Who's paying for political ads on Google in Australia?
In 2026 so far, $3,642,450 has been spent on Google political advertising in Australia by 244 advertisers.
2026 to date
$3,642,450
1 January – 3 Oct 2026 (approx.)
Latest week
$54,150
week of 27 Sep – 3 Oct
Data updated
2026-10-05 14:37:01
per Google, Pacific time
Spend by party
Google gives each state branch or division its own advertiser record, so a party's real total is scattered - this groups those back into one party total. It only combines advertisers that ARE the party organisation itself; individual MPs and candidates (who make up roughly half of all 2026 spend) aren't yet rolled up into their party here, since that needs a name-to-party lookup this page doesn't have yet.
Recognisable party organisations account for $1,128,900 (31%) of the $3,642,450 total spent in 2026 across all AU-only advertisers.
| Party | 2026 spend | Share of party spend | Branches combined |
|---|---|---|---|
| Australian Labor Party | $482,700 | 42.8% | Australian Labor Party; Australian Labor Party (NSW Branch); Australian Labor Party (South Australian Branch); Australian Labor Party (Western Australia Branch); Australian Labor Party (State of Queensland); Australian Labor Party (Tasmanian Branch); Australian Labor Party (WA Branch); Australian Labor Party National Secretariat; Australian Labor Party (Victorian Branch) |
| Liberal Party | $440,850 | 39.1% | Liberal Party of Australia (S.A. Division); Liberal Party of Australia (NSW Division); Liberal Party of Australia (Victorian Division); Liberal Party of Australia (Tasmanian Division); Liberal Party; Liberal Party of Australia, NSW Division |
| The Nationals | $73,500 | 6.5% | The Nationals |
| Family First Party | $57,750 | 5.1% | Family First Party Vic INC |
| The Greens | $52,050 | 4.6% | Australian Greens (South Australia); The Greens NSW Incorporated; The Australian Greens |
| Australian Citizens Party | $10,500 | 0.9% | Australian Citizens Party |
| Liberal National Party (Qld) | $7,500 | 0.7% | Liberal National Party of Queensland |
| Pauline Hanson's One Nation | $4,050 | 0.4% | Pauline Hanson's One Nation; PAULINE HANSON'S ONE NATION - QLD |
Recognisable party organisations account for $68,364,000 (82%) of the $83,339,100 total spent since Google's data begins across all AU-only advertisers.
| Party | Lifetime spend | Share of party spend | Branches combined |
|---|---|---|---|
| United Australia Party / Trumpet of Patriots | $32,878,200 | 48.1% | United Australia Party; Trumpet of patriots; Trumpet of Patriots |
| Australian Labor Party | $18,881,400 | 27.6% | Australian Labor Party; THE AUSTRALIAN LABOR PARTY NATIONAL SECRETARIAT; Australian Labor Party National Secretariat; Australian Labor Party (NSW Branch); Australian Labor Party (State of Queensland); Australian Labor Party (Victorian Branch); Australian Labor Party (Western Australia Branch); Australian Labor Party (South Australian Branch); Australian Labor Party (WA Branch); Australian Labor Party (Tasmanian Branch); Territory Labor; ACT LABOR PROPERTY PTY LTD |
| Liberal Party | $11,261,850 | 16.5% | Liberal Party of Australia; Liberal Party of Australia (Victorian Division); Liberal Party of Australia, NSW Division; The Liberal Party of Australia (Western Australia Division) Incorporated; Liberal Party of Australia (S.A. Division); Liberal Party of Australia (NSW Division); Liberal Party of Australia (Tasmanian Division); Liberal Party (W.A. Division) Inc; Liberal Party of Australia (S.A. Division); Liberal Party of Australia - Tasmanian Division; Liberal Party of Australia - ACT Division; Liberal Party; Country Liberal Party (NT) |
| Liberal National Party (Qld) | $2,347,200 | 3.4% | Liberal National Party of Queensland |
| The Greens | $1,941,750 | 2.8% | The Australian Greens - Victoria; The Greens NSW Incorporated; Queensland Greens; Australian Greens (South Australia); The Greens (WA); Tasmanian Greens; The Australian Greens; The ACT Greens Incorporated; The Greens NSW |
| The Nationals | $571,800 | 0.8% | The Nationals; National Party of Australia (WA) Inc; National Party of Australia - N.S.W.; National Party of Australia - N.S.W.; National Party of Australia; National Party of Australia (S.A.) Inc. |
| Australian Citizens Party | $188,400 | 0.3% | Australian Citizens Party |
| Family First Party | $96,750 | 0.1% | Family First Party Vic INC |
| Animal Justice Party | $58,800 | 0.1% | Animal Justice Party; Animal Justice Party Limited |
| Jacqui Lambie Network | $58,500 | 0.1% | Jacqui Lambie Network |
| Liberal Democrats | $54,750 | 0.1% | Liberal Democratic Party; Liberal Democrats |
| Pauline Hanson's One Nation | $11,550 | 0.0% | PAULINE HANSON'S ONE NATION - QLD; Pauline Hanson’s One Nation – Qld; Pauline Hanson's One Nation |
| Katter's Australian Party | $8,550 | 0.0% | Katter's Australian Party (KAP); Katter's Australian Party |
| Centre Alliance | $3,600 | 0.0% | Centre Alliance Party Incorporated |
| Australian Values Party | $900 | 0.0% | Australian Values Party |
Top spenders in 2026
Every individual advertiser record, including party branches and individual MPs/candidates separately (not yet combined per party — see above for party totals).
