers	≤$100	4
92	Catholic Education Tasmania	Unclassified	≤$100	16
93	Catholic Mission	Charity	≤$100	2
94	Catholic Schools NSW	Unclassified	≤$100	5
95	CBM Australia	Unclassified	≤$100	12
96	Celebrating Masculinity	Small advertisers	≤$100	6
97	Centre for Independent Studies	Small advertisers	≤$100	4
98	Centre for Public Integrity	Small advertisers	≤$100	4
99	Challenge DV	Unclassified	≤$100	2
100	Christine Couzens MP	Small advertisers	≤$100	2
101	City of Kwinana	Small advertisers	≤$100	1
102	City of Launceston Official	Small advertisers	≤$100	1
103	Community Independent	Small advertisers	≤$100	1
104	Conservation Council SA	Small advertisers	≤$100	1
105	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	2
106	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
107	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
108	Curious Minds Media	Small advertisers	≤$100	5
109	Curious Minds Media Pty Ltd	Small advertisers	≤$100	9
110	Daniela De Martino	Unclassified	≤$100	7
111	David Davis MP	Small advertisers	≤$100	2
112	David Southwick MP	Small advertisers	≤$100	1
113	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
114	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
115	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
116	Dr. Carina Garland MP	Party/Candidate	≤$100	31
117	Dylan Wight	Party/Candidate	≤$100	4
118	Eden Foster MP	Party/Candidate	≤$100	1
119	Endeavour Energy	Small advertisers	≤$100	2
120	Environment Centre NT	Advocacy	≤$100	1
121	Environment Victoria	Advocacy	≤$100	2
122	Environmental Justice Australia	Unclassified	≤$100	1
123	Environs Kimberley	Advocacy	≤$100	2
124	Fish For All	Advocacy	≤$100	1
125	Foodbank WA	Charity	≤$100	13
126	Free To Shine	Small advertisers	≤$100	2
127	Freedom for Faith	Unclassified	≤$100	1
128	From Perth For Perth	Small advertisers	≤$100	4
129	Future Super	Unclassified	≤$100	2
130	Gabrielle Williams MP	Party/Candidate	≤$100	3
131	Garth Hamilton MP	Party/Candidate	≤$100	1
132	Gary Maas MP	Party/Candidate	≤$100	7
133	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
134	Greater Shepparton City Council	Government	≤$100	1
135	Growth Faculty	Unclassified	≤$100	7
136	HeartKids	Small advertisers	≤$100	1
137	Independent Australia	Small advertisers	≤$100	1
138	International Justice Mission Australia	Charity	≤$100	15
139	Iwan Walters MP	Party/Candidate	≤$100	4
140	Jacinta Allan	Party/Candidate	≤$100	1
141	Jacinta Allan MP	Party/Candidate	≤$100	2
142	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	1
143	Jackson Taylor MP	Party/Candidate	≤$100	6
144	Jacqui Scruby	Unclassified	≤$100	4
145	James Milligan MLA	Small advertisers	≤$100	1
146	Jean Hailes for Women's Health	Charity	≤$100	1
147	Jo Briskey	Small advertisers	≤$100	29
148	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
149	Jordan Crugnale MP	Party/Candidate	≤$100	8
150	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
151	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
152	Juliana Addison MP	Party/Candidate	≤$100	1
153	Justine Elliot MP	Party/Candidate	≤$100	1
154	Kat Theophanous MP	Party/Candidate	≤$100	4
155	Kate Thwaites MP	Party/Candidate	≤$100	4
156	Katherine Copsey	Party/Candidate	≤$100	1
157	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
158	Katie Hall MP	Party/Candidate	≤$100	4
159	Keep Top End Coasts Healthy	Unclassified	≤$100	3
160	Kevin Hogan MP	Party/Candidate	≤$100	1
161	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
