Brand (WA)
Brand is a federal electoral division in WA covering 309.3 km², currently held by Madeleine King (ALP). It is the 75th smallest of 150 divisions by area and the 40th most populous of 149 divisions by population. Australian Government grant awards placed here total $1.5m across 93 awards in the 4 months to 6 Nov 2026 (collection began 1 Jul 2026).
See the Brand boundary summary for the state and council areas and suburbs it covers.
Statistics
| Area | 309.3 km² |
|---|---|
| Population (2021 Census) | 181,547 |
| Population density | 586.92/km² |
| Median age | 35 |
| Median personal income | $792/week |
| Median household income | $1,722/week |
| Median family income | $2,056/week |
| Median rent | $330/week |
| Median mortgage repayment | $1,733/month |
| Average household size | 2.7 |
| Average persons per bedroom | 0.7 |
How Brand compares
Ranked against the other federal divisions with data for the same measure; "median" is the median across those divisions' values.
- Area: 309.3 km², the 75th smallest of 150 divisions with data; in line with the median of 310.8 km².
- Population (2021 Census): 181,547, the 40th most populous of 149 divisions with data; 8% above the median of 168,080.
- Population density: 586.9/km², the 72nd most densely populated of 149 divisions with data; 12% above the median of 522.5/km².
- Median personal income: $792/week, the 68th highest of 149 divisions with data; 2% above the median of $778/week.
- Median rent: $330/week, the 47th lowest of 149 divisions with data; 12% below the median of $375/week.
See all rankings (largest, most populous, highest income …) →
Election (2025)
| Enrolment | 112,457 |
|---|---|
| Turnout | 86.32% (+4.18 swing) |
| Informal vote | 3.38% (-3.07 swing) |
| Result (two-candidate-preferred) | Madeleine King (ALP) 66.92% (margin 16.9pts) (-0.15 swing) |
| National benchmark (notional Labor v Coalition) | Australian Labor Party 66.92% (margin 16.9pts) (-0.15 swing) |
First preferences, every candidate (★ = elected):
| Candidate | Party | Votes | % | Swing |
|---|---|---|---|---|
| Madeleine King ★ | Australian Labor Party | 43,014 | 45.86% | -4.82pts |
| Claire Moody | Liberal | 18,472 | 19.69% | -2.11pts |
| Jody Freeman | The Greens (WA) Inc | 12,412 | 13.23% | +1.95pts |
| Stephen Box | Pauline Hanson's One Nation | 11,960 | 12.75% | +7.44pts |
| Jim Matters | Legalise Cannabis Party | 7,935 | 8.46% | +8.46pts |
Grants received
Grant awards published on GrantConnect, 1 Jul 2026 to 6 Nov 2026 (Political Gadgets' collection began with July 2026 publications). Source: GrantConnect, via Political Gadgets' grants page for Brand.
| Total value | $1,483,317 (93 awards) |
|---|---|
| Delivered in the electorate | $307,257 (46 awards) |
| Recipient based here (delivery location not given) | $1,176,060 (47 awards) |
Each award is placed by its delivery postcode, or by the recipient's registered postcode when no delivery postcode is given. Many of the second kind are local organisations whose delivery location simply wasn't recorded, but they also include national organisations headquartered here, which is why city-centre seats can show large totals for money that is actually spent elsewhere.
Top recipients
| Recipient | Awards | Value |
|---|---|---|
| Babbingur Mia Maternal and Child Health Aboriginal Corporation | 1 | $566,116 |
| MEEDAC INCORPORATED | 2 | $449,028 |
| Jaliz Enterprises Pty Ltd | 1 | $110,000 |
| Cuddles Childcare Centre Bertram Pty Ltd | 1 | $42,000 |
| Baldivis Gardens OSHClub | 2 | $21,766 |
Largest awards
| Award | Recipient | Program | Placed by | Value |
|---|---|---|---|---|
| GA588791 | Babbingur Mia Maternal and Child Health Aboriginal Corporation | Emerging Child and Maternal Priorities | Recipient based here | $566,116 |
| GA578811 | MEEDAC INCORPORATED | Jobs, Land and the Economy | Recipient based here | $346,923 |
| GA580040 | Jaliz Enterprises Pty Ltd | CCCF Open Competitive Capital Support | Recipient based here | $110,000 |
| GA578872 | MEEDAC INCORPORATED | Jobs, Land and the Economy | Recipient based here | $102,105 |
| GA577098 | Cuddles Childcare Centre Bertram Pty Ltd | National CCTV Assessment | Delivered here | $42,000 |
See every grant award in Brand →
Member
| Member | Madeleine King (ALP) |
|---|---|
| Positions held | Minister for Resources Minister for Northern Australia |
Voting attendance
79.1% (1,656 of 2,093 possible votes). Source: Australian Parliament division records.
Expenses claimed, 2025Q03 to 2026Q02
Total: $1,753,924 over 4 quarters. Source: IPEA, via Political Gadgets' expenses section.
| Employee Travel | $834,097 |
|---|---|
| International Travel | $102,853 |
| Office Facilities | $264,501 |
| Office Administration | $291,753 |
| Other Car Costs | $40,209 |
| Scheduled Commercial Transport | $148,818 |
| Unscheduled Commercial Transport | $3,560 |
| Travel Allowance | $37,616 |
| Telecommunications | $792 |
Clusters
| Position tier | Cabinet Minister (15 electorates) |
|---|---|
| Area band | 100–1,000 km² (58 electorates) |
| State | WA (16 electorates) |
| Urban/rural | Urban/Suburban (98 electorates) |
Previous / next in Western Australia (alphabetical): Bullwinkel →
Other electorates in Western Australia
Bullwinkel · Burt · Canning · Cowan · Curtin · Durack · Forrest · Fremantle · Hasluck · Moore · O'Connor · Pearce · Perth · Swan · Tangney
AEC profile · They Vote For You · Madeleine King on Political Gadgets
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Geometry: AEC federal electoral boundaries (2025). Demographics: ABS Data API (Census 2021, CED 2021 boundaries). Election results: AEC 2025 tally room. Expenses: IPEA via indexpenses. Grants: GrantConnect via grants. Attendance & positions: Political Gadgets' own Australian Parliament division-record data. See the popup for licensing and caveats.