| # | Advertiser | 2026 spend |
|---|---|---|
| 1 | Liberal Party of Australia (S.A. Division) Liberal Party | $324,450 |
| 2 | Australian Labor Party Australian Labor Party | $208,950 |
| 3 | NATIONWIDE NEWS PTY. LIMITED | $170,100 |
| 4 | INDEPENDENT FARRER PTY LTD | $158,250 |
| 5 | Special Broadcasting Service Corporation | $153,750 |
| 6 | GetUp Limited | $133,200 |
| 7 | Australian Labor Party (NSW Branch) Australian Labor Party | $132,750 |
| 8 | Australian Labor Party (South Australian Branch) Australian Labor Party | $99,150 |
| 9 | AUSTRALIAN NEWS CHANNEL PTY LTD | $76,200 |
| 10 | The Nationals The Nationals | $73,500 |
All advertisers
Every advertiser Google verifies as running election ads only in Australia (497 in total). Search by name; sort by clicking a column heading. Full data also available as CSV.
| Advertiser ↕ | 2026 spend ↕ | Lifetime spend ↕ | Lifetime ads ↕ |
|---|---|---|---|
| Liberal Party of Australia (S.A. Division) Liberal Party | $324,450 | $500,700 | 200 |
| Australian Labor Party Australian Labor Party | $208,950 | $9,208,350 | 4,302 |
| NATIONWIDE NEWS PTY. LIMITED | $170,100 | $795,150 | 251 |
| INDEPENDENT FARRER PTY LTD | $158,250 | $158,250 | 20 |
| Special Broadcasting Service Corporation | $153,750 | $513,750 | 39 |
| GetUp Limited | $133,200 | $143,400 | 23 |
| Australian Labor Party (NSW Branch) Australian Labor Party | $132,750 | $1,716,600 | 523 |
| Australian Labor Party (South Australian Branch) Australian Labor Party | $99,150 | $301,650 | 317 |
| AUSTRALIAN NEWS CHANNEL PTY LTD | $76,200 | $155,100 | 21 |
| The Nationals The Nationals | $73,500 | $505,050 | 243 |
| Liberal Party of Australia (NSW Division) Liberal Party | $62,700 | $427,950 | 127 |
| Family First Party Vic INC Family First Party | $57,750 | $96,750 | 31 |
| Tim Ayres | $54,750 | $54,750 | 46 |
| Jenny McAllister | $47,550 | $47,400 | 44 |
| Australian Greens (South Australia) The Greens | $45,450 | $237,750 | 290 |
| Andrew K Leigh | $41,250 | $105,750 | 80 |
| Liberal Party of Australia (Victorian Division) Liberal Party | $40,950 | $2,257,950 | 842 |
| Anthony Chisholm | $37,500 | $37,500 | 34 |
| Murray Watt | $31,950 | $32,100 | 78 |
| Dylan Wight | $31,950 | $32,100 | 17 |
| Lisa Darmanin | $31,500 | $31,050 | 40 |
| Glenn Sterle | $30,750 | $30,900 | 12 |
| Charlotte Walker | $29,700 | $29,550 | 10 |
| Trish Cook | $29,400 | $37,200 | 31 |
| Institute of Public Affairs Limited | $27,750 | $104,550 | 144 |
| Sarah Mansfield | $27,450 | $27,450 | 1 |
| Jessica Walsh | $27,300 | $27,450 | 18 |
| Australian Labor Party (Western Australia Branch) Australian Labor Party | $25,800 | $420,150 | 2,383 |
| Nicholas McKim | $24,900 | $130,200 | 47 |
| Shima Ibuki Pty Ltd | $24,600 | $24,600 | 7 |
| Corinne Mulholland | $22,800 | $22,800 | 34 |
| Zaneta Mascarenhas | $22,200 | $22,200 | 23 |
| Marielle Smith | $21,750 | $21,450 | 10 |
| Eden R Foster | $21,450 | $21,300 | 16 |
| Advance Aus Ltd | $21,300 | $474,300 | 2,164 |
| Claire Clutterham | $20,700 | $21,000 | 46 |
| Tony Zappia | $19,050 | $19,200 | 6 |
| Alison Byrnes | $19,050 | $18,900 | 12 |
| Josh Dolega | $18,900 | $19,050 | 6 |
| Louise Miller-Frost | $18,900 | $24,900 | 15 |
| Susan Templeman | $18,450 | $18,000 | 12 |
| Madonna Jarrett | $18,150 | $18,300 | 32 |
| Ralph Babet | $18,000 | $24,750 | 85 |
| Lisa Chesters | $17,700 | $17,850 | 20 |
| Julian Hill | $14,850 | $14,700 | 5 |
| Sue Lines | $14,850 | $14,700 | 14 |
| Ryan Batchelor | $14,700 | $14,700 | 3 |
| Sally Sitou | $14,700 | $14,250 | 6 |
| Emma Comer | $14,700 | $14,550 | 10 |
| Launceston Greyhound Racing Club | $14,550 | $14,550 | 1 |
| Together Queensland, Industrial Union of Employees | $14,400 | $20,700 | 28 |
| Karen Grogan | $14,400 | $14,400 | 10 |
