Who paid for political ads on Facebook on 10 May 2026

Name: Facebook political ad spend in Australia, 10 May 2026
Creator: Political Gadgets
License: https://creativecommons.org/licenses/by-nc/4.0/

510 advertisers spent $121,382 on Facebook and Instagram ads about social issues, elections or politics in Australia in Meta's daily report for 10 May 2026. The biggest spender was UNICEF Australia ($5,507). Total spend in 2026 to date: $12,842,422.

← 9 MaySunday 10 May 202611 May →All days

Spent on 10 May

$121,382

510 advertisers

2026 to date

$12,842,422

1 January – 10 May 2026

Top 3 in 2026

Spend by category

Every advertiser Meta lists as running political or issue ads, grouped by who they are.

10 May 2026

2026 to date

Category	10 May	Share	2026 to date	Share
Party/Candidate Parties, MPs, senators, councillors and candidates.	$18,652	15.4%	$2,426,945	18.9%
Advocacy Campaign groups, think tanks and NGOs whose ads push for a change in policy or a vote.	$21,117	17.4%	$2,784,251	21.7%
Union Trade unions and union bodies.	$10,979	9.0%	$485,634	3.8%
Business Companies, and industry and professional associations.	$18,459	15.2%	$2,114,694	16.5%
Government Government departments and agencies, councils, electoral commissions and public broadcasters.	$17,913	14.8%	$1,771,286	13.8%
Charity Charities whose ads ask for donations or promote their services.	$23,278	19.2%	$1,946,518	15.2%
Other Media outlets, law firms and others, plus ads Meta says ran without a disclaimer.	$2,420	2.0%	$323,970	2.5%
Small advertisers Advertisers not in the category list who have never spent more than $100 in a day (Meta reports their spend only as '≤$100').	$5,398	4.4%	$673,731	5.2%
Unclassified New advertisers not yet reviewed.	$3,167	2.6%	$315,393	2.5%
Total	$121,382	100%	$12,842,422	100%

Advertisers on 10 May 2026

Filter by category or search by name. Click a name to see that advertiser's spending this year. "≤$100" means Meta only reported that the spend was $100 or less.

