Phronesis Strategy
Phronesis Strategy is a lobbying firm on the Australian Government Register of Lobbyists, representing 2 clients: ARENA REIT Limited and McGrathNicol. It has 1 registered lobbyist, a former ministerial or parliamentary staffer.
Register profile
- On the federal register since 8 Dec 2025
- ABN 33 689 949 139 · Australian Private Company · VIC 3121 · ABN active since 12 Aug 2025
- Clients 2, in property & construction and professional services
- Lobbyists 1, a former ministerial or parliamentary staffer
Website: phronesisstrategy.com.au
Phronesis Strategy provides advisory services to boards, CEOs and senior leaders of ASX-listed companies, member-based organisations, not-for-profits and public institutions. The firm, founded by Sarah Adams, offers board and CEO advisory, strategy development, reputation management, regulatory strategy, government relations advice and crisis counsel. It is based in Australia. [AI-generated summary of phronesisstrategy.com.au, 23 Sep 2026. May contain errors.]
Clients (2)
| Client | ABN |
|---|---|
| ARENA REIT Limited | ABN 89 602 365 186 |
| McGrathNicol Also represented by Sefiani Communications Group Pty Ltd | ABN 41 945 982 761 |
Lobbyists (1)
| Name | Position | Former government role | Left role |
|---|---|---|---|
| Sarah Adams | Director | Employed or engaged by a Minister or a Parliamentary Secretary under the Members of Parliament (Staff) Act 1984 | 14 Sep 2015 |
Source: Australian Government Register of Lobbyists, with website matching and summaries added by Political Gadgets. Last updated 23 Sep 2026. Offered 'as is' under CC BY-NC 4.0.