| Tony Sheldon | $14,400 | $14,400 | 16 |
| Matt Smith | $14,100 | $13,950 | 8 |
| Katerina Theophanous | $13,950 | $13,800 | 31 |
| Australian Labor Party (State of Queensland) Australian Labor Party | $13,800 | $1,170,900 | 1,511 |
| Sam Lim | $12,750 | $12,600 | 12 |
| Tania Lawrence | $12,750 | $12,600 | 19 |
| Luke Gosling | $12,600 | $12,600 | 15 |
| Shayne Neumann | $12,600 | $12,600 | 20 |
| Dorinda Cox | $12,600 | $12,600 | 18 |
| Zhi Soon | $12,600 | $12,600 | 20 |
| Fiona Phillips | $12,000 | $12,150 | 4 |
| David Moncrieff | $11,850 | $12,150 | 20 |
| Julie-Ann Campbell | $11,550 | $11,400 | 8 |
| Jess Teesdale | $11,100 | $11,550 | 16 |
| Michelle Ananda-Rajah | $10,500 | $10,500 | 20 |
| Samuel Rae | $10,500 | $10,500 | 10 |
| Australian Citizens Party Australian Citizens Party | $10,500 | $188,400 | 413 |
| Patrick Gorman | $10,350 | $43,050 | 23 |
| Patrick Gorman | $10,350 | $16,350 | 15 |
| Belinda Wilson | $10,200 | $9,450 | 4 |
| Real Change SA | $9,900 | $9,900 | 25 |
| Kate Thwaites | $9,900 | $9,600 | 27 |
| Tracey Roberts | $9,750 | $9,600 | 6 |
| Timothy Watts | $9,600 | $9,600 | 2 |
| Tom French | $9,600 | $9,600 | 8 |
| Timothy Noel Wilkins Richardson | $9,450 | $9,450 | 8 |
| Mary Doyle | $9,300 | $9,600 | 3 |
| Michael David Galea | $9,150 | $9,150 | 14 |
| John Francis William Lister | $8,550 | $8,550 | 3 |
| Carina Garland | $8,550 | $8,400 | 4 |
| Emma McBride | $8,550 | $8,400 | 6 |
| Carol Louise Brown | $8,400 | $14,250 | 8 |
| Michaela Settle | $8,400 | $8,700 | 14 |
| Daniel Mulino | $8,400 | $8,400 | 15 |
| Nicholas Staikos | $8,100 | $8,250 | 17 |
| Jaclyn Maree Symes | $7,950 | $8,100 | 2 |
| Lee Reginald Tarlamis | $7,800 | $7,650 | 2 |
| James Wallace | $7,650 | $7,350 | 25 |
| Liberal National Party of Queensland Liberal National Party (Qld) | $7,500 | $2,347,200 | 1,945 |
| Andrew Giles | $7,500 | $7,650 | 9 |
| Lauren Claire Kathage | $7,350 | $7,350 | 19 |
| Ali France | $7,350 | $7,650 | 5 |
| Ms Maryanne Stuart, MP | $7,200 | $7,500 | 5 |
| Matt Keogh | $6,750 | $12,450 | 6 |
| Deborah O'Neill | $6,600 | $6,300 | 6 |
| Robert Mitchell | $6,450 | $6,300 | 12 |
| Josh Wilson | $6,450 | $6,300 | 12 |
| Elizabeth Coker | $6,450 | $6,300 | 2 |
| Milton Dick | $6,450 | $6,300 | 9 |
| David Smith | $6,450 | $6,300 | 12 |
| Sharon Claydon | $6,450 | $6,300 | 4 |
| Alice Jordan-Baird | $6,300 | $6,300 | 4 |
| Basem Abdo | $6,300 | $6,300 | 10 |
| Joanne Ryan | $6,300 | $6,300 | 5 |
| Jim Chalmers | $6,300 | $6,300 | 4 |
| Amanda Rishworth | $6,300 | $6,300 | 4 |
| Rebecca White | $6,300 | $6,450 | 14 |
| Anne Stanley | $6,300 | $6,300 | 8 |
| Benjamin Alan Carroll | $6,300 | $6,150 | 3 |
| Katy Gallagher | $6,300 | $6,300 | 8 |
| Matt Gregg | $6,300 | $6,300 | 11 |
| Varun Ghosh | $6,150 | $6,300 | 4 |
| Madeleine King | $6,150 | $6,300 | 10 |
| Mr Clayton Barr, MP | $6,150 | $6,000 | 8 |
| Mrs Sally Quinnell MP | $6,000 | $6,300 | 1 |
| Carol Berry | $6,000 | $5,700 | 2 |
| Anne Aly | $5,850 | $5,700 | 5 |
| Ms Liza Anne Butler MP | $5,850 | $5,550 | 1 |
| Parliament of Victoria | $5,850 | $13,350 | 124 |
| Mathew Hilakari | $5,850 | $7,800 | 48 |
| The Hon. Jenny Aitchison, MP | $5,850 | $5,550 | 1 |
| Martha Ellen Haylett | $5,700 | $5,850 | 8 |
| Ms Katelin McInerney, MP | $5,700 | $5,550 | 1 |
| The Hon. Yasmin Maree CATLEY, MP | $5,700 | $5,700 | 5 |
| Anne Urquhart | $5,700 | $5,700 | 16 |
| Renee Coffey | $5,700 | $5,700 | 2 |
| Kara Cook | $5,550 | $5,700 | 4 |
| Jodie Belyea | $5,550 | $11,550 | 16 |
| The Hon. Paul Scully, MP | $5,550 | $5,550 | 1 |
| Mr Steve Whan MP | $5,550 | $5,550 | 1 |
| Ms Donna Davis, MP | $5,550 | $5,550 | 1 |
| Ms Anna Watson, MP | $5,550 | $5,550 | 1 |
| Sarah Witty | $5,550 | $5,700 | 7 |
| Ms Trish Doyle MP | $5,400 | $5,550 | 1 |
| The Hon. Prue Car | $5,400 | $5,550 | 1 |