#	Advertiser	Category	Spend	Ads
1	UNICEF Australia	Charity	$5,507	127
2	Queensland Government	Government	$4,830	63
3	Australian Energy Producers	Business	$4,715	41
4	Fortescue	Business	$4,144	13
5	Service Victoria	Government	$3,264	15
6	The Australia Institute	Advocacy	$2,743	48
7	Greenpeace Australia Pacific	Advocacy	$2,592	89
8	United Workers Union	Union	$2,553	140
9	Advance Australia	Advocacy	$2,256	92
10	Smarter Energy Aus	Business	$2,224	58
11	Caritas Australia	Charity	$2,196	28
12	Minerals Council of Australia	Business	$2,060	123
13	Médecins Sans Frontières Australia	Charity	$2,043	49
14	Barnardos Australia	Charity	$1,996	27
15	WWF-Australia	Advocacy	$1,946	24
16	Australian Education Union Victorian Branch	Union	$1,921	18
17	Transport for NSW	Government	$1,841	17
18	Transport Victoria	Government	$1,831	18
19	These ads ran without a disclaimer	Other	$1,719	50
20	Amnesty International Australia	Advocacy	$1,718	131
21	DP Independent Pty Ltd	Party/Candidate	$1,629	18
22	Queensland Unions	Union	$1,464	83
23	Members First for the United Workers Union Election 2026	Union	$1,400	35
24	Australian Conservation Foundation	Advocacy	$1,326	66
25	Water Corporation	Government	$1,313	24
26	Jacinta Allan MP	Party/Candidate	$1,278	97
27	Save the Children Australia	Charity	$1,204	40
28	Together Queensland	Union	$1,180	8
29	Meat & Livestock Australia	Business	$1,175	12
30	Low Emission Technology Australia	Business	$1,105	55
31	Australian Red Cross	Charity	$1,078	104
32	Kimberley Like Nowhere Else	Advocacy	$1,024	8
33	Department of Health	Government	$1,017	9
34	WA Government	Government	$973	40
35	Public Service Association of NSW	Union	$957	8
36	Australia for UNHCR	Charity	$956	10
37	United For You	Union	$826	45
38	Australian Marine Conservation Society	Advocacy	$787	32
39	Phillip Thompson OAM MP	Party/Candidate	$750	2
40	Sophie Torney	Party/Candidate	$730	24
41	Senator Jordon Steele-John	Party/Candidate	$696	8
42	Mary MacKillop Today	Charity	$678	33
43	Your Shout Gas	Advocacy	$650	26
44	Queensland Labor	Party/Candidate	$644	11
45	The Vocal Minority	Advocacy	$642	18
46	NSW Mining	Business	$640	10
47	Great Barrier Reef Foundation	Charity	$637	7
48	Sky News Australia	Other	$598	31
49	Greens MPs	Party/Candidate	$512	5
50	The Kimberley - Like Nowhere Else	Advocacy	$497	17
51	Koffels Solicitors and Barristers	Business	$495	3
52	Next Investors	Business	$488	4
53	David Saliba MP	Party/Candidate	$454	4
54	Andrew Hastie	Party/Candidate	$452	7
55	AussieAF	Advocacy	$444	14
56	Australian Human Rights Commission	Government	$444	2
57	Launch Housing	Charity	$431	41
58	Julian Hill MP	Party/Candidate	$424	3
59	National Party of Australia	Party/Candidate	$407	1
60	Vinnies Victoria	Unclassified	$407	2
61	MSI Asia Pacific	Charity	$392	17
62	Sophie Scamps	Party/Candidate	$388	11
63	Health Care Providers Association	Business	$374	6
64	Kids Under Cover	Charity	$374	10
65	Catherine Hamlin Fistula Foundation	Charity	$360	16
66	NSW Environment Protection Authority	Government	$360	9
67	Liberal National Party of Queensland	Party/Candidate	$352	6
68	Australian Labor Party	Party/Candidate	$342	6
69	Gender Awareness Australia	Advocacy	$342	12
70	Victoria Law Foundation	Charity	$341	68
71	World Vision Australia	Charity	$338	61
72	Anne Aly	Party/Candidate	$330	1
73	World Animal Protection Australia	Charity	$327	15
74	Private Health Insurance Expert	Business	$325	20
75	Enver Erdogan MP	Party/Candidate	$317	4
76	CARE Australia	Charity	$308	7
77	Refugee Council of Australia (RCOA)	Advocacy	$296	25
78	ChildFund Australia	Charity	$294	16
79	Climate 200	Advocacy	$290	1
80	Unitingworld	Charity	$285	43
81	Greenfleet	Charity	$281	6
82	Destiny Rescue	Charity	$278	23
83	Childcare Choice	Advocacy	$275	7
84	Lock The Gate Alliance	Advocacy	$275	19
85	Farmers Fightback	Advocacy	$272	4
86	Ben Small - Liberal for Forrest	Party/Candidate	$264	4
87	NSW Fair Trading	Government	$261	11
88	Australian Democrats	Party/Candidate	$259	4
89	Fair Care for Veterans	Advocacy	$258	12
90	The Wilderness Society	Advocacy	$254	18
91	Unharm	Advocacy	$254	5
92	Love Mercy Foundation	Charity	$234	19
