General Strategic Group Pty Ltd
Trading as General Strategic
General Strategic Group Pty Ltd is a lobbying firm on the Australian Government Register of Lobbyists, representing 1 client: LET Australia Ltd. It has 2 registered lobbyists, including 1 former ministerial or parliamentary staffer.
Register profile
- On the federal register since 30 Jul 2026
- ABN 84 663 223 283 · Australian Private Company · NSW 2000 · ABN active since 19 Oct 2022
- Clients 1
- Lobbyists 2, including 1 former ministerial or parliamentary staffer
Website: generalstrategic.co
General Strategic is a strategic advisory firm based in Sydney that helps clients tackle complex challenges, with a speciality in influencing government and societal outcomes. The firm works across business, advocacy, and government sectors, offering strategy development, research, and creative campaign solutions. Principals include Reg Chamberlain, Damian Damjanovski, Matt Rowley, Julianna Burgess, and Jo Pretyman. [AI-generated summary of generalstrategic.co, 23 Sep 2026. May contain errors.]
Clients (1)
| Client | ABN |
|---|---|
| LET Australia Ltd | ABN 90 123 147 240 |
Lobbyists (2)
| Name | Position | Former government role | Left role |
|---|---|---|---|
| Ben Rice | Head of Government Relations | — | — |
| Reg Chamberlain | Director | Employed or engaged by a Minister or a Parliamentary Secretary under the Members of Parliament (Staff) Act 1984 | 15 Jul 2022 |
Source: Australian Government Register of Lobbyists, with website matching and summaries added by Political Gadgets. Last updated 23 Sep 2026. Offered 'as is' under CC BY-NC 4.0.