| The Hon. Jodie Harrison, MP | $5,400 | $5,550 | 1 |
| Dr Michael Holland | $5,400 | $5,400 | 1 |
| Mr Edmond Atalla MP | $5,250 | $5,550 | 1 |
| Ms Kylie Wilkinson, MP | $5,250 | $5,550 | 1 |
| Ms Jo Haylen, MP | $5,250 | $5,550 | 1 |
| Mr Stephen Bali, MP | $5,250 | $5,550 | 1 |
| The Hon. Michael Daley, MP | $5,250 | $5,550 | 1 |
| Karen Anne MCKEOWN | $5,250 | $5,550 | 1 |
| Ms Charishma Kaliyanda MP | $5,250 | $5,550 | 1 |
| Mr Tri Vo, MP | $5,250 | $5,550 | 1 |
| Dr Hugh McDermott, MP | $5,250 | $5,550 | 1 |
| Mr Greg Warren, MP | $5,250 | $5,550 | 1 |
| Dr Marjorie O'Neill MP | $5,250 | $5,550 | 1 |
| The Hon. Ron Hoenig, MP | $5,250 | $5,550 | 2 |
| The Hon. Ryan Park, MP | $5,100 | $5,100 | 1 |
| Felicity Lesley Wilson | $5,100 | $4,350 | 7 |
| Michelle Rowland | $4,800 | $16,200 | 21 |
| A C T U | $4,800 | $1,248,750 | 590 |
| Alison Marchant | $4,650 | $4,350 | 4 |
| United Workers Union | $4,650 | $301,050 | 4,890 |
| Tony Sheldon | $4,650 | $4,500 | 4 |
| Liberal Party of Australia (Tasmanian Division) Liberal Party | $4,650 | $382,650 | 128 |
| Liberal Party Liberal Party | $4,500 | $4,350 | 106 |
| Matthew John Fregon | $4,500 | $4,650 | 3 |
| General Strategic Group Pty Ltd | $4,350 | $3,750 | 32 |
| Ms Julia Finn | $4,350 | $4,200 | 1 |
| Mr Jason Li | $4,350 | $4,350 | 1 |
| Special Broadcasting Service | $4,350 | $8,400 | 51 |
| Anika Wells | $4,050 | $3,750 | 8 |
| Kellie Anne Sloane | $4,050 | $7,800 | 18 |
| The Greens NSW Incorporated The Greens | $4,050 | $373,500 | 709 |
| Social Media Network | $4,050 | $3,750 | 5 |
| The Hon. Stephen Kamper, MP | $3,900 | $3,750 | 1 |
| BossMan Media Pty Ltd | $3,900 | $13,650 | 10 |
| Nita Green | $3,900 | $3,900 | 16 |
| Jacinta Anne Ermacora | $3,750 | $3,750 | 3 |
| The Monthly Pty Ltd | $3,750 | $750 | 20 |
| Mr David Mehan | $3,600 | $3,750 | 1 |
| Liberal Party of Australia, NSW Division Liberal Party | $3,600 | $1,102,200 | 524 |
| The Hon. Kate Washington, MP | $3,450 | $3,750 | 1 |
| The Hon. Jihad Dib, MP | $3,450 | $3,150 | 1 |
| Timothy Wilson | $3,450 | $3,300 | 2 |
| CHAMBER OF COMMERCE AND INDUSTRY OF WESTERN AUSTRALIA LIMITED | $3,450 | $3,300 | 1 |
| Madman Entertainment Pty Ltd | $3,450 | $2,100 | 4 |
| Lynda Voltz MP | $3,300 | $3,300 | 4 |
| Simon Peter Kennedy | $3,300 | $9,450 | 42 |
| Sarah Connolly | $3,150 | $1,050 | 4 |
| Vicki Yvonne Ward | $3,150 | $3,000 | 4 |
| Jackson Taylor MP | $3,150 | $3,000 | 6 |
| Alec Gargett | $3,150 | $2,250 | 20 |
| Katherine Copsey | $3,150 | $1,650 | 4 |
| Anasina Gray-Barberio | $3,150 | $3,450 | 2 |
| Gabrielle Leigh Williams | $3,000 | $3,150 | 1 |
| Peter Whish-Wilson | $3,000 | $94,350 | 62 |
| John Thomas Mullahy | $2,700 | $2,700 | 1 |
| Michelle Nicol | $2,700 | $2,700 | 1 |
| The Australian Greens The Greens | $2,550 | $48,000 | 177 |
| John Henry Armfield | $2,550 | $900 | 3 |
| Pauline Hanson's One Nation Pauline Hanson's One Nation | $2,550 | $2,550 | 2 |
| Ms Liesl Tesch, MP | $2,550 | $2,550 | 1 |
| Royal Francis Crighton Butler | $2,400 | $2,550 | 2 |
| The Hon. Chris Minns, MP | $2,250 | $2,100 | 2 |
| Joan Ellen Pease | $2,250 | $3,300 | 12 |
| Timothy Richardson | $2,250 | $1,050 | 11 |
| Bradley Battin | $2,100 | $7,650 | 3 |
| Monica Tudehope | $2,100 | $1,350 | 11 |
| KEW INDEPENDENTS PTY LTD | $2,100 | $1,800 | 9 |
| Ms Jacinta M Allan | $1,950 | $2,100 | 3 |
| Kathryn Ann Hall | $1,800 | $1,200 | 5 |
| Mr Nathan Hagarty, MP | $1,650 | $1,650 | 1 |
| Edward Lynam O'Brien | $1,650 | $18,000 | 28 |
| Natalie Suleyman | $1,650 | $1,350 | 4 |
| Sally Sitou - Member for Reid | $1,650 | $6,450 | 3 |
| The Hon. Sophie Cotsis, MP | $1,500 | $1,650 | 1 |
| PAULINE HANSON'S ONE NATION - QLD Pauline Hanson's One Nation | $1,500 | $5,400 | 19 |