93	Kristy McBain	Unclassified	$227	1
94	State Government of South Australia	Government	$227	16
95	Local Government Association of South Australia	Advocacy	$226	7
96	Plan International Australia	Charity	$225	10
97	Jean Hailes for Women's Health	Charity	$222	15
98	Matt Burnell MP	Party/Candidate	$220	2
99	The Climate Council	Advocacy	$220	25
100	Australian Unions	Union	$219	53
101	Uniting Vic.Tas	Charity	$219	17
102	Asylum Seeker Resource Centre (ASRC)	Advocacy	$213	21
103	Liberal Party of Australia, NSW Division	Party/Candidate	$206	17
104	LNP Facts	Unclassified	$204	7
105	Cancer Council WA	Charity	$203	20
106	Lauren Kathage MP	Party/Candidate	$200	9
107	Public Education Party	Party/Candidate	$195	8
108	Small Business Development Corporation WA	Government	$193	11
109	Chaman for Council	Party/Candidate	$190	4
110	Michaela Settle MP	Party/Candidate	$189	4
111	Jacinta Allan	Party/Candidate	$187	14
112	Institute of Public Affairs	Advocacy	$181	6
113	Libby Coker MP	Party/Candidate	$181	1
114	Lisa Chesters MP	Party/Candidate	$178	3
115	Transport and Main Roads Queensland	Government	$176	10
116	Sperm Donors Australia	Business	$174	13
117	Joanne Ryan MP	Party/Candidate	$173	4
118	Josh Wilson MP	Party/Candidate	$170	2
119	Senator Michaelia Cash	Party/Candidate	$170	3
120	Engineers Australia	Business	$169	5
121	Zaneta Mascarenhas MP	Party/Candidate	$168	5
122	Foodbank WA	Charity	$167	32
123	Garth Hamilton MP	Party/Candidate	$164	11
124	Natalie Suleyman MP	Party/Candidate	$164	10
125	30 by 30	Advocacy	$160	6
126	Save the Bilby Fund	Charity	$160	6
127	SEARCH Foundation	Unclassified	$160	5
128	Shine Lawyers	Business	$156	3
129	Sonya Kilkenny MP	Party/Candidate	$156	4
130	Win for Nature	Advocacy	$154	6
131	Senator Dorinda Cox	Party/Candidate	$153	2
132	Human Rights Law Alliance	Advocacy	$151	6
133	WomenCan Fundraising	Charity	$151	19
134	Older Persons Advocacy Network	Charity	$149	4
135	Melissa McIntosh MP	Party/Candidate	$148	1
136	Women’s & Children’s Hospital Foundation	Unclassified	$148	2
137	Environs Kimberley	Advocacy	$145	3
138	OXFAM AUSTRALIA	Charity	$145	38
139	Andrew Willcox MP	Party/Candidate	$142	1
140	ActionAid Australia	Charity	$140	5
141	Family First Party Australia Ltd	Party/Candidate	$140	4
142	Lily D'Ambrosio MP	Party/Candidate	$140	13
143	Victorian Trades Hall Council	Union	$139	8
144	Andrew Wallace MP	Party/Candidate	$137	2
145	PLACESCORE	Unclassified	$133	18
146	Gabrielle Williams MP	Party/Candidate	$132	2
147	Bush Heritage Australia	Charity	$130	33
148	Mathew Hilakari MP	Party/Candidate	$130	13
149	Shooters Union Australia	Advocacy	$130	2
150	Helen Haines MP	Party/Candidate	$129	8
151	Ingrid Stitt MP	Party/Candidate	$128	12
152	Nathan Lambert	Party/Candidate	$127	8
153	SBS Cantonese 廣東話節目	Government	$127	4
154	ACT Government City Services	Government	$122	4
155	International Women's Development Agency - IWDA	Charity	$121	4
156	Anthony Carbines MP	Party/Candidate	$120	12
157	Nicolette Boele	Party/Candidate	$120	2
158	Domestic, Family and Sexual Violence Prevention Queensland	Unclassified	$119	4
159	Katherine Copsey	Party/Candidate	$119	4
160	SBS Vietnamese	Government	$118	2
161	St. Patrick's Community Support Centre	Charity	$118	2
162	SBS Spanish / Australia en español	Government	$117	7
163	Animals Australia	Advocacy	$115	5
164	Tim Richardson	Party/Candidate	$114	10
165	Mining & Energy Union	Union	$112	5
166	City of Moreton Bay	Government	$111	5
167	Monash IVF	Business	$111	2
168	Minus18	Unclassified	$110	22
169	Allegra Spender	Party/Candidate	$109	3
170	Queenslanders for Responsible Government	Advocacy	$108	6
171	Knowmore	Charity	$106	18
172	Tracey Roberts - Federal Member for Pearce	Party/Candidate	$106	5
173	Transport Workers Union - Queensland	Union	$104	1
174	Sarah Connolly MP	Party/Candidate	$103	11
175	Homes Victoria	Unclassified	$102	12
176	Jordan Crugnale MP	Party/Candidate	$102	9
177	Animal Justice Party	Party/Candidate	≤$100	8
178	Lifetime Pets	Unclassified	≤$100	3
179	ABC Friends	Unclassified	≤$100	1
180	ACCIONA Australia	Unclassified	≤$100	6
