South Break Media
South Break Media is a lobbying firm on the Australian Government Register of Lobbyists, representing 4 clients including Innovatus Projects, Joint Vision Orthopaedic Group and Novalith Technologies Pty Ltd. It has 1 registered lobbyist.
Register profile
- On the federal register since 8 May 2023
- ABN 22 653 785 365 · Australian Private Company · NSW 2065 · ABN active since 20 Sep 2021
- Business names Big South
- Clients 4
- Lobbyists 1
Website: southbreakmedia.group
South Break Media is a communications agency based in Wollongong on the NSW South Coast, founded in 2021 by Julian O'Brien and Paul Smith. It offers communications management, media training, crisis management, and government lobbying expertise to clients across business, sporting and community sectors. [AI-generated summary of southbreakmedia.group, 23 Sep 2026. May contain errors.]
Clients (4)
| Client | ABN |
|---|---|
| Innovatus Projects | ABN 84 621 857 841 |
| Joint Vision Orthopaedic Group | ABN 28 685 097 044 |
| Novalith Technologies Pty Ltd | ABN 80 643 785 344 |
| Sicona Battery Technologies | ABN 50 634 453 124 |
Lobbyists (1)
| Name | Position | Former government role | Left role |
|---|---|---|---|
| Julian O'Brien | CEO | — | — |
Source: Australian Government Register of Lobbyists, with website matching and summaries added by Political Gadgets. Last updated 23 Sep 2026. Offered 'as is' under CC BY-NC 4.0.