| Julie-Ann Campbell | $1,350 | $600 | 4 |
| Sonja Terpstra | $1,200 | $1,050 | 4 |
| Discount Directory Publications PTY LTD | $1,200 | $9,300 | 8 |
| Robin David Michael | $1,050 | $150 | 1 |
| Tammy Franks | $1,050 | $1,050 | 2 |
| Lauren Kathage | $1,050 | $900 | 5 |
| Gary Maas | $1,050 | $1,050 | 1 |
| Iwan Walters | $1,050 | $450 | 2 |
| Nick McBride | $1,050 | $900 | 2 |
| Sheena Watt | $900 | $150 | 3 |
| Australian Labor Party (Tasmanian Branch) Australian Labor Party | $900 | $186,300 | 234 |
| STATE OF VICTORIA - PARLIAMENT OF VICTORIA | $900 | $1,200 | 9 |
| Nathan Lambert | $750 | $450 | 2 |
| Argus Digital | $750 | $23,100 | 28 |
| Luba Norma Grigorovitch-Gray | $750 | $750 | 1 |
| Australian Conservation Foundation Incorporated | $600 | $4,800 | 50 |
| Australian Labor Party (WA Branch) Australian Labor Party | $600 | $236,400 | 120 |
| Shaun Leane | $600 | $450 | 1 |
| Daniela De Martino | $600 | $300 | 1 |
| Benjamin Small | $600 | $600 | 4 |
| Jonathan Hawkes | $600 | $300 | 5 |
| Australian Labor Party National Secretariat Australian Labor Party | $450 | $2,078,250 | 6,660 |
| Craig Holowell | $300 | $300 | 2 |
| Mark Coure | $300 | $150 | 1 |
| Your Energy Media | $300 | $450 | 5 |
| Australian Labor Party (Victorian Branch) Australian Labor Party | $300 | $1,121,400 | 2,049 |
| Umi Ride Pty Ltd | $300 | $150 | 1 |
| Jing Lee - Better Community Incorporated | $300 | $150 | 5 |
| Kooyong Independent Limited | $150 | $147,000 | 40 |
| Nina Janet Taylor | $150 | $150 | 3 |
| Mary Aldred MP | $150 | $150 | 3 |
| It's Not A Race Ltd | $150 | $81,000 | 40 |
| Eric Richman | — | $450 | 6 |
| GAZETTE NEWS OPERATING COMPANY PTY LIMITED | — | $17,550 | 20 |
| Anthony Lupton | — | $10,050 | 4 |
| CHIEF MINISTER TREASURY AND ECONOMIC DEVELOPMENT DIRECTORATE TERRITORIAL | — | $450 | 3 |
| Australian Institute for Progress | — | $8,700 | 3 |
| National Party of Australia - N.S.W. The Nationals | — | $7,650 | 15 |
| WARRINGAH INDEPENDENT LIMITED | — | $14,850 | 51 |
| Daniel James Pearson | — | $1,050 | 1 |
| Luke Gosling | — | $4,200 | 4 |
| Thomas John Smith | — | $3,450 | 11 |
| Australians for Indigenous Constitutional Recognition Ltd | — | $490,350 | 37 |
| AUSTRALIAN ELECTORAL COMMISSION | — | $879,900 | 53 |
| CLASS ACTIONS AUSTRALIA LIMITED | — | $7,500 | 28 |
| Xiaoping Yang | — | $150 | 1 |
| Mining and Energy Union | — | $70,350 | 71 |
| Rebecca Mary Thistleton | — | $150 | 3 |
| Raymond Frank Williams | — | $750 | 1 |
| Peter McLernon | — | $150 | 1 |
| Julian Graham John Simmonds | — | $18,150 | 14 |
| Carolyn Gai Heise | — | $8,400 | 4 |
| Electrical Trades Union of Australia National Council | — | $18,450 | 49 |
| Communities for Yes | — | $150 | 2 |
| Hon Michael Sukkar MP | — | $19,050 | 11 |
| Roderick Gilmore Amon | — | $4,950 | 11 |
| BOOKIN PORTAL PTY LTD | — | $300 | 10 |
| Brian Keith Mitchell | — | $14,250 | 4 |
| Senator Larissa Waters | — | $37,950 | 8 |
| INDEPENDENT FOR GREY PTY LTD | — | $25,050 | 7 |
| Australian Marine Conservation Society | — | $150 | 1 |
| Liberal Party (W.A. Division) Inc Liberal Party | — | $178,350 | 435 |
| Great AUstralian PArty | — | $8,250 | 21 |
| Martine Batt | — | $300 | 1 |
| Garth Hamilton | — | $15,900 | 9 |
| Marshall Callaghan | — | $300 | 1 |
| Gerard Rennick | — | $15,300 | 12 |
| Territory Labor Australian Labor Party | — | $27,300 | 179 |
| Standing For Lyne Pty Ltd | — | $42,000 | 26 |
| ACT LABOR PROPERTY PTY LTD Australian Labor Party | — | $6,150 | 254 |
| Francine for Fairfax Pty Ltd | — | $5,550 | 7 |
| Health Services Union of Australia | — | $20,850 | 76 |
| Liberal Party of Australia - ACT Division Liberal Party | — | $37,950 | 24 |
| Andrew Bruce Wallace | — | $300 | 1 |
| Sustainable Australia Inc | — | $150 | 1 |
| Dan Tehan MP | — | $21,150 | 3 |
