Who paid for political ads on Facebook on 1 January 2026

Name: Facebook political ad spend in Australia, 1 January 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

251 advertisers spent $48,239 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 1 January 2026. The biggest spender was UNICEF Australia ($4,775). Total spend in 2026 to date: $48,239.

← EarlierThursday 1 January 20262 Jan →All days

Spent on 1 Jan

$48,239

251 advertisers

2026 to date

$48,239

1 January – 1 January 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

1 January 2026

2026 to date

Category	1 Jan	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$4,873	10.1%	$4,873	10.1%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$16,729	34.7%	$16,729	34.7%
Union Trade unions and union bodies.	$917	1.9%	$917	1.9%
Business Companies, and industry and professional associations.	$1,669	3.5%	$1,669	3.5%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$8,776	18.2%	$8,776	18.2%
Charity Charities whose ads ask for donations or promote their services.	$9,783	20.3%	$9,783	20.3%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$1,638	3.4%	$1,638	3.4%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$2,768	5.7%	$2,768	5.7%
Unclassified New advertisers not yet reviewed.	$1,086	2.3%	$1,086	2.3%
Total	$48,239	100%	$48,239	100%

Advertisers on 1 January 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$4,775	154
2	Greenpeace Australia Pacific	Advocacy	$4,227	141
3	Queensland Government	Government	$3,133	33
4	Advance Australia	Advocacy	$2,852	40
5	Jewish Council of Australia	Advocacy	$1,702	8
6	Fish For All	Advocacy	$1,700	1
7	Transport Victoria	Government	$1,652	9
8	AussieAF	Advocacy	$1,624	49
9	Australian Conservation Foundation	Advocacy	$1,166	85
10	Our Watch	Charity	$1,135	16
11	These ads ran without a disclaimer	Other	$1,066	27
12	Western Australia Police Force	Government	$1,035	1
13	SA-BEST	Party/Candidate	$1,006	34
14	Australia for UNHCR	Charity	$863	13
15	WWF-Australia	Advocacy	$847	22
16	United Workers Union	Union	$734	265
17	Health Care Providers Association	Business	$699	8
18	Médecins Sans Frontières Australia	Charity	$627	52
19	SA Health	Government	$589	18
20	Keep Australia Safe	Advocacy	$581	2
21	South Australian Government	Government	$569	35
22	Water Corporation	Government	$509	12
23	Electoral Commission of South Australia	Government	$423	5
24	The University of Melbourne	Other	$412	15
25	Australian Marine Conservation Society	Advocacy	$378	8
26	Kids Under Cover	Charity	$342	28
27	Building For Tomorrow	Advocacy	$317	2
28	REPLACE THE WASTE	Government	$308	11
29	WaterAid Australia	Charity	$307	26
30	The Best Medicine is a Stronger PBS	Advocacy	$295	94
31	Department of Justice and Community Safety, Victoria, Australia	Government	$281	18
32	Bush Heritage Australia	Charity	$261	5
33	Henry Pike MP	Party/Candidate	$232	9
34	Animals Australia	Advocacy	$227	20
35	ifaw	Charity	$225	43
36	Australian Energy Producers	Business	$219	18
37	Dr Joanna Howe	Advocacy	$210	1
38	World Vision Australia	Charity	$205	41
39	Evan Mulholland MP	Party/Candidate	$196	25
40	Meat & Livestock Australia	Business	$194	6
41	Office of Paul Hamer MP	Party/Candidate	$194	1
42	Ben Small - Liberal for Forrest	Party/Candidate	$192	2
43	The Nationals	Party/Candidate	$191	24
44	World Animal Protection Australia	Charity	$186	7
