Who paid for political ads on Facebook on 2 January 2026

Name: Facebook political ad spend in Australia, 2 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

259 advertisers spent $46,866 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 2 January 2026. The biggest spender was Greenpeace Australia Pacific ($4,384). Total spend in 2026 to date: $95,106.

← 1 JanFriday 2 January 20263 Jan →All days

Spent on 2 Jan

$46,866

259 advertisers

2026 to date

$95,106

1 January – 2 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

2 January 2026

2026 to date

Category	2 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$5,065	10.8%	$9,938	10.4%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$16,507	35.2%	$33,236	34.9%
Union Trade unions and union bodies.	$962	2.1%	$1,879	2.0%
Business Companies, and industry and professional associations.	$1,781	3.8%	$3,451	3.6%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,660	18.5%	$17,436	18.3%
Charity Charities whose ads ask for donations or promote their services.	$8,465	18.1%	$18,248	19.2%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,321	2.8%	$2,959	3.1%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$3,045	6.5%	$5,813	6.1%
Unclassified New advertisers not yet reviewed.	$1,061	2.3%	$2,146	2.3%
Total	$46,866	100%	$95,106	100%

Advertisers on 2 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	Greenpeace Australia Pacific	Advocacy	$4,384	169
2	Advance Australia	Advocacy	$3,250	39
3	UNICEF Australia	Charity	$3,221	159
4	Queensland Government	Government	$2,986	33
5	Transport Victoria	Government	$1,592	12
6	AussieAF	Advocacy	$1,574	54
7	Médecins Sans Frontières Australia	Charity	$1,235	52
8	Australian Conservation Foundation	Advocacy	$1,196	84
9	Fish For All	Advocacy	$1,130	2
10	Our Watch	Charity	$1,102	16
11	Jewish Council of Australia	Advocacy	$1,051	8
12	Western Australia Police Force	Government	$1,019	1
13	SA-BEST	Party/Candidate	$1,015	34
14	Australia for UNHCR	Charity	$871	13
15	WWF-Australia	Advocacy	$852	23
16	United Workers Union	Union	$780	252
17	These ads ran without a disclaimer	Other	≤$100	31
18	Health Care Providers Association	Business	$682	8
19	The Vocal Minority	Advocacy	$679	27
20	Keep Australia Safe	Advocacy	$590	2
21	SA Health	Government	$573	18
22	South Australian Government	Government	$547	36
23	Water Corporation	Government	$516	9
24	Australian Energy Producers	Business	$436	18
25	The University of Melbourne	Other	$381	15
26	Electoral Commission of South Australia	Government	$359	4
27	Australian Marine Conservation Society	Advocacy	$339	10
28	Kids Under Cover	Charity	$321	28
29	Building For Tomorrow	Advocacy	$312	2
30	REPLACE THE WASTE	Government	$293	11
31	The Best Medicine is a Stronger PBS	Advocacy	$278	99
32	Bush Heritage Australia	Charity	$273	5
33	Department of Justice and Community Safety, Victoria, Australia	Government	$266	18
34	Henry Pike MP	Party/Candidate	$232	9
35	ifaw	Charity	$232	38
36	Family First Party Australia Ltd	Party/Candidate	$229	7
37	Animals Australia	Advocacy	$220	21
38	Next Investors	Business	$216	5
39	Australian Epoch Times Ltd	Other	$213	12
40	Ben Small - Liberal for Forrest	Party/Candidate	$202	2
41	World Vision Australia	Charity	$201	42
42	Dr Joanna Howe	Advocacy	$199	1
43	Evan Mulholland MP	Party/Candidate	$197	25
44	World Animal Protection Australia	Charity	$196	6
45	Meat & Livestock Australia	Business	$195	6
46	The Nationals	Party/Candidate	$195	24
47	Nicolette Boele	Party/Candidate	$188	2
48	Office of Paul Hamer MP	Party/Candidate	$188	1
49	The Australia Institute	Advocacy	$165	13
50	OXFAM AUSTRALIA	Charity	$159	8
51	Andrew Hastie	Party/Candidate	$155	6
52	Australian Unions	Union	$148	32
53	Cerebral Palsy Alliance	Charity	$134	10
54	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$123	6
55	South Australian Labor	Party/Candidate	$121	4
56	Toowoomba Regional Council	Unclassified	$121	1
57	Queensland Tourism Development	Government	$119	3
58	Human Rights Law Alliance	Advocacy	$115	18
59	Genea	Business	$114	19
60	WA Government	Government	$113	10
61	Ingrid Stitt MP	Party/Candidate	$112	12
62	Future Super	Unclassified	$111	2
63	Greenfleet	Charity	$105	12
64	Pat Conroy MP	Party/Candidate	$104	7
65	Create Fertility	Unclassified	$102	48
66	Hon Nick Goiran MLC	Party/Candidate	$101	2
67	Lifetime Pets	Unclassified	≤$100	10
68	ACCIONA Australia	Unclassified	≤$100	6
69	ACN - Aid to the Church in Need	Small advertisers	≤$100	30
70	Adam Baillie MP	Party/Candidate	≤$100	6
71	Adam Hort MLA	Small advertisers	≤$100	1
72	Alex Dighton MP	Party/Candidate	≤$100	10