| Jobs for Mining Communities | — | $172,200 | 81 |
| Cilla de Lacy | — | $1,350 | 3 |
| FUSION: Science, Pirate, Secular, Climate Emergency | — | $8,850 | 12 |
| Liberal Party of Australia (S.A. Division) Liberal Party | — | $156,150 | 243 |
| Queensland Greens The Greens | — | $327,450 | 460 |
| Jason George Falinski | — | $25,650 | 17 |
| Bill Tilley | — | $150 | 9 |
| ZEST (TAS) PTY LTD | — | $7,650 | 4 |
| Kate jane Hulett | — | $18,750 | 47 |
| Trumpet of patriots United Australia Party / Trumpet of Patriots | — | $8,662,800 | 101 |
| Animal Justice Party Animal Justice Party | — | $48,300 | 44 |
| Forrest Independent Pty Ltd | — | $37,650 | 43 |
| The Liberal Party of Australia (Western Australia Division) Incorporated Liberal Party | — | $589,350 | 1,289 |
| Casey Farrell | — | $8,100 | 4 |
| UNIVERSITY OF NEW SOUTH WALES | — | $14,100 | 22 |
| Environment Victoria Inc | — | $9,300 | 17 |
| John Pesutto | — | $13,500 | 3 |
| Joshua Frydenberg | — | $84,150 | 15 |
| Pauline Hanson’s One Nation – Qld Pauline Hanson's One Nation | — | $3,600 | 6 |
| Wesa Wai-Sum Chau | — | $900 | 1 |
| Victoria Davidson | — | $900 | 3 |
| Captovate | — | $3,150 | 35 |
| Farming Families and Communities WA Ltd | — | $17,100 | 5 |
| Bob Brown Foundation | — | $6,750 | 2 |
| Climate Council of Australia LTD. | — | $10,500 | 7 |
| Nine Entertainment Co. Holdings | — | $1,050 | 4 |
| Timothy Graham Watts | — | $9,750 | 13 |
| Bean Independent Pty Ltd | — | $19,650 | 16 |
| Australians For Prosperity | — | $197,700 | 127 |
| National Party of Australia - N.S.W. The Nationals | — | $21,150 | 16 |
| Rebecca Mary Thistleton | — | $5,850 | 12 |
| Hothousemag Pty Ltd | — | $86,850 | 106 |
| Australian Progressive Media | — | $4,500 | 7 |
| Australian Christian Lobby | — | $4,500 | 19 |
| Social Clout | — | $150 | 3 |
| Liberal Party of Australia Liberal Party | — | $5,513,550 | 1,233 |
| Lance McCallum | — | $2,100 | 47 |
| Alexander E Dyson | — | $44,550 | 94 |
| Better Australia 2025 Incorporated | — | $153,450 | 83 |
| Tasmanian Greens The Greens | — | $55,350 | 308 |
| GEORGE, PETER ANTONY | — | $4,050 | 8 |
| Smart Voting Pty Ltd | — | $34,350 | 4 |
| Country Liberal Party (NT) Liberal Party | — | $3,900 | 15 |
| Garth Russell Hamilton | — | $1,950 | 2 |
| Reason Australia | — | $10,650 | 53 |
| Lucas Moon | — | $6,750 | 5 |
| Jordon Steele-John | — | $12,900 | 7 |
| Jennifer Lesley Ware | — | $450 | 1 |
| Communication, Electrical, Electronic, Energy information, postal, plumbing & allied services union of Australia | — | $31,500 | 3 |
| INDEPENDENT FOR SOUTH COAST PTY LTD | — | $5,700 | 13 |
| HOLT SUZANNE JAN | — | $14,100 | 7 |
| Andrew Hastie | — | $9,150 | 12 |
| Justine Elliot MP | — | $4,800 | 8 |
| Climate 200 | — | $359,250 | 2,445 |
| Andrew Gee | — | $3,000 | 20 |
| Project Indigold | — | $7,350 | 4 |
| Animal Justice Party Limited Animal Justice Party | — | $10,500 | 77 |
| Rosanna Antonia Harber | — | $300 | 2 |
| Keith John Pitt | — | $15,750 | 14 |
| Tabcorp Wagering (Vic) Pty Ltd | — | $600 | 10 |
| ELIZABETH SEUL-GI LEE | — | $10,200 | 11 |
| 8x8, Inc. | — | $900 | 1 |
| Matthew Camenzuli | — | $31,050 | 28 |
| Devanand Sharma | — | $56,550 | 26 |
| Paul Fletcher MP | — | $7,200 | 4 |
| Aaron Violi | — | $1,800 | 2 |
| Andrew Woodward | — | $450 | 2 |
| Samuel James Birrell | — | $2,100 | 9 |
| Hughes Independents Pty Ltd | — | $23,100 | 27 |
| Jacqueline Scruby | — | $12,450 | 7 |
| Sophie Anna Rebecca Scamps | — | $172,200 | 365 |
| Barry O'Rourke | — | $300 | 4 |
| Terri Butler | — | $150 | 1 |
| William Richard Shorten | — | $6,750 | 2 |
| CLIMATE 200 PTY LTD | — | $20,850 | 157 |
| Conal Feehely | — | $3,150 | 4 |
| Gavin Pearce | — | $1,050 | 7 |
| Trevor Mark Evans | — | $10,200 | 15 |
| Monique Ryan | — | $144,750 | 8 |