162	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	16
163	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
164	Lizzie Blandthorn	Unclassified	≤$100	5
165	Lock The Gate Alliance	Advocacy	≤$100	6
166	Luke Gosling MP	Party/Candidate	≤$100	33
167	Mark Coure MP	Party/Candidate	≤$100	1
168	Martin John Taylor	Small advertisers	≤$100	1
169	Mary MacKillop Today	Charity	≤$100	6
170	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
171	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
172	Mathew Hilakari MP	Party/Candidate	≤$100	7
173	Matt Fregon MP	Party/Candidate	≤$100	1
174	Matt Schultz - Independent for Kavel	Small advertisers	≤$100	1
175	MEAA	Small advertisers	≤$100	1
176	Melissa Horne MP	Party/Candidate	≤$100	6
177	Mick de Brenni	Unclassified	≤$100	1
178	Minus18	Unclassified	≤$100	4
179	Mitchell Shire Council	Small advertisers	≤$100	1
180	Mito Foundation	Small advertisers	≤$100	1
181	Monash IVF	Business	≤$100	3
182	Murrindindi Shire Council	Small advertisers	≤$100	1
183	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
184	Natalie Hutchins MP	Party/Candidate	≤$100	2
185	Natalie Suleyman MP	Party/Candidate	≤$100	4
186	Nathan Lambert	Party/Candidate	≤$100	1
187	Newlife IVF Australia	Small advertisers	≤$100	18
188	Nick McGowan MP	Party/Candidate	≤$100	1
189	Office of Ros Spence MP	Party/Candidate	≤$100	1
190	OZ Arab Media	Small advertisers	≤$100	2
191	Paul Mercurio MP	Small advertisers	≤$100	1
192	Pauline Richards MP	Party/Candidate	≤$100	7
193	People with Disability Australia	Small advertisers	≤$100	1
194	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	2
195	Peter Khalil	Party/Candidate	≤$100	34
196	Physical Disability Council of NSW	Small advertisers	≤$100	5
197	Plan International Australia	Charity	≤$100	5
198	Powerhouse Museum Alliance	Small advertisers	≤$100	5
199	Pregnancy Help Sydney	Small advertisers	≤$100	2
200	Queensland Tourism Development	Government	≤$100	3
201	Rachel Westaway MP	Small advertisers	≤$100	1
202	Reconciliation South Australia	Small advertisers	≤$100	3
203	Regional Vic News	Small advertisers	≤$100	1
204	Richard Welch MP	Small advertisers	≤$100	3
205	Rob Mitchell MP	Small advertisers	≤$100	28
206	Roma Britnell MP	Small advertisers	≤$100	1
207	Ron Hoenig MP	Small advertisers	≤$100	2
208	Rose Disability Care Services	Small advertisers	≤$100	1
209	Sam Groth MP	Small advertisers	≤$100	2
210	Sandy Bolton MP	Small advertisers	≤$100	1
211	Sarah Connolly MP	Party/Candidate	≤$100	7
212	Save the Bilby Fund	Charity	≤$100	8
213	SBS Cantonese 廣東話節目	Government	≤$100	6
214	SBS Greek	Small advertisers	≤$100	1
215	SBS Mandarin中文普通话	Government	≤$100	4
216	SBS Pashto	Small advertisers	≤$100	2
217	SBS Persian	Small advertisers	≤$100	1
218	SBS Tamil	Small advertisers	≤$100	2
219	SBS Vietnamese	Government	≤$100	5
220	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
221	SDA NSW & ACT	Union	≤$100	5
222	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	6
223	Senator Raff Ciccone	Small advertisers	≤$100	2
224	Senator Susan McDonald	Party/Candidate	≤$100	1
225	Shaun Leane MP	Small advertisers	≤$100	2
226	Shine Lawyers	Business	≤$100	1
227	Solutions WA	Small advertisers	≤$100	6
228	South Coast Labour Council	Small advertisers	≤$100	1
229	Sperm Donors Australia	Business	≤$100	2
230	St. Patrick's Community Support Centre	Charity	≤$100	3
231	State Government of South Australia	Government	≤$100	8
232	Steve Holland	Small advertisers	≤$100	1
233	Steve McGhie MP	Party/Candidate	≤$100	4
