Political advertising on Facebook – new daily updater

We’ve just introduced a daily update on political advertising on Facebook in Australia.

Advertising on social media is important to understand – not only because it is taking over from other forms of advertising, but also because it is so poorly regulated. Facebook and Google produce transparency reports so this data isn’t new – what we’re trying to do is to make it more accessible in an Australian context.

So we are now tracking the total spend daily and Tweeting the numbers each morning. (Yes, there’s a certain irony in using Twitter to publicise Facebook advertising – but that’s where Political Gadgets‘ audience lies.)

If you’re interested in more details on political social media advertising in Australia we now have a range of gadgets from maps to databases covering this area.

To follow the daily update, and our other regular reports, follow Political Gadgets on Twitter.