| Kevin Hogan | — | $2,100 | 14 |
| Fisher Community Independent Ltd | — | $60,150 | 14 |
| Timothy Robert Wilson | — | $150 | 1 |
| The Flux Foundation | — | $3,000 | 25 |
| Felix Ellis | — | $10,350 | 18 |
| Dai Le | — | $6,150 | 5 |
| Ms Julie M Collins | — | $2,700 | 3 |
| Christian Julius | — | $150 | 4 |
| Solomon Independent Pty Ltd | — | $9,150 | 8 |
| David Pocock | — | $9,600 | 7 |
| Katter's Australian Party Katter's Australian Party | — | $450 | 9 |
| Matthew Thomas Charles Murfitt | — | $15,600 | 27 |
| Zaneta Mascarenhas | — | $10,350 | 13 |
| Australian Taxpayers' Alliance Pty Ltd | — | $290,400 | 180 |
| Robert McCathie | — | $33,750 | 7 |
| National Indigenous Australians Agency | — | $48,900 | 26 |
| Keir Pryde Paterson | — | $2,550 | 2 |
| Victorian Trades Hall Council | — | $5,250 | 34 |
| Julieanne Gilbert | — | $1,350 | 2 |
| AndMine Pty Ltd | — | $4,950 | 6 |
| Glenn O Rourke | — | $150 | 1 |
| Corrine Patricia McMillan | — | $300 | 5 |
| The Australian Greens - Victoria The Greens | — | $653,400 | 1,001 |
| Ashok Kumar Tewatia | — | $750 | 3 |
| Queensland Nurses and Midwives' Union of Employees | — | $18,450 | 3 |
| Regional Independent Candidates | — | $2,700 | 7 |
| Helen Haines | — | $12,900 | 11 |
| The ACT Greens Incorporated The Greens | — | $35,250 | 113 |
| National Party of Australia The Nationals | — | $6,750 | 22 |
| Levi Appleton | — | $150 | 1 |
| Kew Independents | — | $12,150 | 12 |
| Lidia Thorpe | — | $8,550 | 1 |
| Construction, Forestry, Maritime, Mining and Energy Union | — | $24,150 | 16 |
| Cory Corbett | — | $150 | 7 |
| Michael O'Neill | — | $1,950 | 1 |
| Julie Maree Collins | — | $5,550 | 3 |
| Russell Miles Robertson | — | $16,200 | 25 |
| Katter's Australian Party (KAP) Katter's Australian Party | — | $8,100 | 38 |
| The Greens NSW The Greens | — | $3,150 | 1 |
| Liberal Democratic Party Liberal Democrats | — | $52,650 | 18 |
| Trumpet of Patriots United Australia Party / Trumpet of Patriots | — | $272,100 | 161 |
| Stella Yee | — | $150 | 1 |
| Helen M Haines | — | $35,100 | 34 |
| CFMEU CONSTRUCTION & GENERAL DIVISION NATIONAL OFFICE | — | $14,550 | 16 |
| NIXS RUN PTY LTD | — | $243,000 | 51 |
| Anthony Koutoufides | — | $11,850 | 4 |
| Allegra Spender | — | $208,650 | 393 |
| National Party of Australia (S.A.) Inc. The Nationals | — | $4,350 | 14 |
| Fiona Argyle | — | $150 | 2 |
| Moncrieff Community Independent Pty Ltd | — | $3,000 | 2 |
| Anthony Richardson | — | $300 | 4 |
| INDEPENDENT FOR FLINDERS PTY LTD | — | $80,400 | 14 |
| Nicholas Wakeling | — | $750 | 2 |
| Sharangan Maheswaran | — | $4,650 | 4 |
| Jake Patrick Finnigan | — | $1,950 | 4 |
| Queensland Council of Unions | — | $56,550 | 35 |
| NINE ENTERTAINMENT CO. HOLDINGS PTY LIMITED | — | $150 | 2 |
| Christopher Simpson | — | $750 | 2 |
| Mr Simon Behrakis | — | $21,600 | 7 |
| KERRY JONES STRATEGIC MANAGEMENT SERVICES PTY. LIMITED | — | $6,900 | 19 |
| BIZ WISDOM PTY LTD | — | $2,850 | 5 |
| Samuel Rae | — | $3,600 | 9 |
| Hope for Moore Pty Ltd | — | $5,250 | 2 |
| Max Chandler-Mather | — | $1,650 | 1 |
| The Greens (WA) The Greens | — | $207,900 | 569 |
| Dr Rachel Swift | — | $1,350 | 2 |
| CHANEY, KATHERINE | — | $156,750 | 30 |
| James Flynn | — | $1,500 | 2 |
| Andrew James Bragg | — | $1,950 | 7 |
| The Uluru Dialogues | — | $132,000 | 3 |
| Angus Taylor | — | $4,650 | 6 |
| Sally Sitou | — | $8,100 | 30 |
| James Robert Martin | — | $4,350 | 42 |
| David James O'Byrne | — | $23,100 | 62 |
| Coalition Against Duck Shooting | — | $300 | 7 |
| James Stevens | — | $7,500 | 4 |
| Alexander Greenwich | — | $5,850 | 7 |
| John-Paul Anthony Baladi | — | $1,650 | 1 |
| Liberal Democrats Liberal Democrats | — | $2,100 | 38 |
| Ross Vasta | — | $4,500 | 3 |