45	Nicolette Boele	Party/Candidate	$182	2
46	The Australia Institute	Advocacy	$165	13
47	Destiny Rescue	Charity	$161	28
48	Australian Epoch Times Ltd	Other	$160	12
49	Australians for Clean Air	Advocacy	$160	32
50	Andrew Hastie	Party/Candidate	$158	6
51	Minerals Council of Australia	Business	$155	8
52	Next Investors	Business	$153	5
53	OXFAM AUSTRALIA	Charity	$152	8
54	Australian Unions	Union	$149	36
55	The Liberal Party of Australia (Victorian Division)	Party/Candidate	$130	6
56	Cerebral Palsy Alliance	Charity	$129	10
57	Future Super	Unclassified	$127	2
58	Family First Party Australia Ltd	Party/Candidate	$125	5
59	Toowoomba Regional Council	Unclassified	$123	1
60	South Australian Labor	Party/Candidate	$119	4
61	Genea	Business	$111	23
62	Create Fertility	Unclassified	$109	45
63	Human Rights Law Alliance	Advocacy	$105	18
64	Ingrid Stitt MP	Party/Candidate	$105	12
65	Pat Conroy MP	Party/Candidate	$105	7
66	Lifetime Pets	Unclassified	≤$100	4
67	ACCIONA Australia	Unclassified	≤$100	6
68	ACN - Aid to the Church in Need	Small advertisers	≤$100	16
69	Adam Baillie MP	Party/Candidate	≤$100	6
70	Adam Hort MLA	Small advertisers	≤$100	1
71	Alex Dighton MP	Party/Candidate	≤$100	1
72	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	2
73	Andrew Giles MP	Party/Candidate	≤$100	1
74	Anglican Youthworks	Unclassified	≤$100	7
75	Ann-Marie Hermans MP	Small advertisers	≤$100	2
76	Anthony Carbines MP	Party/Candidate	≤$100	9
77	Anthony Cianflone MP	Small advertisers	≤$100	6
78	Australian Citizens Party	Party/Candidate	≤$100	6
79	Australian Jewish Association	Small advertisers	≤$100	1
80	Australian Monarchist League	Small advertisers	≤$100	1
81	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	2
82	Australian Rail Track Corporation	Small advertisers	≤$100	1
83	Beach Patrol Australia	Small advertisers	≤$100	1
84	Belinda Wilson	Unclassified	≤$100	6
85	Brad Rowswell MP	Small advertisers	≤$100	3
86	Bree James - Barron River MP	Small advertisers	≤$100	2
87	Bronwyn Halfpenny MP	Party/Candidate	≤$100	5
88	Caitlin Collins MLA	Small advertisers	≤$100	1
89	Cancer Council ACT	Small advertisers	≤$100	8
90	Catherine Hamlin Fistula Foundation	Charity	≤$100	5
91	Catherine Lezer	Small advertisers	≤$100	11
92	Catholic Education Tasmania	Unclassified	≤$100	16
93	Catholic Mission	Charity	≤$100	2
94	Catholic Schools NSW	Unclassified	≤$100	6
95	CBM Australia	Unclassified	≤$100	14
96	Celebrating Masculinity	Small advertisers	≤$100	5
97	Centre for Independent Studies	Small advertisers	≤$100	4
98	Centre for Public Integrity	Small advertisers	≤$100	4
99	Challenge DV	Unclassified	≤$100	8
100	Christine Couzens MP	Small advertisers	≤$100	2
101	City of Kwinana	Small advertisers	≤$100	1
102	City of Launceston Official	Small advertisers	≤$100	1
103	Community Independent	Small advertisers	≤$100	1
104	Conservation Council SA	Small advertisers	≤$100	1
105	Councillor Sreeni Pillamarri	Small advertisers	≤$100	2
106	Cr Clint Marsh - City of Playford	Small advertisers	≤$100	1
107	Daniela De Martino	Unclassified	≤$100	8
108	David Davis MP	Small advertisers	≤$100	2
109	David Southwick MP	Small advertisers	≤$100	1
110	Department of Agriculture, Fisheries and Forestry	Government	≤$100	2
111	Dr Christian Rowan MP	Small advertisers	≤$100	1
112	Dr Michelle Ananda-Rajah MP	Party/Candidate	≤$100	1
113	Dr. Carina Garland MP	Party/Candidate	≤$100	29
114	Dylan Wight	Party/Candidate	≤$100	4