73	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
74	Anglican Youthworks	Unclassified	≤$100	7
75	Ann-Marie Hermans MP	Small advertisers	≤$100	2
76	Anthony Carbines MP	Party/Candidate	≤$100	9
77	Anthony Cianflone MP	Small advertisers	≤$100	6
78	Australian Citizens Party	Party/Candidate	≤$100	6
79	Australian Ethical Investment	Unclassified	≤$100	1
80	Australian Jewish Association	Small advertisers	≤$100	1
81	Australian Monarchist League	Small advertisers	≤$100	1
82	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
83	Australian Rail Track Corporation	Small advertisers	≤$100	1
84	Australians for Clean Air	Advocacy	≤$100	16
85	Beach Patrol Australia	Small advertisers	≤$100	1
86	Belinda Wilson	Unclassified	≤$100	7
87	Brad Rowswell MP	Small advertisers	≤$100	3
88	Bree James - Barron River MP	Small advertisers	≤$100	2
89	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
90	Caitlin Collins MLA	Small advertisers	≤$100	1
91	Cancer Council ACT	Small advertisers	≤$100	7
92	Catherine Hamlin Fistula Foundation	Charity	≤$100	4
93	Catherine Lezer	Small advertisers	≤$100	11
94	Catholic Education Tasmania	Unclassified	≤$100	16
95	Catholic Mission	Charity	≤$100	2
96	Catholic Schools NSW	Unclassified	≤$100	5
97	CBM Australia	Unclassified	≤$100	13
98	Celebrating Masculinity	Small advertisers	≤$100	6
99	Centre for Independent Studies	Small advertisers	≤$100	4
100	Centre for Public Integrity	Small advertisers	≤$100	4
101	Challenge DV	Unclassified	≤$100	8
102	Christine Couzens MP	Small advertisers	≤$100	2
103	City of Kwinana	Small advertisers	≤$100	2
104	City of Launceston Official	Small advertisers	≤$100	1
105	Community Independent	Small advertisers	≤$100	1
106	Conservation Council SA	Small advertisers	≤$100	1
107	Councillor Cody Davies - Town of Gawler	Small advertisers	≤$100	2
108	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
109	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
110	Curious Minds Media	Small advertisers	≤$100	5
111	Curious Minds Media Pty Ltd	Small advertisers	≤$100	9
112	Daniela De Martino	Unclassified	≤$100	8
113	David Davis MP	Small advertisers	≤$100	2
114	David Southwick MP	Small advertisers	≤$100	1
115	Declaration of Biological Truth Australia	Small advertisers	≤$100	1
116	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
117	Dr Christian Rowan MP	Small advertisers	≤$100	1
118	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
119	Dr. Carina Garland MP	Party/Candidate	≤$100	32
120	Dylan Wight	Party/Candidate	≤$100	4
121	Eden Foster MP	Party/Candidate	≤$100	1
122	Endeavour Energy	Small advertisers	≤$100	2
123	Environment Victoria	Advocacy	≤$100	2
124	Environmental Justice Australia	Unclassified	≤$100	1
125	Environs Kimberley	Advocacy	≤$100	2
126	Foodbank WA	Charity	≤$100	12
127	Free To Shine	Small advertisers	≤$100	2
128	Freedom for Faith	Unclassified	≤$100	1
129	From Perth For Perth	Small advertisers	≤$100	4
130	Gabrielle Williams MP	Party/Candidate	≤$100	5
131	Garth Hamilton MP	Party/Candidate	≤$100	1
132	Gary Maas MP	Party/Candidate	≤$100	7
133	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
134	Greater Shepparton City Council	Government	≤$100	1
135	Growth Faculty	Unclassified	≤$100	7
136	HeartKids	Small advertisers	≤$100	1
137	Independent Australia	Small advertisers	≤$100	1
138	International Justice Mission Australia	Charity	≤$100	18
139	Iwan Walters MP	Party/Candidate	≤$100	4
140	Jacinta Allan	Party/Candidate	≤$100	1
141	Jacinta Allan MP	Party/Candidate	≤$100	2
142	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	1
143	Jackson Taylor MP	Party/Candidate	≤$100	6
144	Jacqui Scruby	Unclassified	≤$100	4
145	James Milligan MLA	Small advertisers	≤$100	1
146	Jean Hailes for Women's Health	Charity	≤$100	1
147	Jo Briskey	Small advertisers	≤$100	28
148	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
149	Jordan Crugnale MP	Party/Candidate	≤$100	8
150	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
151	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
152	Juliana Addison MP	Party/Candidate	≤$100	1
153	Justine Elliot MP	Party/Candidate	≤$100	1
154	Kat Theophanous MP	Party/Candidate	≤$100	4
155	Kate Thwaites MP	Party/Candidate	≤$100	4
156	Katherine Copsey	Party/Candidate	≤$100	1
157	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	3
158	Katie Hall MP	Party/Candidate	≤$100	4
159	Keep Top End Coasts Healthy	Unclassified	≤$100	3
160	Kevin Hogan MP	Party/Candidate	≤$100	1
161	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
162	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	11
163	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