| THE AUSTRALIAN LABOR PARTY NATIONAL SECRETARIAT Australian Labor Party | — | $2,407,950 | 472 |
| Jacqui Lambie Network Jacqui Lambie Network | — | $58,500 | 58 |
| National Party of Australia (WA) Inc The Nationals | — | $26,850 | 25 |
| Centre Alliance Party Incorporated Centre Alliance | — | $3,600 | 8 |
| Liberal Party of Australia - Tasmanian Division Liberal Party | — | $106,800 | 62 |
| Jessica K Wilson | — | $7,500 | 8 |
| DR SOPHIE SCAMPS MP | — | $5,700 | 20 |
| Judith Hannan | — | $6,300 | 8 |
| Sarah Jane Anderson | — | $3,600 | 14 |
| Megan Therese Webb | — | $1,350 | 2 |
| The Independent Cowper Pty Ltd | — | $75,150 | 84 |
| Hawthorn Independents Pty Ltd | — | $7,800 | 3 |
| LYREBIRD INDEPENDENTS | — | $1,350 | 8 |
| Louise Staley | — | $8,700 | 29 |
| Kylea Jane Hendren | — | $9,150 | 20 |
| United Australia Party United Australia Party / Trumpet of Patriots | — | $23,943,300 | 302 |
| Fiona Carrick Independent | — | $150 | 4 |
| Captovate org | — | $150 | 1 |
| Australia Asks Pty Ltd | — | $2,100 | 7 |
| Matthew James Keogh | — | $150 | 1 |
| Catherine Searle | — | $450 | 1 |
| John Mikita | — | $1,950 | 4 |
| Dorinda Cox | — | $10,200 | 4 |
| Dr David John Honey | — | $1,950 | 7 |
| Trinity College | — | $750 | 1 |
| Monash Independent Pty Ltd | — | $64,950 | 12 |
| Keith Wolahan | — | $42,150 | 18 |
| Maria Kovacic | — | $10,050 | 28 |
| VOICES 4 PAGE PTY LTD | — | $450 | 1 |
| Eleanor ANNE SMITH | — | $44,250 | 70 |
| Liberals Against Nuclear | — | $196,950 | 372 |
| Guven Fiasson | — | $4,200 | 4 |
| Kathryn Ann Hall | — | $150 | 1 |
| Australian Council on Smoking & Health | — | $150 | 1 |
| Erchana Gai Murray-Bartlett | — | $60,000 | 50 |
| Kristie Johnston | — | $2,700 | 9 |
| Energy for Australians Incorporated | — | $19,800 | 8 |
| PROJECT INDIGOLD PTY LTD | — | $116,250 | 73 |
| BIZ WISDOM | — | $6,000 | 4 |
| Michael John Regan | — | $3,750 | 3 |
| Mehreen Faruqi | — | $12,000 | 8 |
| Clare E O'Neil | — | $9,900 | 17 |
| Paddy Moylan | — | $150 | 6 |
| Australians for Indigenous Constitutional Recognition Ltd | — | $2,118,450 | 549 |
| Shi-Yee Eric Cheng | — | $2,100 | 45 |
| INDEPENDENT CALARE PTY LTD | — | $64,950 | 44 |
| James William Stevens | — | $16,050 | 16 |
| Australian Values Party Australian Values Party | — | $900 | 1 |
| Australian Council of Trade Unions | — | $238,800 | 72 |
| Rex Patrick Team | — | $15,300 | 159 |
About this data
Covers advertisers Google verifies as running election ads only in Australia (Regions == 'AU' in Google's advertiser-stats file); their weekly global spend figure is treated as their AU spend. Advertisers who ran ads in AU and another region are excluded from these totals to avoid overstating AU spend - Google's own AU-level weekly/geo breakdown isn't published (its geo-spend file only covers US states). Weekly spend is Google's own advertiser-weekly-spend.csv figure, refreshed by Google every Tuesday for the prior Sunday-Saturday week.
This is a first version, built to gauge whether Google is worth covering alongside our Facebook ad spend page. Google's Political Ads Transparency Report is much smaller for Australia than Meta's (roughly a ninth the size in 2026) and doesn't publish daily AU figures the way Meta does — Google's finest published cadence is weekly. Unlike Facebook's report, Google's data is dominated by parties and individual candidates rather than a broad mix of charities, business and government — so a category taxonomy (like the Facebook page's Party / Advocacy / Union / Business / Government / Charity split) wouldn't add much here. Rolling up individual MPs and candidates into their party is the natural next step, once we have a name-to-party lookup wired in.
Source: Google Political Advertising Transparency Report. See the About popup for licensing.