115	Eden Foster MP	Party/Candidate	≤$100	1
116	Endeavour Energy	Small advertisers	≤$100	2
117	Environment Victoria	Advocacy	≤$100	2
118	Environmental Justice Australia	Unclassified	≤$100	1
119	Environs Kimberley	Advocacy	≤$100	2
120	Foodbank WA	Charity	≤$100	12
121	Free To Shine	Small advertisers	≤$100	2
122	Freedom for Faith	Unclassified	≤$100	1
123	Gabrielle Williams MP	Party/Candidate	≤$100	5
124	Garth Hamilton MP	Party/Candidate	≤$100	1
125	Gary Maas MP	Party/Candidate	≤$100	7
126	Grapevine Group - Mackay, Isaac and Whitsunday regions suicide prevention	Small advertisers	≤$100	2
127	Greater Shepparton City Council	Government	≤$100	1
128	Greenfleet	Charity	≤$100	12
129	Growth Faculty	Unclassified	≤$100	8
130	HeartKids	Small advertisers	≤$100	1
131	Hon Nick Goiran MLC	Party/Candidate	≤$100	1
132	Independent Australia	Small advertisers	≤$100	1
133	International Justice Mission Australia	Charity	≤$100	19
134	Iwan Walters MP	Party/Candidate	≤$100	4
135	Jacinta Allan	Party/Candidate	≤$100	1
136	Jacinta Allan MP	Party/Candidate	≤$100	2
137	Jack Batty MP - Member for Bragg	Party/Candidate	≤$100	1
138	Jackson Taylor MP	Party/Candidate	≤$100	8
139	Jacqui Scruby	Unclassified	≤$100	4
140	James Milligan MLA	Small advertisers	≤$100	1
141	Jean Hailes for Women's Health	Charity	≤$100	1
142	Jo Briskey	Small advertisers	≤$100	28
143	Jonathan Huston - Liberal for Nedlands	Party/Candidate	≤$100	1
144	Jordan Crugnale MP	Party/Candidate	≤$100	8
145	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
146	Julian Leeser MP, Liberal Party, Pennant Hills, NSW	Party/Candidate	≤$100	1
147	Juliana Addison MP	Party/Candidate	≤$100	1
148	Kat Theophanous MP	Party/Candidate	≤$100	4
149	Kate Thwaites MP	Party/Candidate	≤$100	4
150	Katherine Copsey	Party/Candidate	≤$100	1
151	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	4
152	Katie Hall MP	Party/Candidate	≤$100	4
153	Keep Top End Coasts Healthy	Unclassified	≤$100	3
154	Kevin Hogan MP	Party/Candidate	≤$100	1
155	Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	2
156	Liberal Party of Australia, NSW Division	Party/Candidate	≤$100	11
157	Lily D'Ambrosio MP	Party/Candidate	≤$100	9
158	Lizzie Blandthorn	Unclassified	≤$100	5
159	Lock The Gate Alliance	Advocacy	≤$100	6
160	Mark Coure MP	Party/Candidate	≤$100	1
161	Mark Speakman	Unclassified	≤$100	1
162	Martin John Taylor	Small advertisers	≤$100	1
163	Mary MacKillop Today	Charity	≤$100	5
164	Mary-Anne Thomas MP	Party/Candidate	≤$100	3
165	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
166	Mathew Hilakari MP	Party/Candidate	≤$100	7
167	Matt Fregon MP	Party/Candidate	≤$100	1
168	MEAA	Small advertisers	≤$100	1
169	Melissa Horne MP	Party/Candidate	≤$100	6
170	Mick de Brenni	Unclassified	≤$100	1
171	Minus18	Unclassified	≤$100	4
172	Mitchell Shire Council	Small advertisers	≤$100	1
173	Mito Foundation	Small advertisers	≤$100	1
174	Monash IVF	Business	≤$100	3
175	Murrindindi Shire Council	Small advertisers	≤$100	1
176	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	11
177	Natalie Hutchins MP	Party/Candidate	≤$100	2
178	Natalie Suleyman MP	Party/Candidate	≤$100	4
179	Nathan Lambert	Party/Candidate	≤$100	1
180	National Seniors Australia	Unclassified	≤$100	1
181	Newlife IVF Australia	Small advertisers	≤$100	20
182	North Australian Aboriginal Justice Agency	Small advertisers	≤$100	2