164	Lizzie Blandthorn	Unclassified	≤$100	5
165	Lock The Gate Alliance	Advocacy	≤$100	6
166	Luke Gosling MP	Party/Candidate	≤$100	22
167	Mark Coure MP	Party/Candidate	≤$100	1
168	Martin John Taylor	Small advertisers	≤$100	1
169	Mary MacKillop Today	Charity	≤$100	6
170	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
171	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
172	Mathew Hilakari MP	Party/Candidate	≤$100	7
173	Matt Fregon MP	Party/Candidate	≤$100	1
174	MEAA	Small advertisers	≤$100	1
175	Melissa Horne MP	Party/Candidate	≤$100	6
176	Mick de Brenni	Unclassified	≤$100	1
177	Minus18	Unclassified	≤$100	4
178	Mitchell Shire Council	Small advertisers	≤$100	1
179	Mito Foundation	Small advertisers	≤$100	1
180	Monash IVF	Business	≤$100	3
181	Murrindindi Shire Council	Small advertisers	≤$100	1
182	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
183	Natalie Hutchins MP	Party/Candidate	≤$100	2
184	Natalie Suleyman MP	Party/Candidate	≤$100	4
185	Nathan Lambert	Party/Candidate	≤$100	1
186	National Seniors Australia	Unclassified	≤$100	1
187	Newlife IVF Australia	Small advertisers	≤$100	21
188	Nick McGowan MP	Party/Candidate	≤$100	1
189	North Australian Aboriginal Justice Agency	Small advertisers	≤$100	2
190	Office of Ros Spence MP	Party/Candidate	≤$100	1
191	OZ Arab Media	Small advertisers	≤$100	2
192	Paul Mercurio MP	Small advertisers	≤$100	1
193	Pauline Richards MP	Party/Candidate	≤$100	7
194	People with Disability Australia	Small advertisers	≤$100	1
195	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	1
196	Peter Khalil	Party/Candidate	≤$100	42
197	Physical Disability Council of NSW	Small advertisers	≤$100	5
198	Plan International Australia	Charity	≤$100	6
199	Powerhouse Museum Alliance	Small advertisers	≤$100	5
200	Pregnancy Help Sydney	Small advertisers	≤$100	2
201	Rachel Westaway MP	Small advertisers	≤$100	1
202	Racing Reform Group	Small advertisers	≤$100	1
203	Reconciliation South Australia	Small advertisers	≤$100	3
204	Regional Vic News	Small advertisers	≤$100	1
205	Rhiannon Pearce MP	Small advertisers	≤$100	1
206	Richard Welch MP	Small advertisers	≤$100	3
207	Rob Mitchell MP	Small advertisers	≤$100	31
208	Roma Britnell MP	Small advertisers	≤$100	1
209	Ron Hoenig MP	Small advertisers	≤$100	2
210	Rose Disability Care Services	Small advertisers	≤$100	1
211	Sam Groth MP	Small advertisers	≤$100	2
212	Sandy Bolton MP	Small advertisers	≤$100	1
213	Sarah Connolly MP	Party/Candidate	≤$100	7
214	Save the Bilby Fund	Charity	≤$100	9
215	SBS Cantonese 廣東話節目	Government	≤$100	6
216	SBS Greek	Small advertisers	≤$100	1
217	SBS Mandarin中文普通话	Government	≤$100	4
218	SBS Pashto	Small advertisers	≤$100	2
219	SBS Persian	Small advertisers	≤$100	1
220	SBS Tamil	Small advertisers	≤$100	2
221	SBS Vietnamese	Government	≤$100	6
222	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
223	SDA NSW & ACT	Union	≤$100	5
224	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
225	Senator Raff Ciccone	Small advertisers	≤$100	2
226	Senator Susan McDonald	Party/Candidate	≤$100	1
227	Shaun Leane MP	Small advertisers	≤$100	2
228	Shine Lawyers	Business	≤$100	1
229	Solutions WA	Small advertisers	≤$100	6
230	South Coast Labour Council	Small advertisers	≤$100	1
231	Sperm Donors Australia	Business	≤$100	2
232	State Government of South Australia	Government	≤$100	8
233	Steve Holland	Small advertisers	≤$100	1
234	Steve McGhie MP	Party/Candidate	≤$100	4
235	Taimus Werner-Gibbings	Small advertisers	≤$100	1
236	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
237	Tasmanian Electoral Commission	Government	≤$100	1
238	Tearfund Australia	Charity	≤$100	19
239	Territory Seafood Crew	Small advertisers	≤$100	1
240	The Benevolent Society	Charity	≤$100	9
241	The Snark Tank	Small advertisers	≤$100	1
242	Tim Richardson	Party/Candidate	≤$100	7
243	Tim Watts MP	Small advertisers	≤$100	1
244	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	7
245	Town of Cambridge	Small advertisers	≤$100	1
246	Townsville City Council	Government	≤$100	1
247	Tweed Shire Council	Small advertisers	≤$100	1
248	Uniting Communities	Small advertisers	≤$100	3
249	Unitingworld	Charity	≤$100	8
250	Verve Super	Business	≤$100	8
251	Vinnies Tasmania	Small advertisers	≤$100	7
252	WaterAid Australia	Charity	≤$100	21
253	Wayne Farnham MP	Party/Candidate	≤$100	1
254	Win for Nature	Advocacy	≤$100	1
255	Women Onside	Small advertisers	≤$100	1
256	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	8
257	Wyndham City	Small advertisers	≤$100	1
258	Zhi Soon MP	Party/Candidate	≤$100	1
259	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 2 January 2026.