181	ACN - Aid to the Church in Need	Small advertisers	≤$100	17
182	ACT Government	Government	≤$100	10
183	Action for Dolphins	Small advertisers	≤$100	1
184	Adam Baillie MP	Party/Candidate	≤$100	1
185	Aid Meridian Ltd	Small advertisers	≤$100	2
186	Alannah & Madeline Foundation	Charity	≤$100	18
187	AlexWhite.org	Unclassified	≤$100	3
188	Alice Jordan-Baird MP	Small advertisers	≤$100	4
189	Alison Marchant - Member for Bellarine	Party/Candidate	≤$100	1
190	Amanda Rishworth MP	Party/Candidate	≤$100	1
191	Amanda Stoker	Small advertisers	≤$100	13
192	Amateur Fishermen's Association NT (AFANT)	Small advertisers	≤$100	1
193	Andrew Filippopoulos For Thomastown Ward	Small advertisers	≤$100	3
194	Andrew Leigh MP	Party/Candidate	≤$100	6
195	Anglican Aid	Unclassified	≤$100	1
196	Anglican Youthworks	Unclassified	≤$100	5
197	Animal Justice Party South Australia	Party/Candidate	≤$100	1
198	Ann-Marie Hermans MP	Small advertisers	≤$100	1
199	Annabelle Cleeland MP	Party/Candidate	≤$100	4
200	Anthony Cianflone MP	Small advertisers	≤$100	4
201	Ariana Doolan MP	Small advertisers	≤$100	11
202	Asylum Seekers Centre	Charity	≤$100	20
203	AUSTRAC	Government	≤$100	14
204	Australian Alliance for Animals	Small advertisers	≤$100	2
205	Australian Childhood Foundation	Charity	≤$100	5
206	Australian Citizens Party	Party/Candidate	≤$100	6
207	Australian Epoch Times Ltd	Other	≤$100	6
208	Australian Femicide Watch	Small advertisers	≤$100	4
209	Australian Gas Networks	Small advertisers	≤$100	5
210	Australian Human Rights Act	Small advertisers	≤$100	1
211	Australian Jewish Association	Small advertisers	≤$100	2
212	Australian Neurodivergent Parents Association - ANPA	Unclassified	≤$100	1
213	Basil Zempilas	Small advertisers	≤$100	1
214	Belinda Wilson	Unclassified	≤$100	8
215	Better Chicken Australia	Advocacy	≤$100	2
216	Biodiversity Council	Small advertisers	≤$100	1
217	Bisma Asif MP	Party/Candidate	≤$100	3
218	Bob Brown Foundation	Unclassified	≤$100	7
219	Brad Battin MP	Party/Candidate	≤$100	2
220	Brad Rowswell MP	Small advertisers	≤$100	5
221	Bridget Vallence	Unclassified	≤$100	3
222	Brimbank City Council	Small advertisers	≤$100	5
223	Bronwyn Halfpenny MP	Party/Candidate	≤$100	7
224	Building Commission NSW	Government	≤$100	1
225	Cancer Council ACT	Small advertisers	≤$100	8
226	Cancer Council SA	Unclassified	≤$100	1
227	Catherine Lezer	Small advertisers	≤$100	9
228	Catholic Education Tasmania	Unclassified	≤$100	10
229	Catholic Mission	Charity	≤$100	3
230	Celebrating Masculinity	Small advertisers	≤$100	1
231	Centre for Public Integrity	Small advertisers	≤$100	2
232	Challenge DV	Unclassified	≤$100	3
233	ChangeMakers	Small advertisers	≤$100	1
234	Charles Vella	Unclassified	≤$100	30
235	Chris Whiting MP	Party/Candidate	≤$100	1
236	Christian Schools Australia	Small advertisers	≤$100	1
237	Christine Couzens MP	Small advertisers	≤$100	2
238	CitizenGO	Small advertisers	≤$100	1
239	City of Adelaide	Government	≤$100	1
240	City of Ballarat	Small advertisers	≤$100	1
241	City of Boroondara	Government	≤$100	8
242	City of Kingston	Small advertisers	≤$100	1
243	City of Melbourne	Government	≤$100	1
244	City of Newcastle	Government	≤$100	1
245	City of Port Phillip	Small advertisers	≤$100	1
246	Claire Miles Independent	Small advertisers	≤$100	1
247	Clare O'Neil MP	Party/Candidate	≤$100	2
248	Coexistence Queensland	Small advertisers	≤$100	1
249	Community and Public Sector Union	Small advertisers	≤$100	4
250	Conservation Council of Western Australia (CCWA)	Unclassified	≤$100	1
251	Corinne Mulholland	Party/Candidate	≤$100	2
252	Corrine McMillan MP	Small advertisers	≤$100	2
253	Councillor Ben Dudman	Small advertisers	≤$100	1
254	Councillor Lucy Collier	Small advertisers	≤$100	1
255	Councillor Sreeni Pillamarri	Small advertisers	≤$100	1
256	CPSU Victoria	Small advertisers	≤$100	2
257	Cr Tom Humphries	Small advertisers	≤$100	4
258	Create Fertility	Unclassified	≤$100	12
259	Dai Le	Small advertisers	≤$100	1
260	Dan Tehan MP	Party/Candidate	≤$100	1
261	Daniel Mulino	Small advertisers	≤$100	2
262	David Moncrieff MP - Member for Hughes	Party/Candidate	≤$100	3