183	Office of Ros Spence MP	Party/Candidate	≤$100	1
184	OZ Arab Media	Small advertisers	≤$100	2
185	Paul Mercurio MP	Small advertisers	≤$100	1
186	Pauline Richards MP	Party/Candidate	≤$100	7
187	People with Disability Australia	Small advertisers	≤$100	1
188	PETER J. HOOD CPA - Mayoral Candidate Whitsunday Regional Council	Small advertisers	≤$100	1
189	Peter Khalil	Party/Candidate	≤$100	43
190	Physical Disability Council of NSW	Small advertisers	≤$100	4
191	Plan International Australia	Charity	≤$100	8
192	Powerhouse Museum Alliance	Small advertisers	≤$100	5
193	Pregnancy Help Sydney	Small advertisers	≤$100	2
194	Rachel Westaway MP	Small advertisers	≤$100	1
195	Reconciliation South Australia	Small advertisers	≤$100	3
196	Regional Vic News	Small advertisers	≤$100	1
197	Rhiannon Pearce MP	Small advertisers	≤$100	1
198	Richard Welch MP	Small advertisers	≤$100	3
199	Rob Mitchell MP	Small advertisers	≤$100	30
200	Roma Britnell MP	Small advertisers	≤$100	1
201	Ron Hoenig MP	Small advertisers	≤$100	2
202	Rose Disability Care Services	Small advertisers	≤$100	1
203	Sam Groth MP	Small advertisers	≤$100	2
204	Sandy Bolton MP	Small advertisers	≤$100	1
205	Sarah Andrews MP	Party/Candidate	≤$100	1
206	Sarah Connolly MP	Party/Candidate	≤$100	7
207	Save the Bilby Fund	Charity	≤$100	9
208	SBS Cantonese 廣東話節目	Government	≤$100	6
209	SBS Greek	Small advertisers	≤$100	2
210	SBS Mandarin中文普通话	Government	≤$100	4
211	SBS Pashto	Small advertisers	≤$100	2
212	SBS Persian	Small advertisers	≤$100	1
213	SBS Tamil	Small advertisers	≤$100	2
214	SBS Vietnamese	Government	≤$100	6
215	SDA - the Union for Workers in Retail, Fast Food & Warehousing	Small advertisers	≤$100	2
216	SDA NSW & ACT	Union	≤$100	5
217	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	8
218	Senator Raff Ciccone	Small advertisers	≤$100	2
219	Senator Susan McDonald	Party/Candidate	≤$100	1
220	Shaun Leane MP	Small advertisers	≤$100	2
221	Shine Lawyers	Business	≤$100	1
222	Solutions WA	Small advertisers	≤$100	6
223	Sperm Donors Australia	Business	≤$100	2
224	State Government of South Australia	Government	≤$100	8
225	Steve McGhie MP	Party/Candidate	≤$100	4
226	Taimus Werner-Gibbings	Small advertisers	≤$100	1
227	Tara Cheyne for ACT Labor	Party/Candidate	≤$100	1
228	Tasmanian Electoral Commission	Government	≤$100	1
229	Tearfund Australia	Charity	≤$100	21
230	Territory Seafood Crew	Small advertisers	≤$100	1
231	The Benevolent Society	Charity	≤$100	6
232	The National Party of Australia - Victoria	Party/Candidate	≤$100	1
233	The Snark Tank	Small advertisers	≤$100	2
234	The Vocal Minority	Advocacy	≤$100	10
235	Tim Richardson	Party/Candidate	≤$100	7
236	Tim Watts MP	Small advertisers	≤$100	1
237	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	5
238	Town of Cambridge	Small advertisers	≤$100	1
239	Townsville City Council	Government	≤$100	1
240	Tweed Shire Council	Small advertisers	≤$100	1
241	Uniting Communities	Small advertisers	≤$100	3
242	Unitingworld	Charity	≤$100	6
243	Verve Super	Business	≤$100	9
244	Vinnies Tasmania	Small advertisers	≤$100	8
245	Wayne Farnham MP	Party/Candidate	≤$100	1
246	Win for Nature	Advocacy	≤$100	1
247	Women Onside	Small advertisers	≤$100	1
248	WOMENS INFORMATION AND REFERRAL EXCHANGE INCORPORATED	Small advertisers	≤$100	9
249	Wyndham City	Small advertisers	≤$100	1
250	Zhi Soon MP	Party/Candidate	≤$100	1
251	Zoe McKenzie MP	Small advertisers	≤$100	3