234	Taimus Werner-Gibbings	Small advertisers	≤$100	1
235	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
236	Tasmanian Electoral Commission	Government	≤$100	1
237	Tearfund Australia	Charity	≤$100	18
238	Territory Seafood Crew	Small advertisers	≤$100	1
239	The Benevolent Society	Charity	≤$100	5
240	The Snark Tank	Small advertisers	≤$100	1
241	Tim Richardson	Party/Candidate	≤$100	7
242	Tim Watts MP	Small advertisers	≤$100	1
243	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	7
244	Town of Cambridge	Small advertisers	≤$100	1
245	Tweed Shire Council	Small advertisers	≤$100	1
246	Uniting Communities	Small advertisers	≤$100	3
247	Unitingworld	Charity	≤$100	6
248	Vinnies Tasmania	Small advertisers	≤$100	8
249	Wayne Farnham MP	Party/Candidate	≤$100	1
250	Win for Nature	Advocacy	≤$100	1
251	Women Onside	Small advertisers	≤$100	2
252	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	5
253	Wyndham City	Small advertisers	≤$100	1
254	Zhi Soon MP	Party/Candidate	≤$100	1
255	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 3 January 2026.

#	Advertiser	Category	Spend
1	Greenpeace Australia Pacific	Advocacy	$12,129
2	UNICEF Australia	Charity	$11,176
3	Queensland Government	Government	$9,252
4	Advance Australia	Advocacy	$8,939
5	AussieAF	Advocacy	$4,623
6	Jewish Council of Australia	Advocacy	$3,802
7	Australian Conservation Foundation	Advocacy	$3,575
8	Transport Victoria	Government	$3,505
9	Our Watch	Charity	$3,393
10	Médecins Sans Frontières Australia	Charity	$3,219
11	Western Australia Police Force	Government	$3,095
12	Fish For All	Advocacy	$2,865
13	SA-BEST	Party/Candidate	$2,697
14	These ads ran without a disclaimer	Other	$2,623
15	Australia for UNHCR	Charity	$2,594
16	WWF-Australia	Advocacy	$2,463
17	United Workers Union	Union	$2,282
18	Health Care Providers Association	Business	$1,977
19	SA Health	Government	$1,770
20	Keep Australia Safe	Advocacy	$1,752
21	South Australian Government	Government	$1,693
22	Water Corporation	Government	$1,539
23	The Vocal Minority	Advocacy	$1,421
24	The University of Melbourne	Other	$1,189
25	Electoral Commission of South Australia	Government	$1,188
26	Australian Energy Producers	Business	$1,106
27	Australian Marine Conservation Society	Advocacy	$1,106
28	Kids Under Cover	Charity	$1,009
29	Building For Tomorrow	Advocacy	$962
30	REPLACE THE WASTE	Government	$908
31	The Best Medicine is a Stronger PBS	Advocacy	$888
32	Department of Justice and Community Safety, Victoria, Australia	Government	$834
33	Bush Heritage Australia	Charity	$809
34	ifaw	Charity	$704
35	Henry Pike MP	Party/Candidate	$694
36	Animals Australia	Advocacy	$679
37	WaterAid Australia	Charity	$636
38	Family First Party Australia Ltd	Party/Candidate	$614
39	Dr Joanna Howe	Advocacy	$607
40	World Vision Australia	Charity	$600
41	Australian Epoch Times Ltd	Other	$594
42	Evan Mulholland MP	Party/Candidate	$587
43	The Nationals	Party/Candidate	$587
44	Meat & Livestock Australia	Business	$583
45	World Animal Protection Australia	Charity	$571
46	WA Government	Government	$567
47	Next Investors	Business	$561
48	Nicolette Boele	Party/Candidate	$559
49	The Australia Institute	Advocacy	$491
50	Andrew Hastie	Party/Candidate	$481

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About these figures

Source: Meta Ad Library daily report for Australia, dated 3 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 3 January 2026. From 3 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.