263	Department of Housing and Public Works	Government	≤$100	2
264	Deputy Lord Mayor David Goncalves	Small advertisers	≤$100	2
265	Developing East Arnhem Limited	Small advertisers	≤$100	1
266	Di Farmer MP	Party/Candidate	≤$100	3
267	Domestic Violence NSW	Small advertisers	≤$100	1
268	Donna Davis MP	Small advertisers	≤$100	2
269	Donna Kirkland MP	Small advertisers	≤$100	4
270	Dr. Carina Garland MP	Party/Candidate	≤$100	8
271	Dylan Wight	Party/Candidate	≤$100	6
272	Eden Foster MP	Party/Candidate	≤$100	1
273	Edward River Council	Small advertisers	≤$100	3
274	Electoral Commission of Queensland	Small advertisers	≤$100	2
275	Ella George MP	Party/Candidate	≤$100	1
276	Emma Comer MP	Party/Candidate	≤$100	4
277	Emma Hurst	Unclassified	≤$100	1
278	Emma Vulin MP	Party/Candidate	≤$100	5
279	Endeavour Foundation	Charity	≤$100	11
280	Endorsed by Liberal Party of Australia (SA Division)	Party/Candidate	≤$100	1
281	Environment SA News	Unclassified	≤$100	1
282	Environment Victoria	Advocacy	≤$100	2
283	Erin Thompson MP	Small advertisers	≤$100	1
284	Ethical Clothing Australia	Other	≤$100	19
285	Fair Agenda	Unclassified	≤$100	1
286	Fera Australia	Small advertisers	≤$100	2
287	Festival of Dangerous Ideas	Unclassified	≤$100	2
288	Fight For Our Reef	Unclassified	≤$100	1
289	FOUR PAWS Australia	Charity	≤$100	14
290	Free To Shine	Small advertisers	≤$100	1
291	Freedom for Faith	Unclassified	≤$100	1
292	From Perth For Perth	Small advertisers	≤$100	6
293	Gabriel Ng MP	Small advertisers	≤$100	1
294	Gabriel Ng, 澳大利亞工黨 (Australian Labor Party)	Small advertisers	≤$100	2
295	Gary Maas MP	Party/Candidate	≤$100	8
296	Ged Kearney MP	Small advertisers	≤$100	1
297	Genea	Business	≤$100	13
298	Gladstone Regional Council	Small advertisers	≤$100	1
299	Good Shepherd Australia New Zealand	Charity	≤$100	1
300	Habitat for Humanity Australia	Charity	≤$100	16
301	Haymarket Foundation	Small advertisers	≤$100	1
302	Hon Nick Goiran MLC	Party/Candidate	≤$100	2
303	ifaw	Charity	≤$100	4
304	Independent Australia	Small advertisers	≤$100	2
305	International Justice Mission Australia	Charity	≤$100	6
306	Invasive Species Council	Advocacy	≤$100	5
307	Isaac Regional Council	Small advertisers	≤$100	8
308	Iwan Walters MP	Party/Candidate	≤$100	3
309	Jackson Taylor MP	Party/Candidate	≤$100	8
310	Jamal Daoud	Small advertisers	≤$100	1
311	James Wallace MP - Hornsby	Party/Candidate	≤$100	2
312	Jason Yat-sen Li MP	Party/Candidate	≤$100	7
313	Jerome Laxale	Party/Candidate	≤$100	4
314	Jo Briskey	Small advertisers	≤$100	17
315	Jodie Belyea MP	Party/Candidate	≤$100	2
316	John Lister - Labor for Werribee	Party/Candidate	≤$100	1
317	John Lister - State Member of Parliament for Werribee	Party/Candidate	≤$100	2
318	Jon Krause MP	Small advertisers	≤$100	3
319	Josh Bull MP for Sunbury	Party/Candidate	≤$100	4
320	Josh Willie MP	Party/Candidate	≤$100	2
321	Juliana Addison MP	Party/Candidate	≤$100	5
322	Julie Buxton - Labor for Bayswater	Small advertisers	≤$100	1
323	Junkee	Small advertisers	≤$100	1
324	Kat Theophanous MP	Party/Candidate	≤$100	8
325	Kate Thwaites MP	Party/Candidate	≤$100	7
326	Kathleen Matthews-Ward MP	Party/Candidate	≤$100	5
327	Katie Hall MP	Party/Candidate	≤$100	6
328	Katrina Stratton MLA	Small advertisers	≤$100	1
329	Keep Top End Coasts Healthy	Unclassified	≤$100	1
330	Kendall Hatcher MP	Small advertisers	≤$100	2
331	Kerri-Anne Dooley	Small advertisers	≤$100	9
332	Kris Civitarese	Small advertisers	≤$100	1
333	Kyle Barrett	Party/Candidate	≤$100	1
334	Leeton Shire Council	Small advertisers	≤$100	1
335	Libertarian Party Queensland	Small advertisers	≤$100	13
336	Lifeline Central West	Small advertisers	≤$100	6
337	Linda Aitken	Small advertisers	≤$100	1
338	Lizzie Blandthorn	Unclassified	≤$100	5
339	Lorna Clarke MLA	Small advertisers	≤$100	1
340	Main Roads Western Australia	Small advertisers	≤$100	2
341	Manningham Council	Small advertisers	≤$100	3
342	Margie Nightingale MP	Party/Candidate	≤$100	3
343	Maritime Safety Queensland	Unclassified	≤$100	3
344	Mark Bailey MP	Party/Candidate	≤$100	1
345	Mark Buttigieg MLC	Party/Candidate	≤$100	3
346	Mark Coure MP	Party/Candidate	≤$100	1