Top 50 advertisers in 2026

Spend from 1 January to 1 January 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$4,775
2	Greenpeace Australia Pacific	Advocacy	$4,227
3	Queensland Government	Government	$3,133
4	Advance Australia	Advocacy	$2,852
5	Jewish Council of Australia	Advocacy	$1,702
6	Fish For All	Advocacy	$1,700
7	Transport Victoria	Government	$1,652
8	AussieAF	Advocacy	$1,624
9	Australian Conservation Foundation	Advocacy	$1,166
10	Our Watch	Charity	$1,135
11	These ads ran without a disclaimer	Other	$1,066
12	Western Australia Police Force	Government	$1,035
13	SA-BEST	Party/Candidate	$1,006
14	Australia for UNHCR	Charity	$863
15	WWF-Australia	Advocacy	$847
16	United Workers Union	Union	$734
17	Health Care Providers Association	Business	$699
18	Médecins Sans Frontières Australia	Charity	$627
19	SA Health	Government	$589
20	Keep Australia Safe	Advocacy	$581
21	South Australian Government	Government	$569
22	Water Corporation	Government	$509
23	Electoral Commission of South Australia	Government	$423
24	The University of Melbourne	Other	$412
25	Australian Marine Conservation Society	Advocacy	$378
26	Kids Under Cover	Charity	$342
27	Building For Tomorrow	Advocacy	$317
28	REPLACE THE WASTE	Government	$308
29	WaterAid Australia	Charity	$307
30	The Best Medicine is a Stronger PBS	Advocacy	$295
31	Department of Justice and Community Safety, Victoria, Australia	Government	$281
32	Bush Heritage Australia	Charity	$261
33	Henry Pike MP	Party/Candidate	$232
34	Animals Australia	Advocacy	$227
35	ifaw	Charity	$225
36	Australian Energy Producers	Business	$219
37	Dr Joanna Howe	Advocacy	$210
38	World Vision Australia	Charity	$205
39	Evan Mulholland MP	Party/Candidate	$196
40	Meat & Livestock Australia	Business	$194
41	Office of Paul Hamer MP	Party/Candidate	$194
42	Ben Small - Liberal for Forrest	Party/Candidate	$192
43	The Nationals	Party/Candidate	$191
44	World Animal Protection Australia	Charity	$186
45	Nicolette Boele	Party/Candidate	$182
46	The Australia Institute	Advocacy	$165
47	Destiny Rescue	Charity	$161
48	Australian Epoch Times Ltd	Other	$160
49	Australians for Clean Air	Advocacy	$160
50	Andrew Hastie	Party/Candidate	$158

Search every advertiser →

About these figures

Source: Meta Ad Library daily report for Australia, dated 1 January 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 1 January 2026. From 1 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.