#	Advertiser	Category	Spend
1	Greenpeace Australia Pacific	Advocacy	$8,611
2	UNICEF Australia	Charity	$7,996
3	Queensland Government	Government	$6,119
4	Advance Australia	Advocacy	$6,102
5	Transport Victoria	Government	$3,244
6	AussieAF	Advocacy	$3,198
7	Fish For All	Advocacy	$2,830
8	Jewish Council of Australia	Advocacy	$2,753
9	Australian Conservation Foundation	Advocacy	$2,362
10	Our Watch	Charity	$2,237
11	Western Australia Police Force	Government	$2,054
12	SA-BEST	Party/Candidate	$2,021
13	Médecins Sans Frontières Australia	Charity	$1,862
14	These ads ran without a disclaimer	Other	$1,793
15	Australia for UNHCR	Charity	$1,734
16	WWF-Australia	Advocacy	$1,699
17	United Workers Union	Union	$1,513
18	Health Care Providers Association	Business	$1,381
19	Keep Australia Safe	Advocacy	$1,171
20	SA Health	Government	$1,162
21	South Australian Government	Government	$1,116
22	Water Corporation	Government	$1,025
23	The University of Melbourne	Other	$793
24	Electoral Commission of South Australia	Government	$782
25	Australian Marine Conservation Society	Advocacy	$717
26	The Vocal Minority	Advocacy	$714
27	Kids Under Cover	Charity	$663
28	Australian Energy Producers	Business	$655
29	Building For Tomorrow	Advocacy	$629
30	REPLACE THE WASTE	Government	$601
31	The Best Medicine is a Stronger PBS	Advocacy	$573
32	Department of Justice and Community Safety, Victoria, Australia	Government	$547
33	Bush Heritage Australia	Charity	$534
34	Henry Pike MP	Party/Candidate	$464
35	ifaw	Charity	$457
36	Animals Australia	Advocacy	$447
37	Dr Joanna Howe	Advocacy	$409
38	World Vision Australia	Charity	$406
39	Ben Small - Liberal for Forrest	Party/Candidate	$394
40	Evan Mulholland MP	Party/Candidate	$393
41	Meat & Livestock Australia	Business	$389
42	The Nationals	Party/Candidate	$386
43	Office of Paul Hamer MP	Party/Candidate	$382
44	World Animal Protection Australia	Charity	$382
45	Australian Epoch Times Ltd	Other	$373
46	Nicolette Boele	Party/Candidate	$370
47	Next Investors	Business	$369
48	Family First Party Australia Ltd	Party/Candidate	$354
49	WaterAid Australia	Charity	$342
50	The Australia Institute	Advocacy	$330

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About these figures

Source: Meta Ad Library daily report for Australia, dated 2 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 2 January 2026. From 2 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.