347	Mark Furner MP	Small advertisers	≤$100	1
348	Market Forces	Unclassified	≤$100	1
349	Martin Cameron MP	Small advertisers	≤$100	1
350	Marty Hunt MP	Small advertisers	≤$100	5
351	Mary-Anne Thomas MP	Party/Candidate	≤$100	2
352	Maryka Groenewald MLC for Western Australia	Small advertisers	≤$100	1
353	Matt Fregon MP	Party/Candidate	≤$100	4
354	Matt Keogh MP	Party/Candidate	≤$100	11
355	Matthew Camenzuli	Unclassified	≤$100	4
356	Melissa Horne MP	Party/Candidate	≤$100	9
357	Michael Pettersson for ACT Labor	Small advertisers	≤$100	1
358	Michael Regan, Independent Member for Wakehurst	Party/Candidate	≤$100	5
359	Michelle Landry	Small advertisers	≤$100	1
360	Michelle Rowland MP	Party/Candidate	≤$100	1
361	Mick de Brenni	Unclassified	≤$100	1
362	Molong Battery	Small advertisers	≤$100	1
363	Monica Tudehope MP	Small advertisers	≤$100	1
364	Moonee Valley City Council	Small advertisers	≤$100	2
365	Mornington Peninsula Shire	Unclassified	≤$100	2
366	Multicultural Workers Collective	Small advertisers	≤$100	5
367	Murrindindi Shire Council	Small advertisers	≤$100	1
368	Museum of Australian Democracy at Old Parliament House	Small advertisers	≤$100	3
369	Natalie Hutchins MP	Party/Candidate	≤$100	1
370	Natalie Marr MP	Party/Candidate	≤$100	7
371	National Justice Project	Advocacy	≤$100	1
372	Net Zero Economy Authority	Government	≤$100	2
373	Newlife IVF Australia	Small advertisers	≤$100	7
374	Nick Marshall Gold Coast	Small advertisers	≤$100	1
375	Nicole Werner MP	Party/Candidate	≤$100	5
376	Nigel Dalton MP	Small advertisers	≤$100	3
377	Nigel Hutton MP	Small advertisers	≤$100	3
378	NSW Government	Government	≤$100	2
379	NSW Labor	Party/Candidate	≤$100	3
380	NSW Legislative Council	Small advertisers	≤$100	1
381	Office of Hon Julie Freeman MLC	Small advertisers	≤$100	1
382	Office of Ros Spence MP	Party/Candidate	≤$100	1
383	One Girl	Small advertisers	≤$100	5
384	Only Passing Thru (OPT) Ltd	Small advertisers	≤$100	1
385	Open Doors Australia	Small advertisers	≤$100	5
386	Our Watch	Charity	≤$100	2
387	OZ Arab Media	Small advertisers	≤$100	3
388	OzHarvest	Small advertisers	≤$100	1
389	Parkerville Children And Youth Care	Small advertisers	≤$100	18
390	Parliament of Victoria	Unclassified	≤$100	2
391	Patrick Gorman	Party/Candidate	≤$100	1
392	Paul Edbrooke MP	Party/Candidate	≤$100	2
393	Paul Jackson - Councillor Division 5 Logan City	Small advertisers	≤$100	5
394	Paul Mercurio MP	Small advertisers	≤$100	2
395	Paul Seidl for Thomastown	Small advertisers	≤$100	3
396	Pauline Hanson's One Nation	Party/Candidate	≤$100	1
397	Pauline Richards MP	Party/Candidate	≤$100	7
398	People with Disability Australia	Small advertisers	≤$100	2
399	Peter Khalil	Party/Candidate	≤$100	4
400	Physical Disability Council of NSW	Small advertisers	≤$100	2
401	Queensland Indigenous Family Violence Legal Service	Small advertisers	≤$100	3
402	Queensland Nurses and Midwives' Union	Union	≤$100	1
403	Queensland Tourism Development	Government	≤$100	3
404	Rachel Westaway MP	Small advertisers	≤$100	4
405	RAWCS - Rotary Australia World Community Service	Unclassified	≤$100	1
406	realestate.com.au	Unclassified	≤$100	18
407	Rebecca Young MP	Small advertisers	≤$100	5
408	Reconciliation South Australia	Small advertisers	≤$100	3
409	Refugee Advice & Casework Service	Unclassified	≤$100	3
410	Retail and Fast Food Workers Union Incorporated	Small advertisers	≤$100	1
411	Reuben Cunningham Advocate	Small advertisers	≤$100	1
412	Rifai A. Raheem	Small advertisers	≤$100	2
413	Rikkie-Lee Tyrrell - Northern Victoria Region MLC	Small advertisers	≤$100	1
414	Rob Mitchell MP	Small advertisers	≤$100	15
415	Robert Borsak	Small advertisers	≤$100	1
416	Ros Bates MP	Small advertisers	≤$100	2
417	Rose Diamond	Small advertisers	≤$100	2
418	Rotary Tropical North Queensland	Small advertisers	≤$100	3
419	Russell Field MP	Small advertisers	≤$100	5
420	Ryan Batchelor MP	Party/Candidate	≤$100	1
421	SafeWork NSW	Government	≤$100	4
422	Sally Sitou MP	Party/Candidate	≤$100	4
423	Sam Birrell MP	Party/Candidate	≤$100	1
424	Sarah Andrews MP	Party/Candidate	≤$100	5
425	Save Victoria Park	Unclassified	≤$100	1
426	SBS Arabic24	Government	≤$100	2
427	SBS Bangla	Small advertisers	≤$100	2
428	SBS Dari	Small advertisers	≤$100	3
429	SBS Dinka	Small advertisers	≤$100	1
430	SBS Filipino	Government	≤$100	1
431	SBS Greek	Small advertisers	≤$100	2
432	SBS Hebrew	Small advertisers	≤$100	1
433	SBS Japanese	Small advertisers	≤$100	1
434	SBS Korean	Small advertisers	≤$100	3
435	SBS Mandarin中文普通话	Government	≤$100	4
436	SBS Mongolian	Small advertisers	≤$100	1
437	SBS Persian	Small advertisers	≤$100	1
438	SBS Portuguese	Small advertisers	≤$100	2
439	SBS Tamil	Small advertisers	≤$100	2
440	SBS Telugu	Small advertisers	≤$100	8
441	SBS Thai	Small advertisers	≤$100	1
442	SBS Ukrainian	Small advertisers	≤$100	1
443	SBS Urdu	Small advertisers	≤$100	1
444	SDA NSW & ACT	Union	≤$100	4
445	Seed Indigenous Youth Climate Network	Unclassified	≤$100	1
446	Senator Anne Ruston	Party/Candidate	≤$100	1
447	Senator Bridget McKenzie	Party/Candidate	≤$100	1
448	Senator Ellie Whiteaker	Party/Candidate	≤$100	3
449	Senator Jacinta Nampijinpa Price	Party/Candidate	≤$100	7
450	Senator Matt O'Sullivan	Party/Candidate	≤$100	2
451	Senator Penny Allman-Payne	Small advertisers	≤$100	1
452	Senator Raff Ciccone	Small advertisers	≤$100	2
453	Senator Richard Dowling	Party/Candidate	≤$100	1
454	Senator Sarah Henderson	Party/Candidate	≤$100	1
455	Senator Slade Brockman	Party/Candidate	≤$100	2
456	Senator Susan McDonald	Party/Candidate	≤$100	1
457	Senator Wendy Askew	Party/Candidate	≤$100	1
458	Service NSW	Government	≤$100	2
459	Service NSW Business Bureau	Government	≤$100	3
460	Shannon Fentiman MP	Small advertisers	≤$100	1
461	Sharon Claydon MP	Party/Candidate	≤$100	2
462	Sheena Watt MP	Party/Candidate	≤$100	4
463	Socially Democratic	Small advertisers	≤$100	2
464	Sonja Terpstra MP	Small advertisers	≤$100	7
465	Special Broadcasting Service	Unclassified	≤$100	6
466	Steph Hodgins-May	Unclassified	≤$100	1
467	Steve Dimopoulos MP	Party/Candidate	≤$100	2
468	Steve Holland	Small advertisers	≤$100	1
469	Steve Martin MLC	Party/Candidate	≤$100	1
470	Steve McGhie MP	Party/Candidate	≤$100	5
471	Super Consulting Pty Ltd t/a Easy Super	Small advertisers	≤$100	2
472	Tamworth Pride Inc - Australia	Small advertisers	≤$100	3
473	Tearfund Australia	Charity	≤$100	11
474	Ted O'Brien MP - Federal Member for Fairfax	Party/Candidate	≤$100	1
475	Territory Seafood Crew	Small advertisers	≤$100	1
476	The Benevolent Society	Charity	≤$100	1
477	The Human Rights Law Centre	Unclassified	≤$100	2
478	The Mandarin	Unclassified	≤$100	4
479	The National Party of Australia - Victoria	Party/Candidate	≤$100	1
480	The Pines Wind Farm	Business	≤$100	4
481	The Salvation Army Australia	Unclassified	≤$100	2
482	The Saturday Paper	Unclassified	≤$100	1
483	The University of Melbourne	Other	≤$100	2
484	Think Forward	Unclassified	≤$100	3
485	Tim Watts MP	Small advertisers	≤$100	1
486	Tim Wilson – Federal Liberal Member for Goldstein	Party/Candidate	≤$100	2
487	Tom McIntosh MP	Party/Candidate	≤$100	4
488	Tony Pasin MP	Party/Candidate	≤$100	1
489	Toowoomba Regional Council	Unclassified	≤$100	4
490	Two Good Co.	Small advertisers	≤$100	2
491	United Firefighters Union Victorian Branch	Union	≤$100	1
492	University of the Sunshine Coast	Small advertisers	≤$100	1
493	Verve Super	Business	≤$100	3
494	Vicki Ward MP	Party/Candidate	≤$100	1
495	Victorian Greens	Party/Candidate	≤$100	2
496	Vinnies Tasmania	Small advertisers	≤$100	3
497	Voices of Jagajaga	Small advertisers	≤$100	1
498	Wamberal Beach SOS Save our Sand	Small advertisers	≤$100	3
499	Wayne Farnham MP	Party/Candidate	≤$100	2
500	Wesley Mission	Small advertisers	≤$100	1
501	Winterbourne Wind Farm	Small advertisers	≤$100	2
502	Women for Election	Advocacy	≤$100	11
503	Women's Forum Australia	Small advertisers	≤$100	5
504	Women's Mental Health Australia	Charity	≤$100	17
505	Woodford Wamuran Labor	Small advertisers	≤$100	2
506	Wyndham City	Small advertisers	≤$100	1
507	Zahra Foundation Australia	Small advertisers	≤$100	1
508	Zali Steggall	Unclassified	≤$100	5
509	Zero Waste Victoria	Small advertisers	≤$100	1
510	Zoe McKenzie MP	Small advertisers	≤$100	2

Top 50 advertisers in 2026

Spend from 1 January to 10 May 2026.

#	Advertiser	Category	Spend
1	UNICEF Australia	Charity	$638,798
2	Greenpeace Australia Pacific	Advocacy	$383,592
3	Australian Energy Producers	Business	$380,180
4	Minerals Council of Australia	Business	$367,295
5	Queensland Government	Government	$356,840
6	Australian Conservation Foundation	Advocacy	$297,305
7	Amnesty International Australia	Advocacy	$284,222
8	Chevron Australia	Business	$278,046
9	WWF-Australia	Advocacy	$241,982
10	The Australia Institute	Advocacy	$231,860
11	GetUp!	Advocacy	$229,894
12	These ads ran without a disclaimer	Other	$226,378
13	Water Corporation	Government	$204,442
14	National Automotive Leasing and Salary Packaging Association	Business	$201,656
15	Médecins Sans Frontières Australia	Charity	$189,317
16	Transport Victoria	Government	$176,286
17	Michelle Milthorpe- Independent for Farrer	Party/Candidate	$173,709
18	United For You	Union	$168,386
19	AussieAF	Advocacy	$152,262
20	BHP	Business	$144,390
21	Low Emission Technology Australia	Business	$129,428
22	Liberal Party of Australia (SA Division)	Party/Candidate	$126,196
23	Australia for UNHCR	Charity	$121,818
24	Electoral Commission of South Australia	Government	$111,352
25	Advance Australia	Advocacy	$110,273
26	Department of Justice and Community Safety, Victoria, Australia	Government	$108,601
27	ALP	Party/Candidate	$108,027
28	Australian Education Union Victorian Branch	Union	$107,785
29	WA Government	Government	$97,424
30	United Workers Union	Union	$95,033
31	South Australian Labor	Party/Candidate	$89,594
32	Caritas Australia	Charity	$86,649
33	Family First Party Australia Ltd	Party/Candidate	$78,915
34	South Australian Labor Party	Party/Candidate	$76,729
35	National Party of Australia	Party/Candidate	$75,939
36	Private Health Insurance Expert	Business	$67,273
37	NSW Mining	Business	$66,794
38	Jacinta Allan MP	Party/Candidate	$66,683
39	Australian Red Cross	Charity	$65,990
40	Greens MPs	Party/Candidate	$64,954
41	FOUR PAWS Australia	Charity	$64,276
42	Australian Government	Government	$60,852
43	Ashton Hurn MP	Party/Candidate	$59,941
44	Fortescue	Business	$58,050
45	Meat & Livestock Australia	Business	$55,843
46	Barnardos Australia	Charity	$55,175
47	Health Care Providers Association	Business	$53,852
48	Department of Transport and Planning	Government	$52,346
49	Real Change SA	Party/Candidate	$46,864
50	Coal Australia	Business	$45,421

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About these figures

Source: Meta Ad Library daily report for Australia, dated 10 May 2026. Meta publishes each day's report a few days later.
Year-to-date figures cover 1 January to 10 May 2026. From 130 daily reports.
Meta reports daily spend under $100 only as "≤$100"; we count each such line as $34.60, a value worked out from Meta's exact 90-day report.
Categories are assigned by Political Gadgets and reviewed by hand. New advertisers show as Unclassified until they're reviewed.

Source: Meta Ad Library report (ads about social issues, elections or politics, Australia), with categories added by Political Gadgets. Offered 'as is' under CC BY-NC 4.0.